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Strategic Enrollment Management Plan

Pittsburg State University

2000 - 2005

August 2004

Mission:

This committee embraces strategic enrollment management as a university philosophyand planning tool for enrollment vitality. The committee is responsible for theidentification of the enrollment goals and strategies integral to the mission of PittsburgState University. This committee will identify EM initiatives/goals to enhance studentenrollment and insure appropriate academic support services to strengthen the (academic,social and physical) experiences of our students.

Vision:

To implement a comprehensive strategic enrollment management plan, that encompassesall segments of the university, that provides the University with continued enrollmentgrowth by integrating recruitment and student success.

Definition of Strategic Enrollment Management:

Strategic Enrollment Management is a philosophy and tool that assists colleges anduniversities to define who and what they are, streamline and coordinate services forefficiency, plan for facilities and resources to accomplish enrollment goals, and

coordinate services so that a seamless process of recruitment, enrollment, retention,student services and alumni relations occurs.

Guiding principles

1. Students are central to the academic enterprise and should be the focus ofuniversity action.

2. The university wants to change and improve the undergraduate experience.3. Resources will be reallocated to support new programming for student success.4. Quality academic advisement is a priority.5. Academic Affairs and Student Affairs will cooperate and make changes to

support student success.

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6. All major/departments will sequence courses to insure a four-year completionpossibility.

7. All general education courses, writing to learn courses and other degreerequirements will be sequenced in such a way as to support a four-year degree

completion. It is critical that student success in these courses be assessed in anongoing basis to ensure quality instruction while not limiting the students abilityto pass the course. (Much discussion occurred regarding the WL and CollegeAlgebra requirements. There was group consensus that the requirements neededto be cleaned-up or cut-out so as to allow a student to meet satisfactory progresstoward a four-year degree completion. (If this is not possible, the recommendationwas to go to an interdisciplinary Gen. Ed. structure))

Goals, Objective and Strategies

Goal 1: Establish a student first customer service culture.Objective 1: Provide student first customer service training for all faculty and staff.Strategy 1: Develop and provide customer service-training programs.Responsible: Director of Human ResourcesStatus: Report due May 2003 with training to start summer 2003.

O bjective 2: Provide true one-stop student service.Strategy 1: Prepare and implement training program to thoroughly cross-train all

student service staff.Responsible: Vice President for Student and International AffairsStatus: Report due May 2003 with training to start summer 2003.

Some offices have provided substantial site training regarding inter/intraoffice information for students. Currently, the Student Welcome Center isa one-place center vs. one-stop center for students.

Goal 2: Improve Retention and Student Success.

O bjective 1: Redesign the orientation program.Responsible: Director of Admission and Enrollment ServicesStatus: Accomplished: Continually assessed for improvement and changes will

occur as needed.

Objective 2: Integrate recruitment, Steps, enrollment (zero hour first), orientation,undeclared majors, Gorilla Warm-ups, freshman experience, and theundeclared major program under the coordination of one functional area.

Strategy 1: Develop and implement plan to integrate and coordinate all new studentprogramming.

Responsible: Director of Admission and Enrollment ServicesStatus: Accomplished with bridge between Academic and Student Affairs for the

Freshman Experience course and Undeclared Advising.

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Objective 3: Establish course sequencing and semester-by-semester curriculum guidesfor all programs.

Strategy 1: Academic departments will prepare and implement semester-by-semesterprogram guides by the end of the fall 2003 semester.

Responsible: Vice President for Academic AffairsStatus: Report due December 2003Strategy 2: Establish course sequencing within each major so students can complete a

degree program in four years.Responsible: Academic DeansStatus: College of Business has completed a course by course sequence for

completion within each academic area.Strategy 3: With the assistance of the Registrar, establish course sequencing within

General Education so students can complete a degree program in fouryears Responsible: VicePresident for Academic Affairs

Status: This is to start immediately and be completed by the end of the fall 2003semester.

The General Education Task Force has advanced its recommendations fora new general education package to the General Education Committee ofthe Faculty Senate.

Faculty Senate approved the new general education package and it will beimplemented fall 2005.

Objective 4: Freshmen Experience instructors will serve as advisors for the undeclaredmajors in their class.

Responsible: Vice President for Academic AffairsStatus: Accomplished

Objective 5: Make all Freshmen Experience classes for 2 hours credit.Responsible: Vice President for Academic AffairsStatus: Accomplished

Objective 6: Reorder the enrollment process so freshmen enroll first.Strategy: Prepare a plan to implement the reordering of the enrollment process.Responsible: Vice President for Academic AffairsStatus: Report due May 2003 for Fall 2003 implementation

Addressed and not approved as of August 2004.

