Effective Food Demos

Sahra Pak, MS, RD Nutrition & Physical Activity Program Division of Chronic Disease & Injury Prevention Department of Public Health

Objectives

1. Understand why a food/cooking demo is a great way to share your nutrition message.

2. Understand the “4 P’s” for a successful and effective food demo.

3. Learn the steps for executing a professional and memorable cooking demo.

Dudash, M. Spreading your message with cooking demos that dazzle. Food and Culinary Professionals Webinar. June 17, 2011. http://dbcms.s3.amazonaws.com/media/files/29589996-2942-48c8-874a-e860cfce7038/Cooking_demos_that_sizzle_PPT_notes_Michelle_Dudash.pdf Accessed November 25, 2014. 1

Why food demo?

2

What does a food demo accomplish?

3

Food & Culinary Professionals DPG. Culinary skills resource manual: providing inspiration and information for nutrition professionals who want to encourage consumers to get back in the kitchen. The American Dietetic Association, Food & Culinary Professionals; 2007. Photo source: http://tomatoesonthevine-velva.blogspot.com/2010/08/grilled-summer-vegetables-with-scallion.html, http://recipegreat.com/imgs/3325-swiss-chocolate-cake-03.jpg.html

The Styles of Learning

Photo source: http://www.home-school.com/news/discover-your-learning-style.php Food & Culinary Professionals DPG. Culinary skills resource manual: providing inspiration and information for nutrition professionals who want to encourage consumers to get back in the kitchen. The American Dietetic Association, Food & Culinary Professionals; 2007.

4

Cooking demo—An effective learning tool

• A good food demo/educator will… – Not only “show” how to do

something – Also “talk” the audience

through the cooking process • Explain what is being done

• Telling consumers to “reduce” or “eat more” may not be enough.

Food & Culinary Professionals DPG. Culinary skills resource manual: providing inspiration and information for nutrition professionals who want to encourage consumers to get back in the kitchen. The American Dietetic Association, Food & Culinary Professionals; 2007. Photo source: http://www.downtownexpress.com/2012/10/03/b-p-c-block-party-features-cooking-demos-and-dancing/

5

Why do a cooking demo?

Food & Culinary Professionals DPG. Culinary skills resource manual: providing inspiration and information for nutrition professionals who want to encourage consumers to get back in the kitchen. The American Dietetic Association, Food & Culinary Professionals; 2007. Photo source: http://blog.chickenwaterer.com/2012/08/the-importance-of-clean-chicken-water.html, http://icons.mysitemyway.com/legacy-icon-tags/question-mark/page/7/

6

• Hard to conceptualize an amount such as: – A gram of fat – An ounce of chicken

• Consumers want to know: – How to prepare – See it on a plate

Best reason to do a food demo?

See

Smell

Hear

Taste

7

People get to…

Food & Culinary Professionals DPG. Culinary skills resource manual: providing inspiration and information for nutrition professionals who want to encourage consumers to get back in the kitchen. The American Dietetic Association, Food & Culinary Professionals; 2007. Photo source: http://foodrecipesfordinnerfree.blogspot.com/2014/04/delicious-food-recipes-food-recipes-for.html, http://stayhealthyla.org/blog/?cat=46&paged=4, http://www.mixmyown.com/tips-recipes/healthy-desserts-with-muesli/

The “4 Ps” of Successful Food Demos

8

Passion Present Prep Plan

9

The 4 Ps of Successful Cooking Demos

Dudash, M. Spreading your message with cooking demos that dazzle. Food and Culinary Professionals Webinar. June 17, 2011. http://dbcms.s3.amazonaws.com/media/files/29589996-2942-48c8-874a-e860cfce7038/Cooking_demos_that_sizzle_PPT_notes_Michelle_Dudash.pdf Accessed November 25, 2014.

PLAN • Ask the important questions:

– Audience and target population? – Theme? – Which recipe is best suited?

• Champions for Change, SNAP-Ed

– What are my message points? • Recipe should match the class topic • Choose your main talking points

Four easy steps to cooking demos that sizzle an interview with Michelle Dudash. Dieabetes Care and Education of the Academy of Nutrition and Dietetics Website. http://www.dce.org/resources/professional-resources/four-easy-steps-to-cooking-demos/ Accessed November 25, 2014. Photo source: http://onlinemlmcommunity.com/know-your-target-market-for-your-mlm-business/ 10

Photo source: https://www.pulseos.com/blog/body/general-health-tips/how-to-create-your-healthy-grocery-list/ 11

PREP • Make the grocery lists • Make copies of handouts or

recipes • Prepare and pack everything that

you need for the demo • Select your props • Practice your recipe • Prep your helpful tools kit

