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Empathy Map - Presto Sket full instructions on the Empathy Map, and for loads of other visual patterns to help you and your team, get the book: Presto Sketching: The Magic of Simple

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Text of Empathy Map - Presto Sket full instructions on the Empathy Map, and for loads of other visual...

  • For full instructions on the Empathy Map, and for loads of other visual patterns to help you and your team, get the book: Presto Sketching: The Magic of Simple Drawing for Brilliant Product Thinking and Design

    Empathy Map Use the Empathy Map to:

    Distil customer research into something actionable by a team.

    Separate facts from assumptions about your customers.

    Unearth gaps in your understanding.

    Help a team get a shared understanding for what is driving your customers.

    How to use it:

    Print a copy for each person, or draw it on a whiteboard for everyone to use together.

    Treat each section as a question (e.g. What is this particular customers goal? and fill in answers based on your information.

    Analyse as a team, and push for insight about your customers.

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