Employee Attitude Survey Final

Chapter – I

Introduction

INTRODUCTION

Employee attitude survey is an effective tool to help the organization. These employee surveys provide information that can be used to improve productivity and organizational commitment. By identifying the attitude of the employees in an organization it become easier to maximize the overall job satisfaction. As a result of the information gathered from an employee survey productivity in an organization can be enhanced. An improvement in the employee attitude throughout the workplace will lead to better cooperation and communication.

Employees play an important role in the organization. Their perception has a major impact on the organization. If an employee possesses a positive attitude towards an organization, it’s working conditions and towards the people surrounding him, he is capable of yielding the best performance.

Bad employee attitudes not only disrupt the business and affect other employees; they are directly related to the motivation and productivity of the offending individual and those around them.

Employees with the right kind of attitude can help take the company to the next level.

An employee’s attitude toward the job, the company and the various factors had the greatest impact on loyalty and customer service.

Attitude is basically a psychological state and a large quantity of research in this area has recently been developed. There are various methods available to correct the attitude of the employees.

Employee attitude surveys can be an effective tool to boards and management in short and long-range planning. By identifying areas of employee satisfaction and dissatisfaction, problems can be identified before they become crises.

LITERATURE REVIEW:

EMPLOYEE ATTITUDE SURVEY:

ATTITUDE:

An attitude is a way a one feels in a particular situation regarding a person or an event or any object. It is the expression of hidden feelings of the person which he might have gained from some past experiences or from his culture or family.

Attitude may be positive, negative or neutral and according to which he react towards a particular thing, an event or a person.

For example- when a person says that he likes coffee, means he expresses his attitude towards it which is based on his past experience regarding the taste of the coffee, it is a general attitude of a person about his taste.

Attitude generally forms the personality of a person. When we talk about the personality we consider the person as a whole but attitude leads to the formation of personality. Attitude is generally expressed to others through our behavior.

There are mainly three components of attitude:

1. Informational or cognitive component:

It is totally based on the information what we have about something whether it may be correct or wrong it doesn’t matter..

2. Emotional or effective component:

This component involves the person’s feelings about something which may be positive, negative or neutral.

3. Behavioral component:

It is based on the actions which we decide through our concepts or knowledge.

EMPLOYEE ATTITUDE SURVEY:

An employee attitude survey is a survey which is carried out among the employees of an organization to know what they think and feel about the working conditions or their role within it or it may be regarding the opinion about some policy of the organization.

Employee attitude survey helps us to know the employee opinions on a variety of issues such as the communication between superiors and employees or issues such as the satisfaction among them etc. Employee attitude survey can be used to get the feedback of the employees in various areas. It may be conducted by means of questionnaire or interviews.

Employee Attitude Survey is being conducted to know about the employees:

Communication. Satisfaction. Career. Company Teamwork. Respect.

Advantages

Provide data which can be used in problem-solving, planning and decision-making. Helps in employee motivation. Allow management to hear employees' opinions. Provide an effective communication medium.

Uses for Employee Attitude Surveys include:

Focusing on Employee Development Programs Enhancing Employee Relations with their superiors. Also act as Organizational Climate Survey.

This feedback is essential as:

To bring about the change in the organization. Allows the organization to focus on the needs of the employees. Informs the organization about the area in which the employees are discontent. Provides management with employee feedback (both positive and negative) on the

internal health of the organization. Motivate the employees and improve job satisfaction.

The various areas concerned are in the research are as follows:

1) COMMUNICATION:

Communication is defined as interchange of thoughts or information between two or more persons to bring about mutual understanding. It is the exchange of ideas, facts and views to attain a common objective.

Communication is an important part of interpersonal behavior in the organization. Communication occurs through communication channels i.e. formal and informal communication.

Flow of communication:

Flow of information in the organization occurs through three ways:

Downward communication:

The flow of information from the higher levels to the lower levels is known as downward communication. It is used to communicate policies, procedures or to issue orders and instructions to the subordinates.

Upward communication:

The flow of information from the lower levels to the higher levels is known as upward communication. It is regarding any suggestions for improvement, grievances etc.

