CHOUKSEY ENGINEERING COLLEGE BILASPUR (CHHATTISGARH)

PROJECT REPORT

“A STUDY ON COMPARATIVE ANALYSIS OF VARIOUS BRANDS OF EDIBLE OIL IN

THE BILASPUR MARKET”

SUBMITTED BYPRIYANKA GURJAR

SEM - IV

OBJECTIVE OF THE STUDY

•To find out customer preferences towards different brands of soyabean oil.

•Market share of each brand towards total market share of soyabean oil.

•What is the margin retailers are getting from various brands & what are the brands they want to sell.

•What problems are they facing related to new or various products.

•To get the feedback from retailers & customers as well.

• AMRIT BANASPATI CO. LTD Since 1940

At Amrit Banaspati Company we have stayed close to our roots nature. Our special understanding of nature and her ways have enabled us to grow form a Vanaspati company to a multi product organization producing a whole range of edible oils and fats. Today ABC has an installed capacity of 10,000 metric tonnes per month as compared to a mere 3,000 metric tonnes per month in its first year of operations.

FORTUNE SOYABEAN OIL:-

• Is light, odorless and healthy oil. Most importantly it contains OMG3 (Omega – 3 fatty acids) – an essential PUFA which needs to be supplemented from outside sources. Soyabean oil is the preferred oil of many a household across the world. Fortune Refined Soyabean Oil, enriched with OMG3, gives you and your family “Paanch Ka Aashirwad.” Fortune Refined Soyabean Oil is the highest seller in the refined soyabean oil category with 44% of the market share

THE RUCHI SOYA INDUSTRIES LIMITED

Ruchi Soya Industries Limited is an agro industry of Rs 3081.60 crores turnover Ruchi Group. It is the flagship company of one of the five companies of the group. The group has an impressive net worth of Rs 401 crores (Rs 4010 million) and assets worth Rs 682.75 crores. The company was founded by industrial visionary late Shri Mahadeo Shahra and at present is headed by his eldest son Shri Kailash Shahra, who is the Chairman of the Group. Shri Kailash Shahra has enhanced the vision by transforming countryside of Madhya Pradesh into Soya bowl of the nation.

DHARA

Dhara has 23 variants of mustard, rapeseed, sunflower, groundnut and soyabean oils in

its product basket. Dhara Refined Vegetable Oil

contributes 50% by value, to the Rs. 3,300 million turn over Dhara enjoys. Despite being

primarily a support to the small-scale Indian farmer,

Dhara has played a crucial role in changing the industry norms

and enriching the sluggish edible oils market

RESEARCH METHODOLOGY

Data Collection :- Primary Data and Secondary Data

Universe : -Bilaspur Market

Sample Size : 50 /

50

Sampling Area :-

Bilaspur

Sample unit : - Customer & Retailers

Research design : -Descriptive

ANALYSIS OF DATA

ANALYSIS OF RETAILER

RESPONSES

QUES :- Are you satisfied with the services of the brand you are

selling?

which brands of soyabean oil are available in the shop?

QUES :- Are you satisfied with the packing of oil ?

QUES:- which soyabean oil has maximum sale per month?

QUES :- which soyabean oil has maximum sale in different quantity packs?

QUES:- Are you get the proper feedback from the company?

QUES :- what influences customers to buy the brand?

QUES:- Are you satisfied with incentives from the oil company?

QUES:- Are you satisfied with the quality?

QUES :- If no then what are the suggestions you will give to the company?

ANALYSIS OF CUSTOMER RESPONES

QUES :- Do you use soyabean oil and satisfied with brand?

QUES :- If yes (check) the brand you use?

QUES :- Are you happy with the packing of oil?

QUES :- Do you know new schemes ?

QUES :- What influenced you to buy the above stated brand(s)?

QUES :- If particular brand is not available with retailer the you will. . . . .?

QUES :- What according to you a suitable price for 1 ltr which is of good quality?

QUES :- If your brand is few Rs expensive than it, then will you go for it?

QUES :- Are you happy with discount?

QUES :- A sale promotion scheme like rs 10 off , 250 gms extra or a product free, whould it affect you

purchase decision?

QUES :- what size of packaging do you normally buy?

