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QUT Library CRICOS No.00213J Division of Technology Information and Learning Support Paula Callan - QUT eResearch Access Coordinator [email protected] Effective strategies for making your repository popular and well-loved ARROW Community Day 2006 UNSW, Sydney http://creativecommons.org/licenses/by/3.0/

Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

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Page 1: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J Division of Technology Information and Learning Support

Paula Callan - QUT eResearch Access Coordinator

[email protected]

Effective strategies for making your repository popular and well-loved

ARROW Community Day 2006

UNSW, Sydney

http://creativecommons.org/licenses/by/3.0/

Page 2: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

If you build it…….

• Unfortunately, this does not apply to institutional repositories

• It’s more a case of; – If they value it, they

will use it • But how can you make

your repository popular and well-loved?

Page 3: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

• Here are some of the strategies that we (QUT) have found to be effective

http://mrg.bz/apoISE

Page 4: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

Gather and deposit some content to start the ball rolling

• Sources of ‘low-hanging fruit’ – Library staff publications

• (generally listed in Annual Reports) – Publications on your own website

• Conferences papers from conferences hosted at your university

• Working papers • Open Access journals published by your university

http://mrg.bz/chNNKn

Presenter
Presentation Notes
It’s hard to sell an empty repository
Page 5: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

Are there any working papers you could upload?

Page 6: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

You may find some full-text conference papers which could be uploaded

Page 7: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J http://www.jld.qut.edu.au/

Upload content from Open Access journals published by your institution.

Page 8: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

Identify some potential early adopters

• The technologically savvy • Academics from a disciplines

that are likely to appreciate the value of OA

• Use your contacts: – Academics you know well

enough to twist their arm – Academics you have helped

in the past

http://mrg.bz/p25hVA

Page 9: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

Target some late-career academics

• They have a wider network within the institution • They are generally more influential • They cannot be dismissed as gung-ho whiz kids

who are into any new fad • Those nearing retirement age are likely to find

the prospect of an OA showcase of their legacy appealing

Page 10: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

Target some high-status researchers

• They are very influential • They have more publications

Page 11: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

Publicise their involvement

Page 12: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

Ask them to tell their colleagues about it

• Theo Kloprogge 68 • Wayde Martens 65 • Matt Weier 64 • Moses Adebajo 20 • Kristy Erickson 29

Prof Ray Frost

176 docs

Page 13: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

“Selling” the repository to the authors

Selling points • Open Access as a public good • What’s in it for me?

– Greater visibility – Collaboration opportunities – More citations

Page 14: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

Use the Google factor

• More eyeballs > more readers > more citations • Increases recognition • GoogleScholar tracks citations

Presenter
Presentation Notes
Messages that have been most effective: Messages that have been most effective: Messages that have been most effective
Page 15: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

Repository as a ‘Researcher Profile’ page

http://eprints.qut.edu.au/view/person/Courtney,_Mary.html

Page 16: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

Link email signature to the repository

• We suggest to our researchers that they embed the URL into their email signature

Page 17: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

The Researcher Page • Ideally, the researcher would be able to customise their repository page

• See: • Foster, N. & Gibbons, S.

(2005) Understanding Faculty to Improve Content Recruitment for Institutional Repositories

• DLib Magazine 11(1) • http://www.dlib.org/dlib/jan

uary05/foster/01foster.html

Page 18: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

Listen to your depositors

• When communicating with depositors, ask about their experiences with the repository (good and bad)

• Many have really interesting stories to tell • You use their negative experiences to improve your

processes • You can use the positive anecdotes to promote

participation to others.

Page 19: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

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CRICOS No.00213J

Options for keeping the momentum going

http://mrg.bz/tcXQbU

Page 20: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

• Will populate the repository with content but……. • Will not necessarily make it popular and well-loved

(Especially if the policy is used as a ‘big stick’) • Better to use policy to gently “lever” authors into

action

Mandated submission

Presenter
Presentation Notes
Explaining the policy to academics: “The policy shows that self-archiving is highly valued by the University” “It encourages your Executive Dean, Centre Director and Head of School to provide RA or admin support for eprint depositing” “It helps to gain the cooperation of the journal publishers”
Page 21: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

Embed the repository into the research process

• Learn from our experience with Information Literacy • Enabling accessibility should be embedded into the

research process, not just publication • Targets for embedding efforts:

– Small grant research project reporting – PG student training – Research supervisor training – Supervisor expertise matching – Early career researcher seminars – Office of Research publication data collection

Presenter
Presentation Notes
Dissemination of research results is already accepted as part of the research process.
Page 22: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

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Provide download statistics

Page 23: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

Remove disincentives Reasons given for not depositing

– Concerns about • Copyright transfer / publication agreements

– Technical difficulties with the deposit process

• eg Converting files to PDF

– Lack of time • Deposit process was too time consuming

Page 24: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

Remove disincentives

• Make it clear that the Library will check the publisher’s policy on open access

• Offer to accept native format (eg Word files) and do the conversion

• Don’t have too many mandatory fields • If possible, incorporate pick boxes and auto-complete

features into the deposit form • Where possible, ingest metadata from other sources

(eg Research Master)

Page 25: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

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CRICOS No.00213J

Create generic email permission requests

Page 26: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

Use colleagues to promote the IR

Faculty/Liaison Librarians • Send regular email updates on total documents and

monthly deposit stats for each Faculty • CC their supervisors & the senior library managers • Congratulate those whose faculties have been active • Incorporate repository promotion & support into the

LLs bi-monthly report template • Provide a ‘toolbox’ of support materials • Suggest they use the IR as way establish liaison

relationship with new professors

Page 27: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

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CRICOS No.00213J

Create resources for librarian colleagues to use when promoting the repository

Page 28: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

QUT Library

CRICOS No.00213J

Get senior academics to reinforce participation

Heads of School (HOS) / Assistant Deans (ADR) • Send emails to your active depositors,

congratulating them on reaching a specified milestone (deposits or downloads). – cc copy to their Head of School and/or Dean

• Send follow-up email to HOS/ADR linking the

repository benefits to the University ‘blueprint’ or vision statement

Page 29: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

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CRICOS No.00213J

Get senior academics to reinforce participation

• Ask the Head of School if they would like you to train their administrative assistants in the deposit process – Offer one-on-one training – Cultivate admin staff as allies

They can remind academics to deposit their papers, provide a local source of advice or even offer to deposit papers for them

Page 30: Effective strategies for making your repository popular and …...even offer to deposit papers for them QUT Library CRICOS No.00213J In a nutshell….. • Engage the researchers

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In a nutshell…..

• Engage the researchers. Find the key messages (relevant benefits) for each segment of your target audience

• Keep the barriers to participation as low as possible • Publicly reward successes • Reinforce successive approximations. You can always

lift the bar later once they cannot imagine life without the repository