Horizontal communication:

The flow of information between the persons of the same level is called as horizontal communication. It is used to build up coordination.

2) JOB SATISFACTION:

Job satisfaction is the overall positive feeling that the person has towards his job. It is the amount of pleasure related to one’s job. When a person likes his job he experiences a high satisfaction towards it but if the person dislikes his job then he experiences a kind of dissatisfaction. A set of attitudes about the work is generally called as job satisfaction.

Attitude and job satisfaction:

Attitude reflects the feeling of the person towards individuals, organization and objects whereas Job satisfaction expresses ones attitude towards the job. Job satisfaction is an important part of attitude. Attitude refers to the predisposition to respond but job satisfaction is based on performance factors.

3) CAREER:

Career planning:

Career planning is the process through which a person selects the career goals and then the path to achieve it. Career goal is the position which the person wants to achieve it in the future as a part of his career.

Career development program:

Career development program provides an opportunity to the employees to grow especially to those employees who deliver their best performance. It may be given by the company in any of the forms:

Moving up in the organizational hierarchy. Continuous increase in remuneration. Acquiring higher level skills & competencies. Getting higher level of position in the job. Having an opportunity to get some of the exclusive benefits like perks & privileges.

4) TEAM WORK:

A team is a small group of people with nearly similar skills who unite together to achieve a common goal. In a team, the members influence one another so as to carry out various activities. For a good team work there is a need of team building so as to achieve the target with a minimum possible effort.

Significance of better teamwork:

Synergy:Teams should have the potential to perform in such a way so as to produce an effective combined result due to the participation of all the individuals in a team.

Commitment:There must be a strong commitment towards a common purpose and agreement to achieve the specific goal. The individual goals combined together to form the common goal of the team.

Improves organizational communication:Due to interaction between the members of the team the communication in the organization enhances. A kind of dependency is created among the members so that they continuously require the help of one another creating a good communication.

Improves employee motivation:Team work improves employee’s involvement leading to the motivation of the employees and they in turn find their job interesting and results in the success of the organization.

5) ORGANIZATION:

Organization is defined as a group of people contributing towards their efforts towards the attainment of the common goal or objective. The major characteristics of an organization are as follows,

Communication. Cooperative efforts. Common objectives. Rules and regulation.

6) RESPECT:

Respect is a very necessary quality or feeling. It is an action which a person needs to integrate into ones behavior when it comes to the work place. There should be a respect for the superior in the mind of all the employees and the people working under him as according to the pyramid of authority and responsibility.

Each position in the organization is assigned with particular authority and responsibility. Not only the seniors must have the benefit of getting respect but also the respect is given to every employee irrespective of his position in the company.

Advantages of respect in the workplace:

Healthy environment:

Giving and getting respect produces a healthy environment in an organization.

Employee motivation:

Respect acts as important part of employee motivation. When employees become happy they yield a better result which is helpful for the organization.

Team work:

Respect helps in maintaining better relationship that in turn leads to an efficient teamwork.

Chapter- 2

Company Profile

COMPANY PROFILE:

Dainik Bhaskar was first published in Bhopal and Gwalior. The newspaper was launched in year 1956, by the name Subah Savere in Bhopal and Good Morning India in Gwalior in year 1957 and then it was renamed as Bhaskar Samachar In 1958, it was renamed as Dainik Bhaskar which is now 1st in India and ranked 11th worldwide for the largest circulation of a daily newspaper.

D B CORP Ltd. is one of the largest and biggest Newspaper Group in India. its headquarter is located in the state of Madhya Pradesh in Bhopal. It is also known as Bhaskar Group and is a Rs.1700 crore business consisting of newspaper, television, entertainment, printing, textiles, fast moving consumer goods, oils, solvents and also internet services.

EXPANSION OUTSIDE MADHYA PRADESH:

In 1995, Dainik bhaskar has displaced Nai Duiniya and occupied the no. 1 position in the Madhya Pradesh.

The decision was taken to expand it outside M.P. The chosen city was Jaipur i.e. in Rajasthan as per the market conditions.

