Case Study: Improving user engagement for an Online Jewellery Retailer Effecve landing page creaon and increase digital markeng ROI through page analycs Improve conversion rate of landing pages created for social media and search engine markeng campaigns BUSINESS REQUIREMENTS Instantly modify campaign pages to improve user engagement Reduce me to create campaign pages Server side integraon with API to allow instant creaon of SEO friendly pages Presence of visual user interface to filter products instantaneously and visual panel to re-order products Easily duplicate and create mulple product sets to save me and increase producvity Rails Elasc Search REDIS MySQL Increased average social media campaign conversion rates from 0.25% to 0.60% Improved user engagement and revenues by beer collecon of user interacon data Producvity improvement of over 70% by reducing the me to create and modify campaign landing pages Soluon Overview Analyze real me user engagement of campaign pages to dynamically improve conversion rates CACHE SERVER PRODUCT FEED PRODUCT DATABASE TAG MANAGEMENT MERCHANDISING DASHBOARD ONSITE CAMPAIGNS BANNERS, CATEGORY PAGES ETC., SOCIAL MEDIA CAMPAIGNS FACEBOOK, TWITTER, INSTAGRAM ETC., SEM CAMPAIGNS BING, GOOGLE, YAHOO ETC., ANALYTICS REPORTING , © Happiest Minds Proprietary About Us Happiest Minds enables Digital Transformation for enterprises and technology providers by delivering seamless customer experience, business efficiency and aconable insights through an integrated set of disrupve technologies: big data analycs, internet of things, mobility, cloud, security, unified communicaons, etc. Happiest Minds offers domain centric soluons applying skills, IPs and funconal experse in IT Services, Product Engineering, Infrastructure Management and Security. These services have applicability across industry sectors such as retail, consumer packaged goods, e-commerce, banking, insurance, hi-tech, engineering R&D, manufacturing, automove and travel/transportaon/hospitality. Headquartered in Bangalore, India, Happiest Minds has operaons in the US, UK, Singapore, Australia and has secured $ 52.5 million Series-A funding. Its investors are JPMorgan Private Equity Group, Intel Capital and Ashok Soota. For more informaon v isit www .happiestminds.com. Write to us at [email protected] CLIENT TAGALYS OTHER

Eﬀective landing page creation and increase digital ...€¦ · Case Study: Improving user engagement for an Online Jewellery Retailer Eﬀective landing page creation and increase

Download PDF Report

Upload
doquynh
View
216
Download
0

Embed Size (px)

Citation preview

Case Study: Improving user engagement for an Online Jewellery Retailer

Effective landing page creation and increase digital marketing ROI through page analytics

Improve conversion rate of landing pages created for social media and search engine marketing campaigns

BUSINESSREQUIREMENTS

Instantly modify campaign pages to improve user engagement

Reduce time to create campaign pages

Server side integration with API to allow instant creation of SEO friendly pages

Presence of visual user interface to filter products instantaneously and visual panel to re-order products

Easily duplicate and create multiple product sets to save time and increase productivity

RailsElastic Search REDIS MySQL

Increased average social media campaign conversion rates from 0.25% to 0.60%

Improved user engagement and revenues by better collection of user interaction data

Productivity improvement of over 70% by reducing the time to create and modify campaign landing pages

Solution Overview

Analyze real time user engagement of campaign pages to dynamically improve conversion rates

CACHE SERVER

PRODUCTFEED

PRODUCTDATABASE

TAGMANAGEMENT

MERCHANDISINGDASHBOARD

ONSITE CAMPAIGNSBANNERS, CATEGORY PAGES ETC.,

SOCIAL MEDIA CAMPAIGNSFACEBOOK, TWITTER, INSTAGRAM ETC.,

SEM CAMPAIGNSBING, GOOGLE, YAHOO ETC.,

ANALYTICS REPORTING

About UsHappiest Minds enables Digital Transformation for enterprises and technology providers by delivering seamless customer experience, business efficiency and actionable insights through an integrated set of disruptive technologies: big data analytics, internet of things, mobility, cloud, security, unified communications, etc. Happiest Minds offers domain centric solutions applying skills, IPs and functional expertise in IT Services, Product Engineering, Infrastructure Management and Security. These services have applicability across industry sectors such as retail, consumer packaged goods, e-commerce, banking, insurance, hi-tech, engineering R&D, manufacturing, automotive and travel/transportation/hospitality.Headquartered in Bangalore, India, Happiest Minds has operations in the US, UK, Singapore, Australia and has secured $ 52.5 million Series-A funding. Its investors are JPMorgan Private Equity Group, Intel Capital and Ashok Soota.

For more information v isit www.happiestminds.com. Write to us at [email protected]

CLIENT

TAGALYS

OTHER

http://www.happiestminds.com/Insights/customer-experience-management/

http://www.happiestminds.com/digital-transformation/

http://www.happiestminds.com/

http://www.happiestminds.com/consumer-engagement-junction/