Expanding The Buyer Universe | Focusing Home Buyer Interest | Re-inventing Customer Service

Coldwell Banker®

eMarket ing Advantage

AZmoves.com

AZmoves.com

How so? It’s simple. Coldwell Banker Residential

Brokerage uses its size and resource advantage to

canvas the Internet, entering into national marketing

relationships with the world’s top real estate sites.

This creates broad-based exposure for your home,

the kind that makes it easy for buyers to find your

property, but is next to impossible for local or regional

brokerages to replicate. And once a home shopper finds

your property, Coldwell Banker’s feature-rich Web sites

provide the service tools to encourage shopper interest

and help buyers and sellers stay connected throughout

the transaction process.

Today, 84% of home shoppers use the

Internet as part of their home search.1

That’s a pretty stunning figure when you consider

that only a decade ago, real estate eMarketing

was in its infancy. Even more stunning are the

implications of this change in home buyer

behavior. Suddenly, a playing field that was once

much more level, has become stacked in the favor

of one type of real estate agent – your Coldwell

Banker sales associate.

Real estate’s new reality – your buyer is online.

1 2007 National Association of REALTORS® Profile of Home Buyers and Sellers.

Internet Newspaper

43%

84%80%77%74%71%

41%

55%50%53%

41%37%

50%

1999 2001 2003 2004 2005 2006 2007

Use of Media During Homes Search Process1

Enjoy the eMarketing Advantage.

While the thought of finding a successful

eMarketing plan for your home sale may

seem overwhelming, the reality is much

simpler – work with a Coldwell Banker

Residential Brokerage sales associate.

The keys to selling your home online.It takes the right mix of technology, resources and know

how to make the most of your eMarketing opportunities.

We have it all. Now, when you ask “what are you doing

to sell my home?” your Coldwell Banker Residential

Brokerage sales associate has the ability to respond:

• “I’m generating broad exposure for your property

with unprecedented spending at America’s leading

Internet real estate sites and portals.”

• “I’m making sure your listing gets syndicated to

Google, Trulia and Yahoo! and other sites appearing

at no additional cost to you.”

• “I’m posting multiple photos of your home and a

detailed property description – two of the most

sought after features by online home shoppers.”

• “I’m using tens of thousands of search terms at the

Internet’s biggest search engine sites to drive home

buyers to our online properties.”

• “I’m using the latest technology to respond

immediately to your service requests and the

inquiries of interested buyers.”

Selling in ways the others can’t.

As part of the largest full-service residential real estate

brokerage company in the U.S. and now, the nation’s

largest residential real estate brokerage company on

the Internet, Coldwell Banker Residential Brokerage has

the technology and the resources to do it all – ensure

that your listing will be seen by more buyers, that it

will include the information they want, and that your

sales associate will be able to respond instantly to their

inquiries. Remember, no marketing plan is complete

without the Coldwell Banker Residential Brokerage

eMarketing Advantage.

with a far-reaching vision, Coldwell Banker

Residential Brokerage has found the formula

for expanding your universe of potential home

buyers. Today, through our careful investment

and powerful alliances, we’ve claimed virtual

ownership over the Internet’s most exclusive

real estate – those sites where home buyers

aggregate in the largest numbers.

Expanding the buyer universe.

A home buyer is 68% more likely to use the

Internet than newspapers at some point during

their home search process.2 In the course of just

a few years, once tried-and-true marketing plans

that overlooked the Internet have suddenly

become outdated and incomplete. At the same

time, the vast majority of eMarketing plans don’t

reach enough of the top real estate sites, leaving

them similarly incomplete. By providing our sales

associates with a comprehensive eMarketing

program, Coldwell Banker Residential Brokerage

is helping ensure that your listing appears where

today’s home buyers will be shopping.

Home buyers start online – so did we. 84% of

home buyers are searching online.2 To tap into

this audience of home buyers, we are continually

purchasing key real estate search terms on major

search engines like Yahoo and Google. The millions

we are spending on search engine advertising

this year includes thousands of search terms.3

3 Based on the estimated retail value of NRT LLC’s annual spend for search engine advertising. Coldwell Banker Residential Brokerage is a member of the

FrontDoor.comOpenHouse.com

Trulia.comGoogle.comYahooRealEstate.com

REALTOR.com® Zillow.com

ColdwellBanker.comAZmoves.com

Azmoves.com

Location. Location. Location. >> AZmoves.com

Once a buyer has zeroed in on your area as a desirable

location, AZmoves.com helps ensure that your listing

receives the full benefit of its geographic desirability.

