Emirates Fore Gsm

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    Presented By:

    Gaurav Sharma ( 93017 )Manik Mittal ( 93026 )Manvi Garg ( 93027 )Rupali Madan ( 93041 )Shashwat Sharma ( 93048 )Swati Jain ( 93056 )

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    DIFFERENT BRAND ELEMENTS OF

    EMIRATES

    Different brand element of the emirate are following:-

    1). Brand name

    2). Logos & Symbols3). Packaging

    4). slogans

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    ROLE OF THESE BRAND ELEMENTS IN

    BRAND BUILDING

    SLOGAN

    FLY EMIRATES AND KEEP DISCOVERING

    y Emirates launched a slogan mainly revolving around their route network of100 destinations in 59+ countries across six continents . Fly Emirates.Keep Discovering and Fly Emirates. To over Six Continents Mostrecently Emirates launched a campaign to promote Dubai as a destinationusing the slogan Fly Emirates. Meet Dubai.

    Other slogans used in the past by the airline include:

    y Emirates. The Finest in the Sky

    y Be Good to yourself. Fly Emirates

    y When was the last time you did something for the first time. Fly Emirates.

    y Fly Emirates. Keep Discovering

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    PACKAGING OR OUTLOOK OF

    EMIRATES AIRLINE

    y Since its formation in 1985, though to a limited extent until all

    aircraft were repainted, Emirates aeroplanes carried a section of the

    United Arab Emirates flag on the tail fins

    y A calligraphy of the logo in Arabic on the engines and the "Emirates"

    logo on the fuselage both in Arabic and English.

    y Some newer aircraft such as the Airbus A380-800, have the Emirateslogo painted on the belly of the aircraft. These kind of modifications

    give emirates a new modern look and the Arabic logo helps in

    signifying the place of its origination i.e. UAE

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    BRAND NAME

    y Given the aspirations of the Emirates brand in being global, innovative, and a customer-oriented provider of high quality services, the key to its success has been Emirates airlinesability to apply the brand in all aspects of its customer interactions.

    y "From the service provided at the point of ticket purchase to staff at the check-in counter; from

    facilities offered in our airport lounges to in-flight entertainment and service. At all customertouchpoints, Emirates pays close attention to our product and service to ensure that wedeliver on our brand promise of innovation and quality."

    y Mr. Mike Simon, Senior Vice President, Emirates Corporate Communications says "Weoperate a fleet of modern, wide-bodied aircraft and equip these aircraft with the latest in-flight amenities and entertainment systems; we invest in the latest technologies to enablefaster and more efficient handling of such functionsas ticketing, baggage and cargo

    handling; we recruit our award-winning cabin crew from over 100 countries around the worldand train them to the highest standards - so you can be sure there will be someone who speaksyour language onboard

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    LOGO

    y Emirates is a brand that is truly emerging as a global icon with its logo

    represented in Arabic script as a symbol of its origin.

    y This kind of logo gives middle east people a feel of travelling by home

    airline and at the same time Bigger representation ofEMIRATES written

    in english in the logo gives it a look of world class airline so this logo is

    the prefect presentation of world airline for Emirates that is meant for all the

    people across the world and helps it to be quite successful

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    Brand Communicationy Innovative, modern, and customer-oriented provider of high

    quality air travel services.

    y International and quality airline serving the global community.

    y Value for their money, regardless of which class passengers

    travel in.

    y Focuses on luxury, style and class

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    y At all customer touch points, Emirates pays close attention to

    their product and service to ensure that they deliver on theirbrand promise of innovation and quality.

    y Recruit award-winning cabin crew from over 100 countries

    around the world and train them to the highest standards - so

    that customer can be sure there will be someone who speaks

    their language onboard.

    y To connect with its customers and enhance its brand awareness

    the fastest is major sporting event sponsorships.

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    Sponsorship-Emirates way..y Sponsorship, for so long regarded by many as the poor

    cousin of other communication mediums, seems to

    have finally gained credence and respectability as amarketing tool

    y Emirates has been trying to tap this communicationmedium very effectively

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    y Since 1987, Emirates began to build up its sponsorshipportfolio,

    yLinked to some of the worlds leading sport events,spread across the six continents that Emirates fliesnon-stop to from Dubai.

    y Helps to promote Dubai as an international

    destination for sport, business and tourism.

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    Current sponsorshipportfolio

    Football

    Cricket

    Horseracing

    Sailing

    Tennis

    Rugby

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    Highlightsy I

    n 2004, Emirates and ArsenalFootball Club signedthe biggest club sponsorship in English football.

    y The New Arsenal Football Club namedthe Emirates Stadium in the biggest

    English football club sponsorship deal

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    y Rugby Emirates has a strong affiliation withrugby, demonstrated by becoming the firstWorldwide Partner of Rugby World Cup 2011

    yGulf Emirates is the Official Airline at 14 events,including the Austrian Open; BMWInternationalOpen; Dubai Desert Classic; HSBC Champions,ide Partner of Rugby World Cup 2011.

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    Crickety Emirates ICC Official Partner status gives the airline

    sponsorship rights to all ICC major tournaments,

    including the 2011 and 2015I

    CC Cricket World Cups,ICC Champions Trophy and ICC World Twenty20

    y Main Sponsor of the Kings XI Punjab Indian PremierLeague team.

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