Dainik Bhaskar's target was to enter Jaipur as No. 2 newspaper i.e. in terms of circulation in one day with 50,000 copies and to achieve this target, it did a survey of 200,000 newspaper buying households in Jaipur with the help of 700 surveyors.

Later on they also moved up for the feedback survey in each house they have visited and offered a very low advance subscription charged in comparison to other newspapers .i.e Rs. 1.50 against Rs.2 and refund in case of any dissatisfaction.

On 19 December 1996, it entered the market as No. 1 newspaper with 172,347 copies in Jaipur.

The next target was Chandigarh in the year 2000. There they found on the survey that the people prefer English newspaper over Hindi one because of better quality.

Then they concentrated on the quality and design of the newspaper mixing Hindi and English and with 69,000 copies became no.1.

In June 2000, Dainik Bhaskar entered Haryana, again as No. 1 on first day, with 271,000 copies.

For the fourth launch Dainik Bhaskar identified Ahmedabad and Gujrat as the city with gaining maximum profit. It surveyed 12,00,000 households, with a team of 1050 surveyors.

The newspaper was launched in Ahmedabad on 23 June 2003, under the name Diyva Bhaskar as No. 1 with 452,000 copies which is a world record. Within 15 months, it entered two more cities of Gujarat like Surat and Vadodara.

By 2009, Divya Bhaskar became the largest circulated Gujarati newspaper with 11.5 copies.

In 2006, it was launched at Amritsar and Jalandhar simulataneously with 178,000 copies . And it occupied the space in Delhi, Rajasthan, Chattisgarh, Himachal Pradesh, Punjab,

Haryana, Chandigarh, Uttar Pradesh, Maharahstra and Gujrat.

VARIOUS SEGMENTS:

Newspaper Segment:

D B Corp is the only Newspaper Group which is present in 13 states and the news is available in 4 different languages namely Hindi, Gujarati, Marathi and English.

D B Corp Ltd. is present in 11 states in Hindi Market as well as 2 states in Gujarati language in Gujarat and Maharashtra and in Marathi language in Maharashtra.

It publishes about 8 newspapers, 62 newspaper editions and 191 sub-editions in these four languages.

The leading newspapers, Dainik Bhaskar (Hindi),Divya Bhaskar, and Shaurastra samachar (Gujrati) have an average of nearly 18.1 million readers, making it one of the most widely read newspaper groups in India.

Present in the states of Madhya Pradesh, Chhattisgarh, Rajasthan, Haryana, Punjab, Chandigarh, Himachal Pradesh, , Jharkhand, Uttrakhand, Delhi, Jammu & Kashmir, Gujarat and Maharashtra.

The other newspapers are Business Bhaskar, DB Gold and DB Star and, on a franchisee basis, DNA available in Gujarat, Rajasthan and Madhya Pradesh

D B Corp Limited recently introduced its 60th edition Dainik Divya Marathi newspaper in Aurangabad, Maharashtra on 29th May, 2011.

Magazine segment:

The magazine division publishes two magazines, namely Aha! Zindagi and Bhaskar Lakshya from Jaipur branch of D B Corp Ltd. Aha! Zindagi is published in two languages i.e Hindi as well as Gujrati.

Other Businesses:

D B Corp Ltd also has a large impact in the market in the entertainment area under the brand name of “MYFM” which is present in 7 states of India with the total of 17 stations.

VISION:

To be the largest and the most admired media brand bringing the socio-economic change.

MISSION:

• Making the pillars to achieve the vision.• To improve the talent.• Innovative Products and Processes.

PRINCIPLES:

The company’s actions and thoughts are based on the following principles:

Entrepreneurship. Ambition. Innovation. Professionalism.

MOTTO:

The strategy of the company depends on the above four principles which will be followed in the future as well.

Commitment towards goal and there should be no compromise with the values for achieving the goals.

Every effort to be focused on progress and entrepreneurship. Creativity and innovation are considered as the top priorities. Belief in performing something extraordinary. Topmost priority is given to the customers. To create an environment which provides maximum opportunities for people to learn. To always play a positive role in the society.