Buyers who visit can find your home searching by city,

zip code, MLS # or by property type, and they have

access to community information that will help them

further appreciate your area. AZmoves.com also gives

visitors access to innovative features like our buyer

inquiry rapid response system and our automated

listing update tool that alerts buyers when your home

comes on the market.

It’s an axiom as old as the industry itself –

location is everything! That’s why

Coldwell Banker Residential Brokerage

has built, brokered and bought some of

the Internet’s most valuable real estate

for hosting your home listing.

AZmoves.com

>> ColdwellBankerPreviews.com

Award-winning in its own right,7

coldwellbankerpreviews.com features

more than 15,000 luxury property listings,

an exceptional home inventory that attracts

affluent buyers worldwide. In addition to

finding your home’s listing online, visitors

to coldwellbankerpreviews.com can access

up-to-date information on the surrounding

community, schedule an open house, or print

out maps and driving directions. No wonder

it attracts more than 1 million visitors a year

from more than 100 countries.

4 2007 WebAward Outstanding Website – sponsored by Web Marketing Association, 2007 Outstanding Achievement in Business – sponsored by The Stevie Awards, 2007 Excellence in Design Honors – sponsored by the International Academy of Communications Arts & Sciences/MerComm, Inc.

5 Nielson NetRatings January-December 2007. 6 Based on SurfAid/WebTrends® data from January-December 2007. 7 Web Marketing Association 2005 “Best Real Estate Web Site”; “Gold Level Award Winner in the League of American Communications

Professionals 2005 Spotlight Awards for Print, Video & Web Communications Competition.”

>> ColdwellBanker.com

Award-winning4 coldwellbanker.com is the #1

real estate brand Web site5 with over 31 million

potential buyers among its visitors last year6. As

the first national real estate brand to integrate

streaming video online and integrate community

amenities into its satellite mapping feature,

coldwellbanker.com is at the forefront of helping

buyers and sellers make the connections that lead

to a satisfying home sale/purchase experience.

AZmoves.com

>> REALTOR.com®

Coldwell Banker Residential Brokerage has

launched an unprecedented alliance with

REALTOR.com,® the Internet’s #1 real estate

site.8 By entering into a relationship with them

to ensure every Coldwell Banker Residential

Brokerage client enjoys an enhanced listing

of their property, we’ve created an invaluable

resource that provides maximum exposure for

your home. And by placing your property on

REALTOR.com,® it will also be seen on the real

estate channels of major Web portals like MSN,

Juno, Net Zero, iWon, Excite, Moving.com

and more. You can be certain that your home

is accessible to more than 84% of home buyers

who use the Internet to search for a home.9

8 Media Metrix reporting the average number of unique visitors to REALTOR.com.® 9 2007 National Association of REALTORS® Profile of Home Buyers and Sellers.10 comScore Networks qSearch, April 2006.

>> Google Base™

Building upon our advertising relationship with

search engine Google,™ we’re proud to be among

the first national real estate providers to

participate in Google Base™ – a service that enables

any content provider to submit information that

is searchable on Google, and improves the quality

and breadth of real estate information online. Your

listing gets updated every 24 hours, making it easier

to find on the search engine that accounts for 61%

of all searches performed worldwide.10

AZmoves.com

>>Forbes.com

Forbes.com is one of the most trusted information resources and the preferred

homepage for the world’s business leaders. The Forbes Lifestyle section attracts

an affluent home buying audience to its real estate pages and makes all luxury

home listings on coldwellbankerpreviews.com available to Forbes.com visitors

through its integrated search function.

>> FrontDoor.com

Your home will be included among the 1.2 million listings that appear at FrontDoor.com.

This important new online listing service was developed by Scripps Networks, the lifestyle

media leader behind HGTV, which is seen in more than 95 million U.S. households.

>> NewYorkTimes.com & IHT.com

To help you attract buyers worldwide, we’ve partnered with NYTimes.com, the

#1 newspaper Web site in the world, and IHT.com, the Web site for the International

Herald Tribune. All homes priced over $400K will be showcased in the NYTimes.com

Real Estate section (more than 36 million pageviews per month). Previews® priced

homes additionally appear in the site’s popular Great Homes section. Select homes

over $1M will appear in the Properties section of IHT.com (with its upscale international

readership and 2.8 million unique visitors per month). Together, these sites reach a

geographically diverse audience and millions of potential home buyers.

