Emerging Competative Trends in Newspaper With Refrence to Times of India

8/4/2019 Emerging Competative Trends in Newspaper With Refrence to Times of India

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n

[ T y p e t h e f a x n u m b e r ]

9 / 1 0 / 2 0 1 1

Administrator

Ajesh Shah

COMPETATIVE

TRENDS IN

NEWSPAPER

WITH

REFRENCE TO

Times Of

India


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For readers and my friends

By Ajesh Shah

Happy reading

EMERGING

COMPETATIVE

TRENDS IN

NEWSPAPER

WITH REFRENCE TO

Times Of India


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MEANING OF NEWSPAPER

A newspaper is a regularly published print product containing

information vital to the function of the market it serves.

Definitions become more important as traditional newspaper

companies move from single-product management (newspapers)

to multi-product management - often under the company's brand,

typically the title of the newspaper.

What newspaper companies are learning is that the value of what they

produce is not the ink on paper, but the content, depth,

segmentation choices, credibility, and emotional attributes that

are delivered in any distribution channel they choose.


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MEANING OF MARKETING

Regardless of product, the marketing objective is to reach the

intended audience with a message and delivery system that

reflects the product itself - or at least does not detract from it. For

example, an upscale Beverly Hills jeweler would waste advertising

dollars placing billboards on a bus line. Hiring a graphic designer to

put together a full-page ad for a magazine like Vanity Fairis a more

likely marketing strategy. Conversely, a major studio marketing a

new movie starring former wrestler The Rockwill not likely divert

money into a costly magazine ad that caters to a market outside

the movies main target audience. Inner city buses, billboards,

television trailers and online advertisements will be a more likely

marketing choice.

Aside from acquisition, or expanding the customer base or brand

awareness, marketing is also concerned with base management.

This refers to in-house marketing that keeps current clientele

coming back. Sales, discounts for customer loyalty based on punch

cards, and other strategies can all be part of a good marketing

plan.

Marketing is an investment that, if done wisely, not only pays for

itself but allows a business to grow. When proper marketing getsthe message to the right audience, delivered in the right context,

at the right price, you cant go wrong. Hiring an experienced

marketing consultant can help the new business owner to develop


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effective strategies. Various books are also available on marketing

strategies and can shed more light on the options available.

NEWS PAPERS IN INDIA

Amar Ujala

Amar Ujala was launched on the 18th of April 1948 from Agra, as

a 4 page newspaper with a circulation of 2576 copies with an

objective of promoting social awakening and introducing a

feeling of responsibility among the citizens of a recentlyindependent India.

Asian Age

Promoted by UB group

Assam Tribune

A leading English Newspaper of Assam

Bharat Times

An Indian daily newspaper. Cybernoon

news,question and answers,extras.
http://www.amarujala.com/http://www.asianage.com/http://www.assamtribune.com/http://www.bharattimes.com/http://cybernoon.com/http://www.amarujala.com/http://www.asianage.com/http://www.assamtribune.com/http://www.bharattimes.com/http://cybernoon.com/


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Danik Nirantar Chakra

Danik Nirantar Chakra is the first Hindi News Paper On Line From

East and West.

Deccan ChronicleDeccan Chronicle are the leaders in jobs for foreign IT

professionals in the US.

Deccan Herald

Deccan Herald is a English Daily Newspaper founded by Printers

(Mysore) Private Ltd. It is a south Indian english daily newspaper.

Published in Karnataka.

Deshabhimani

Starting at Kozhikode in 1942 as a Weekly, and graduating to

Daily in 1946, Deshabhimani has been steadily growing in

popularity. The second edition was added in 1968 at Kochi,

followed by the third in 1989 at Thiruvananthapuram, the fourth

in 1994 at Kannur and the fifth at Kottayam in 1997 and the sixth

at Trichur in 2000.

Express Healthcare Management

Express Healthcare Management, the first Indian business

weekly for the healthcare industry is part of the Business

Publication Division of the Indian Express Group to bring out

industry-focussed publications. The publication has been

updating and providing information to healthcare professionals

since January 2000.

Expressindia

Expressindia.com offers various other news-related microsites

and sections, functioning as independent sites on their own,

which attract large focussed audience.
http://www.nirantarchakra.com/http://www.deccan.com/http://www.deccanherald.com/http://www.deshabhimani.com/http://www.expresshealthcaremgmt.com/http://www.expressindia.com/http://www.nirantarchakra.com/http://www.deccan.com/http://www.deccanherald.com/http://www.deshabhimani.com/http://www.expresshealthcaremgmt.com/http://www.expressindia.com/


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Hyderabad News

Hyderabad News is the first E-Newspaper from the capital of

Andhra Pradesh.

India AbroadInternational weekly newspaper in North America. India's largest

news and entertainment service online.

India Journal

The American India Foundation's (AIF) Spring Benefit Gala hosted

on May 16 at the Waldorf Astoria hotel in New York exceeded its

expectations and raised over $1.1 million for its grants and

programs in India.

India Times

IndiaTimes is Netplus But with interests ranging from knowledge

events, telecom, and integrated marketing, Indiatimes is more

than a web entity.

Indian Express

an Indian daily newspaper.

Indian Newspaper

India newspaper - there complete experience on India. Besides

Indian news, they provide in-depth coverage of rest of the world.

Jagran

India's Largest Read Hindi NewsPaper.

Kashmir Times

nformation on the news and issues of Jammu and Kashmir.

Kerala Tourism Newsletter

With the Arabian Sea in the west, the Western Ghats towering

500-2700 m in the east and networked by forty four rivers,

Kerala enjoys unique geographical features that have made it

one of the most sought after tourist destinations in Asia. An

equable climate. A long shoreline with serene beaches.
http://www.gvnm.net/http://www.indiaabroad.com/http://www.indiajournal.com/http://info.indiatimes.com/http://www.indian-express.com/http://www.indianewspaper.com/http://ind.jagran.com/http://www.kashmirtimes.com/http://www.keralatourism.org/http://www.gvnm.net/http://www.indiaabroad.com/http://www.indiajournal.com/http://info.indiatimes.com/http://www.indian-express.com/http://www.indianewspaper.com/http://ind.jagran.com/http://www.kashmirtimes.com/http://www.keralatourism.org/


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Mid-Day Multimedia Limited

From a family-owned, one-paper company Mid-Day Multimedia

have grown into a full-fledged, multiple-media conglomerate

listed on the Bombay Stock Exchange and the National Stock

Exchange, one of the handful of Indian media groups to go

public.

New Indian Express

Express Network Private Limited was incorporated as a company

under the Indian Companies Act, 1956. The company was

promoted by the New Indian Express Group.

News Asia

All the asian news links like Asia's stock markets, The World

Factbook and more.

PatnaDaily.Com

PatnaDaily.Com is your exclusive source on the Web for news,

facts, and figures relating to Patna and its neighbors.

Project Monitor

Project Monitor is Indias first newspaper on Projects, which will

update the readers on projects in the country, educate project

managers on the latest developments in technology and

material, inform manufacturers and vendors on the needs of the

industry.

Sakal

Sakal has the distinction of having the most balanced readership

among the urban and rural readers. Over the years, it has

achieved an unmatched feeling of trust and ownership amongst

its readers in Maharashtra due to its tradition of reliability and

involvement in community affairs.

Sandesh

Gujarati newspaper's online edition in both English and
http://www.middaymultimedia.com/http://www.newindpress.com/http://www.newsasia.com/http://www.patnadaily.com/http://www.projectsmonitor.com/http://www.esakal.com/http://www.sandesh.com/http://www.middaymultimedia.com/http://www.newindpress.com/http://www.newsasia.com/http://www.patnadaily.com/http://www.projectsmonitor.com/http://www.esakal.com/http://www.sandesh.com/


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Star of Mysore

The most popular evening daily in Mysore.

Sucheta Dalal

Sucheta Dalal has been a business journalist of high professionalrepute for the last two decades having worked in Business

Standard, The Economic Times and as the Financial Editor of the

Times of India. She is not afraid about taking on the big guns. A

great example for young jounalists!

Tehelka

The most popular newspaper with investigative journalism.

The Bihar Times

This website provides information about The Bihar Times

newspaper which serves as a passage to Bihar.

The Hindu

The Hindu's independent editorial stand and its reliable and

balanced presentation of the news have over the years. The

Hindu is the only newspaper which brings out supplements on all

days of the week.

The Hindustan Times

news - city,state,foreign,economy,sports.

The Hitavada

NEW DELHI IN keeping with the government efforts to modernise

para-military forces, Home Minister Shivraj Patil on Monday

inspected a Mine Proof Vehicle (MPV) manufactured by the

Ordnance Factory Board, which the Ministry says could be used

in counter insurgency operations.

