Upload
others
View
14
Download
0
Embed Size (px)
Citation preview
ENGAGE. EMPOWER. EVOLVE. EMBRACE
ENGAGE. EMPOWER. EVOLVE. EMBRACE
HER Inspirasi is the digital home to Blu Inc Media’s most trusted women’s lifestyle magazine brands - Her World, JELITA, The Malaysian Women’s Weekly and Shape.
With a combined expertise and knowledge on lifestyle, food, parenting, beauty, fashion and Fitness. HER Inspirasi aims to be the trusted online destination for contemporary
and digitally savvy women, by women just like them.
24/ 7 HER Inspirasi will offer empowering stories and stunning visuals that each title is famously known for with a new injection of quality content that is both aspirational and
accessible.
Homepage
• Featuring slider on top • Impactful Feature Box • Coveted revenue spots • Visually strong • HER Inspirasi TV featuring strong video content • Themed Promotions / Monthly Giveaways
Category Page
Dapur with Love
Fashion & Beauty
Parenting
All About Her
Body
Each category page to focus on HER Inspirasi key pillars
Article Page
• Featuring strong, impactful visuals throughout the page • Coveted revenue spots, potential for more dynamic campaigns • Related articles, trending and hyperlinked text to encourage clicking within the site
DIGITAL + PRINT + EMAG
140,000 Monthly *Page Views 126,000 Social Media Reach
*Google Analytics 2018
792K Total Reach
44,000 eDM Reach 482,000 Print Readership
1 2 3 4 4
ADVERTISING FEATURES 1. Roadblock features; 100% SOV (Share of Voice) 2. Rich Media (Interactive/HTML 5/Video; Third Party Codes from APPROVED Ad Networks (Sizmek/Innity/DFP – Including HTML 5 Rich Media/Interactive/Animated/Videos ad setup is chargeable TERMS 1. Rates are before SST 2. Agency commission is applicable on media only 3. Online Advertorial: Replicated content from a print advertorial into a single article 4. Online ad unit (A1 insert) to be utilized within two months of production
DESKTOP &MOBILE DIGITAL RATE STANDARD UNITS RATE PER
MONTH DIMENSION (DESKTOP)
FILE SIZE DIEMNSION (MOBILE)
FILE SIZE
SuperLeaderboard #1/2/3 RM4,000 970 X 90 pixels 200kb 320 x 50 pixels 20KB
Billboard #1 RM5,000 970 x 250 pixels 200kb
320 x 50 pixels
200kb
Billboard #2
RM4,500 970 x 250 pixels
200kb
320 x 50 pixels
200kb
Billboard #3
RM4,000 970 x 250 pixels
200kb
320 x 50 pixels
200kb
Half Page
RM3,000 300 x 600 pixels 200kb
320 x 50 pixels
60kb
MREC RM3,000 300 x 250 pixels 200kb
320 x 50 pixels
60kb
Web Advertorial RM5,500 nil nil nil nil
Web Advertorial Production cost
RM1,000 nil nil nil nil
Custom Sponsored Content •Concept Customise video content series according to client’s campaign brief. Weekly video series produced by Her Inspirasi editorial team, showcasing client’s product or services •Package includes •1 talent -60 second video -Hair & makeup -1x Instagram posts -1x FB posts -1x web advertorial •Investment -from RM14,000 onwards •Notes -Include 1 full day shoot, 1x model, stylist, hair & makeup -Client to provide products for shoot -Production cost is non-ageny commissionable -Placement on Her Inspirasi TV for 4 weeks
Homepage Display Ad
Billboard 1
Billboard 2
Billboard 3
Half Page
MREC
Desktop Inventories • 3 x Billboard 970 (W) x 250 (H) pixels • MREC 300 (W) x 250 (H) pixels • Half Page 300 (W) x 600 (H) pixels Mobile Inventories • 3 x Leaderboard 320 (W) x 50 (H) pixels • MREC 300 (W) x 250 (H) pixels • Half Page 300 (W) x 600 (H) pixels
EDITORIAL CALENDAR Month THEME
Oct 2018
Hair Days • 15 New Hairstyles for every face shape • Secret to great hair day – Wanita Berhijab • Cooking Showdown
Nov 2018
Travel & Home • Kids family resort, edutainment & entertainment • Kids, tried & tested toys • Deco inspiration & colour ideas
Dec 2018
Party Time •Baking showdown • 25 days of un boxing Christmas • Family day out
Autism Month & World Book Day • Beauty by the stars/ Anti Ageing • Women Master Class
Jan 2019
Finding your Happiness • Happy makeup for women 20s, 30s & 40s • Spa Awards
Feb 2019
CNY • Feng Shui your home + tips + video Kids talk , sharing what they do with their Ang Pow International Women & Girls in STEM Day
Mac 2019
International women’s day • 31 days of powerful inspirational – Quotes from 20 Powerful Inspiring Women • Sleep day – Sex & Relationship
Apr 2019
•Puasa & Mother’s Day •Raya digital recipe booklet • Mother’s day gift guide • Beauty by any age
May 2019
June 2019
July 2019
Aug 2019
Month THEME
Hari Raya & Father’s Day •Raya gift guide • Father’s day special
Her Beauty • Her Beauty Awards • Fitness & Wellbeing
• Family, Love & Relationships • Hari Wanita (National level) • Tech & Innovation