Objective 7: Review and address the writing to learn course sequencing and availabilityproblem.

Strategy: Prepare a plan to coordinate the writing to learn program so all studentscan progress from English Comp 101 through to English 299 with nocourse selection problems in implementation.

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Responsible: Vice President for Academic AffairsStatus: Report due May 2003 for Fall 2003.

Objective 8: Review and address issues surrounding college algebra.Strategy1: Appoint a committee, with representation from the 4 colleges, to study the

issue and make recommendations.Responsible: Vice President for Academic AffairsStatus: Initial investigation was addressed by the Math department and the Dean

in May 2002 on-going assessment of the new format. Report due May2003.Awaiting report from Math departmentAddressed in the new general education package.

Objective 9: Expand the Freshmen Experience course to include all new transfer andnon-traditional students entering both academic semesters.

Strategy 1: Director of Freshmen Experience will prepare a course similar to

Freshmen Experience for new transfer students.Responsible: Vice President for Academic AffairsStatus: Report due May 2003

Addressed and approved in November FE faculty meeting Fall 2003

This was piloted in Spring 2004 and will officially start Fall 2004.

Objective 10: Implement a parent-programming component as a part of the studenttransition process.

Strategy 1: Prepare a program to involve parents in the student transition process.Responsible: Director of Admission and Enrollment ServicesStatus: Accomplished with on-going assessment.

Objective 11: Development of a comprehensive E-recruitment web-based program thatwill provide all aspects of recruitment procedures and contacts with feedback into the student database. This may require IT Council approval andthe possibility of purchasing software that will accommodate the strategicplan.

Strategy 1: Develop and implement an e-recruitment plan.Responsible: Director of Admission and Enrollment ServicesStatus: Portal concept not addressed. E-recruitment plan, outside of a portal, is

currently in place and calendared activities for Chat University, emailblasts and telecounseling are accomplished and in place. Added on-linehtml formatted newsletter to counselors and to each target segment Fall2003

The development of a common electronic application process is indevelopment. Also, Graduate and Continuing Studies is in the process ofcompletely revamping its admission and record keeping function whichwill be completely electronic and web based

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Objective 12: Redesign the undeclared majors program.Strategy 1: Develop and implement a plan to redesign the undeclared majors program.Responsible: Vice President for Academic AffairsStatus: Currently addressed under Goal 2, Objective 2 and Objective 4.

Restructuring occurred within division of Enrollment Services andAcademic Affairs responsibility for FE course and instructors. Renamingor titling the largest major group has not been accomplished.

Objective 13: Establish the learning communities concept. Within the framework of thefreshmen experience classes and transfer transitions.

Strategy 1: Work with academic departments and create learning in the courseschedule during enrollment

Responsible: Deans, Academic Vice President and RegistrarStatus: Report due May 2003

O

bjective 14: Implement summer bridge programs for all students.Strategy 1: Develop summer programs to (1) assist students in transitioning from highschool to college and (2) to keep all current at-risk students connectedwith PSU over the summer.

Responsible: Director of Admission and the four academic deansStatus: Report due May 2003

Ideas are under discussion. A FIPSE grant proposal was submitted thatwas not funded and the University has engaged a consultant to assist withthe writing of a TRIO grant.

SSS TRIO grant proposal was submitted in August 2004

Objective 15: Implement an early alert program to identify, within the first four weeks ofeach semester, students at-risk of dropping-out.

Strategy: Develop and implement a plan to identify at-risk students so interventioncan be timely.

Responsible: Vice President for Academic Affairs and RegistrarStatus: Report due May 2003

Objective 16: Implement a continual careers component into each major.Strategy 1: Incorporate significant career programming into each major.Responsible: Academic Deans and ChairsStatus: Accomplished in some majors. Report due May 2003

Objective 17: Implement alumni programming within the major to link students withalumni and to bring them into the alumni association.

Strategy 1: Develop alumni involvement and programs for upper level majors withindepartments.

Responsible: Registrar, Director of Alumni Relations and the Academic DeansStatus: Report due May 2003.

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Objective 18: Implement a comprehensive assessment program in order to establish acontinual improvement process and increase student success.

Strategy 1: Implement the Strategic Assessment Plan 2000 2005.Responsible: Director of Analysis, Planning and Assessment.