Four easy steps to cooking demos that sizzle an interview with Michelle Dudash. Dieabetes Care and Education of the Academy of Nutrition and Dietetics Website. http://www.dce.org/resources/professional-resources/four-easy-steps-to-cooking-demos/ Accessed November 25, 2014. Photo source: http://www.crowdsourcing.org/editorial/start-preparing-for-crowdfunding-now/18612

12

Helpful Tools Kit

• Plastic gloves • Spoons • Paper towels/rags • Garbage bags • Crate or roller

bags/coolers • Knives of various sizes • Peeler • Salad tongs • Hat • Pen • Display holder

Photo source: http://www.dovemill.co.uk/Typhoon-Silicone-Wooden-Kitchen-Utensils-Spatulas-Set 13

• Mixing bowls • Hairnets • Plastic forks and spoons • Can opener • Basket for utensils • Spatula • Sponge and soap • Cookbook • Sample cups • Paper towels • Ziplocs • Apron

PRESENT (Presentation) • When you present make sure you

include… – How to select and store the f/v

highlighted in the recipe – How to prepare the recipe – Health benefits of the recipe – Ideas on how to fit the recipe

into a meal plan (family) – Attractive and clean display

Four easy steps to cooking demos that sizzle an interview with Michelle Dudash. Dieabetes Care and Education of the Academy of Nutrition and Dietetics Website. http://www.dce.org/resources/professional-resources/four-easy-steps-to-cooking-demos/ Accessed November 25, 2014.Photo source: http://www.snagajob.com/job-seeker/jobs/job-details.aspx?postingid=20707024

14

PASSION

• Convey your words with passion

• Be engaging, friendly, energetic

• Ask and answer questions • Audience volunteers • Show of hands

Four easy steps to cooking demos that sizzle an interview with Michelle Dudash. Dieabetes Care and Education of the Academy of Nutrition and Dietetics Website. http://www.dce.org/resources/professional-resources/four-easy-steps-to-cooking-demos/ Accessed November 25, 2014. Photo source: http://www.sankz.com/2013/10/passion-outspread-of-desire.html

15

Safe Food Handling

• Ask and know where the nearest sink/washing station is located

• Dispose of used serving cups – Prevent cross contamination – Never reuse cups, use new

ones • Always have sanitizing wipes for

spills • Gloves—switch often! • Keep trash cans away from

immediate prep areas

Photo source: http://www.kegworks.com/one-ounce-plastic-liquor-shot-cups 16

Safe Food Handling

• Rinse produce well • Wash the lids of canned foods

before opening • Use different cutting boards for

produce and meats • Keep utensils clean at all times • Keep food at right temperature

– Use ice when transporting • Don’t allow customers to serve

themselves

Champions for Change. Food demonstration training kit, retail program. http://www.cdph.ca.gov/programs/cpns/Documents/Network-FV-RP-FoodDemoTrainingKit-2007-10.pdf. Accessed 12/8/14 Photo source: https://idreamofeden.wordpress.com/2011/10/05/momma-wasnt-kidding-when-she-said-wash-your-vegetables-and-fruits/

17

Personal Hygiene

• Don’t “put-off” your customers! • Remember…

– Clean shirt – No colored nail polish, clean

short nails – Healthy (no sneezing, coughing) – Hair net, hair tie – Washing hands – Liquid sanitizer—ok but hand

washing preferred

Champions for Change. Food demonstration training kit, retail program. http://www.cdph.ca.gov/programs/cpns/Documents/Network-FV-RP-FoodDemoTrainingKit-2007-10.pdf. Accessed 12/8/14 Photo source: http://www.dreamstime.com/royalty-free-stock-image-hand-washing-sign-image24434256

18

So let me show you how to make…

Black Bean and Corn Pitas

Makes 4 servings. ½ pita per serving. Prep time: 15 minutes

Ingredients • 1 (15-oz) can low-sodium black beans • 1 cup frozen corn, thawed • 1 cup fresh or no salt added canned

tomatoes • 1 avocado, chopped • 1 clove garlic, finely chopped • 1 tsp chopped fresh parsley • 1/8 tsp cayenne pepper or more to taste

Champions for Change. Everyday healthy meals. Sacramento, CA: California Department of Public Health; 2007. Photo source: http://www.gimmesomeoven.com/corn-black-bean-quinoa-salad/

19

• 2 tsp lemon juice • ½ tsp chili powder • 2 medium whole wheat pita

pockets • 1/3 cup shredded part-skim

Mozzarella cheese

Preparation

1. Drain and rinse beans. In a medium bowl, combine beans, corn, tomatoes, avocado and garlic.

2. Add parsley, cayenne pepper, lemon juice, and chili powder.

3. Cut pita bread in half and spoon filling into each. Top with cheese and enjoy!

Champions for Change. Everyday healthy meals. Sacramento, CA: California Department of Public Health; 2007.

20

Photo source: http://www.zazzle.com/tomato_thank_you_notecard_greeting_cards-137111821449143978 21