Employee Retention Satrategies

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    FINAL PROJECT REPORT

    ON

    COMPARATIVE STUDY OF EMPLOYEERETENTION SATRATEGIES

    (PTL V/S SWARAJ ENTERPRISES)

    IN PARTIAL FULFILLMENT OF REQUIREMENT OF THE DEGREE

    OF MASTER IN BUSINESS ADMNISTRATION.

    UNDER THE GUIDENCE OF: - SUBMITTED BY:-

    . Mr. Nishant Garg SUKHANJEET KAUR

    (D.B.I.M.C.S.) REGD. NO.DBIM (MG) 2009-34

    ROLL NO.

    SESSION 2009-11

    DESH BHAGAT INSTITUTE OF MGT. & COM. SCI.

    MANDI GOBINDGARH

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    TABLE OF CONTENTS

    Acknowledgement

    Declaration

    Industry Profile

    Company ProfileOrigin

    Awards & models

    Manufacturing companies in India

    Competitors

    Introduction to project

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    ACKNOWLEDGEMENT

    Talent & capabilities are of course necessary but opportunities & right

    guidance are two very important back up without which no any person can

    climb the ladder to success.

    .

    It is a great pleasure to express my hearty & sincere gratitude to my

    project guide Mr. NISHANT GARG (D.B.I.M.C.S.) under whose inspiring

    guidance the present piece of report could get its present shape.

    I am grateful to my project guide who guided me during the course of

    my project and who helped me at every step and showed me the right way to

    get out of all the obstacles I faced during the project.

    Place:-Mandi Gobindgarh

    Sukhanjeet kaur.

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    DECLARATION

    I hereby declare that this project report is the bonafide record of research

    work done by me.

    I also declare that the fact and data which have used in the report are

    true to the best of my knowledge and belief. This report has not been

    previously submitted for any other purpose with a similar title.

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    About the Organization:

    PTL:-

    Punjab Tractors Limited is an Indian Tractor manufacturing company that

    was established on June 27, 1970. It was India's first Large Scale Project,which was based on indigenous design and modern technology. It was a

    new venture towards making India more competent in the international

    scenario. PTL has four branches, all set up in northern India.

    PTL began its commercial operations in April 1974. In the 28 years till

    March 2003, it has sold more than 500,000 tractors. While the journey

    commenced in the north, PTL today has an all India presence. Its 377

    strong dealer network sells and services a wide portfolio of 6 tractor models

    with more than 100 variants. Swaraj beginning was indeed humble, with

    the commercial introduction of Swaraj 724 model; tractor sales barely

    reached 600 in 1974-75. However, over the years, on the introduction of

    new tractor models, product performance and reliable service, Swaraj brand

    started receiving flavor with the farmers leading to an increase in both

    volume and market share. In 1999, two new models Swaraj 733 and Swaraj

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    744 were added to Swaraj portfolio. By financial 1998-99, all these

    initiatives took Swaraj to the No. 2 slot in the industry, hitting a peak sale

    of 50,700 tractors in 1999-00 (market share 18.6%).

    Punjab Tractors Limited consists of following divisions: -

    1. SWARAJ TRACTORS DIVISION, SAS Nagar, Capacity of 300000

    tractors p.a.

    2. SWARAJ FOUNDRY DIVISION, Majri, Capacity 8000 M.T. castings

    3. SWARAJ COMBINE DIVISION, Chhapar Cheri, Capacity of 300000

    tractors p.a.

    These plants set up at most economic outlays, also represent the mostproductive tractor facilities in the country, with concept and the technology

    in the new plant matching global standards. Today PTL stands as a multiproduct multi location unit manufacturing Tractors, Harvester Combines,Industrial Forklifts, and Agricultural Implements and Automotive castings.PTL is actively participating in the industrial scene of Punjab through its

    group companies SWARAJ MAZDA LIMITED, SWARAJ ENGINES LIMITEDAND SWARAJ AUTOMOTIVES LIMITED.