Status: The assessment of student learning was merged with the institutionalresearch function and the planning function to create the Office ofAnalysis, Planning and Assessment. Part of this reorganization included apart-time position to assist with assessment as well as an assessmentbudget. An annual reporting process and cycle has been established for thecollection of all assessment activities within the academic departments.With the current general education package being revised, there has beenlittle movement on assessing the goals of general education. This willcommence once a new general education package has been approved andimplemented.

O

bjective 19: Implement a comprehensive course management system.Strategy 1: Develop a program to manage course enrollments so students get thecourses they need when they need them. Implementation for fall 2003.

Responsible: Director of AssessmentStatus: This will be revisited once the concerns regarding the core data systems

have been addressed (see the Information Technology Plan).

Objective 20: Make Career Connections free of charge to all students and faculty.Responsible: Vice President for Student and International Affairs.Status: Accomplished

Goal 3: Increase the Enrollment of New Students.

O bjective 1: Increase the number international studentsStrategy 1: Approve the International Strategic Plan.Status: International Strategic Plan (see attachment) is pending approval.

Over the last two summers there have been several recruiting trips toIndia, South Korea and Russia as well as several other countries. Theissue of visas is the major hurdle at this point in time.

The Director of International Student programs has been added to theEnrollment Management Committee

Objective 2: Increase the number of American minority students.Strategy 1: Establish a diversity committee with the charge of developing plans to

diversify the campus.Responsible: Diversity CommitteeStatus: Committee has been established and the University Strategic Planning

Council approved the initial diversity plan. A FIPSE grant proposal was

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submitted that was not funded and the University has engaged a consultantto assist with the writing of a TRIO grant. This is also one of theinstitutions performance funding goals with the Board of Regents.

Strategy 2: Hire a minority recruiter and coordinator for on-campus support ofdomestic minority students.

Responsible: PresidentStatus: The position has been allocated and the search process is in process.Accomplished position appointment spring 2004.

Objective 3: Increase the number of new freshmenStrategy 1: See Goal 4, Objective 1.Strategy 2: Acquire the resources necessary to adequately recruit the new areas.Strategy 3: Develop and implement a plan to recruit out-of-state student for specific

programs.Strategy 4: See Goals 4 and 5.Strategy 5: Facilitate implementation ofOffice of Admission and Enrollment Services

strategic plan.Responsible: Director of Admission and Enrollment Services and Academic DeansStatus: All strategies are currently addressed and increasing. In addition to

increasing minority student enrollment and retention, another of theinstitutions performance funding goals is to increase the enrollment ofhigh performing students. Also, the contiguous county program wasexpanded and renamed the Gorilla Advantage. This increases our primaryrecruiting area..

The University is now in the initial discussions of how to best recruit out-of-state students

Objective 4: Increase the number of new graduate students.Strategy 1: Develop and implement a plan to recruit graduate students.Strategy 2: See Goals 4 and 5.Responsible: Dean of Graduate and Continuing StudiesStatus: Report due May 2003 for immediate implementation.

Continuing Studies and the Graduate Office have been merged intoGraduate and Continuing Studies. The Dean is currently in the process ofreengineering all process and procedure to made the office more efficientand effective. In conjunction with this reorganization, it is the desire ofthe Enrollment Management Committee that the Dean of Graduate andContinuing Studies will advance a recruitment plan by September 2004.

The Dean has been added to the Enrollment Management Committee.

Objective 5: Increase the number of new transfer students.Strategy 1: Develop and implement a plan to recruit transfer students.Strategy 2: See Goals 4 and 5.

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Responsible: Director of Admission and Enrollment Services and the Academic DeansStatus: Addressed and under continual review.

Added Kansas City Metro Community College system and TulsaCommunity College system to the our primary recruiting area.

Objective 6: Increase the number of continuing education/off-campus students.Strategy 1: Develop and implement a plan to provide off-campus and continuing

studies programs and courses for both credit and non-credit.Strategy 2: See Goals 4 and 5.Responsible: Dean of Continuing and Graduate Studies , Director of the KC Metro

Center and the four academic deans.Status: Report due May 2003 for immediate implementation.

See status report underObjective 4.

Goal 4: Expand Pittsburg State Universitys presence in the major

metropolitan areas and expanded service area.

Objective 1: Expand Pittsburg State Universitys service areaStrategy: Work with the Kansas Board of Regents to expand the contiguous county

program to include the second t ier of counties in Missouri and Oklahoma.Responsible: University PresidentStatus: Accomplished

Objective 2: Establish permanent presence in KC for academic programs, recruitment,marketing and alumni relations.

