Empowering Marketing Strategies Social Media Revolution Are You In Or Out?

Empowering Marketing Strategies

Social Media Revolution

Are You In Or Out?


Marketing Strategy for ROI

What do your customers need?

How are you unique?

Website, SEO, social media, blogging, etc.

Direct mail, Advertising, traditional PR, etc.

What are the calculated results of your efforts?

CONVERGENCE


Marketing Rules Have ChangedIt Was Pushing message to client

One way message Business generated

content Interrupt client-direct

immediate action Hard to measure results

Guarding information

It Is Pulling client to the

message Interactive conversation User generated content

xxx Engage, build relationship

xxx Real time metrics Sharing information


Shifting Power“To find something comparable, you have to go

back 500 years to the printing press, the birth of mass media… Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” - Rupert Murdoch


Changes in the Marketplace

Economy…looking for efficiencies Globalization…leads to interdependence Conversations…generate exposure, sales Competition…becomes collaboration

People use technologies to get things that they need from each other, rather than from institutions.


Social Media Revolution

http://www.youtube.com/watch?v=sIFYPQjYhv8


Developing a Social Media Strategy


How Can Social Media Be Used Marketing and attracting new customers Public relations (brand recognition, crisis

management, engaging with journalists) Creating customer relationships Ongoing customer service Market Research and Listening tool Integration with offline networking efforts


Vast Social Media Landscape


Links Are Social Media Currency Social media allows you to place links and drive

traffic to your website, blog or landing page. Links build search engine and consumer clout Use as many channels as you can manage


Start With The Basics

800 million videos•2nd Largest search engine•Show your product/service•Visually connect

75 million users•Extension of marketing or PR•Knowledge gathering & dissemination•Internal collaboration

400 million users•Get found by clients/prospects•Build a community and engage•Advertise your company

65 million users•Increase Google ranking•Make business connections• New: Advertise your company


Blogs – Establish Expertise Post new blogs 1 to 3 times a week minimum

Original articles or tips Press releases or campaigns Comment to news and blogs Encourage contributions

Be Unique: Let your personality and company values show

Utilize publishing sites: Digg, Technorati, BizSugar, YouTube


Simplify To Amplify Update over 40 social networks at once for free

http://www.ping.fm Facebook Twitter Tumblr LinkedIn Ning My Space Delicious Vox

Present.ly Posterous Yahoo Profiles Tagged Meme Plaxo Pulse Bebo Blogger Jaiku FriendFeed Brightkite Identi.ca Diigo Friendster Yammer ShoutEm Street Mavens Photobucket hi5 Xanga Multiply Flickr StatusNet GTalk Status and more

Simplify Twitter management SocialOomph.com Auto-Reply Welcome Message to your New Twitter Followers Schedule and publish blogs and posts Set up searches for new Followers Basic Free plan. Professional Plan $29.95/mo – features too

many to count!


What Are The Results? Generated Exposure 81% Increased my Website Traffic 61% Increased Search Engine Rankings 52% Generated Qualified Leads 48% Reduced Marketing Expenses 45% Helped Me Close New Business 35%

*Source is Social Media Industry Report 2009 by Michael Stelzner


Lead GenerationCompanies who have acquired a customer from

social media and blogs

*Source is Social Media Industry Report 2009 by Michael Stelzner


Scared of Social Media?Myth Criticism will damage our

brand xxxxxxxxxxxxxxxx We'll lose control of our

message xxxxx xxxxxxxx Scared of giving away

corporate secrets Social media is really

cheap, or free

Reality Thank them for letting you

know what to change They are already talking

about you - message control is an illusion

Create a social media policy

Social media requires time and knowledge. Integrate it into your marketing strategy


Can You Afford To Be Out?

http://www.personalizemedia.com/the-count/


MPower Philosophy Online Services We scientifically approach your online marketing initiatives and

enable integration with your traditional marketing campaigns to ensure ROI. Our online strategies include: Websites, SEO, Social Media, Blogging


MPower Philosophy is a marketing consultancy specializing in insightful and strategic marketing solutions that empower organizations to focus and grow. We partner with you to uncover and understand the root cause of your challenges and develop an innovative, comprehensive and strategic approach to marketing centered on your customer. We offer the right combination of marketing assessment, research insight, strategic marketing plan, and marketing execution to empower you to achieve your business and marketing goals.

Marilyn Oliva, PresidentMPower Philosophy, LLC

Phone: 954-629-1335Email: [email protected]

http://www.MPowerPhilosophy.comLinkedIn.com/in/MarilynOliva

Twitter.com/MarilynOlivaFacebook.com/Marilyn.Oliva

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Empowering Marketing Strategies Social Media Revolution Are You In Or Out?