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ENGAGE. EMPOWER. EVOLVE. EMBRACE

ENGAGE. EMPOWER. EVOLVE. EMBRACE · ENGAGE. EMPOWER. EVOLVE. EMBRACE . HER Inspirasi is the digital home to Blu Inc Media’s most trusted women’s lifestyle magazine brands - Her

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Page 1: ENGAGE. EMPOWER. EVOLVE. EMBRACE · ENGAGE. EMPOWER. EVOLVE. EMBRACE . HER Inspirasi is the digital home to Blu Inc Media’s most trusted women’s lifestyle magazine brands - Her

ENGAGE. EMPOWER. EVOLVE. EMBRACE

Page 2: ENGAGE. EMPOWER. EVOLVE. EMBRACE · ENGAGE. EMPOWER. EVOLVE. EMBRACE . HER Inspirasi is the digital home to Blu Inc Media’s most trusted women’s lifestyle magazine brands - Her

ENGAGE. EMPOWER. EVOLVE. EMBRACE

HER Inspirasi is the digital home to Blu Inc Media’s most trusted women’s lifestyle magazine brands - Her World, JELITA, The Malaysian Women’s Weekly and Shape.

With a combined expertise and knowledge on lifestyle, food, parenting, beauty, fashion and Fitness. HER Inspirasi aims to be the trusted online destination for contemporary

and digitally savvy women, by women just like them.

24/ 7 HER Inspirasi will offer empowering stories and stunning visuals that each title is famously known for with a new injection of quality content that is both aspirational and

accessible.

Page 3: ENGAGE. EMPOWER. EVOLVE. EMBRACE · ENGAGE. EMPOWER. EVOLVE. EMBRACE . HER Inspirasi is the digital home to Blu Inc Media’s most trusted women’s lifestyle magazine brands - Her

Homepage

• Featuring slider on top • Impactful Feature Box • Coveted revenue spots • Visually strong • HER Inspirasi TV featuring strong video content • Themed Promotions / Monthly Giveaways

Page 4: ENGAGE. EMPOWER. EVOLVE. EMBRACE · ENGAGE. EMPOWER. EVOLVE. EMBRACE . HER Inspirasi is the digital home to Blu Inc Media’s most trusted women’s lifestyle magazine brands - Her

Category Page

Dapur with Love

Fashion & Beauty

Parenting

All About Her

Body

Each category page to focus on HER Inspirasi key pillars

Page 5: ENGAGE. EMPOWER. EVOLVE. EMBRACE · ENGAGE. EMPOWER. EVOLVE. EMBRACE . HER Inspirasi is the digital home to Blu Inc Media’s most trusted women’s lifestyle magazine brands - Her

Article Page

• Featuring strong, impactful visuals throughout the page • Coveted revenue spots, potential for more dynamic campaigns • Related articles, trending and hyperlinked text to encourage clicking within the site

Page 6: ENGAGE. EMPOWER. EVOLVE. EMBRACE · ENGAGE. EMPOWER. EVOLVE. EMBRACE . HER Inspirasi is the digital home to Blu Inc Media’s most trusted women’s lifestyle magazine brands - Her

DIGITAL + PRINT + EMAG

140,000 Monthly *Page Views 126,000 Social Media Reach

*Google Analytics 2018

792K Total Reach

44,000 eDM Reach 482,000 Print Readership

Page 7: ENGAGE. EMPOWER. EVOLVE. EMBRACE · ENGAGE. EMPOWER. EVOLVE. EMBRACE . HER Inspirasi is the digital home to Blu Inc Media’s most trusted women’s lifestyle magazine brands - Her

1 2 3 4 4

ADVERTISING FEATURES 1. Roadblock features; 100% SOV (Share of Voice) 2. Rich Media (Interactive/HTML 5/Video; Third Party Codes from APPROVED Ad Networks (Sizmek/Innity/DFP – Including HTML 5 Rich Media/Interactive/Animated/Videos ad setup is chargeable TERMS 1. Rates are before SST 2. Agency commission is applicable on media only 3. Online Advertorial: Replicated content from a print advertorial into a single article 4. Online ad unit (A1 insert) to be utilized within two months of production