Strategy 1: Establish an educational center in the Kansas City metropolitan areacombining educational offerings, recruitment activity and alumnirelations. Report due May 2003.

Responsible: University PresidentStatus: Accomplished

Objective 3: Establish a permanent presence in Tulsa,Oklahoma.Strategy 1: Develop a plan to establish an outreach center in Tulsa Oklahoma

combining educational offerings, recruitment activity and alumnirelations.

Responsible: University PresidentStatus: Report due fall semester 2003.

Under consideration

Added the Tulsa Community College system to our primary recruitingarea

Objective 4: Enhance Pittsburg State Universitys presence in Wichita.Strategy 1: Develop a plan to enhance our outreach efforts in Wichita combining

educational offerings, recruitment activity and alumni relations.

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Responsible: University PresidentStatus: Report due fall semester 2003.

Under consideration

Goal 5: Develop Cooperative Linkages with Surrounding Community

Objective 1: Development of a plan to bring a community college (Fort. ScottCommunity College) courses to campus concurrent with QAimplementation in 2001.

Responsible: Vice President for Academic AffairsStatus: Accomplished

Objective 2: Develop cooperative programs to enhance the success of students insoutheast Kansas and their transfer to Pittsburg State University.

Strategy 1: Pursue a cooperative Title III Grant with Fort Scott Community College toimplement a pilot project to integrate student support programs to enhance

student success and student transfer to Pittsburg State University. Uponsuccessful completion the project will be expanded to include allcommunity colleges in southeast Kansas. Proposal submittal in spring of2003.

Responsible: University President and Director of Planning and AnalysisStatus: Currently, Pittsburg State University and Fort Scott Community College

have identified the scope of the project and will have a final draft grantproposal completed by the end of the fall 2002 semester. Proposal will besubmitted in the spring of 2003 as soon as the submittal process is opened.The initial Title III proposal was not funded. The proposal was rewrittenand resubmitted for the 2004 review cycle.

Goal 6: Increase the Number of Scholarships and Improve the Process of

Awarding and Tracking Their Effectiveness.

Objective 1: Increase the number and size of available scholarships.Strategy: 1: Raise $25 million in the next capital campaign for scholarships.Responsible: University PresidentStatus: $25 million of the $125 million campaign will be for scholarships

Objective 2: Improve the awarding and scholarship tracking processes.Strategy 1: Utilizing the resources under the Title III project, completely redesign and

program the computer that drives the all aspects of the scholarshipprocess.

Responsible: Vice President for Student Affairs, Director of Development and Directorof Financial Assistance

Status: Under development, first phase was Fall 2002. Fall 2003 saw vastimprovement however the project is yet to be completed.

On-going

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Goal 7: Restructuring of current services now located in various areas to fold

under one umbrella called Enrollment Services.

Objective 1: Integrate all aspects of the recruitment, admission, enrollment and

graduation processes for undergraduate, graduate and continuing studiesprograms under the direction of one office.Strategy 1: Convene a task force to study the feasibility of achieving this objective.Responsible: University PresidentStatus: Recommendations due December 2003.

Continuing and Graduate Studies have been under one dean and they areimplementing document imaging which establishes all student files withinthe imaging systems. Awaiting strategic plan for Graduate andContinuing Studies division.

Strategy 2: Convene a task force to prepare a plan to merge the offices of Admissionand Registrar into one logical unit.

Responsible: University PresidentStatus: Report due December 2003.

This has been partially address through the reorganization and by addingthe Dean of Continuing and Graduate Studies to the EnrollmentManagement Committee

Under the reorganization all student support services, except CareerServices, now report to the Associate Vice President for AcademicPrograms and Services. Also, Admission and Enrollment Services nowincludes Undeclared Majors, Orientation, Transfer Transitions, StudentDiversity and, the Multicultural Resource Center.

Objective 2: Improve communication and coordination between Academic Affairs andStudent Affairs.

Strategy 1: Establish bi-weekly meetings between the four academic deans and thestudent affairs directors.

Strategy 2: The Director of Admission and Enrollment Services should be included onthe Deans Council.

Responsible: Vice President for Academic Affairs and Vice President for Student andInternational Affairs.

Status: Options are under discussion.

Accomplished through the reorganization

Goal 8: Initiate studies to examine student satisfaction and success as afunction of as many variables as can be identified.

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Objective 1: Collect data on student satisfaction and student engagement to provide thenecessary information to conduct more in-depth research on studentretention and success.