LOCATION:

Dainik Bhaskar Group is a diversified industry which is founded half-a-century ago. The locations of the company’s office is given below.

Office in Raipur:

4th floor,Ghasi das plaza.City: RaipurState: Chattisgarh.Pincode:494001

Head Office;

Dwarka Sadan,6, Press Complex,M.P. NagarCity:BhopalState:Madhya PradeshPincode:462011

MANAGEMENT:

Name DesignationAjay Piramal Independent DirectorAshwani Kumar Singhal Independent DirectorGirish Agarwal Non Executive DirectorHarish Bijoor Independent DirectorK Venkataraman Company Secretary & Compliance OfficerK Venkataraman SecretaryKailash Chandra Chowdhary Independent DirectorNiten Malhan Nominee DirectorPawan Agarwal Non Executive DirectorPiyush Pandey Independent DirectorRamesh Chandra Agarwal Chairman / Chair PersonSudhir Agarwal CEOSudhir Agarwal Managing Director

PRODUCTS:

Dainik bhaskar. Divya bhaskar. Divya Marathi My FM

DNA D B star Business bhaskar.

Dainik bhaskar:

Dainik bhaskar is a hindi language daily newspaper published by D B Corp Ltd. It was started in year 1958 from Bhopal , the capital city of Madhya Pradesh. Its current national editor is Shravan Garg.

Divya bhaskar:

Divya bhaskar is a Gujarati newspaper in published in Gujarat which is owned by D B Corp Ltd. It is the largest circulated Gujarati newspaper.

Divya Marathi:

Dainik Divya Marathi is newspaper published in Marathi language launched on 29th May 2011. It is a famous newspaper of the state Maharashtra. It covers international, national and local news, politics, business and sports in Marathi language.

My FM:

MY FM is the radio station started by the bhaskar group. It is launched for the purpose of entertainment.

DNA:

DNA is the English newspaper is Daily published in India which is started in 2005. it is published from Mumbai, India.

DB Star:

It is a 16 page colored daily newspaper that covers vast areas of reader’s interest. It includes the sting operation as well as lifestyle news. It frequently highlights key issues and live problems of society through sting operations.

Business bhaskar:

Business bhaskar involves the various news regarding the business covering the news of important financial transactions.

Saurastra samachar:

It is a leading Gujarati daily newspaper of the Saurashtra region. It was launched on 1 September 2004.

Chapter – 3

Research Methodology

RESEARCH METHODOLOGY:

Research methodology is a way to systematically solve the problem. It is also a science of

studying how research is done scientifically. In it we study the various steps adopted by the

researcher in studying the research problem along with logic behind them.

The scope of research methodology is wider than that of research method.

Research can be defined as the search for knowledge or as any systematic investigation to

establish various facts while using a scientific method .The primary purpose for applied research

is discovering, interpreting, and the development of methods and systems for the advancement of

human knowledge on a wide variety of scientific matters of our world and the universe.

Employees’ attitude towards the organization should be known by the entire organization to

reduce the grievance. The main objective is to find out the overall attitude of the employees and

to determine the areas where the employees show higher dissatisfaction.

Here, the general employee opinion survey method has been followed.

The questionnaires were directly handed over to the employees of the

organization for their responses.

OBJECTIVES OF THE RESEARCH :

To provide the organization with the employee feedback on the internal health of the organization.

To determine the area in which the employee find themselves discontent.

To evaluate the overall attitude of the employees.

To bring about a positive change in the organization.

To focus on the needs of employees.

SAMPLING METHOD:

The sample size taken is 75 which have been selected through Stratified Random Sampling.

The various departments are considered as groups or strata in such a manner that all items in any

particular group are similar with regard to the characteristic under consideration. From each such

‘strata’ items are chosen at random.

TOOLS FOR DATA COLLECTION:

Questionnaire is the main tool for data collection. Questionnaire has been distributed directly and the result is taken out.

DEVELOPMENT OF THE QUESTIONNAIRE:

First of all, the various areas concerned in the survey is determined through a discussion in the organization.

Then the secondary data has been collected from the organization regarding the areas considered.