The Inquilab Urdu Daily

The Inquilab Urdu Daily is a daily news provider. You can refer

The Inquilab Urdu Daily for latest National and Internationa news

in Urdu.
http://www.starofmysore.com/http://www.suchetadalal.com/http://www.tehelka.com/http://www.bihartimes.com/http://www.hinduonnet.com/http://www.hindustantimes.com/http://news.hitavadaonline.com/news/http://www.inquilab.com/http://www.starofmysore.com/http://www.suchetadalal.com/http://www.tehelka.com/http://www.bihartimes.com/http://www.hinduonnet.com/http://www.hindustantimes.com/http://news.hitavadaonline.com/news/http://www.inquilab.com/


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The Samaj

The Samaj is Orissa's oldest and largest circulative daily

newspaper.

The SentinelThe Sentinel, a leading English daily of north-eastern India was

launched on April 13, 1983, two days before the Assamese new

Year's day. A skeleton staff for the preparatory work for

launching the newspaper in the including its founder editor D.N.

Bezboruah, was recruited earlier in December 1982.

The Telegraph

The Telegraph is the largest circulated English daily in Eastern

India and published by the ABP group of publications.

The Tribune

The Tribune's editor, printer and publisher is Hari Jaisingh. It is a

north Indian daily published from The Tribune House.

Times Of India - India Times

Indiatimes is the flagship brand of Times Internet Ltd, the digital

venture of India's largest media house. A portal with an awesome

range of offerings, from news to books to web solutions, and

channels as diverse as Infotech and Spirituality, Indiatimes

strives to create multiple relationships with the Global Indian.

Vijay Times

The Vijay Times launched on December 22, 2002, is the VRL

group's first English daily and second publications. Encourages

by the success of Vijay Karnataka, the Vijay Times started outwith the twin advantages of already existing infrastructure, as

well as inputs of a network off 500 correspondance
http://www.thesamaja.com/http://www.sentinelassam.com/http://www.telegraphindia.com/http://www.tribuneindia.com/http://timesofindia.indiatimes.com/http://www.vijaytimes.com/http://www.thesamaja.com/http://www.sentinelassam.com/http://www.telegraphindia.com/http://www.tribuneindia.com/http://timesofindia.indiatimes.com/http://www.vijaytimes.com/


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NEWSPAPER HISTORY IN MUMBAI

NEWSPAPERS

Although the first printing press was imported into Bombay as early

as 1670 by the Parsi businessman Bhimjee Parikh, it was more than

a hundred years before the first newspaper was printed.

The first newspapers in Bombay were owned and printed by Parsis,

who already owned the technological and financial basis for such

ventures. The first English newspaper in Bombay was printed byRustomji Keshaspathi in 1777.

The first vernacular newspaper in Bombay was the Gujarati daily

Mumbai Samachar, published in 1822 by Fardoonjee Marzban.

Although not the first newspaper in an Indian language (that

distinction was held by the Bengali newspaper Sangbad Kaumudi,

published from Calcutta) Mumbai Samacharis still being published,

and is India's oldest newspaper. The first Marathi daily Dig-Dursan

appeared in 1837, and the first Hindu-Gujarati newspaper,

Vartaman in 1849 (in Ahmedabad).

Initially the newspapers concentrated on social issues. In 1851

Dadabhai Naoroji started the first political paper-- Rast Goftar. In

later years, when K. N. Kabraji became the publisher, he stopped

all political commentary and had a public exchange of letters with

Naoroji in which each accused the other of deviating from the

original agenda.

In 1878 the Government of India passed the Censorship Act.

Protests from the press had no effect. Four years later, in 1882, the
http://theory.tifr.res.in/bombay/history/ethnic/parsi.htmlhttp://www.gl.umbc.edu/~achatt1/calcutta.htmlhttp://theory.tifr.res.in/bombay/persons/dadabhai-naoroji.htmlhttp://theory.tifr.res.in/bombay/history/ethnic/parsi.htmlhttp://www.gl.umbc.edu/~achatt1/calcutta.htmlhttp://theory.tifr.res.in/bombay/persons/dadabhai-naoroji.html


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newspaper Kaiser-i-Hind was founded by Framjee Cowasji Mehta.

This became a platform for the fledgling Congress from its

inception in 1885. The leading British newspaper of this time was

the Times of India.

TIMES OF INDIA HISTORY

Bringing India to the world and the world to India, The Times of India is

synonymous in being the "Masthead of India", an opinion-forming

instrument for India and Indians.

The Times Of India is not only Indias largest selling English general

daily but also the leading English general daily broadsheet in the

world. It attracts a daily circulation level of about 22 lakh copies. It is

the largest selling English daily between Tokyo and Paris.

Its own history constitutes an authoritative slice of the history ofjournalism in India. Since its inception in 1838, it has witnessed and

reported the making of the phenomenon called Modern India. It has

been moulded by the doyens of English Journalism in India, in turn

moulding public opinion in India, re-inventing itself along with the

times to remain India's favourite English newspaper.

Officers, executives, decision makers, businessmen, government

executives, politicians, intellectuals and students form the highest

percentage of TOI readers. TOI has highest percentage of sole readers

indicating its leading position. It has eight regional editions - Mumbai,

Delhi, Ahmedabad, Hyderabad, Pune, Bangalore, Lucknow and Patna.
http://indiancongress.org/HISTORY/HSTRY-E.HTMhttp://indiancongress.org/HISTORY/HSTRY-E.HTM


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TIMES OF INDIA MARKETING

PRODUCT

Launch Date: 1962/ 1st May 1962

Type of Publication: Morning Daily Newspaper in Marathi

Editions: One Edition (Mumbai)

The Mission: "Think big, write small" - epitomizes the analytical

prowess of the reportage, rather than simply attitude, imparting core

beliefs and principles in consonance with Maharashtrian thought.

'Think global, act local' is an expression that does fair justice to one of

the frontline states in India - Maharashtra. Capturing the sheer zest of

this economic and cultural powerhouse of India, the Maharashtra Times


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reflects the coming of age of this region, in its deep insights.

This newspaper covers local and national news, sports, international

news, political commentary and cultural activity updates. It is the

favourite newspaper of the up-market Maharashtrian community

MAHARASTRA TIMES

Launch Date: 1950/4th April 1947

Type of Publication: Daily Morning Newspaper in Hindi

Editions: 2 Editions (Mumbai, Delhi)

The Mission: To address independent India in a language of its own.

The leading Hindi Newspaper in Delhi and Mumbai and retains the

number one position in Delhi. The Nav Bharat Times is the

spokesperson for Delhi. The findings of the fifth National Readership

Survey have positioned the Nav Bharat Times as the most widely read

newspaper in any language

FEMINA

Since inception in July 1959, it has been India's leading women's

magazine and is read by progressive women. It is a fortnightly

magazine that covers fashion trends - for both men and women, the

latest in interior decoration, food, beauty, health and fitness, legal and


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financial advice, gardening, pet care, careers, new products, fiction

etc.

Femina's website was launched in December 1996 and has generated

tremendous response from Indians in India and across the globe.

Femina is also the exclusive franchisee for the Miss Universe, Miss

World, Miss Asia-Pacific and look of the year contests in India.

Today, Femina represents the accomplishments of Indian women

across the world. It provides the Indian woman with a magazine that

appeals to her intelligence, going beyond mere the traditional recipes,

gossip and fashion trends. This is based on Femina's deep

understanding of the attitudes and the ethos of the modern Indian

woman - "The Woman of Substance".

FILMFARE

Ever since its launch in 1952, Filmfare has inculcated awareness of the

intricacies of the Indian entertainment industry, specially films,

amongst Indians in India and abroad. It offers a deep insight into

showbiz and brings glamour closer to the people. It is a colour

magazine in English with a Hindi edition.

Over the years, has evolved into a complete medium on Entertainment

in India, covering Indian movies, music, serials, soaps, Hollywood films

and more. It is the No. 1 monthly film magazine in English. It alsocovers features and news on India's film stars and their lives. It also

covers interviews with prominent personalities.

Filmfare brings to an otherwise superficial form of Indian film

journalism, a high ethical standard of reportage, offering an unbiased


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and non-voyeuristic communication.

It instituted the Annual Filmfare Awards, the Indian equivalent of the

Oscars, the honours being cherished by a 'Who's Who' of the Indian

celluloid world.

Mirror Buzz

Launched

onAugust2005

Genre(s) SupplementMagazine

Affiliation(s

)Mumbai Mirror

Owned by The Times Group

Online

VersionOnline Version Of Buzz

Official site Official Website

Mirror Buzz is a weekly supplement being distributed with the

Mumbai tabloid Mumbai Mirror every Saturday. It has been in

circulation since August2005. It is owned byThe Times Group and

is published by Sam Dastoor.

