Electra 2010

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Text of Electra 2010

vol 17

N O L L E C T IO T IC IN O C T IO N COLLEC TOW N IE N L L E C T IO DA M C O AMSTER T IO N COLLEC C R U IS E R N L L E C T IO K ID S C O O R IE S AC C E S S PA R T S &

4 18 52 66 10 6 11 2

TICINO

yday ight, 700c, ever A sporty, lightwe g bike with vintage in and tour laxed ride transportation d frame with re singlestyling. Diamon from a mfort. Choose formance for increased co y to a high-per speed all the wa y options in between. man 20-speed, with

Electra aboutd break their w to bend an talk about ho ld without t rules. Lets teresting wor Lets talk abou a far more in er get s and discov ar ter way to formulaic way and find a sm ing for dinner ll have you that t pudd beautiful bike them. Lets ea ride a bike. A at ll get ad. A bike th to there. Lets in your he from here ballad stuck n interesting '80s power take you dow humming the nvention and co to bars aten path of from bolts you of f the be bike designed n. A a real bike ca st reets only lled Electra. ride. A bike ca ho love to go and for thos e w that stuf fy lin ke conduct, id rules of bi e rig t to bore you forget ting th t doesn t wan Lets star t by uage well, bu how to keep at lang tra knows th kes, we know whatnot. Elec of building bi n years engineered rtable bikes, af ter seventee sanely comfo ith it. In fact, w e, designing in Cruis er, Towni It star ts with mily of bikes riders happy. is year, our fa cino. . Th ic Ti performance include the ch with as much expanded to with bikeshas are paid of f and Kids y curves Amsterdam, d gawk-wor th ooth and t jobs an the ride is sm st riking pain driver s seat, Electra bikes In the you ride engineering. u look good, lly impressive innovation. Yo equa our constant testament to responsive, a ing good. youre also do e. d who knew bikes they rid good, an d the Electra eres e pages an ys ov on th nates in toda r the people one that reso Same goes fo er message, de a bike ld. Ri lic of a larg e-hungry wor All are symbo er yone. eking, purpos ing, green-se r space for ev nd , a cleane fueled, soul-fi d althier world he ts break blan ronger you, a omentum. Le and build a st ths. aining that m aint bike pa re all about m anding more At Electra we kes and dem y single day. ing better bi , ever ep build new journeys status quo, ke e. Lets star t e next best rid th Lets create Roll. ectra Way to The El

T TECH FL AT FOO

TOWNIE LOGY NO

perience fferent ride ex A completely di tion. Electras patentnova and industry in sets a new ot Technology pending Flat Fo fort and control with its m standard in co g position pedaling ridin et flat right, forwardup to plant your fe ble ability that offers the u want. Availa whenever yo of riding. on the ground s for all kinds in many model

AMSTER

DAM

ty bike for dated Dutch ci ing. An elegantly up n and commut portatio practical trans g position with right ridin Comfortable, up wheels*. Fenders, fully 0c e it fast-rolling 70 coat guard mak chaincase and and enclosed a suit or dress, e even in possible to rid odels add to rack on most m lights and rear commuting convenience. the

CRUISER, e all-American rpretation of th gonomicallyA modern inte , er Smooth-riding classic cruiser. me geometry bursting with refined fra style. Perfect d individualized scovery and personality an od di ighborho for leisurely ne es with no but best for rid casual cruises, n in mind. cular destinatio parti*Except Amste rdam Balloon mo dels.

5

I TICINO

TIONA CONVENKE HYBRID BI

L

s has been of modern bike The evolution ced by racing, resulting greatly influen e riding position and siv in a very aggres not suitable for day-tog, twitchy handlin day comfortable riding.

Ticino

ALING DAY PED EVERY FL AIR VINTAGE WITHth is ilt bi cycl es , pe an ha ndbu cl as si c Eu ro e ever y day? t can I rid In sp ire d by ers the Wha rival answ ea of st ylish new ar in flu en ce d ar fo r an Ita lia ne ed Ticinos vintag qu es tio n. N am Switzerland, ship tic, craf tsman design aesthe in sp ire d tegrity w ere and frame in s e touring bike by th e du ra bl on. hout the regi ridden throug d frame c-era diamon Its the classi fort no ned for com bike, fine-tu twitchy in todays longer found p ic ks tic ally, Ti ci no frames. St ylis the '40s ke builders of up where bi dies of f, but embo and '50s left flag of rm an ce rrowed from the ct p er fo Two bears bo ers, El ec tr as st ri t Electras found e Berlin represen the d period-piec that city, while who hail from an flag standards. Ad bs , ring of the Germ blended rende zes retro-st yle hu of arms symboli components and Swiss coat e. is t ropean heritag ai nr in gs , tour their mixed Eu cran ks et s, ch m s fo r a an d ri rk s, p ed al s ake levers, fo ndle ba rs , br ern gets. ha er n as mod th at s as m od cl as si c ri d e host of drivemplement a 0c w he el s co 70 a 20-speed. Fa st -r ol lin g the way up to le-speed all a sing r all types of trains, from e your ride fo or accessoriz derings. stomize weekend wan Upgrade, cu commutes or ins, of fice cross-city sp