Each area is mentioned along with few questions related to the topic. Five options are available before each question. Two open ended questions are also considered.

RESEARCH DESIGN:

A research design is the arrangement of conditions for the collection and analysis of data so as to

serve the purpose of the research.

This type of research is conducted to search for the problem which is not known. It deals with

the formulation of the problem for the further investigation on the topic. It leads to the discovery

of new ideas and views and hence it is an exploratory research.

LIMITATIONS:

Only 75 sample size is taken for the study in the Raipur area. So, if this study is

conducted using maximum employees then it may give accurate overall attitude of the

employees and the concerned area.

Since, the survey is conducted only in D B Corp Ltd. So it cannot be represented for any

other company.

Chapter –4

Analysis and interpretation

COMMUNICATION:

1. I feel my supervisor informs all the important things to me.

PARAMETERS RESPONDENTS PERCENTAGE (%)1. Strongly agree 15 202. Agree 50 673. Neutral 6 84. Disagree 1 15. Strongly disagree 3 4TOTAL 75 100

20%

67%

8%1%

4%

1 2 3 4 5

INTERPRETATION:

According to the above graph it is found that most of the employees i.e. 67 % think that their communication with the supervisor is good and satisfactory. 20% of the employees find their communication with the superior is above the satisfaction level i.e. they are highly positive in this matter. 8% are neutral towards it and nearly 4% did not feel the communication part is effective which shows a negative attitude.

2. I feel I am informed about the changes occurring in the company.

PARAMETERS RESPONDENTS PERCENTAGE (%)

1. Strongly agree 12 162. Agree 49 653. Neutral 13 174. Disagree 0 05. Strongly disagree 1 2TOTAL 75 100

16%

65%

17% 1%

1 2 3 4 5

INTERPRETATION:

The above data reveals that most of the employees i.e. 65% have a positive attitude regarding the information received by them on the changes occurring in the company and 16% have shown a high level of positive attitude,17% are neutral towards it. While 2% of employees have shown a high negative attitude.

3. I am clearly told about the work which is to be done by me.

PARAMETERS RESPONDENTS PERCENTAGE (%)1. Strongly agree 21 28

2. Agree 46 613. Neutral 6 84. Disagree 2 35. Strongly disagree 0 0TOTAL 75 100

28%

61%

8%3%

1 2 3 4 5

INTERPRETATION:

From the above data it is clear that most of the employees 61% have shown a positive attitude towards the information received by them regarding their work. 28% are much more satisfied. 8% are neutral and 3% disagree to the point.

4. My suggestions and grievances are being heard.

PARAMETERS RESPONDENTS PERCENTAGE (%)1. Strongly agree 9 12

2. Agree 39 523. Neutral 23 314. Disagree 4 55. Strongly disagree 0 0TOTAL 75 100

12%

52%

31%

5%

1 2 3 4 5

INTERPRETATION:

According to the above graph it is found that most of the employees i.e. 52% think that their suggestions and grievances are being heard. 12 % of the employees feel highly satisfied. 8% are neutral towards it and nearly 5% did not feel that their suggestions and grievances are being heard.

SATISFACTION:

5. I like my job in the company.


33%

47%

16%

4%

1 2 3 4 5

INTERPRETATION:

From the above data it is clear that most of the employees 47% feel satisfied with their job. 33% are much more satisfied. 16% are neutral and 4% are not satisfied.

6. Working conditions of the company satisfy me.


20%

55%

16%

5%4%

1 2 3 4 5

INTERPRETATION:

From the above data it is clear that most of the employees 55% feel satisfied with the working conditions of the company. 20% are much more satisfied. 16% are neutral and 5% disagreed and 4% shown a high level of dissatisfaction.

7. Overall I am satisfied working in the company.


23%

60%

13%

4%

1 2 3 4 5

INTERPRETATION:

According to the above graph it is found that most of the employees i.e. 60% are satisfied working in the company. 23 % of the employees feel highly satisfied. 13% are neutral towards it and nearly 4% are not satisfied.

