Effective landing page creation and increase digital ... ?· Case Study: Improving user engagement…

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    05-Sep-2018

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Case Study: Improving user engagement for an Online Jewellery RetailerEffective landing page creation and increase digital marketing ROI through page analyticsImprove conversion rate of landing pages created for social media and search engine marketing campaignsBUSINESSREQUIREMENTSInstantly modify campaign pages to improve user engagementReduce time to create campaign pagesServer side integration with API to allow instant creation of SEO friendly pagesPresence of visual user interface to filter products instantaneously and visual panel to re-order productsEasily duplicate and create multiple product sets to save time and increase productivityRailsElastic Search REDIS MySQLIncreased average social media campaign conversion rates from 0.25% to 0.60% Improved user engagement and revenues by better collection of user interaction data Productivity improvement of over 70% by reducing the time to create and modify campaign landing pagesSolution OverviewAnalyze real time user engagement of campaign pages to dynamically improve conversion ratesCACHE SERVERPRODUCTFEEDPRODUCTDATABASETAGMANAGEMENTMERCHANDISINGDASHBOARDONSITE CAMPAIGNSBANNERS, CATEGORY PAGES ETC.,SOCIAL MEDIA CAMPAIGNSFACEBOOK, TWITTER, INSTAGRAM ETC.,SEM CAMPAIGNSBING, GOOGLE, YAHOO ETC.,ANALYTICS REPORTING, Happiest Minds ProprietaryAbout UsHappiest Minds enables Digital Transformation for enterprises and technology providers by delivering seamless customer experience, business efficiency and actionable insights through an integrated set of disruptive technologies: big data analytics, internet of things, mobility, cloud, security, unified communications, etc. Happiest Minds offers domain centric solutions applying skills, IPs and functional expertise in IT Services, Product Engineering, Infrastructure Management and Security. These services have applicability across industry sectors such as retail, consumer packaged goods, e-commerce, banking, insurance, hi-tech, engineering R&D, manufacturing, automotive and travel/transportation/hospitality.Headquartered in Bangalore, India, Happiest Minds has operations in the US, UK, Singapore, Australia and has secured $ 52.5 million Series-A funding. Its investors are JPMorgan Private Equity Group, Intel Capital and Ashok Soota.For more information v isit www.happiestminds.com. Write to us at business@happiestminds.com CLIENTTAGALYSOTHERhttp://www.happiestminds.com/Insights/customer-experience-management/http://www.happiestminds.com/digital-transformation/http://www.happiestminds.com/http://www.happiestminds.com/consumer-engagement-junction/