EDUCATIONAL TELEVISION/EDUCATIONAL TELEVISION/ YOUTH MEDIA LEARNING NETWORK YOUTH MEDIA LEARNING NETWORK

Documentary Video Production Institute for Teachers Documentary Video Production Institute for Teachers Frank W. BakerFrank W. Baker

fbaker1346@aol.comfbaker1346@aol.comMedia Literacy ClearinghouseMedia Literacy Clearinghouse

www.frankwbaker.comwww.frankwbaker.com

June 17, 2008

Media LiteracyMedia Literacy

Media LiteracyMedia Literacy Media literacy is concerned with helping Media literacy is concerned with helping

students develop an informed and critical students develop an informed and critical understanding of the nature of mass media, understanding of the nature of mass media, the the techniquestechniques used by them, and the used by them, and the impact of these techniquesimpact of these techniques. . More specifically, it is education that aims to More specifically, it is education that aims to increase the students' increase the students' understanding and understanding and enjoyment of how the media workenjoyment of how the media work, how they , how they produce meaningproduce meaning, how they are organized, , how they are organized, and how they and how they construct realityconstruct reality. Media . Media literacy also aims to provide students with literacy also aims to provide students with the ability to create media products. the ability to create media products. 

Source: Media Literacy Resource Guide, Ministry of Education Ontario, 1997

ML in SC Teaching StandardsML in SC Teaching Standards

Revised ELA StandardsRevised ELA Standards Guiding Principle #8 Guiding Principle #8

An effective English language An effective English language arts curriculum provides for arts curriculum provides for literacy in all forms of medialiteracy in all forms of mediato prepare students to live into prepare students to live in

an information rich society.an information rich society.

Media literacy in SC StandardsMedia literacy in SC StandardsELAELA Social Social

StudiesStudiesHealthHealth

Grade 6Grade 6

Create persuasive Create persuasive writings such as writings such as print print advertisementsadvertisements and and commercial scriptscommercial scripts that develop a that develop a central idea with central idea with supporting evidence supporting evidence and use language and use language appropriate for the appropriate for the specific audience.specific audience.

Grade 5 Significance Grade 5 Significance of of pop culturepop culture and and mass mediamass media

Grade 7 Explain the Grade 7 Explain the role of role of propagandapropaganda Grade 8 the rise of Grade 8 the rise of mass mediamass media

Economics: the Economics: the influence of influence of advertisingadvertising

Standard 4Standard 4

Analyze the Analyze the influence of personal influence of personal beliefs, culture, beliefs, culture, mediamedia, technology , technology and other factors on and other factors on healthhealth

Grade 8 analyze Grade 8 analyze advertising advertising messages related to messages related to alcohol and tobaccoalcohol and tobacco

Media Literacy: Core ConceptsMedia Literacy: Core Concepts

All media are constructionsAll media are constructions Media are languages with their own Media are languages with their own

rulesrules Media convey values and points of viewMedia convey values and points of view Audiences negotiate meaningAudiences negotiate meaning Media: power and profitMedia: power and profit

Source: The Center for Media Literacy

Media Literacy:Media Literacy:Critical Thinking QuestionsCritical Thinking Questions

Who produced/created/paid for the Who produced/created/paid for the message?message?

Why was it made? (purpose)Why was it made? (purpose) Who was it made for? (target audience)Who was it made for? (target audience) What What techniquestechniques are used to get are used to get

attention; increase believability?attention; increase believability? Who or what was omitted and why?Who or what was omitted and why? What lifestyles or values are promoted/left What lifestyles or values are promoted/left

out?out? Where can I go to get more info?Where can I go to get more info?

Visual literacyVisual literacy

Let’s apply the critical thinking Let’s apply the critical thinking questions to a series of still imagesquestions to a series of still images

Go to Frank’s websiteGo to Frank’s websitewww.frankwbaker.comwww.frankwbaker.com and look for and look for the category IS SEEING BELIEVING?the category IS SEEING BELIEVING?

Thinking like advertisersThinking like advertisers Who is my audience?Who is my audience? How will I reach them?How will I reach them? Can I associate my product with Can I associate my product with

someone famous or some famous someone famous or some famous event?event?

What do they know about my What do they know about my product?product?

What do I want them to know?What do I want them to know? How can I get them to purchase?How can I get them to purchase?

http://www.knowitall.org/artopia/http://www.knowitall.org/artopia/media/artcritic/critical/index.htmlmedia/artcritic/critical/index.html

Languages of TV & FilmLanguages of TV & Film CamerasCameras LightsLights Sound (includes music)Sound (includes music) Editing (aka post production)Editing (aka post production) Set DesignSet Design Actors: non-verbal expression; Actors: non-verbal expression;

costumecostume

ScriptwritingScriptwriting "If video is how we "If video is how we

are communicating are communicating and persuading in and persuading in this new century, this new century, why aren't more why aren't more students writing students writing screenplays as part screenplays as part of their of their schoolwork?"schoolwork?"   Heidi Hayes Jacobs

Education Consultant

Simple TV ScriptSimple TV ScriptVIDEOVIDEO AUDIOAUDIO

everything seeneverything seen everything heardeverything heard

Analyzing Moving ImagesAnalyzing Moving ImagesCell phoneCell phone ScriptScript

John McCainJohn McCain

Toy adToy ad

KING (feature film)KING (feature film)

From Page to ScreenFrom Page to Screen

The grocery storeThe grocery store scene scene

Actual StoryboardsActual Storyboards