CAREER:

8. I feel I have various opportunities in the company.


29%

47%

20%

3% 1%

1 2 3 4 5

INTERPRETATION:

According to the above graph it is found that most of the employees i.e. 47% think positive regarding the opportunities received in the future. 29 % of the employees are more positive.20% are neutral towards it and nearly 3% did not agreed and 15% totally disagreed.

9. I think there are chances of promotions for me in the near future.


28%

44%

21%

7%

1 2 3 4 5

INTERPRETATION:

According to the above graph it is found that most of the employees i.e. 44% feel to be promoted in future. 28 % of the employees feel higher chances of promotion.21% are neutral towards it and nearly 7% are not satisfied.

10. I feel there is a fair reason behind the promotions in the company.


15%

55%

23%

7%

1%

1 2 3 4 5

INTERPRETATION:

According to the above graph it is found that most of the employees i.e. 54% are satisfied with the promotions criteria .15 % of the employees feel highly satisfied. 23% are neutral towards it and 7% are not satisfied and 1% is discontent.

COMPANY:

11. I think the company performs various activities to keep the customer happy.


16%

60%

19% 4%1%

1 2 3 4 5

INTERPRETATION:

According to the above graph it is found that most of the employees i.e. 60% are satisfied with the company’s activities to serve the customer.16% of the employees feel highly satisfied. 19% are neutral towards it and 4% are not satisfied and 1% is discontent.

12. The various policies of the company are acceptable and well organized.


15%

57%

23% 5%

1 2 3 4 5

INTERPRETATION:

The above data reveals that most of the employees i.e. 57% are content with the policies of the organization. 15% have shown a high level of positive attitude, 23% are neutral towards it. While 5% of employees have shown a negative response.

13. I think the company’s image is good.


41%

52%

7%

1 2 3 4 5

INTERPRETATION:

From the above data it is clear that most of the employees 52% have a positive thinking over the company’s image. 41% showed a highly positive response. 7% are neutral and none refused it.

TEAM WORK:

14. I believe that the various departments in the company unite together to achieve the company’s objective.


17%

53%

21%

5%3%

1 2 3 4 5

INTERPRETATION:

From the above data it is clear that most of the employees 54% have a positive thinking on unity in the company. 17% showed a highly positive response. 21% are neutral, 5% disagreed and 3% completely ignored it.

15. My colleague helps me in my work.


29%

48%

12%8%3%

1 2 3 4 5

INTERPRETATION:

According to the above graph it is found that most of the employees i.e. 48% think positive about their team members. 29 % of the employees feel highly satisfied with the team. 12% are neutral towards it and nearly 8% did not feel the support while 3% strongly disagreed.

RESPECT:

16. I feel people respect me in the company.


13%

65%

17%

4%

1 2 3 4 5

INTERPRETATION:

According to the above graph it is found that most of the employees i.e. 65% feels resect in the company. 14 % of the employees feel highly satisfied with the respect given to them. 17% are neutral towards it and nearly 4% did not feel the respect.

17. My views and opinions are given importance in the company.


11%

60%

24%

3% 3%

1 2 3 4 5

INTERPRETATION:

According to the above graph it is found that most of the employees i.e. 60% think positive about their opinions being heard in the company. 10 % of the employees feel highly satisfied with the importance given to them. 24% are neutral towards it and nearly 6% disagree.

18. I think each employee is given importance irrespective of his position in the company.


12%

57%

17%

9%4%

1 2 3 4 5

INTERPRETATION:

According to the above graph it is found that most of the employees i.e. 58% think that respect is given to everyone. 12 % of the employees feel highly satisfied with the importance given in the company. 17% are neutral towards it and nearly 9% disagree while 4% completely refused it.

Chapter – 5

Observation

OBSERVATION IN THE RESPECTIVE AREAS:

COMMUNICATION:

It was observed from the data that most of the employees feel to be well communicated in the organization.

They think that their supervisors listen to them. Overall they have positive attitude towards the area of communication.

SATISFACTION:

Most of the employees find themselves happy working in the company. They are also satisfied with the working conditions. Only few refused the overall satisfaction. Thus, there is a positive attitude of the employees regarding satisfaction related to their

job. Some of the employees think that there should be more of the training development

programs.