Contents

1 Components and

format

2 Controversies

3 References

4 External Links

Components and format
http://en.wikipedia.org/wiki/Augusthttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Supplementhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Mumbai_Mirrorhttp://en.wikipedia.org/wiki/The_Times_Grouphttp://www.mumbaimirror.com/mmbuzz/http://www.mumbaimirror.com/http://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Tabloidhttp://en.wikipedia.org/wiki/Mumbai_Mirrorhttp://en.wikipedia.org/wiki/Saturdayhttp://en.wikipedia.org/wiki/Augusthttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/The_Times_Grouphttp://en.wikipedia.org/w/index.php?title=Sam_Dastoor&action=edithttp://en.wikipedia.org/wiki/Mirror_Buzz#Components_and_formathttp://en.wikipedia.org/wiki/Mirror_Buzz#Components_and_formathttp://en.wikipedia.org/wiki/Mirror_Buzz#Controversieshttp://en.wikipedia.org/wiki/Mirror_Buzz#Referenceshttp://en.wikipedia.org/wiki/Mirror_Buzz#External_Linkshttp://en.wikipedia.org/wiki/Augusthttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Supplementhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Mumbai_Mirrorhttp://en.wikipedia.org/wiki/The_Times_Grouphttp://www.mumbaimirror.com/mmbuzz/http://www.mumbaimirror.com/http://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Tabloidhttp://en.wikipedia.org/wiki/Mumbai_Mirrorhttp://en.wikipedia.org/wiki/Saturdayhttp://en.wikipedia.org/wiki/Augusthttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/The_Times_Grouphttp://en.wikipedia.org/w/index.php?title=Sam_Dastoor&action=edithttp://en.wikipedia.org/wiki/Mirror_Buzz#Components_and_formathttp://en.wikipedia.org/wiki/Mirror_Buzz#Components_and_formathttp://en.wikipedia.org/wiki/Mirror_Buzz#Controversieshttp://en.wikipedia.org/wiki/Mirror_Buzz#Referenceshttp://en.wikipedia.org/wiki/Mirror_Buzz#External_Links


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Mirror Buzz comes in a magazine form and is 12" X 9" in

dimensions. It "tries to capture the spirit of Mumbai". The

supplement contains 30 to 32 pages and is fully coloured. The

pages are glossy, though not of magazine quality. Regular features

include "Numero-Logic", "Reviews", "Around Town", "Food",

"Interiors", "Travel" and "Quick Take". Also included is a small

"Letters to the Editor" section. Apart from the regular features,

there are special articles on varied subjects and a cover story.

The "Reviews" section contain a number ofreviews ofbooks,

music and DVDs.

The "Numero Logic" section in Mirror Buzz is a section onnumerological predictions for the week by numerologists Sanjay

Jumaani and Jhernna Jumaani. The predictions are provided for

the nine planets indicating the nine numbers of the Birthdate of a

person. The section also has a sub-section called "Reader Query"

where queries by readers are answered in detail by the

numerologist team.

"Around Town" is a section where a common Mumbaikar is given

the chance to review a restaurant in Mumbai. It is reviewed

against such parameters as ambience, cost, food, service, etc.

Genereally, the amatuer reviewer is accompanied by a

professional food critic of the magazine.

The section on "Food" is a two page feature which contains a few

recipes on a single theme. It also contains a small sub-section on

food by restaurater Mshe Shek and his own recipe.

The "Travel" section covers tourism, especially those from

outside India. Various regions like Cambodia, Sicily and Greece

have been covered in this feature.

In "Quick Take", which is at the last page of the issue, a celebrity

is asked a few brief questions and is required to answer them
http://en.wikipedia.org/wiki/Cover_storyhttp://en.wikipedia.org/wiki/Reviewhttp://en.wikipedia.org/wiki/Bookhttp://en.wikipedia.org/wiki/Musichttp://en.wikipedia.org/wiki/DVDhttp://en.wikipedia.org/wiki/Numerologyhttp://en.wikipedia.org/w/index.php?title=Sanjay_Jumaani&action=edithttp://en.wikipedia.org/w/index.php?title=Sanjay_Jumaani&action=edithttp://en.wikipedia.org/wiki/Predictionhttp://en.wikipedia.org/wiki/Mumbaikarhttp://en.wikipedia.org/wiki/Restauranthttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Ambiencehttp://en.wikipedia.org/wiki/Costhttp://en.wikipedia.org/wiki/Foodhttp://en.wikipedia.org/wiki/Servicehttp://en.wikipedia.org/wiki/Recipehttp://en.wikipedia.org/wiki/Tourismhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Cambodiahttp://en.wikipedia.org/wiki/Sicilyhttp://en.wikipedia.org/wiki/Greecehttp://en.wikipedia.org/wiki/Celebrityhttp://en.wikipedia.org/wiki/Cover_storyhttp://en.wikipedia.org/wiki/Reviewhttp://en.wikipedia.org/wiki/Bookhttp://en.wikipedia.org/wiki/Musichttp://en.wikipedia.org/wiki/DVDhttp://en.wikipedia.org/wiki/Numerologyhttp://en.wikipedia.org/w/index.php?title=Sanjay_Jumaani&action=edithttp://en.wikipedia.org/w/index.php?title=Sanjay_Jumaani&action=edithttp://en.wikipedia.org/wiki/Predictionhttp://en.wikipedia.org/wiki/Mumbaikarhttp://en.wikipedia.org/wiki/Restauranthttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Ambiencehttp://en.wikipedia.org/wiki/Costhttp://en.wikipedia.org/wiki/Foodhttp://en.wikipedia.org/wiki/Servicehttp://en.wikipedia.org/wiki/Recipehttp://en.wikipedia.org/wiki/Tourismhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Cambodiahttp://en.wikipedia.org/wiki/Sicilyhttp://en.wikipedia.org/wiki/Greecehttp://en.wikipedia.org/wiki/Celebrity


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briefly. There is also a small sub-section called "Freudian Snip",

where a single word is given to the celebrity and they have to

reply with another single word.

The "Interiors" feature covers home dcor, furnishings, interior

designing, etc.

Controversies

Mirror Buzz has courted some controversy since it was launched in

2005. The November 12-18, 2005 issue of Mirror Buzz contained a

cover story called "Mercury Rising : How Hot Is Mumbai ?", which

explored the sexual trends of the city. However, this didn't go downwell with some culture protectors and activists and six NGOs

subsequently filed a complaint against the publisher of the

magazine. On November 15, 2005, the publisher of Mirror Buzz,

Sam Dastoor was arrested on charges of "sale ofobscene material"

and "sale of obscene objects to young persons", before being

released on bail.[1] The publisher was also slapped with the Young

Persons (Harmful Publications Act).[2] The police alleged that the

pictures of the two pairs ofmodels published in the magazine were

obscene and should not have been circulated in public. The police

also added that the magazine featured nine pictures of nude and

semi-nude couples in various stages of undress and making out.

Surprisingly, The Times of India, the parent newspaper of Mirror

Buzz didn't give much space to the news, while rival newspapers

like Indian Express and Daily News and Analysis were quick to have

a say against the activists and their ways to impose their value

systems on the media.
http://en.wikipedia.org/wiki/Home_d%C3%83%C2%A9corhttp://en.wikipedia.org/wiki/Furnishinghttp://en.wikipedia.org/wiki/Interior_designhttp://en.wikipedia.org/wiki/Interior_designhttp://en.wikipedia.org/wiki/November_12http://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Sexhttp://en.wikipedia.org/wiki/Culturehttp://en.wikipedia.org/wiki/NGOhttp://en.wikipedia.org/wiki/November_15http://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Publisherhttp://en.wikipedia.org/wiki/Obscenehttp://en.wikipedia.org/wiki/Mirror_Buzz#_note-0http://en.wikipedia.org/wiki/Mirror_Buzz#_note-1http://en.wikipedia.org/wiki/Policehttp://en.wikipedia.org/wiki/Modelhttp://en.wikipedia.org/wiki/Nudehttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/Indian_Expresshttp://en.wikipedia.org/w/index.php?title=Daily_News_and_Analysis&action=edithttp://en.wikipedia.org/wiki/Home_d%C3%83%C2%A9corhttp://en.wikipedia.org/wiki/Furnishinghttp://en.wikipedia.org/wiki/Interior_designhttp://en.wikipedia.org/wiki/Interior_designhttp://en.wikipedia.org/wiki/November_12http://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Sexhttp://en.wikipedia.org/wiki/Culturehttp://en.wikipedia.org/wiki/NGOhttp://en.wikipedia.org/wiki/November_15http://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Publisherhttp://en.wikipedia.org/wiki/Obscenehttp://en.wikipedia.org/wiki/Mirror_Buzz#_note-0http://en.wikipedia.org/wiki/Mirror_Buzz#_note-1http://en.wikipedia.org/wiki/Policehttp://en.wikipedia.org/wiki/Modelhttp://en.wikipedia.org/wiki/Nudehttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/Indian_Expresshttp://en.wikipedia.org/w/index.php?title=Daily_News_and_Analysis&action=edit


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Pricing aspect

In India price is always the interesting factor. Because major part ofthe society is classify into lower and middle class they are the price

sensitive buyers. But newspaper is a purchase by everyone as per

there needs and its a daily requirement even other media options are

available for news. so every newspaper prices are the low there fore

anyone should buy it.