Strategy 1: Implement the Strategic Assessment plan 2000 2005Responsible: Director of Analysis, Planning and Assessment

Status: Assessment plan has been approved.

A plan has been developed to for data collection on student satisfactionand student engagement and is awaiting approval (see attached).

On-going

Goal 9: Develop an integrated marketing plan to promote undergraduate and

graduate enrollment.

Objective 1: Re-establish the University Image and Marketing Committee to coordinate

marketing efforts between academic departmental offices, Admission,Graduate Studies, International Student Programs, KC Metro,Intercollegiate Athletics and University Communications to supportundergraduate and graduate recruitment efforts.

Strategy 1: Evaluate such marketing/image issues as the use of taglines (where peoplesucceed), the use of university symbols by outside businesses or groupsand other image issues as they develop.

Strategy 2: Evaluate opportunities to maximize communication and marketingopportunities on the web in the effort to recruit undergraduate andgraduate students.

Strategy 3: Explore opportunities to expand marketing efforts in the GorillaAdvantage counties.

Strategy 4: Evaluate evolving communications opportunities such as digital view-books on CD or online.

Strategy 5: Explore opportunities for targeted recruitment and marketing opportunitiesfor minority recruitment and for specific majors (examples: technology orpre-med).

Responsible: Vice President for University Advancement and Director of UniversityCommunication

Status: Reactivating the Image & Marketing committee with members to beappointed early in Fall 2003. Report due to Enrollment Managementcommittee March 2004.

The Image and Marketing Committee has been convened and an externalmarketing firm has been retained to conduct a comprehensivecommunications audit.

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Enrollment Management Report Schedule

Goal/O bjective

2003

Fall

2003Goal 1: Establish a student first customer service culture.Objective 1: Provide student first customer service training for all

faculty and staff.

O bjective 2: Provide true one-stop student service.

Goal 2: Improve Retention and Student Success.

O bjective 1: Redesign the orientation program. Acc

Objective 2: Integrate recruitment, Steps, enrollment (zero hour first),orientation, undeclared majors, Gorilla Warm-ups,freshman experience, and the undeclared major program

under the coordination of one functional area.

Acc

O bjective 3: Establish course sequencing and semester-by-semestercurriculum guides for all programs.

Objective 4. Freshmen Experience instructors will serve as advisorsfor the undeclared majors in their class.

Acc

Objective 5: Make all Freshmen Experience classes for 2 hourscredit.

Acc

Objective 6. Reorder the enrollment process so freshmen enroll first. Not App

Objective 7: Review and address the writing to learn coursesequencing and availability problem.

Objective 8. Review and address the college algebra problem. AddressNew Gen

Packa

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Goal/O bjective 2003

Fall2003

Objective 9: Expand the Freshmen Experience course to include allnew transfer and non-traditional students entering both

academic semesters.

Appr

Objective 10: Implement a parent-programming component as a partof the student transition process.

Acc

Objective 11: Development of a comprehensive E-recruitment web-based program that will provide all aspects ofrecruitment procedures and contacts with feed back intothe student database. This may require IT Councilapproval and the possibility of purchasing software thatwill accommodate the strategic plan.

O

Objective 12: Redesign the undeclared majors program. AccObjective 13: Establish the learning communities concept in the

residence halls.Objective 14: Implement summer bridge programs for all students.

Objective 15: Implement an early alert program to identify, within thefirst four weeks of each semester, students at-risk ofdropping-out.

Objective 16. Implement a continual careers component into eachmajor.

Part

Objective 17. Establish programming within each major to assiststudents in progressing towards completion.

Objective 18: Implement alumni programming within the major to linkstudents with alumni and to bring them into the alumni

association.

Objective 19: Implement a comprehensive assessment program inorder to establish a continual improvement process andincrease student success.

O

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Fall2003

Objective 20: Implement a comprehensive course managementsystem.

O

Objective 21 Make Career Connections free of charge to all studentsand faculty. Acc

Goal 3: Increase the Enrollment of New Students.

O bjective 1: Increase the number international students Acc

Objective 2: Increase the number of American minority students.

Objective 3: Increase the number of new freshmen O

Objective 4: Increase the number of new graduate students.

Objective 5: Increase the number of new transfer students.

Objective 6: Increase the number of continuing education/off-campusstudents.

Goal 4: Expand Pittsburg State Universitys presence in the

major metropolitan areas and expanded service area.

