Einstein invented the relativity of time

We just create MORE time

Since the company’s formation in 1998, Encode has been totally committed to

developing technology that empowers advertising and marketing operations to work

smarter, faster, and more efficiently to deliver a significant and measurable business

advantage, hence our motto ’Time to Market’. We are experts in the development and

deployment of flexible marketing tools and solutions to organizations who want to

enhance workflow efficiency and knowledge sharing between internal departments

and external agencies to create dynamic communications.

The core philosophy underpinning development of the Encode MRM solution is

our belief that organisations need to respond quickly to changes in the business

environment if they are to grow and prosper. It makes sense therefore not to be

limited by fixed structures within the business process, which could prove costly and

time consuming when changes are required. With this in mind, we have built Encode

to be completely flexible and with unlimited scalability. This very principle has seen

Encode evolve into providers of ’next generation software’ and rapidly become one of

the worlds leading and most advanced MRM solutions on the market today.

Having consolidated our early success in Denmark, Encode ASP have broadened our

sphere of influence to gain a market presence in the UK, USA, Ukraine, Germany and

the Netherlands and establish an enviable client base that represents some of the

worlds biggest and most recognizable companies and brands. Quite simply, our vision

is to provide the best and most versatile MRM suite on the market.

Encode ApS is an advanced provider of Marketing Resource Management (MRM)-Systems to some of the largest global advertising agencies, manufacturers and retail chains within the international business community.

Who are WE?

Our solutions use a service-orientated architecture (SOA) platform to connect and

integrate systems around your current business processes. Any type of system, as

simple or as comprehensive as you wish it to be, can be built by linking an unlimited

number of modules together. For example, you might wish to include in your system

a module for campaign development and planning, asset management, AdBuilder, an

extranet module for servicing dealers and subsidiaries, CRM and PR modules to name

a few. The possibilities are endless.

The truly remarkable feature of Encode however, setting it apart from any other MRM

solution on the market today, is that it is 100% configurable by non IT experts. With

this kind of versatility an online collaborative system to exact individual requirements

can be built and deployed in less than 2 weeks, leaving you to adapt and expand

modules, functions and subsystems in-house with just a few clicks of the mouse.

Employees, customers, dealers, subsidiaries, suppliers, brands, materials, images,

videos, etc. can all connect to become part of a system that supports precisely your

way of working.

We know it sounds incredible, but this is possible because no costly and time

consuming programming is required, only configuration. Encode supports all sizes of

business and evolves with your organisation, so you are not tied down to a system

that would become obsolete as operational procedures and processes change.

Encode MRM is a flexible solution to the challenges of running a modern advertising agency or marketing department. You might ask: “Is it a brand management system?” ”A job bag or project management?” The answer is, Encode can be configured to be exactly what you want it to be.

What is EncOdE?

Expandable, modular approach to your

MaRkEting Process Management

asset LibraryThe Asset Library is a central online archive for storing digital media.

Searchable, retrievable assets such as images and videos can be stored

and converted and resized to most file formats and made globally

accessible for download by employees, subsidiaries, dealers and clients

with access rights. This module can also be set up as a front-end to your

existing picture server.

adBuilderCreate templates to control input of text and images for adverts, posters,

brochures and stationary etc.

Swiftly create high quality graphical material and up to 80% of the finished

artwork ready for export to InDesign to apply finishing touches. Connected

with a media archive, AdBuilder will ensure brand guidelines are followed

and automate the distribution of finished material to newspapers and

printers.

Briefing ModuleImport product descriptions, pictures and prices from various data sources

to muster catalogue content.

Track sales budget, goods, pictures and texts from product collection

to catalogue completion. Print ads, TV spots and POS material are also

handled by the Encode system, providing a complete overview of the total

campaign and delivering structured information for every decision maker

in every department.

Expandable, modular approach to your

MaRkEting Process Management

ProofreadingThe proofing process is made simple by comparing documents side by

side.

Proof reading time is drastically shortened and the possibilities of small

faults are diminished when pictures, text and prices are imported directly

into the layout application. Corrections and comments can be attached

directly to the document, logged and saved using the Encode proofreading

module.

