Today’s students have grown up communicating and sharing experiences on social media platforms like Facebook and Twitter and that trend is growing. It’s no wonder schools are using the power of social networks

to attract potential students, interact with current students and stay connected with alumni. Here are some social media insights that may help schools interact with their students in a more positive, measureable way.

of Millennials access Facebook on their mobile only.

of social media time is spent on mobile devices.

Students said their mobile phone was important when researching schools, communicating with friends and family about education decisions, and even communicating with the schools themselves.

Mobile

Messaging Platforms

Message platforms are already 25% larger than the audience for social media.

Messaging platforms trump broadcast social networks and will expand to

3.6 billion global users by 2018

Some colleges have designed their own custom apps to help sta� communicate with students via text messaging or push notifications, rather than e-mails and phone calls.

3.6 Billion

Millennials trust authentic, user generated content 50% more than any other type of media.

of Millennials believe that user generated content is a good indication of your brand’s quality level.

Universities have utilized user-generated content campaigns to help prospective and current students, as well as alumni and other stakeholders connect with each other.

User-Generated Content

Live StreamingPeople spend 3x longer watching

video which is live compared to video that’s pre-recorded.

3x Longer

50% of marketer’s surveyed plan to start using or increase their

use of live video in 2016.

Universities are live-streaming video and audio to further engage on campus and extend their reach to the larger world.

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Sources: www.marketingland.com, www.�insights.files.wordpress.com, www.insights.�.com, www.bigspaceship.com, www.modolabs.com, www.resources.bazaarvoice.com, www.shopify.com, www.education.enveritasgroup.com, www.socialmediatoday.com, www.godaddy.com, www.info.wowza.com

Salt®, powered by American Student Assistance® (ASA) is an education finance support program that helps remove the financial barriers to higher education so students and alumni can freely and confidently pursue their dreams. For 60 years ASA® has been on the forefront of providing leading insights, analysis, and trends on the ever-changing landscape of higher education and its impact on universities and students.

90%

80%

25%

86%

50%

50%

Emerging Social Media Trends

Among Millennials