DESKTOP &MOBILE DIGITAL RATE STANDARD UNITS RATE PER

MONTH DIMENSION (DESKTOP)

FILE SIZE DIEMNSION (MOBILE)

FILE SIZE

SuperLeaderboard #1/2/3 RM4,000 970 X 90 pixels 200kb 320 x 50 pixels 20KB

Billboard #1 RM5,000 970 x 250 pixels 200kb

320 x 50 pixels

200kb

Billboard #2

RM4,500 970 x 250 pixels

200kb

320 x 50 pixels

200kb

Billboard #3

RM4,000 970 x 250 pixels

200kb

320 x 50 pixels

200kb

Half Page

RM3,000 300 x 600 pixels 200kb

320 x 50 pixels

60kb

MREC RM3,000 300 x 250 pixels 200kb

320 x 50 pixels

60kb

Web Advertorial RM5,500 nil nil nil nil

Web Advertorial Production cost

RM1,000 nil nil nil nil

Custom Sponsored Content •Concept Customise video content series according to client’s campaign brief. Weekly video series produced by Her Inspirasi editorial team, showcasing client’s product or services •Package includes •1 talent -60 second video -Hair & makeup -1x Instagram posts -1x FB posts -1x web advertorial •Investment -from RM14,000 onwards •Notes -Include 1 full day shoot, 1x model, stylist, hair & makeup -Client to provide products for shoot -Production cost is non-ageny commissionable -Placement on Her Inspirasi TV for 4 weeks

Page 8: ENGAGE. EMPOWER. EVOLVE. EMBRACE · ENGAGE. EMPOWER. EVOLVE. EMBRACE . HER Inspirasi is the digital home to Blu Inc Media’s most trusted women’s lifestyle magazine brands - Her

Homepage Display Ad

Billboard 1

Billboard 2

Billboard 3

Half Page

MREC

Desktop Inventories • 3 x Billboard 970 (W) x 250 (H) pixels • MREC 300 (W) x 250 (H) pixels • Half Page 300 (W) x 600 (H) pixels Mobile Inventories • 3 x Leaderboard 320 (W) x 50 (H) pixels • MREC 300 (W) x 250 (H) pixels • Half Page 300 (W) x 600 (H) pixels

Page 9: ENGAGE. EMPOWER. EVOLVE. EMBRACE · ENGAGE. EMPOWER. EVOLVE. EMBRACE . HER Inspirasi is the digital home to Blu Inc Media’s most trusted women’s lifestyle magazine brands - Her

EDITORIAL CALENDAR Month THEME

Oct 2018

Hair Days • 15 New Hairstyles for every face shape • Secret to great hair day – Wanita Berhijab • Cooking Showdown

Nov 2018

Travel & Home • Kids family resort, edutainment & entertainment • Kids, tried & tested toys • Deco inspiration & colour ideas

Dec 2018

Party Time •Baking showdown • 25 days of un boxing Christmas • Family day out

Autism Month & World Book Day • Beauty by the stars/ Anti Ageing • Women Master Class

Jan 2019

Finding your Happiness • Happy makeup for women 20s, 30s & 40s • Spa Awards

Feb 2019

CNY • Feng Shui your home + tips + video Kids talk , sharing what they do with their Ang Pow International Women & Girls in STEM Day

Mac 2019

International women’s day • 31 days of powerful inspirational – Quotes from 20 Powerful Inspiring Women • Sleep day – Sex & Relationship

Apr 2019

•Puasa & Mother’s Day •Raya digital recipe booklet • Mother’s day gift guide • Beauty by any age

May 2019

June 2019

July 2019

Aug 2019

Month THEME

Hari Raya & Father’s Day •Raya gift guide • Father’s day special

Her Beauty • Her Beauty Awards • Fitness & Wellbeing

• Family, Love & Relationships • Hari Wanita (National level) • Tech & Innovation