But while charging the price of newspaper the costs such as the raw

paper, advertising and promotions, distribution, and also one of the

important thing is compition has to be kept in mind.

When the times launched Mumbai mirror they took the quarterly

subscription but the cost is 2 RS but the after the sale was got down

they circulate it free with the TIMES OF INDIA then now also they

circulate Mumbai mirror free with times but it cost 4 RS and if u buy

only Mumbai mirror single it cost for 2 RS

The following is the chart of prices of times of India papers.

NAME OF THE NEWSPAPER PRICE IN RS

TIMES OF INDIA RS 4/ECONOMIC TIMES RS 2.5/MUMBAI MIRROR RS 2/MAHARASHRTRA TIMES RS 2/NAVBHARAT TIMES RS 3/


21/70

PLACE :

Customer counter is the face of the newspaper system

Times is the popular newspaper in India and they sells in all

metropolitan cities.

According to lintas desai however the TOI holds 80% of share in

Mumbai means 15 billion print media market so they have strong

distribution network in every city of Mumbai. The figure 80% denotes

about there distribution.

The paper 1 st print in a press an d then its go for transportation to the

main distribution center of the city then all sellers will come and collect

there copies and then they distribute there paper in every home as per

there area.

TIMES OF INDIA BRANDING

Times is a 165 year old paper with he freshness tomorrow.

With the authority of ten editions impacting a phenomenal six-

millions-plus readers, the Times Of India could have easily adopted the

lofty height of grandstanding, and no one could have challenged its

right to do so. Instead it dismantled the podium and got down to new

primer of 3RS a paper that was relevant, refreshing and, above all,

real .

Media has conventially portrayed itself as the pompous font

of power. The Times OF India dared to transfer this right to its readers

and , by exatention ,its advertisers. Instead of traditional role of


22/70

moulding public opinion it provides the choices that unable readers to

arrive at there own conclusions.

What lies beneath this contrarian approach? the belief that

society must get precedence over state . we realized that partriosm

and nationhood are upstart, artificial concepts, and that primeval ,

emotional bond is with ones community . so, we turned our back on

authoritarian figures of cabinets and corporations , and got down to

gut of real concerns of real people.

Which is why community reinforcement lies at the heart of

our news machine. We have put our money where the readers heart

was. In the collection , management and presentations of our stories ,

we consciously address a divers set of groupings not just ethnic or

graphic communities, but also those of the mind. The reader is not a

one fits all Indian , but a Punjabi, a south mumbaiite , a lawyer, a

xavierite, a member of the local laughter , jogging of cigar club.

It followed ,there fore , that the first authority to be

challenged was the hierarchy of the front page . that hegemonisticbrahmin .politics ,has been cut to size if not unceremoniously evicted .

he has to share space with a carnival of new neighbors , all projecting

in their own way an enhancement of the quality of life. Individual first,

establishment seldom, preferably never. Thats the mantra for

everyone , from editors to reporters. At primary level, this means we

write our stories from that of the lofty provider of the service , whether

it is the government or the local cable oprator.

At a secondary level, this translate into catering for the

multitude of personae that make up the individual, tax payer,

commuter, parent, share investor , amusement-seeker. And we have

extended this to the readers need to levitate into a higher domaine, we


23/70

put them in touch with their inner selves as much as we cater to their

physical realities.

Many of these ideas are radical. They do not fit into the

usual slots of newspaper of record , newspaper of influence ,

newspaper as crusader. Our formula, which added news that s useful

to know and even news that fun to know to the conventional news that

important to know first met with disparaging disdain. Till success

turned the critics in to imitators. look at the scatter of newspaper on

your table and you cannot fail to see that everyone of them from the

most conservative downloads ,has scrummed. To varying degrees, but

inexorably. Everyone today worships the presiding deity of local

issues. These were the concerns that topped led state satraps in the

assembly elections , and finally overturned the seemingly unstoppable

juggernaut at the center in may 2004.


24/70

Strategy for newspaper companymay differ from

strategy for newspaper

Latest trend is targeting narrower and younger

audiences.

Does this tactic (or is it a strategy) make sense? It depends on

what the editors and publishers have as their long term goal. One

question that newspapers editors and managers must get clear in

their heads is the line between their newspapers and the entity

that publishes the newspapers. That is, when we talk about saving

the newspaper or developing new strategies for the newspaper,

should this refer to the ink on paper product that is manufactured

on Goss Metroliners?

Or does this refer to the role of a newsroom, advertising

department, and marketing organization that create of bundle of

information for distribution to an audience by whatever channels?

I raise this question because the answer would suggest the

direction for strategy. Emphasizing the current newspaper product

might result in actions such as redesign of the papers graphics,

changing the editorial mix to target a specific group of readers (i.e.,

younger, current nonreaders as the WSJ headline suggests),

raising local ad rates for the dwindling core of must have

advertisers, and so on.


25/70

On the other hand, if the strategy is to ensure the health of the

company that publishes newspapers, then a different strategy may

emerge. That is more likely to focus on new products, such as

online classified ad services, hyper localized neighborhood Web

sites, specialized free print publications such as the Tribune Cos

RedEye

.

The two strategies are not completely mutually exclusive, but

how they are viewed by editors and publishers does make a

difference. First is a matter of priority. If management believes that it

is newspaperthat is paramount, then it may over invest in that (new

presses anyone?), making the new ventures skimp for internal

venture capital. And new ventures may be viewed more as an end to

subsidizing newspaper margins than to truly developing new

businesses that will replace the declining size of the paper product.

On the other hand, a strategy that looks at threats and

opportunities, at the publishers own strengths and weaknesses, would

look at the pieces of the enterprisethe editorial resources, sales and

marketing, even circulation and be willing to strike out in a fresh

direction. There are some innovations finally emerging that the tide

may be turning to this latter mode.
http://www.redeyechicago.com/http://www.redeyechicago.com/


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HINDUSTAN TIMES

India's foremost media conglomerate is home to the leading

newspapers in the country - Hindustan Times (the flagship English

daily) and Hindustan (Hindi newspaper). And it has a significant online

presence with HindustanTimes.com.

The Hindustan Times Ltd. plans to consolidate itself as a

vibrant and modern media powerhouse through strategic

partnerships, ever-increasing scope of operations and a consumer

focussed approach.

The flagship publication of the Group has editions from Delhi,

Lucknow, Patna and Kolkata, thus, dominating the Northern, Eastern

and Central regions of the country. It is printed out of eleven centres

including Bhopal, Chandigarh, Delhi, Jaipur, Nagpur, Kolkata, Lucknow,

Bhagalpur, Patna, Ranchi and Raipur, reaching closer to the

consumers.

Its New Delhi edition continues to be the single largest English

daily edition in the country with a circulation of over 9.2 lakhs, while

maintaining its leadership status in Delhi as the largest circulated

English daily at 5.5 lakhs.


27/70

Hindustan Times believes in continuous improvement and

providing greater value to its readers and advertisers. It has set many

a standard for its competitors and will continue to do so in the years to

come. It is the first smart-age newspaper in India to evolve into a new

international size, sleeker and smarter, which ensures enhanced ease

of reading and convenient handling.

In its endeavor to provide its readers with greater value, it has

revamped its existing supplements and added new ones to its

portfolio, offering a daily supplement catering to specific target

audiences. Supplements like HT Estates (on real estate and interiors)

are the first of their kind in their respective categories. The enlargedoperations and enhanced look have also paid off with a substantial

increase in circulation across the country.

In a major incentive for the advertisers as well as the readers,

Hindustan Times has entered into strategic alliances with The

Indian Express, Business Standard, Mid-Day and Deccan Chronicle.

These alliances, along with its strong presence in North India, make

it one of the most of the most formidable media players.

Hindustantimes.com

HindustanTimes.com, a news led media portal is today one of the

most popular port of call for news and infotainment content seekers on

the Web. Besides carrying stories from the newspaper, the site hasexclusive and in-depth coverage by its independent editorial staff. Its

exclusive properties include HTTabloid.com, which is Asia's first tabloid

on the Web; and HTCricket.com, a popular destination for cricketing

bytes. The site also provides sections written by popular columnists,


28/70

along with in-depth web exclusives on politics, business, new economy,

entertainment, fashion and lifestyle.

In another major achievement, HindustanTimes.com is the only

Indian media site featured amongst the top 10 international

newspaper sites by Forbes for the third time running, ranking

above the likes of International Herald Tribune.

The group's Hindi newspaper, Hindustan is the 9th largest read

newspaper in the country. (Source: National Readership Survey 2002).

The publication's readership has grown by an impressive 11% to 63.85

lakhs (NRS).

Hindustan has grown considerably from strength to strength and

has gained significantly across markets. It remains the Number 1 daily

in Bihar with a market share of more than 75% of the Hindi daily

market. In Uttar Pradesh and Delhi, Hindustan has grown by 34%.