CAREER:

Most of the employees think that their future is bright in the company. They think they have opportunities. Some have given the suggestions that the promotion policy is to be strictly followed. Some of the employees think that their job must be permanent in the company. Majority feel that the company gives the chances of the promotion to the one who

deserves it. Thus, there is appositive attitude among the employees regarding career in the company.

COMPANY:

Majority believes that the company’s image is good. Also they think that they serve their customers well. They are also satisfied with the policies of the company. Some of them feel that the new policies must be introduced for the employees. Overall employees’ opinion is positive towards the company.

TEAM WORK:

Most of the employees feel that there is unity in the company. They feel the teamwork to be effective. Some have given the suggestions to introduce more of the family get together events. They also think that games and competitions should be conducted frequently. The employees are found to be satisfied with the teamwork.

RESPECT:

Most of the employees feel respect in the company. They think that each one in the company is given respect irrespective of his position in

the hierarchy. They think their suggestions are respected.

CONCLUSION:

Thus, overall attitude of the employees towards the organization and the various areas concerned is found to be positive.

And there is no such area under the observed one to be the weakest.

Chapter – 5

Suggestions

SUGGESTIONS:

1. Employees should be motivated to work in a team by conducting various Employee Engagement Programs like,

Employee suggestion box, through which they can share their views. Appreciation is given to the employees who had worked for more than 10

years, in the form of bonus and an appreciation letter is given along with. Entitle the employee as “Employee of the month” on best performance. Various family get together events like picnic can be organized. New games and competitions are being conducted.

2. New policies must be introduced for the welfare of the employees.

3. Training and development programs must be introduced frequently as per the need.

4. Working hours should be adjusted so that the employees can find time for themselves.

Bibliography

BIBLIOGRAPHY

Book Reference

1 P.Subba Rao .” Personal and human resource management”, Himalaya Publishing House., Mumbai , fourth edition.

2. C.R. Kothari. “ Research Methodology” , New age international Ltd Publishers, New Delhi second edition.

3. R.K Chopra “ Organizational Behaviour” , Sun India Publications, New Delhi, third edition.

Web Reference:

1. www.google.com

2. www.dainikbhaskar.com

Questionnaire

QUESTIONNAIRE

Respected employees,

As a part of my academics, A research is being conducted by me to know the attitude of the employees in the Dainik Bhaskar press( D B Corp Ltd) so as to contribute towards the organizational goal. So, kindly provide your support to carry out the research. The information given by you will be kept confidential.

Communication:

1. I feel my supervisor informs all the important things to me.

Strongly agree Agree Neutral Disagree Strongly disagree

2. I feel I am informed about the changes occurring in the company.

Strongly agree Agree Neutral Disagree Strongly disagree.

3. I am clearly told about the work which is to be done by me.


4. My suggestions and grievances are being heard.

Strongly agree Agree Neutral

Disagree Strongly disagree

Satisfaction:

5. I like my job in the company.


6. Working conditions of the company satisfy me.


7. Overall I am satisfied working in the company.


Career:

8. I feel I have various opportunities in the company.


9. I think there are chances of promotions for me in the near future.


10. I feel there is a fair reason behind the promotions in the company.


Company:

11. I think the company performs various activities to keep the customer happy.


12. The various policies of the company are acceptable and well organized.


13. I think the company’s image is good.

Strongly agree Agree

Neutral Disagree Strongly disagree

Team work:

14. I believe that the various departments in the company unite together to achieve the company’s objective.


15. My colleague helps me in my work.


Respect:

16. I feel people respect me in the company.


17. My views and opinions are given importance in the company.

Strongly agree Agree

Neutral Disagree Strongly disagree

18. I think each employee is given importance irrespective of his position in the company.


19. The time period since I have worked in the D B Corp Ltd………………………..

20. Any suggestion for improvement in the company………………………………

…………………………………………………………………………………….

My job category is:

Hr and admin Finance and accounts Editorial Production AD sales AD scheduling. SMD and circulation.

Documents

Employee Attitude Survey Final