Objective 1: Expand Pittsburg State Universitys service area AccObjective 2: Establish permanent presence in KC for academic

programs, recruitment, marketing and alumni relations.Acc

Objective 3: Establish a permanent presence in Tulsa,Oklahoma.

Objective 4: Enhance Pittsburg State Universitys presence inWichita.

Goal 5: Develop Cooperative Linkages with Surrounding

Community

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Fall2003

Objective 1: Development of a plan to bring a community college(Fort. Scott Community College) courses to campus

concurrent with QA implementation in 2001.

Acc

Objective 2: Develop cooperative programs to enhance the success ofstudents in southeast Kansas and there transfer toPittsburg State University.

Goal 6: Increase the Number of Scholarships and Improve

the Process of Awarding and Tracking Their

EffectivenessObjective 1: Increase the number and size of available scholarships.

.O

Objective 2: Improve the awarding and scholarship tracking

processes In Process (

Goal 7: Restructuring of current services now located in

various areas to fold under one umbrella called

Enrollment Services.

Objective 1: Integrate all aspects of the recruitment, admission,enrollment and graduation processes for undergraduate,graduate and continuing studies programs under thedirection of one office.

O bjective 2: Improve communication and coordination betweenAcademic Affairs and Student Affairs.

O

Goal 8: Initiate studies to examine student satisfaction andsuccess as a function of as many variables as can be

identified.

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Fall2003

Objective 1: Collect data on student satisfaction and studentengagement to provide the necessary information to

conduct more in-depth research on student retention andsuccess.

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ATTACHMENT I

(Office of International Programs and Services

Strategic Planning Document

July 2004 to June 2005

Mission Statement

The Office of International Programs and Services (OIPS) at Pittsburg State Universityprovides oversight and coordination to the comprehensive planning and implementationof the Universitys internationalization priority as expressed in the University MissionStatement and Core Values. The OIPS serves as the Universitys liaison to thecommunity in all matters of international affairs and represents the University in allinternational associations and partnerships.

Vision Statement

Our vision is to establish PSU as a leader in the local and regional community in thepromotion and development of cultural diversity. We endeavor to provide high qualityservice to the campus (students, faculty and administration) and the community in allareas of international affairs. We will focus on the recruitment and advising ofinternational students, the development and promotion of academic programs abroad andthe development and promotion of international programs on campus and in thecommunity. In the successful fulfillment of this vision it is necessary to address thedevelopment of staff and budget resources to be applied in a strategic manner.

Goal 1: To lead the campus in coordination of internationalization.

Objective 1.1 To chair the Internationalization Committee (IC) as assigned by thePresident.Objective 1.2 To lead the IC in an annual analysis and prioritization ofinternational initiatives.Objective 1.3 To communicate all concerns and recommendations to theappropriate department, or to the Presidents Council for implementation.

Strategy: Recruit and coordinate a group that is representative of all areasof the campus, and with the approval of the President, to set the prioritiesof the international agenda for the campus.

Performance measure 1.1 Produce an annual listing of strategicinternationalization priorities for all areas of the university early in the fallsemester.Performance measure 1.2 Resolve every concern within one month ofbeing alerted to the matter.

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Performance measure 1.3 Create a website listing all matters discussed bythe committee and documents produced from those discussions.Performance measure 1.4 Submit all new initiatives of our office to theCommittee for approval/recommendation when appropriate.Performance measure 1.5 Hold regular meetings of the committee

approximately twice monthly.

Goal 2: To improve on the quality of programming and advisement for international students.

Objective 2.1 To improve the delivery of information to new international students.Objective 2.2 To respond to each student request in a timely and efficient manner.Objective 2.3 To assist the various community groups in coordinating programs with

campus departments and community groups.Objective 2.4 To assist the ISA and community groups in the development of new

programming efforts.Objective 2.5 To assist the Alumni Relations office in developing an international alumni

plan.Objective 2.6 To provide international students with accurate information in a supportivemanner.

Objective 2.7 To continue to accurately use the electronic tracking program (SEVIS) andkeep students fully informed of changes that will affect them.

Strategy: To focus on meeting the needs of current international students to enhanceretention, future recruitment, and alumni relations.

Performance measure 2.1 Provide staff with adequate training and information regardingstudent immigration regulations.

Performance measure 2.2 Provide training for student workers in appropriate skills forcommunicating with international students.

Performance measure 2.3 Continually update the websiteto organize information in amore useful format.

Performance measure 2.4 Develop at least one major cultural event on campus duringthe academic year with the assistance of the ISA and community groups.