Lucknow has been a trailblazer, recording an unprecedented growth of

169%.

The popular Hindi daily has also featured innovative

advertising campaigns tailored to meet the specific needs of

advertisers.


29/70

DNA

Diligent Media Corporation

Diligent Media Corporation, which owns DNA (Daily News &

Analysis), is a joint venture between two industry majors the

Dainik Bhaskar Group and Zee Group. With a reach of more than

120 countries and access to more than 250 million viewers

globally, Zee TV has created a strong brand equity and is the

largest media franchise serving the South Asian diaspora withpresence in major global markets, including Asia-Pacific, the Middle

East, the UK, the US, Canada, the Caribbean and Africa. The Group

has transformed itself into an integrated media conglomerate with

operations spanning the entire media spectrum.
http://www.bhaskar.com/http://www.esselgroup.com/http://www.bhaskar.com/http://www.esselgroup.com/


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The Dainik Bhaskar Group has soared to the top of the print

media industry in India with its flagship Hindi daily, Dainik Bhaskar

(Indias No. 1 Daily Hindi Newspaper), and the Gujarati frontrunner,

Divya Bhaskar. While Dainik Bhaskarhas a big presence in Madhya

Pradesh, Rajasthan, Punjab, Haryana, Himachal Pradesh,

Chhatisgarh and Uttar Pradesh, Divya Bhaskar is the largest

circulated regional daily in Gujarat.

Targeted at a young readership, DNA is the voice and soul of

Mumbai. Through news, views, analyses and interactivity, DNA

provides readers with a composite picture of Mumbai and the

world. Its interactive platforms seek to bring the reader and surfer at

the centre of its news activity.

Strategy of DNA to enter in the market

Advertising and Promotion

Direct Marketing, Internet Advertising, Marketing

Communications, Outdoor Advertising, Point of Sale, Print Advertising,

Retail Advertising, Search Engine Optimization

Branding

Brand Management, Brand Strategy, Digital Branding, Graphic

Design

Channel Management
http://www.bhaskar.com/http://www.divyabhaskar.co.in/http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/?http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/Direct+Marketing/?http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/Internet+Advertising/?http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/Marketing+Communications/?http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/Marketing+Communications/?http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/Outdoor+Advertising/?http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/Point+of+Sale/?http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/Print+Advertising/?http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/Retail+Advertising/?http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/Search+Engine+Optimization/?http://jobfunctions.bnet.com/MARKETING/Branding/?http://jobfunctions.bnet.com/MARKETING/Branding/Brand+Management/?http://jobfunctions.bnet.com/MARKETING/Branding/Brand+Strategy/?http://jobfunctions.bnet.com/MARKETING/Branding/Digital+Branding/?http://jobfunctions.bnet.com/MARKETING/Branding/Graphic+Design/?http://jobfunctions.bnet.com/MARKETING/Branding/Graphic+Design/?http://jobfunctions.bnet.com/MARKETING/Channel+Management/?http://www.bhaskar.com/http://www.divyabhaskar.co.in/http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/?http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/Direct+Marketing/?http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/Internet+Advertising/?http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/Marketing+Communications/?http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/Marketing+Communications/?http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/Outdoor+Advertising/?http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/Point+of+Sale/?http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/Print+Advertising/?http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/Retail+Advertising/?http://jobfunctions.bnet.com/MARKETING/Advertising+and+Promotion/Search+Engine+Optimization/?http://jobfunctions.bnet.com/MARKETING/Branding/?http://jobfunctions.bnet.com/MARKETING/Branding/Brand+Management/?http://jobfunctions.bnet.com/MARKETING/Branding/Brand+Strategy/?http://jobfunctions.bnet.com/MARKETING/Branding/Digital+Branding/?http://jobfunctions.bnet.com/MARKETING/Branding/Graphic+Design/?http://jobfunctions.bnet.com/MARKETING/Branding/Graphic+Design/?http://jobfunctions.bnet.com/MARKETING/Channel+Management/?


31/70

Direct and Indirect Sales Channels, Strategic Partnering.

Market Research

Focus Groups, Internet Market Research, Marketing Strategy,

Telemarketing, Usability

Pricing

Competitive Pricing, Price Optimization, Pricing and Margins,

Pricing Strategy

Product Marketing

Display-Merchandising, International Marketing, Positioning and

Segmentation, Product Development and Design, Product Life

Cycles

Current scenario in Mumbai

IN August, Mumbai was not only flooded with rain, but also with

newsprint. Two new English newspapers - Daily News and Analysis

(DNA) and Hindustan Times (HT) hit the stands in a metropolis

where The Times of India (TOI) has had a virtual monopoly.

Suddenly, piles of newsprint are being dished out to readers, as

newspapers compete with quantity as well as quality.
http://jobfunctions.bnet.com/MARKETING/Channel+Management/Direct+and+Indirect+Sales+Channels/?http://jobfunctions.bnet.com/MARKETING/Market+Research/?http://jobfunctions.bnet.com/MARKETING/Market+Research/Focus+Groups/?http://jobfunctions.bnet.com/MARKETING/Market+Research/Internet+Market+Research/?http://jobfunctions.bnet.com/MARKETING/Market+Research/Marketing+Strategy/?http://jobfunctions.bnet.com/MARKETING/Market+Research/Telemarketing/?http://jobfunctions.bnet.com/MARKETING/Market+Research/Usability/?http://jobfunctions.bnet.com/MARKETING/Pricing/?http://jobfunctions.bnet.com/MARKETING/Pricing/Competitive+Pricing/?http://jobfunctions.bnet.com/MARKETING/Pricing/Price+Optimization/?http://jobfunctions.bnet.com/MARKETING/Pricing/Pricing+and+Margins/?http://jobfunctions.bnet.com/MARKETING/Pricing/Pricing+Strategy/?http://jobfunctions.bnet.com/MARKETING/Product+Marketing/?http://jobfunctions.bnet.com/MARKETING/Product+Marketing/Display-Merchandising/?http://jobfunctions.bnet.com/MARKETING/Product+Marketing/International+Marketing/?http://jobfunctions.bnet.com/MARKETING/Product+Marketing/Positioning+and+Segmentation/?http://jobfunctions.bnet.com/MARKETING/Product+Marketing/Positioning+and+Segmentation/?http://jobfunctions.bnet.com/MARKETING/Product+Marketing/Product+Development+and+Design/?http://jobfunctions.bnet.com/MARKETING/Product+Marketing/Product+Life+Cycles/?http://jobfunctions.bnet.com/MARKETING/Product+Marketing/Product+Life+Cycles/?http://jobfunctions.bnet.com/MARKETING/Channel+Management/Direct+and+Indirect+Sales+Channels/?http://jobfunctions.bnet.com/MARKETING/Market+Research/?http://jobfunctions.bnet.com/MARKETING/Market+Research/Focus+Groups/?http://jobfunctions.bnet.com/MARKETING/Market+Research/Internet+Market+Research/?http://jobfunctions.bnet.com/MARKETING/Market+Research/Marketing+Strategy/?http://jobfunctions.bnet.com/MARKETING/Market+Research/Telemarketing/?http://jobfunctions.bnet.com/MARKETING/Market+Research/Usability/?http://jobfunctions.bnet.com/MARKETING/Pricing/?http://jobfunctions.bnet.com/MARKETING/Pricing/Competitive+Pricing/?http://jobfunctions.bnet.com/MARKETING/Pricing/Price+Optimization/?http://jobfunctions.bnet.com/MARKETING/Pricing/Pricing+and+Margins/?http://jobfunctions.bnet.com/MARKETING/Pricing/Pricing+Strategy/?http://jobfunctions.bnet.com/MARKETING/Product+Marketing/?http://jobfunctions.bnet.com/MARKETING/Product+Marketing/Display-Merchandising/?http://jobfunctions.bnet.com/MARKETING/Product+Marketing/International+Marketing/?http://jobfunctions.bnet.com/MARKETING/Product+Marketing/Positioning+and+Segmentation/?http://jobfunctions.bnet.com/MARKETING/Product+Marketing/Positioning+and+Segmentation/?http://jobfunctions.bnet.com/MARKETING/Product+Marketing/Product+Development+and+Design/?http://jobfunctions.bnet.com/MARKETING/Product+Marketing/Product+Life+Cycles/?http://jobfunctions.bnet.com/MARKETING/Product+Marketing/Product+Life+Cycles/?


32/70

For months, DNA kept up an aggressive hoarding campaign,

raising curiosity before its launch. Its promoters, the Dainik

Bhaskar and Zee media groups, did a pre-launch survey of over 3

lakh households which increased anticipation and helped it lay the

ground for its distribution network. Hindustan Times, on the other

hand, has been more low key, but has tried to get loyal readers by

offering annual subscriptions which amount to paying less than Re.

1 a day.

Why has Mumbais lethargic newspaper industry suddenly

become a `hot market for new competitors? First, because it has

the countrys largest advertisement revenue of Rs.1,000 crores, ofwhich only one player - The Times of India - has the lions share.