ProjectsAdd project management capability to plan, organise and track campaigns

to successful completion.

Assists decision makers in the successful and timely completion of

advertising campaigns and company projects. Plan resources, tasks

and budgets aided by Gantt charts and time sheets. Email notification

will expedite the execution of the workflow process and status reports

generated to analyse progress.

Portal PageCreate a customized secure point of access for your stakeholders to your

company’s intranet.

User rights and permissions define which aspects of the company

intranet a user is permitted to see and access. A portal page will also

encourage communication and interaction with stakeholders when web

links to other sites, news announcements, calendars and discussion

forums are added.

get MORE from your Marketing budget with Encode

Solution Features

Versatile

Encode systems are built from scratch and configured

to integrate with established business processes. ERP

systems, XML based feeds, as well as industry standard

applications such as SAP, Sage and InDesign can all

connect with Encodes modular based systems for

greater cohesion within the marketing process.

Scalable

Add an unlimited number of configurable modules,

fields, sub-systems and features without programming.

A system built with Encode can support thousands

of users and limitless entries while maintaining

outstanding performance and reliability.

controllable

Access rights and user permissions are configured from

one centrally located admin panel. Implement version

control to track alterations and changes to artwork,

documents and other company assets. Introduce a log

to track downloads.

Web based

Using the ASP model, global online access is available

through any standard web browser; therefore no local

software installations are necessary. Encode is a Java

based program which is today’s de facto programming

standard for large web based systems and requires

no license to run. Secure hosting, server and server

support can also be provided.

Economic Benefits

Fast R.O.i

Fast return on investment due to short system

development/implementation time (2 weeks), low

operating costs, increased efficiency in campaign

management and improved customer acquisition and

retention rates.

Reduced development costs

Encode is 100% configurable. No costly and time

consuming programming necessary when extensions

or modifications are required, minimising disruption to

work processes. System architecture and modularity

provides assurance that your internal marketing

management systems will grow with your company.

cost Savings

Up to 70% of production costs can be saved using

Encode with increased efficiency in the campaign

planning, development and approval process. Artwork

and other assets can be made available from a well

managed asset library for downloadable distribution to

subsidiaries, dealers, retail outlets and clients.

Business growth

Increasingly, advertisers are seeking to ensure

maximum value for their budget. Encode introduces

visible and tangible structure to the campaign

management process. Intelligent use of information

offers reassurance to potential new clients, and help to

forge closer relationships with those you already have.

AccentureBBDOBlucher METALBusiness Consulting InternationalChevronColgate-Palmolive (Worldwide)Danone (Worldwide)DDBDevi (Danfoss)ElbodanF Group (Fona)GeberitHogarth WorldwideJoshua G2 LtdJYSKKunde & CoLEGOMerlinOyster Studios Ltd

Paramount ResaturantsPensamPensionDanmarkPurmo RadsonRethinkScottish & SouthernSplashSsangyongStanleys PostText AppealThe Color Club InternationalTiffany & Co (Worldwide)Saatchi & Saatchi (London)ShellSONY (Northern Europe)Toyota EuropeTransport for LondonVertu (Nokia) (Worldwide)Young & Rubicam Brands Inc (NY)

Our cLiEntS

a selection of satisfied customers now working even more efficient.

”Our Time to Market has been reduced from 2 months to 2 weeks.”

Lisette Lykke Hansen

Marketing Manager

BLÜcHER Metal a/S, denmark

”The system takes care of the boring work so you can raise your level of service.”

Jinny christiansen

Communications Manager

LEgO Education, denmark

”A powerful research tool and a great source of inspiration for new campaigns.”

caitlin Howe

Associate Account Executive for Colgate-Palmolive

Young & Rubicam Brands inc., new York

Head OfficeEncode ApS

Buchwaldsgade 15B

DK-5000 Odense C

Denmark

Tel: +45 70 22 55 35

Fax: +45 66 13 55 35

Uk OfficeNo 1 Relton Mews

Knightsbridge

London

SW7 1ET

Tel: +44 789 41 585 34

www.encode.dk