Effective landing page creation and increase digital ... ?· Case Study: Improving user engagement…

  • View
    212

  • Download
    0

Embed Size (px)

Transcript

  • Case Study: Improving user engagement for an Online Jewellery Retailer

    Effective landing page creation and increase digital marketing ROI through page analytics

    Improve conversion rate of landing pages created for social media and search engine marketing campaigns

    BUSINESSREQUIREMENTS

    Instantly modify campaign pages to improve user engagement

    Reduce time to create campaign pages

    Server side integration with API to allow instant creation of SEO friendly pages

    Presence of visual user interface to filter products instantaneously and visual panel to re-order products

    Easily duplicate and create multiple product sets to save time and increase productivity

    RailsElastic Search REDIS MySQL

    Increased average social media campaign conversion rates from 0.25% to 0.60%

    Improved user engagement and revenues by better collection of user interaction data

    Productivity improvement of over 70% by reducing the time to create and modify campaign landing pages

    Solution Overview

    Analyze real time user engagement of campaign pages to dynamically improve conversion rates

    CACHE SERVER

    PRODUCTFEED

    PRODUCTDATABASE

    TAGMANAGEMENT

    MERCHANDISINGDASHBOARD

    ONSITE CAMPAIGNSBANNERS, CATEGORY PAGES ETC.,

    SOCIAL MEDIA CAMPAIGNSFACEBOOK, TWITTER, INSTAGRAM ETC.,

    SEM CAMPAIGNSBING, GOOGLE, YAHOO ETC.,

    ANALYTICS REPORTING

    ,

    Happiest Minds Proprietary

    About UsHappiest Minds enables Digital Transformation for enterprises and technology providers by delivering seamless customer experience, business efficiency and actionable insights through an integrated set of disruptive technologies: big data analytics, internet of things, mobility, cloud, security, unified communications, etc. Happiest Minds offers domain centric solutions applying skills, IPs and functional expertise in IT Services, Product Engineering, Infrastructure Management and Security. These services have applicability across industry sectors such as retail, consumer packaged goods, e-commerce, banking, insurance, hi-tech, engineering R&D, manufacturing, automotive and travel/transportation/hospitality.Headquartered in Bangalore, India, Happiest Minds has operations in the US, UK, Singapore, Australia and has secured $ 52.5 million Series-A funding. Its investors are JPMorgan Private Equity Group, Intel Capital and Ashok Soota.

    For more information v isit www.happiestminds.com. Write to us at business@happiestminds.com

    CLIENT

    TAGALYS

    OTHER

    http://www.happiestminds.com/Insights/customer-experience-management/http://www.happiestminds.com/digital-transformation/http://www.happiestminds.com/http://www.happiestminds.com/consumer-engagement-junction/