The new entrants are vying for a piece of the pie. The Times of

Indias advertising rates are the highest in the country. For long,

advertisers have felt that they have been held to ransom as they

have no choice but to pay exorbitant rates to The Times of India in

order to reach Mumbais upmarket consumers. Now, there are

other platforms, but they will have to prove themselves before

advertisers start considering them an option.

Advertisers are happy that there will be competitors. But,

there wont be a dramatic shift in ad spend in the short term. Only

when any of these newspapers cross 50 per cent of The Times of

India readership, will they claim a place in any advertisers media

plan, says Himanshu Shekhar, Investment Director of Mindshare

Fulcrum, a leading media planning agency. At present, DNA andHindustan Times advertisement rates are around one-fourth that

of The Times of India.

Both DNA and Hindustan Times are essentially competing for the

No. 2 slot in the market. The Times of India is too old and


33/70

established to be overthrown in the short term. With a six lakh

circulation, it was far ahead of earlier competitors like Indian

Express (58,000). In fact, it was The Economic Times (1.47 lakhs)

and Mid-Day (1.40 lakhs) that trailed in second place after The

Times of India in Mumbai. While there are varying estimates on

how the new newspapers are doing, market sources estimate that

DNA sells around two lakhs and Hindustan Times 1.40 lakhs.

However, DNA claims that it is printing 2.90 lakh copies and

Hindustan Times says it sells 2 lakh copies.

Though The Times of India claims that its circulation remains

the same, a newspaper agent says that its counter sales havereduced by 40,000 to 50,000 copies. Its probably because other

newspapers are half the price, while the content is not very

different. Moreover, people are curious about the new

newspapers, he says.

Months before DNA and Hindustan Times launched in Mumbai,

The Times of India went on the defensive and started a new

`compact newspaper, somewhat like a tabloid, called Mumbai

Mirror. But it did not sell much, so The Times of India started

distributing it free with the main newspaper. Now, for Rs.4, The

Times of India reader gets more than 100 pages. We always knew

that there was space for a second newspaper in Mumbai, and so we

started an alternative to broadsheets - a compact. By including

Mumbai Mirror with The Times of India, we are improving the price

performance ratio of our brand, says Bhaskar Das, executivepresident of The Times of India group. The Mirror is a newspaper

for the new generation who want news-on-the-go like McDonalds.

Its for the supersonic age where people want to scan news without

going into too much depth.


34/70

It is essentially a `blockading strategy - you flood the reader

with so much that he/she does not feel the need for another

newspaper. A normal reader spends 20-25 minutes on

newspapers. Do you think he/she will spend more time reading just

because there are new newspapers? asks Das.

The Times of India readers are suddenly seeing a lot more

news in a paper that once gave news a back seat to fluff. The TOI

has also taken a lot of rear guard action by beefing up its coverage.

New competitors have raised the bar, says Das. Moreover, both

The Times of India and Mirror went on a massive recruitment of

journalists and media executives at high salaries, mopping upmanpower and making it more expensive for their competitions to

recruit. But advertisement rates are as expensive as ever, around

four times that of DNA or Hindustan Times.

What seems inevitable, however, is that circulation will expand.

Around 40 per cent of Mumbais population speak, read and write

English, of which only 20 per cent are buying English newspapers,

says Shekhar. As Girish Agarwal, Director of the Bhaskar group that

owns DNA, points out, We believe in widening the market, like we

have in all the cities that we have launched newspapers and

become the leader. Since the time we started Divya Bhaskar in

Gujarat, readership there has increased by 49 per cent in two years

and ad revenue also increased by 40 per cent.

In the next few years, Mumbais market will expand by up to

75 per cent, with even The Times of India growing, says

Meenakshi Madhvani, Managing Partner of Spatial Access media

solutions. Delhi has a slightly lower population than Mumbai, but

there are 12 lakh [copies of] English newspapers sold there as

compared to only 7.5 lakhs [copies] in Mumbai. There will be


35/70

dramatic market expansion in Mumbai. But ad spend wont keep

up, since it is already oversaturated. Mumbai has the highest ad

rates in the country.

Why has Mumbais newspaper industry been stunted for so

long? The demand for newspapers is extremely price sensitive.

Until now, The Times of India was way ahead of the competition.

So, it had a high cover price and didnt push for greater sales,

because that would increase their costs (since the cost of

producing a newspaper is much greater than its market price).

They didnt need to increase circulation, since they anyway milked

all the ad revenue, says Madhvani.

THE new newspapers are priced much lower - Hindustan Times

at Rs.2.50 and DNA at Rs.2 - which have boosted initial sales.

Generally, the price of an English newspaper in every city is

around Rs.2, only Mumbai was an aberration where The Times of

India was priced at Rs.4. However, now they have tried to increase

their value proposition by adding a second free newspaper to The

Times of India, says Sandip Ghose, Vice-President, Marketing,

Hindustan Times. DNAs vice president, Sales, N.B. Verma, says:

We want as many people as possible to sample our product, so we

have kept the price low.

The Bhaskar group, which has established several successful

Hindi editions and the Gujarati Divya Bhaskar, has always followed

the strategy of reaching out to readers through surveys, flooding

the market, distributing freebies. Surprisingly, DNAs counter sales

are giving the afternoon tabloid Mid-Day a run for its money. But,

as a newspaper agent points out, a vendor stands to earn 45 paise

more per copy if he sells DNA in the raddi (recycled paper) market,

rather than selling it at the counter at Rs. 2.


36/70

So, are the new newspapers really offering the reader anything

different? Hindustan Times says it is targeting the `discerning

reader who wants more than `regurgitated headlines and page 3.

We are trying to engage people in a dialogue, and create a

product that is uniquely Mumbai. Hindustan Times takes up

Mumbais issues without dumbing down the content or making it

tabloidish, says Ghose. With fewer pages than its competitors,

Hindustan Times layout, more classical and less cluttered, does

look different.

DNA, with different business, sports and lifestyle sections, says

it is trying to make newspapers more accessible to readers. Oursis a family newspaper that offers value for money. In our paper, we

clearly differentiate fact from fluff. Readers want both, but they are

not mixed together. We have recruited the best journalists for our

team, says Agarwal. We have a lot of city news which reach out

to the younger but informed audience. In fact, we even have a

page called `Speak Out where readers can write in, says Gautam

Adhikari, editor of DNA.

The Indian Express is emphasising its USP - `Journalism of

Courage. As part of a campaign called India Explained, India

Empowered, it has got several prominent leaders including the

President, Prime Minister, former Prime Ministers and film actor

Shah Rukh Khan to write columns on the front page describing their

idea of an `empowered India.

The Times of India, while maintaining some of its fluff, has

become far more news-oriented and also more colourful. Our

newspaper is aimed at empowering the reader. We are not into

crusading or agenda journalism, but are still doing investigative

stories on issues that matter in our readers life, says Das. With


37/70

all the new newspapers coming in, the reader is the ultimate

winner because everyone is splurging to gain his/her attention.

But is it merely a Hobsons choice? As Charudatt Dangat,

Mumbais largest newspaper agent, put it, What choice does the

reader really have? Its more in terms of price. Most of the stories

in all of the newspapers are the same. The journalists keep shifting,

from The Times of India to DNA and back again. Another industry

insider added, Even though the readers want better content,

unfortunately, the competition is taking place on the marketing and

sales front, rather than the editorial.


38/70

Midday

How it all began

From a family-owned, one-paper company we have grown

into a full-fledged, multiple-media conglomerate listed on

the Bombay Stock Exchange and the National Stock

Exchange, one of the handful of Indian media groups to

go public.

Inquilab, our first paper in Urdu, was born in the fervour

of idealistic nationalism in 1938. In 1979, Mid Day, in

English, marked a new turning point in a city seizing its

global destiny. Over the years, we continued to reinforce

our slogan, 'Delivering Mumbai', not just in content but

via a range of media vehicles: print in English, Gujarati

and Urdu, on the Net, on FM radio, and through telephoneinformation services, as well as with our Outdoor

business.

Powered by a custom-built convergent newsroom, we

serve the 'newser' in a 24/7 cycle of news, information,

comment and fun. Our daily audience of 1.2 million,

through print and Net alone is upwardly mobile, and

predominantly in the age group of 18 to 34. In creating

the city's most exciting media, we've also become the

most exciting news group to work in, empowering and

enabling young professionals to become truly multi-

media journalists.
http://www.middaymultimedia.com/http://www.middaymultimedia.com/


39/70

ARTICLES RELATED TO CURRENT MARKETING OF

NEWSPAPERS IN MUMBAI

The Times of India published yesterday a report claiming Mid Dayhas

lost circulation, without revealing where it got this information and

without naming anybody from inside or outside the media world to

support this.

