eneloop presentation · SANYO Electric Co., Ltd. >> SANYO Component Europe GmbH eneloop presentation eneloop presentation Naples, 19 November 2010 Baltrade R. Czesnowski, B. Czesnowska

SANYO Electric Co., Ltd.

>> SANYO Component Europe GmbH eneloop presentation

eneloop presentation

Naples, 19 November 2010

Baltrade R. Czesnowski, B. Czesnowska sp.j.

www.baltrade.pl

SCE – Retail CRM SANYO Component Europe GmbH

http://www.global-sanyo.com/

http://www.sanyo-component.com/


>> SANYO Component Europe GmbH About Baltrade

About Baltrade

Baltrade was established in

1990 in Gdansk - largest city

in the Pomerania region of

northern Poland

From the beginning, we have

specialized in the importing

and wholesale of technical

goods, especially batteries

and rechargable batteries


population: 38 000 000

population: 800 000




>> SANYO Component Europe GmbH Our offer

Our offer • Rechargable

batteries and chargers

• Primary batteries

(standard, photo,

hearing aid, etc.)

• Flashlights

• Data storage devices

• Computer, photo, audio-video, GSM

accessories

• Light sources





>> SANYO Component Europe GmbH Brands

Brands • Sanyo - rechargeable batteries, alkaline batteries,

manganese batteries

• Rayovac - hearing aid batteries

• Energizer - lithium batteries, silver button batteries,

rechargeable batteries, alkaline batteries

• Duracell - hearing aid batteries, alkaline batteries,

rechargeable batteries, lithium batteries

• GP - rechargeable batteries

• Siemens - hearing aid batteries

• Varta - rechargeable batteries, alkaline batteries

• Philips - alkaline and manganese batteries

• Panasonic - alkaline batteries





>> SANYO Component Europe GmbH Our employees

Our employees

• 8 women

• 14 men

Including:

• Product managers

• Marketing specialist

• IT specialist





>> SANYO Component Europe GmbH Who are our clients

Who are our clients

• Wholesale clients – resellers, firms and

institution

• Retail clients – individual clients

• Export clients – wholesalers in EU





>> SANYO Component Europe GmbH Turnover





>> SANYO Component Europe GmbH Ordering methods

Ordering methods

• Web shop - www.hurt.com.pl

• Online auctions - www.allegro.pl

• Direct email orders

• Telephone/fax orders

• Direct sale in company's headquarters





>> SANYO Component Europe GmbH Daily deliveries


Total deliveries

per day:

~300




>> SANYO Component Europe GmbH eneloop in our company

Sanyo batteries in our company • Our company started selling

Sanyo batteries in 2004

• In the beginning, we were

purchasing Sanyo batteries from

other distributors

• Afterwards (in 2006) we started

importing Sanyo batteries directly

and became an authorized

distributor





>> SANYO Component Europe GmbH Turnover on Sanyo batteries


1 EUR = 3,90 PLN




>> SANYO Component Europe GmbH hurt.com.pl

major eneloop promotional activities

www.hurt.com.pl "hurt" means

"wholesale" in Polish ;)

Our custom-designed

web shop allows both

individual and

wholesale clients to

place and track

orders on our

assortment easily





>> SANYO Component Europe GmbH hurt.com.pl


E-mail bulletins We are promoting

sales of eneloop

batteries via regular

e-mail offers for the

ever-growing list of

our web shop's

information bulletin

subscribers





>> SANYO Component Europe GmbH Online auctions


Online auctions allegro.pl is by far the

largest online auction

service in Poland -

even eBay was unable

to break its "monopoly"

in that field; it functions

not only as a sales channel,

but also as a platform for

presentation of our

company's assortment





>> SANYO Component Europe GmbH Price comparison web services


Price comparison web services Price comparison

services like ceneo.pl

are very popular way of

doing web shopping in

Poland





>> SANYO Component Europe GmbH mBank


mBank In cooperation with

mBank - the most

popular Internet bank

In Poland - we are

constantly striving to

further promote the

sales of eneloop

batteries





>> SANYO Component Europe GmbH Other promotional activities

Other promotional activities We are also promoting eneloop sales via:

• Newspaper advertising

• Web positioning and advertising (e.g. Google

AdWords, etc.)

• Internet discussion forums

• Leaflets and other forms of printed

advertisments (we put a leaflet in each of the

packages we send)





>> SANYO Component Europe GmbH Competition from other products

Competition from other products

• Duracell Active Charge – popular brand, better price

than eneloop

• GP Recyko+ – popular brand, batteries are not produced

in Japan

• Panasonic Infinium – not very popular, too expensive

• Varta Ready2use – not very popular, higher capacity

(2300 mAh)





>> SANYO Component Europe GmbH Our suggestions

Our suggestions • Expand the size range of eneloop (C, D, 9V,

etc.)

• Add more sophisticated battery chargers to the

product line

• Provide distributors with advertising materials

(displays, gifts, etc.) and/or advertising funds

• Change of price policy for the distributors (esp.

AA bulk)





>> SANYO Component Europe GmbH eneloop issues

eneloop issues As the price factor in

Internet is very important

we sell mainly bulk

cells packed by us in

plastic boxes

Boxes are also

useful for clients

to keep batteries





>> SANYO Component Europe GmbH Thank you!

Thank you for your attention!




Documents

eneloop presentation · SANYO Electric Co., Ltd. >> SANYO Component Europe GmbH eneloop presentation eneloop presentation Naples, 19 November 2010 Baltrade R. Czesnowski, B. Czesnowska