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    Products:

    The major products of Punjab Tractors limited are divided into two

    categories i.e. for domestic consumption and overseas consumption.

    The domestic products include the following:

    1. Swaraj 855

    2. Swaraj 939 FE

    3. Swaraj 834 FE

    4. Swaraj 744 FE

    5. Swaraj 735 FE

    6. Swaraj 733 FE

    7. Swaraj 724 FE

    8. Swaraj 722

    9. Forklift 15

    10. Forklift 20

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    11. Forklift 30

    12. Electric Forklift 15

    13. Swaraj 8100-Harvester Combine

    The products for overseas consumption include:

    1. Swaraj 978 FE, 4 Wheel drive

    2. Swaraj 978 FE, 2 Wheel drive

    3. Swaraj 855 FE, 4 Wheel drive

    4. Swaraj 939 FE, 4 Wheel drive

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    Hierarchy of the Organization:

    1. Board of Directors(B.O.D)

    2. Working Directors: Vice Chairman and Managing Director

    3. Executive Directors:Finance, Human Resource and Development,

    Manufacturing, International Business Division, Material Services,

    Swaraj Automotive Limited, Swaraj Motors Limited, Senior Vice-

    President (Marketing)

    4. Vice Presidents: 3-4 under each Executive Director in level 3

    5. Assistant Vice President

    6. General Manager

    7. Chief Manager

    8. Senior Manager

    9. Manager

    10. Assistant Manager

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    11. Senior Engineer

    12. Engineer

    13. Assistant Engineer

    14. Junior Engineer

    15. Operating Class

    Employee Strength:

    The total numbers of employees currently under the Mohali division ofPTL are around 1600. These comprise of 500 in management staff and rest

    is working staff.

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    Financial Information:

    Annual Turnover for the financial year 2003-04 = Rs. 641.44 crores

    Net Profit = Rs. 43.11 crores

    %age turnover spent on Research and development = 1.28%

    Market Share = 15 %

    Earning per share = Rs. 7.10

    1. Power Consumption: The total power consumption last year was

    117.83 lakh units.

    2. Water consumption: No records were kept for water consumption as

    the net amount spent on water resources was negligible.

    3. Diesel Consumption: The average amount of diesel consumed per

    tractor last year was 619.11 Rupees. This includes consumption in both

    assembly and paint shop.

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    Technical Collaborations:

    1.For Light commercial Vehicles:

    P.T.L. entered into technical and financial collaboration with Mazda Motor

    Corporation of Japan in the year 1984 to set another company by the name

    of Swaraj Mazda Limited. It was Rs. 50 crore projects with an installed

    capacity to manufacture 5000 LCVs of up to 3.5 tones payload capacity.

    2.For Forklifts

    The company entered into technical collaboration with KOMATSU

    FORKLIFTS COMPANY of Japan in 1985 for the manufacture of high tech

    forklifts of both diesel and electric at its combine division.

    3. For Diesel Engines

    P.T.L.set up Swaraj Engines Ltd. (S.E.L.) in technical and financial

    collaboration with Kirloskar Oil Engines for the manufacture of diesel

    engines.

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    Competition within India:

    The major competitors for PTL in India are Mahindra & Mahindra Tractors,

    Massey, Escorts, Eicher and HMT. The trends of market shares for the last

    30 years are shown in the figure below. We can see that the market share of

    Swaraj tractors has increased from 9.1% in 1983 to 15% in 2003. Also the

    ranking has improved from 6th to 3rd. This is the sign of growing organization

    well on track to become the largest producers of tractors in India.

    On the international scene, Swaraj is now a recognized name in the

    developing world. Swaraj Tractors find an important place in countries like

    Ghana, Zambia, Kenya, Sudan, Indonesia, and Malaysia etc.

    Pollutants and Pollution control measures:

    1. Water Pollution: There are two kids of effluent waste that pollutes

    water

    Industrial effluent: Process water after use is discharged as effluent.

    Industrial effluent is contaminated with pH imbalance, sulphates, chlorides,

    dissolved solids, suspended solids, oil and grease.

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