This lie was published to bolster the Timess new paper, the Mumbai

Mirror, which according to the industry has been an unqualified flop but

which the Times has wrongly and without basis claimed is Mumbais

biggest compact paper. Their claim of 1.5 lakh copies sold for the Mirror

is bogus and unsupported.

In fact, unable to sell it, the Times is considering giving away the paper

free from July.

To demonstrate what the facts on the ground were, we asked

newspaper vendors across the city what their experience with the

paper had been and


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have published this report.

Mid Days circulation graph meanwhile continues to move upward and

this will continue to upset our friends at the Times.

Mumbai's media Mahabharat

Shuchi Bansal & Palakunnathu G Mathai | April 06, 2005

The battle has been joined, the assault on Bennett, Coleman's citadel

has begun. Last week, the Dainik Bhaskar group (which is partnering

Zee) kicked off a Rs 60 crore (Rs 600 million) outdoor campaign

("Speak up, it's in your DNA") in Mumbai for its yet-to-be launched

English daily, unusually called "DNA." It plastered Mumbai with 150

hoardings and 500 kiosks with advertisements, and mounted acampaign on FM radio stations too.

But the publishers ofThe Times of India, The Economic Times and

other dailies and magazines had not exactly been sitting idle either.

Bennett, Coleman was readying to launch a newspaper of its own

called Bombay-Mirroron May 15 and quickly started hiring journalists

from newspapers in the city.

This would have the added advantage of depriving newcomers to the

Mumbai market of journalistic talent. Bennett, Coleman's Maharashtra

Times also used a variant of the Dainik Bhaskarad -- and Diligent

Media Corporation, the 50:50 joint venture between the Zee group and

the Dainik Bhaskar group hauled the company to the Mumbai high


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court accusing it of infringing its copyright and resorting to an unfair

business practice.

Referring to the ads, the Dainik Bhaskar group's managing director,

Sudhir Agarwal, 37, told Ice World: "Their impact can be measured by

the way Bennett, Coleman reacted and copied our campaign for

Maharashtra Times. The company must have panicked to have used

advertising space worth Rs 90 lakh (Rs 9 million) in The Times of India.

Bennett, Coleman officials were not available for comment.

General English dailies in Mumbai before the war

The group was set up by Puran

Chand Gupta and later headed by

the late Narendra Mohan Gupta and

his brothers and owns sugar mills,

micro motors units, a premium socks

factory and a condoms unit. A few

years ago, it entered into a joint

venture with the Vikram Kothari

group to launch multiplexes inKanpur. The Rave multiplex chain is now expanding into other

Allahabad, Agra, Meerut and Noida.

Rs

crore

Publication Reven

ue

The Times of India 404.40

Mid-Day 35.60

Indian Express 25.40

Asian Age 7.50

Afternoon Despatch &

Courier

2.80


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These media barons are also different from their English language

brethren. They're low key and dress in a most ordinary manner.

They're also more focused -- and hungry for success.

But winning this war is a long-term affair (the Agarwals, for example,

know that it will take four or five years for "DNA" to succeed). And

newspaper companies have built hefty war chests.

Collectively, they will be putting up to Rs 1,000 crore (Rs 10 billion)

into the war over the next five years in Mumbai. The Dainik Bhaskar-

Zee combine, for example, expects to lose crores of rupees for years.

"Money is not a constraint. We are prepared to match The Times of

India's spends," declares Sudhir Agarwal.

He says that the group's state-of-the-art printing press being put up in

Vashi in Navi Mumbai "will be so advanced that The Times of India and

others will take six months to catch up."

The Agarwals have privately argued that The Times of India caters to

upscale, Page 3 readers and ignores the ordinary Indian in far-flung

suburbs. So DNA will be positioned as a daily for the English reading

masses, though it will have its version ofBombay Times.

The Dainik Bhaskar group, meantime, is using its time-tested strategy

of resorting to consumer research on the kind of paper the city wants.

Field workers have fanned out twice to 11 lakh (1.1 million) households

and 200,000 traders in Mumbai to understand what they expect of a

newspaper.

Bennett, Coleman, on the other hand, is busy preparing to launch its

new newspaper. Media industry sources say that Bombay Mirroris to


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be positioned as a newspaper with an "attitude" and that it will have a

'broadloid' format -- that is, a broadsheet with tabloid content.

Bombay Mirroris expected to be a 24-page newspaper with regular

pull-outs and an elaborate section for children. The Times of India too

is aggressively preparing to expand its business coverage.

The Indian Express, meanwhile, is about to raise a war chest via an

IPO. Unconfirmed reports suggest that Indian Express Newspapers

(Bombay), will be raising Rs 250 crore (Rs 2.5 billion) in April, 2005.

The money is expected to be used to upgrade its printing press to print

more colour pages and to get more staff. The Indian Express CEO and

editor-in-chief Shekhar Gupta did not respond to a questionnaire or a

request for an interview.

But Mid-Day's Ghosal says that to deal with the competition, The

Indian Express (which has picked up a stake in Mid-Day) and Mid-Day

are working on a joint circulation and advertising strategy for the two

newspapers.

"It will be across products -- that is, The Indian Express, Loksatta and

Mid-Dayand our radio venture. The moment it is formalised we will

announce it," he says. Just why are publishers launching new dailies in

Mumbai? Some 700,000 copies of English newspapers are sold in

Mumbai, less than half of Delhi's 15 lakh (1.5 million). "The potential is

huge," says Girish Agarwal.

Many publishers argue that the circulation ofThe Times of India has

not shot up significantly in the last four years (circulation in the city

proper has grown, but has remained largely stagnant if the distant

suburbs are included) and that a newspaper market expands whenever

new entrants enter it, as happened in Delhi.


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"Because ofThe Times of India's efforts to overtake The Hindustan

Times in Delhi, the entire market grew between 1996 and 2004," says

a media expert.

Secondly, Mumbai is the biggest ad market in the country (Delhi comes

second). Estimates of the size of the Mumbai ad market for the print

medium vary wildly but, according to Media Direction, the media

buying wing of RK Swamy BBDO, English language publications

account for about 70 per cent of the Rs 815 crore (Rs 8.15 billion)

market -- and The Times of India bags almost half this sum (others

think the figure is much higher).

Newspaper publishers also cite research reports that suggest that

television advertising will plateau with the introduction of broadband

and that advertising in the print media will go up. "People will be able

to exclude ads when they watch TV," notes Sudhir Agarwal.

Figures for 2004 from Adex India, a division of TAM Media Research,

back the point that advertising in the print media is on the upswing.

Total television advertising grew by 13 per cent, from Rs 4,300 crore(Rs 43 billion) in 2003 to Rs 4,860 crore (Rs 48.6 billion) last year. But

advertising in the print media jumped by about 14.6 per cent, from Rs

4,752 crore (Rs 47.52 billion) to Rs 5,450 crore (Rs 54.5 billion).

As the action in the Mumbai newspaper market heats up, some media

planners privately say that advertising agencies will celebrate the

entry of new English language newspapers because they will offer

competition to The Times of India, which often raises its advertising

rates.


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Indeed, advertising professionals expect the new entrants to sell ad

space at a discount. "The old players may not offer discounts but will

enter into long-term deals with advertisers," says Ghosal.

The Times of India seems to have begun sewing up long-term deals

two months ago. "It is offering three-year deals to some clients. The

contract says that these clients will be offered attractive rates if they

do not spend more than 10 per cent of their budget on other

publications during the period of the deal," says a source at Optimum

Media Solutions, the media buying arm of Mudra.

Still, not many in the newspaper industry expect the new entrants to

the Mumbai market to succeed in the near future. Say Kasturi & Sons

joint managing director N Murali: "Mumbai is going to be a tough

market for anybody coming from outside. The Hindustan Times does

not have salience beyond North India. It will have to build its brand

equity here."

Some advertising men underline the Dainik Bhaskar group's earlier

successes in markets like Rajasthan and Gujarat. But even SudhirAgarwal notes: "We are not saying that we will beat The Times of India.

All we want to create is a credible, workable newspaper. The Times of

India is not our benchmark." Adds brother Girish: "The Mumbai market

is not about who can launch. It is about who can sustain." And Ghosal

and publishers themselves believe that the new entrants will have to

rack up circulations of at least 200,000 in a year if they are to gain a

foothold in Mumbai. The gainer will be the newspaper reading public --

it will have greater choice and perhaps lower newspaper bills -- and

journalists.


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Master strategy to fight in the competitive market

by Times of India

July 1's TOI had an item on the front page called 'Maha

Newspaper'. Essentially, the Mumbai Mirror will be distributed for

free with the Times of India starting today.

The story mentions that Mumbai Mirror has seen an overwhelming

response, and therefore copies are not available. Printing

constraints are also mentioned.

How does this tally with a max print run of 1,50,000? If the earlier

claim of overtaking Mid-Day is right, this would mean taking

Mumbai Mirror off newsstands and giving it away free. Or wasn't

the earlier claim accurate? The mystery remains..