QUES :- Are you happy with the kind of soyabean oil brands available in India,

today?

HYPOTHESIS TEST

FOR RETAILER SIDE:-

Ho= Retailer are not satisfied

with the selling of edible oil.

Ha= Retailer are satisfied

with the selling of edible oil.

Oi Ei Oi-Ei (Oi-Ei)2 (Oi-Ei)2/Ei

YES 19 10 9 81 8.1

NO 13 8 5 25 3.125

• X2 = ∑ (Oi-Ei)2 /Ei= 11.225(calculated value)

 • Degree of freedom = n-1 = 2-1 = 1• Tabulated value = 0.05• The table value of X2 for 2 degree of

freedom at 5% level of significance is 0.05 so the tabulated value < calculated value.

FOR CUSTOMER SIDE:-

Ho= Retailer are not satisfied

with the selling of edible oil.

Ha= Retailer are satisfied

with the selling of edible oil.

Oi Ei Oi-Ei (Oi-Ei)2 (Oi-Ei)2/Ei

YES 30 11 19 361 32.81

NO 6 3 3 9 3

• X2 = ∑ (Oi-Ei)2 /Ei= 35.81(calculated value)

 • Degree of freedom = n-1 = 2-1 = 1• Tabulated value = 0.05• The table value of X2 for 2 degree of

freedom at 5% level of significance is 0.05 so the tabulated value < calculated value.

FINDINGS FOR RETAILER SIDE

• Low margin : - Most of the retailers complained that they get very low margin in all the products of ABCL as compared to its competitors that’s why unable to sell the local brand .

• Leakage problem : -The retailers also complained about the leakage problem faced by them in the cartoons of Ginni and no replacement, but other companies are giving them full replacement of leakage packages.

• Feed back problem : - The retailers also complained that they get very less feed back from the company, like whenever any scheme is introduced by the company, they are not even made aware of the scheme.

• Quality problem : - The retailers also said that sometimes the quality of soya oil is low they have face problems regarding their image

• MRP Problem :- Retailers also complained that in the days of rising prices, sometimes it happens that MRP of ginni products is less than the price at which they have purchased it from the distributor.

•PROBLEMS related to new products :- they complained that sometimes they are even unaware of companies new products

FINDINGS FOR CUSTOMER

SIDE

•MRP problem :- customers complaint that sometimes they have to pay more price then the MRP

•Leakage problem :- customers even told that sometimes they have to face leakage problems

•PROBLEMS related to new schemes : customers complaint that even sometimes retailers don’t even tell about new schemes

•DISCOUNT schemes :- customers complaint that there are very less discount schemes on soya oil as compared to other refined oil

LIMITATION OF THE STUDY

•The period of the project was not sufficient to study all the factors in deep and also limitation of area.

•The sample was restricted to the geographical limits of BILASPUR (C.G) only. As a consequence, the results of the study pertain to BILASPUR (C.G) market only and might not be a true representative of CHHATTISGHAR market.

•The study is based only on secondary & primary data so lack of keen observations and interactions were also the limiting factors in the proper conclusion of the study.

•A sample of 50-50 Customers& Retailer was taken to carry out the study. The sample is very small to draw important conclusions and is not a true representation population of the state of CHHATTISGHAR.

RECOMMENDATION

•Leakage problem should be looked after and the replacement of the leaked packets should be given to them.

•The company should reduce the cost of their products and the margin of the retailers should be increased.

•There should be proper channel of information, whenever any scheme is introduced by the company for the retailers, they should be properly informed about the scheme.

•In the same way, whenever any scheme is introduced for the consumer there should be at least a print advertisement if T .V. advertisement is not possible.

•Other incentives should also be given to the retailers like glow sign boards etc.

CONCLUSION•Leakage problem should be taken care of and the retailers should fully compensated for their loss due to leakage.

•There should be proper feedback for the retailers AS WELL AS customers whenever any scheme is introduced for the retailers & customers they should be made aware of it. Sales representatives should be given guidelines to intimate each and every retailer of his area about the schemes.

•Whenever any consumer oriented scheme is introduced, the scheme should be directly targeted to that person who actually uses i.e., house wives.

•incentives should be also given to the retailers. They should be given glow sign boards and other sales promotional materials. This will boost up their spirits.