Education UK Exhibition

November 2009

North India

STATES KEY CITIES

North India: National Capital Region

Delhi, Gurgaon, NOIDA

Punjab Chandigarh, Jalandhar, Ludhiana, Amritsar

Rajasthan Jaipur, Ajmer

Madhya Pradesh Bhopal, Indore, Gwalior

Uttar Pradesh Lucknow, Kanpur

Uttarakhand Dehradun, Mussoorie

Market size by level

Undergraduate: 20%

Postgraduate: 72%

Other: 8%

Popular Subjects

• Business Studies (Finance, Accounts, MBA)

• Law

• Fashion & Design

• Information Technology (Computers, Electronics)

• Engineering

• Science & Technology (Biotechnology)

• Media & Communications

• Hospitality & Tourism Management

• Economics

Market Trends

• More and more people interested in studying in the UK.

• In our endeavor to develop second city markets, a Study UK exhibition was hosted in Jalandhar, in addition seminars were hosted in Lucknow, Bareilly, Dehradun, Jammu, Jaipur, Gwalior, Bhopal and Indore.

• Several career fairs and education fairs – both local and by competitor countries. Including Canada, US, Australia, New Zealand.

• Australia and Canada also hosting visit from Indian academics and media.

• Growing emphasis on wider international agenda – collaborations and partnerships between UK Universities and overseas institutions will play a major role

Promotion for the Exhibition

• Newspaper adverts in major dailies, campaigning starts a week before.

• Outdoor publicity Prominent intersections and Malls 110 kiosks at Delhi University campus. Mobile trucks around the NCR region.

• Online media Banner advertising – done on Home pages of 6 prominent portals, frequented by students. Including the

likes of Yahoo, MSN, Sify, Rediff etc.

• Mailers sent to database of prominent email service providers with geo-targeting and age group targeting

• Mobile Marketing - SMS campaign in Delhi and NCR region • Institution Visits in Delhi

Done by Ed UK staff and volunteers. E-flyers sent to a database covering

Students - 120000 in number Library members and IELTS exam candidates.

• Posters and flyers sent to schools and colleges, agents and popular hang-outs.• Publicised during our weekly briefings in-house• Billboard opposite the venue.

New Destinations – Dehradun and Jammu

• Dehradun is the capital of Uttarakhand, that can also be termed as capital for residential and boarding schools in the country. It is a vibrant city, witnessing an economic boom.

• Some of the most popular institutions include the Doon School, Wellham Boys, Wellham Girls and Sela Qui are situated in the city.

• Dehradun is amongst the most educated cities in India with a literacy rate of over 85%.

• Jammu is the winter capital of J&K, the region is witnessing a boom in education as people recover from an era of terrorism.

• Jammu University is a huge institution with over 20000 students, the city also has a large number of schools.

• These two cities also boast of having a sizeable number of processing and manufacturing industries.

Thank You!