TICINO

TM

ride e of the relaxed A modern remak traditional 40s and in made popular e body is allowed to 50s bikes. Th tural position that find a more na ce with comfort rman combines perfo ws for better control. and allo

elded, D. Smooth-w ship Ticino 20 r flag romoly, looked on ou iple-but ted ch ens no detail over d, tapered, tr -braze ng on the m spared, Classic hand ntilever braki No expense inum frame. ful Tektro ca anese p wer alum d gearing, Ja own fork. Po but ted 6066 o 105 20-spee investment cr ly, youd be dies. Shiman hesnormal ble-chromed dou ls for the la ntage touc vi centerpul and a host of and timeless skinwall tires is. e bike like th r Pasela 32c ndmad Panarace g list for a ha waitin placed on a

0D TICINO 2

using delivers s steel cable ho ls for Braided stainles maintains modern interna but vintage look bility. enhanced relia

e Plus in with Rapidfir -speed drivetra . Shimano 105 20 true road bike performance shifters delivers

TICINO 20D

TNUT METALL MENS / CHES

IC / 20-SPEED

/ REGULAR /

LARGE

mirrors with brilliant ged alloy crank . Handcrafted, for odized finish for protection an polished, clear-

ers Downtube Shift ts in Dia-Compe d 105 Drivetra Alloy Rims w/Stainless Eyele l imano 20-Spee hed Stee romoly Fork Sh et Electra Elite High-Polis Fenders Tubular Stainless , Tapered-Leg Ch loy Hubs n, Triple-Butted Five Star High Flange 32h ly Quill Stem Hammered Al ow stment-Cast Cr cino romo nd-Brazed, Inve pe Center-Pulls [Ladies] Ti er Straps Hand-Brazed Ch om Traditional Ha Leath inum Frameset ntilever Brakes [Mens) Dia-C dals w/Stainless Clips and tted 6066 Alum kset Tektro Ca ad Pe ooth-Welded, Bu Cran Ticino Alloy Ro Handcrafted, Sm loy Compact Double 50/39T Ticino Dual-Density Saddle s Steel Water Bottle Cage Al ng Bead Tires rrier: Mens, Ladies Stainles Ticino Forged Ca la Aramid Foldi Panaracer Pase ont Carrier: Mens Only/Rear s Fr Constructeur

ominently frame design pr Graceful mixte for an elegant look. dels ladies mo

lize oy chainrings uti tooth double-all frontCompact 50/39 and pins to provide precise dedicated rampsance. shifting perform

TICINO 20D

PEED L ROS / 20-S LADIES / PEAR

/ REGULAR

e-plated fork with chrom legs. oly ctra 420 lugged Handcrafted Ele fork crown and tapered chrom t investment-cas

7

I TICINO

featured on

D TICINO 18e d French bik d by Italian an er formance par ts inspire gh-p ntage is modern, hi Proprietary vi er stage in th ponents, ers take cent gnature com build , Ticino si chromoly fork 18D features , but ted stunner. The hand-brazed toe straps elegant retro leather including an s as flange hubs, d easily pas Five Star high stunning The 18D coul eel toe clips. s st and stainles ike. uilt touring b 1950s handb a

constructed mens model is weatherFront carrier on and wrapped with of lightweight, high-polished ess steel. toe clips are tubular stainl Stainless steel r for added protection and resistant 8mm genuine leathe straps. style. Leather toe

TICINO 18D

CHIO / 18-SP MENS / PISTA

R EED / REGULA

/ LARGE

el rear ular, stainless ste Low-profile, tub unts to dropouts and rack cleanly mo rfect for light touring. pe fenders and is

train d Tiagra Drive imano 18-Spee moly Fork Sh ompe Center-Pulls (Ladies) le ro al-Density Sadd TICINO 18D d-Leg, Butted Ch akes (Mens) Dia-C Crown, Tapere Tires Ticino Du ar Carrier Br I r vestment-Cast ktro Cantileve 0 x 32c, 66 TP Constructeurs Re Te d, In racer Pasela 70 9T Crankset al Hand-Braze eel s Eyelets Pana nders Tubular Stainless St eset Tradition Alloy Compact Double 50/3 ms w/Stainles uminum Fram ed Fe tted 6061-T6 Al pidfire Shifters Ticino Forg Elite High-Polished Alloy Ri ill Stem Hammered Alloy Bu ly Qu ectra 41 Ra Shimano SL-4 High Flange 32h Hubset El raps Hand-Brazed Chromo St Ticino Five Star l w/Stainless Clips, Leather da Ticino Road Pe/ 18-SP ME FRACHE LADIES / CR R EED / REGULA

d , precision-forge Mirror-polished nkset and sexy alloy cra 6061-T6 ainguard is quite stainless steel ch ro art. Eu simply modern

9

I TICINO

ets touring pedal me classic French l for our two-sided, da ent-cast, The -brazed, investmst triple- modern clipless pe-entry pedal. Classic era hand and minimali sy-exit and easy wn sloping fork cro legs are radically offset ea chromoly butted hool fork. for a plush, old-sc

this bike in we schooled ame and r steel frame, d chromoly fr fixed-gea s double-but te the timeless lassic nted stainles iration from elegance. C dd hand-pai Drawing insp understated Ticino nd the city. A ou ired the ar t of e and flow ar r vintage-insp manners and lowe