>> Zillow.comOne of the most-visited real estate Web sites, Zillow was the only Internet

company named by Advertising Age magazine to its 2006 “Marketing 50” list

of the most powerful consumer brands. Zillow’s online real estate community

allows homeowners, buyers, sellers, and real estate agents and professionals

to find and share vital information about homes. By having your home listing

appear at Zillow, you’re reaching an important audience.

AZmoves.com

>> Trulia.com

We’re also among the first national real estate

providers to become a listings provider for Trulia –

the 2006 winner of Business Week’s “Best of the

Web, Real Estate” award. Trulia has over 3 million

visitors a month. The reason for Trulia’s popularity is

its easy to use Web 2.0 map-based search interface

that provides high-level property information and

links to property detail pages.

>> Yahoo! Real Estate™

Your property will appear in Yahoo! Real Estate™ listings.

Yahoo! ranks as the world’s No.1 most visited Web

portal and Yahoo! Real Estate™ is the second most

highly trafficked real estate Web site.11 That means

added exposure for your home at one of the largest and

fastest growing real estate sites in the industry.

>> OpenHouse.com

Maximize the Exposure of Your Open House. When

Coldwell Banker Residential Brokerage schedules an

open house, we make sure it gets maximum exposure.

OpenHouse.com is the Internet site devoted solely to helping

home buyers find open houses that match their search

criteria. Home shoppers are able to view pictures and detailed

information about your home, as well as get maps and driving

directions. OpenHouse.com will even e-mail the date and time

of your open house to all registered home buyers interested

in purchasing a home like yours in your area. Coldwell Banker

Residential Brokerage harnesses the power of the Internet to

help ensure that your open house is a success.

11 comScore Media Metrix rankings, September 2007.

Azmoves.com

Focusing home buyer interest.

We don’t just place your property in the best

locations. Like your home itself, we make sure

your listing shows well with images and detailed

property descriptions that convey the unique

character of your home. And because “home” is

also a state of mind, AZmoves.com offers content

and features that help prospective buyers get to

know and appreciate the allure of the surrounding

community. It’s all part of an eMarketing approach

that says it’s not enough to help locate prospective

buyers when you can also help focus their interest

in owning your home.

Photo Marketing Program

To satisfy online shoppers, we’ve developed a program

that markets your home using multiple photos. Why?

Because research shows that over 98% of home

buyers found multiple photos highly useful.12 Plus,

having multiple photos gives us an opportunity to

make your home stand out and show its best. After

viewing homes online, over 65% of home buyers have

visited the homes they viewed.13 Your sales associate

will personally help you devise a photo strategy that

works harder to sell your home.

12 2007 National Association of REALTORS® Profile of Home Buyers and Sellers. Percentage is a combined average of respondents who found online photos very useful and somewhat useful.

13 2007 National Association of REALTORS® Profile of Home Buyers and Sellers. Percentage is a combined average of respondents who drove by and walked through specific properties viewed online.

AZmoves.com

Re-defining customer service.

After generating the greatest exposure for

your property, we follow it up with the most

knowledgeable and responsive customer service

in the business. Before we changed how the

industry looks at technology, almost half of the

online inquiries made to sales associates went

unanswered. Of those inquiries that did receive a

reply, the average response time was measured

in days.14 Now, the technology and infrastructure

of Coldwell Banker Residential Brokerage enables

immediate sales associate notification, making it

possible to respond within seconds.

14 Net Mystery Shoppers Dare to Compare report commissioned by REALTOR.com, August 2004.

Online Rapid Response System

With our proprietary online rapid response system,

your sales associate has a compelling tool to ensure

every potential buyer for your property receives a fast,

professional response. All online inquiries about

your property from AZmoves.com, ColdwellBanker.

com, ColdwellBankerPreviews.com, REALTOR.

com, Google Base,™ Trulia.com, Yahoo! Real Estate,

OpenHouse.com, Zillow.com, FrontDoor.com,

Forbes.com, NYTimes.com and IHT.com will go

directly to your sales associate’s cell phone within

seconds. In the blink of an eye, your potential buyer

can connect with the one sales professional who best

knows your home and its unique selling features.

©2008 Coldwell Banker Real Estate LLC. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Owned and Operated by NRT LLC.

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