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E L L A Z A M I R - M E D I A P R O F E S S I O N A L
P O R T F O L I O
Relevant Experience: Zeta Interactive New York, NY September 2015 – Present Freelance Copywriter • Curate compelling digital content for various advertiser’s websites to increase traffic • Draft, edit, and write daily posts • Research appropriate and attractive visuals to fit the content Hummus Kitchen & Zizi Limona New York, NY September 2015 – Present Marketing & Social Media Manager • Ideated and executed specially curated campaigns to boost digital presence on SM
platforms • Established relationships with over 100 Instagram influencers serving to the “foodie”
demographic • Increased annual sales by 6% through interactive dining experiences and features ZeroChaos New York, NY August 2015 – August 2016 Advertisement Quality Control & Acceptance Manager • Analyze and critique Google advertisements for optimal user experience and marketing
success • Managing quality of landing pages and product ads of the general market • Communicate effectiveness of web layouts, responsiveness and content Ynet, Israeli Newspaper Extension New York, NY April 2012 – January 2014 Editor-in-Chief • Responsible for the expansion of the online & print publication to Canada • Lead content management, hire, and assign work for writers • Review and edit articles, advertisements, covers, layouts, designs, and images • Select visuals to fit the content, and supervise the graphic design team
Introduction: Ella Zamir is a reliable, creative, and driven digital media professional. Ella is experienced in social media marketing, editing and publishing, customer service, managing, and hospitality.
Ella has led multiple projects from start to finish, and she brings to the table exceptional time management skills, strong communication capabilities, and a high level of integrity and work ethic.
Aside from English, Ella is also fluent in Russian and Hebrew.
Industry Experience: • Advertisement • Marketing • Social Media • Printed Media
Media Expertise: • Printed Media • Instagram • Facebook • Yelp
Education: • Touro University, New York, NY - Magna cum Laude 3.97 GPA
• Master of Arts in Media and Communication Psychology, 2015 • New York University (NYU), New York, NY
• Editing and Publishing Certificate, 2010 • University of Haifa, Haifa, Israel
• Bachelor of Arts in Literature and Music, 2008
Ella Zamir 917-280-1925 [email protected]
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Social Media Management
Attention Points
Outcomes
5k people
Zizi Limona / Restaurant in Brooklyn, NY
v Drive attention to the business by coverage from popular outlets, such as Huffington Post, Hip Williamsburg, Serious eats, and more
v Increase sales and traffic by industry influencers’ reviews
v Engage, communicate and resolve customer service issues via social media channels
v Increased sales by 6% since creating
social media pages and applying content strategy
v Intensified brand image and awareness
Average Reach / Post
Company / Industry
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Social Media Management
Attention Points
Outcomes
6k people
v Educate customers on menu updates and specials
v Create buzz by collaborations with industry influencers and local media coverage
v Boost sales and strengthen catering subdivision
Company / Industry
v Increased sales by 6% v Drove catering section to 4%growth v Successfully redeemed service failures and
improved performance
Average Reach / Post
Hummus Kitchen (2 branches) / Restaurant in NYC
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Printed Media
Attention Points
Outcome
150k people
v Create valuable content designated to the Israeli and Jewish population in North America
v Tighten the connections in the communities v Increase traffic to sites and attract
advertisers
Company / Industry
v Strengthened community involvement by events and introductions
v Launched a new market and gained 15% lift in revenue
v Published weekly newspaper that provided local news and cultural enlightenment
Average Reach / Post
Ynet (Israeli Newspaper) / Media
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Copywriting
Attention Points
Outcome
Undisclosed amount
v Provide attractive daily content on a variety of topics, ranging from entertainment news, music, cars, and more
v Attract visitors to the websites and increase email subscription lists
v Doubled the click through rates v Improved traffic by providing valuable,
current, and entertaining content
Company / Industry
Average Reach / Post
Zeta Interactive / Marketing
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“IhavebeenworkingwithEllainYnet.EllaisaveryimportantpartofwhyIhaveenjoyedworkingthere.EllahasmanyqualiCesandthemostremarkablearethatshehasa"cando"mentality,sheenjoyslisteningandlearningandmadeagreatconnecConswithsomanypeopleissuchashortCme.ItisalwaysseemsthatEllaislookingforwaystoimprovetheprocessesandtheproductsthatshehavebeenworkingon.AnybodywouldloveanemployeelikeEllainthereteam.”- Gal Fox
“FrommyexperienceworkingwithEllaZamiratZetaInteracCve,Ihaveseenatrustworthy,reliable,andpunctualteamplayer.Ellaworkswellunderdeadlines,hasstrongcommunicaConskills,andshegivesgreataLenContodetails.”- Luna Shin
“EllawasmyimmediatesuperiorwhenIwasworkingforYnetCanadain2013-2014.EllaimpressedmewithherrespecQulandfriendlyaRtude.Itwaseasytoworkwithherasmyeditor.ShewasencouragingandherinputandediCngskillsweregreatlyappreciated.EllapossessesanexcellentcombinaConofefficiencyandpersonability,whichIfindisararequalityamongsuperiors.ItwaslovelyworkingwithElla.”- Maia Shani
Co-Workers Words and Feedback
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