Performance measure 2.5 Collect contact information from, and distribute alumniinformation to all graduating international students.

Performance measure 2.6 Hold meetings once per semester (or as needed) with allinternational students to update them on immigration regulation changes

Performance measure 2.7 Continue to update groups of faculty and staff necessary to theimplementation of all aspects of the SEVIS system and other immigrationinformation affecting students.

Performance measure 2.8 Advocate for the resources necessary for our office to fulfillour obligations regarding serving international students.

Goal 3: To develop and expand the study abroad program.

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Objective 3.1 To improve on the delivery of orientation programs for ourstudents studying abroad.Objective 3.2 To develop regular recruitment materials and plans for studyabroad programs

Objective 3.3 To improve the delivery of information to parents of students

interested in studying abroad.Objective 3.4 To improve the communication networks with students currentlystudying abroad and their parents.Objective 3.5 To develop new funding opportunities for the growth of studyabroad.

Strategy: To develop interest and dispel fear by providing as muchinformation as possible at all levels of participation.

Performance measure 3.1 Produce a coordinated orientation guide for allprograms to use.

Performance measure 3.2 Produce a study abroad brochure withcomprehensive and up to date information on all program options.Performance measure 3.3 Send a letter to the parents of all studentsinterested in study abroad programs (with student permission).Performance measure 3.4 Monthly email (or regular mail) communicationwith all students currently studying abroad on longer-term programs andtheir parents (with student permission).Performance measure 3.5 Continue to update and improve the guide tofaculty involvement in study abroad which will include their participationof measures 3.3 and 3.4 above (in a modified way), for programs they areleading.Performance measure 3.6 Identify at least one new funding source foreither program or scholarship funding for the development of studyabroad.

Goal 4: To assist in the plan for managed growth of the international student population.

Objective 4.1 To assist in the development and implementation of aninternational marketing plan.Objective 4.2 To identify new markets for international student recruitment.Objective 4.3 To advise on the development of new exchange agreements withinternational institutions.

Strategy: To use existing data in the analysis of current methods for thestrategic development of an internationalmarketing plan.

Performance measure 4.1 Keep accurate records of international student enrollments andtrends of enrollment.

Performance measure 4.2 Convene regular meetings of representatives from variousdepartments involved in international student recruitment.

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Performance measure 4.3 Submit recruitment plan and necessary travel to the Presidenteach fall semester.

Performance measure 4.4 Assist in implementing recruitment travel plans with theapproval of the President.

Performance measure 4.5 Analyze the listings of current students studying on exchange

agreements each semester and report on this.Performance measure 4.6 Respond to each new applicant inquiry, or request within 24hours of receipt

Goal 5: To assist faculty, administration and appropriate community groups in developing fundingsources for existing and new international programs

Objective 5.1 To be aware of appropriate grant opportunities from government and non-government sources.

Objective 5.2 To develop expertise and experience in grant writing skills.Objective 5.3 To develop and maintain a list of creative program enhancements that would

be performed with proper funding.Objective 5.4 To develop, subscribe to and contribute to any campus resource for listing ofavailable grant opportunities on an annual basis.

Strategy: To find and use existing grant programs that will help meet the needs ofdeveloping the programmatic offerings of international education at PSU.

Performance measure 5.1 Write at least one major grant (over $50,000) annually.Performance measure 5.2 Meet monthly with faculty involved in international issues to

discuss program opportunities for development.Performance measure 5.3 Develop a group of community organizations that would

partner in programmatic opportunities for grant writing.Performance measure 5.4 Meet annually with top University Administration to discuss

program plans and dreams.Status: Accomplished ApprovedStrategy 2: Develop a university committee to facilitate partnerships, agreements and

need for segmentation of international students within each academic area.Responsible: Vice President of Academic Affairs, Dean of Graduate and Continuing

Studies, Academic Deans, Director of Admission and Enrollment Services(undergraduate admission), Director of International Programs andServices and Registrar

Status: Pending Dec. 2003)

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ATTACHMENT II

Survey of Student Satisfaction and Student EngagementA Proposal


December 2003

Objective 1 of Goal 3 of the institutions assessment plan states: Develop a methodologyand survey instrument to assess student satisfaction. Objective 2 of the same goal states:Develop a methodology and survey instrument to assess student engagement.

This document advances recommendation on the survey instrument to be used, themethodology for data collection, areas of responsibility and the annual costs related to thetwo objectives.