Todays front pages reflect competitive trends

There is a revolution occurring on the front pages of newspapers

everywhere - and it isnt only happening in the news itself.

It is a design revolution, and one of its leaders is a great gray lady.


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This startigy was brought in india by Times of India. But it was not

made by Times of India they have brought this in use seeing the

success of newspaper in france.. they use this seeing the folloing

result.

This time, its Le Monde thats attracting all the attention. Compare

a front page of the daily, known as Frances newspaper of record,

with one from 10 years ago and its difficult to believe its the same

publication.

The changes in Le Monde - changes that helped it record eight

straight years of circulation gains before losing ground last year -

reflect the cutting edge of a growing trend toward Internet-

inspired, faster-reading front pages.

The Times of India has earlier promoted its website

www.indiatimes.com , Filmfare awards, Miss India contests and its SMS

service 8888, through its august editorial pages. So we were not

surprised to find a story in its Business Times section on June 28, which

promoted its new product Mumbai Mirror, even while taking potshots

at Mid-Day, the long-standing tabloid in the Mumbai media space. After

all, Times is definitely not the first paper to promote its interests in its

Mid-Day, Mumbai Mirror in boxing ring

v/s
http://www.indiatimes.com/http://www.indiatimes.com/


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edit pages.

Reprisal was swift. Mid-Day sprang at Times like a cat, with a front

page top story the very next day, screaming "Lies, Damn Lies". Mid-

Day also carried details inside substantiating why Mid-Day is No.1 and

why Mumbai Mirror is not. The wizards at Times may have pushed it a

bit far this time.

The Times report in question says: "In less than a month, Mumbai

Mirror, India's first quality morning compact newspaper, has notched

sales of over 1.5 lakh copies a day.... This makes it the No.1 compact

in Mumbai, (Mid-Day, a tabloid, has seen edition-sales drop to 1.24

lakh according to ABC JD 04) and therefore, the unambiguous No.2

mainstream, English newspaper in the city (after The Times of India)

The Times report goes on to claim that demand for Mumbai Mirror has

risen so much that it has outpaced supply:

"Reader response to Mumbai Mirror has been so strong that it's caught

us by surprise pleasantly, I should add," said a senior executive, "It

is rapidly-growing demand that we had not anticipated so soon. Wehave been receiving reports from customers, exposed to our

advertising and publicity, that they're unable to buy the paper from

either vendors or newsstands."

Times of India proceeds to quote a Bandra resident who praises

Mumbai Mirror and the executive who gushes over the quality of

Mumbai Mirror news coverage. You will soon see a dramatic rise in

supply, assures the unnamed executive.

Every company is allows itself the luxury of patting itself on the back

once in a while, if not all the time, but not everyone gets a stinging

reply like Times got. Mid-Day's next-day counterattack shreds the


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Bennett Coleman hubris.

"The Times of India published yesterday a report claiming Mid-Day has

lost circulation, without revealing where it got this information and

without naming anybody from inside or outside the media world to

support this."

The punches keep coming: The lie (yes, Mid-Day calls the Times report

a LIE) was published to promote Mumbai Mirror, which was an

"Unqualified flop according to industry sources", says Mid-Day. The

claim of 1.5 lakh copies is bogus and unsupported, it says, adding

Bennett Coleman is planning to sell it free from July, since there are

few buyers.

It doesn't stop there.

Mid-Day sends out its reporters to talk to vendors (real vendors with

faces, names and locations) who swear by Mid-Day. All the vendors

interviewed say that Mid-Day sells more than Mumbai Mirror, addingthat the initial interest in Mumbai Mirror is dying out. The Mid-Day

report also features a newspaper agent who claims that Mumbai Mirror

is being sold as 'raddi' (scrap paper) since there are no buyers.

Vendors buy the paper for 50 p and sell as 'raddi' for 70p, he says.

No, we are not finished yet. Soon after, Mid-Day filed a petition with

the Audit Bureau of Circulation, (ABC) of which both Mid-Day and

Times are members. According to an exchange4media report, the

Mid-Day complaint says that the Times report has damaged its

business interests.

As per the latest published ABC figures, Mid-Day has a circulation of


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1.4 lakh. ABC members are not allowed to publish figures before the

official figures are out. Obviously, both newspapers can't be right.

Someone is lying here, some newspaper which supposedly

disseminates correct information to the literate public. Newspapers

use their pages to promote and defend themselves. We advise

innocent readers to keep their eyes open. When newspapers write

about their own glory, think of it more of an entertainment piece.

Crosswords are equally entertaining.

Success of Mumbai Mirror

Mumbai Mirror demand outpaces supply

MUMBAI: In less than a month, Mumbai Mirror, India's first,

quality morning compact newspaper, has notched sales of over 1.5

lakh copies a day. This includes both booked subscription copies

(delivered by vendors at homes), and steadily-rising newsstand sales.

This makes it the No 1 compact in Mumbai (Mid-Day, a tabloid,

has seen edition-sales drop to 1.24 lakh copies, from its earlier high of

1.4 lakh as per ABC JD04), and therefore, the unambiguous No 2

mainstream, English newspaper in the city (after The Times of India).


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Strategic Alliance between Times of India and Mid-

Day

Mid-Day Multimedia Limited, publishers of Mid-Day in Mumbai and

Bangalore and Bennett Coleman & Co. Ltd., publishers of the Times of

India and Economic Times have signed a business cooperation

agreement. This alliance will benefit both organizations through

cooperation in printing, circulation and advertising sales.

In order to support Mid-Days plans for growth in print and FM radio in

metro markets across the country, the promoters of Mid-Day are

enhancing their investment in the company. In demonstration of

commitment to the business cooperation agreement, Bennett Coleman

is undertaking to subscribe to a preferential allotment of Mid-Day

shares, subject to shareholder and regulatory clearances. The

incremental investment by the promoters of Mid-Day is Rs 22.56 crores

while the investment by Bennett Coleman Co. Ltd. (Times Group) is Rs

21.11 crores at a share price of Rs 60 per share. After both rounds of

investment, promoters will own 51% of the shareholding of the

company and Bennett Coleman Co. Ltd. (Times Group) will own 6.65%.

Ravi Dhariwal, Executive Director of Bennett Coleman and Tariq Ansari,

Managing Director of Mid-Day Multimedia made the following joint

statement in Mumbai:

The Times of India, with its leadership position in the morning

broadsheet market and Mid-Day with a successful formula for the

middle-of-the day, are in fact complementary plays. With this alliance


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we will endeavour to garner a larger market share of both readers and

advertising in major metros of the country.


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54/70

Ht shakes the king

18 July, 2005: On a drizzly July morning a decade back, the Jayanti

Janata Express pulled into Bombay's Victoria Terminus Station, after a

two-day journey. I stepped out, one bag on my shoulder, the other in my

hand, to join the hordes of unemployed job-hunters in Bombay. Outside,

the Times of India citadel raised its head, next to the ancient BMC

building. I looked at it respectfully, and moved on.

I have been reading the Times ever since. The Times rejected my job

applications twice, first in 1997 and later in 2000. All the while, I kept

reading Times, rather slavishly enjoying its monopoly. I heard about

Medianet, Response and the Times selling edit space for advertisers. I

came across the dumbing-down of news and realised how newspapers

could take their readers for granted. I witnessed the Times campaign

against FDI in print media and later how it went into tie-ups with Reuters

and BBC. I would religiously turn to theAscentpage on Monday for job

openings, but never came across any. Yet, I refused the "Journalism of

Courage" of the breast-beating variety or its tabloid alternative. As I sawit, there was a certain honesty in running a business enterprise as a

business enterprise and not being apologetic about it. Bottomlines were

facts of life. If I did not like it, I could leave it. No one was forcing me to

read Times. It was my choice.

Yet on nights when I used to dream a lot, I would fantasise about a new

newspaper, which would be far ahead ofTimes, a perfect news man's

paper, which I could feed on like a glutton. A newspaper which did not

take me for granted and would have less babes and more news. I

wanted a news product, not a business product. There was no hope. Till

I heard in 2003 that, Hallelujah, Hindustan Times is on way. Here is

freedom, my heart jumped, I am finally getting my paper!


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Marketing war of newspaper in Mumbai

Battleground Mumbai: HT poaches Response executives

from TOI

v/s

The war to get a share of Mumbai's newspaper market, estimated

at Rs 900 crore is about to get bloodier. After the Times of India

invaded the Hindustan Times, HT, territory in Delhi, one can say it

is pay back time for HT in Mumbai. The newspaper will finally

launch its Mumbai edition today and has announced a print run of 2

lakhs.

HT's Editorial Directors said it would be a Mumbai centric

paper. And also will be different from Times of India, and be a

more Mumbai centric paper. Their aim was that they are looking for


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things covered with depth, integrity, and intelligence what they are

not looking for is something that lacks depth.There is room for

more players in the Mumbai market. There is only one major player

in the morning market and one in eve

Documents

Emerging Competative Trends in Newspaper With Refrence to Times of India