The Survey Instrument

In trying to determine the appropriate survey instrument to use, many options wereexplored. The institution could develop its own instrument, adapt instruments developedat another institution or use nationally recognized and standardized instruments. Thebenefits of the first two options are (1) our ability to tailor the instruments to PittsburgState University and (2) the timeliness of obtaining results. The downside would be thetime it would take to develop and test the instruments. As for the standardizedinstruments, the benefits are (1) there is no data entry and (2) there is no investment indevelopment and testing. The downside to the standardized instruments relates to (1) the

cost (approximately $3,000 for the instruments and processing and this does not includethe manpower to order, distribute, collect and return the surveys) and (2) the timeliness ofobtaining results. When comparing the timeliness of the results and the associated costs,it is more appropriate that we develop our own instrument that would address studentsatisfaction and engagement in one survey.

Recommendation 1: Pittsburg State University will develop its own survey to collectdata on student satisfaction and engagement (see attachment 1 for a copy of the draftsurvey form).

Methodology for Data Collection

There are several different processes that can be used for data collection ranging frompaper pencil forms to fully electronic forms administered via GUS. The most logical andsimplest method is for this to be a web-based survey that draws the demographic datafrom the institutions current database there by keeping the survey short and focused onstudent satisfaction and engagement. This means that the assistance of theOffice ofInformation Services will be critical. This process also saves on data entry issues, dataediting and processing

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Recommendation 2: The student satisfaction and engagement survey will be a web-basedinstrument coordinated with current on-line processes and the Office of InformationServices will write and maintain the all related programming

The first data collection point will be at the end of a students first semester as studentsenroll for the next semester. The second data collection point will be at the time a studentapplies for graduation. It is important to note that the focus here is on both undergraduateand graduate students not just undergraduates. Since a wide array of assessment activitywill be ongoing as a student progresses through the institution, no general sampling isbeing recommended at this time. Both the Institutional Assessment and EffectivenessCommittee and the Enrollment Management Committee will review this issue afterseveral cycles of data collection and reporting have occurred.

Recommendation 3: The survey will be administered to all new students at the time theyenroll for their second semester and to all students applying for graduation.

Responsibilities

While the Institutional Assessment and Effectiveness Committee and the EnrollmentManagement Committee will be monitoring this activity and responsible for the reportingof results as part of the annual planning cycle, the Director of Analysis, Planning andAssessment will be responsible for storing, analyzing and reporting the results.

Recommendation 4: The Director of Assessment, Planning and Analysis will oversee allaspects of the survey and related analysis.

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Student Satisfaction and Engagement Survey


Why are you attending PSU?

__No defined purpose __To take a few job/career related courses __Courses for self-improvement __To prepare to transfer to another school__To maintain or achieve certification __To obtain a degree

Approximately how many hours a week do you spend on the following?

1 None 2 1 to 4 hours 3 5 to 10 hours 4 11 to 15 hours 5 15 to 20 hours6 20 to 30 hours 7 Over 30 hours

__Preparing for your classes __Getting extra help for your classes __Studying in the library __Paid employment on campus

__Paid employment off campus __Community service activities __Participating in co-curricular activities __Relaxing/socializing __Commuting to and from campus __On the Internet for non academic purposes

Where do you live?

___On-campus ___Fraternity/Sorority __With parents __Off-campus - other

Please indicate if you have used the services listed below and if so, your level ofsatisfaction

SatisfactionDid NotUse

VerySatisfied

Satisfied Neutral DissatisfiedVery

Dissatisfied

AcademicAdvising

Student HealthServices

Career Services

RecreationalFacilities

Intramural

programsAxe Library

StudentFinancialServices

StudentEmployment

Resident Halls

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On-campusdining and foodservices

Campussponsored

activitiesParking

HonorsProgram

Computingservices

Please indicate your level of satisfaction with each of the following

Satisfaction

Very

Satisfied

Satisfied Neutral Dissatisfied Very

DissatisfiedCourse grading

Courses in yourmajor

General Educationcourses

Faculty in yourmajor

Faculty availabilityoutside of theclassroom

Class size ofgeneral educationcourses

Class size

Course availability

Availability andusefulness offinancial aidinformation

University catalog

University website

Student Code ofConduct

Availability of on-campus housing

Use of studentactivity fees

Campus safety

Classrooms

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Laboratories

Student center

Campus Bookstore

Greek life

Acceptance of

students of colorAcceptance ofinternationalstudents

Studentgovernment

Availability ofstudentemployment

Residence Halls

Overall, howsatisfied are youwith Pittsburg StateUniversity?

Documents

Em Update 0804