eDay12 sebastiaan busse smartclip

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  • 1. FUTURE OF TV ADVERTISING- IMPACT OF CONNECTED TV ON TV ADVERTISING -!!!Sebasan!Busse,!smartclip!24.10.12 1 w w w. s m a r t c l ip. c o m

2. AGENDA BRIEF INTRODUCTION OF SMARTCLIP TVADVERTISING CONNECTEDTV WHAT ARE WE TALKING ABOUT? NEWFORMS OF ADVERTISING ON TV SUMMARYAND OUTLOOK24.10.122 w w w. s m a r t c l ip. c o m 3. SMARTCLIP // KEY FACTS MULTISCREEN VIDEO AND BRAND ADVERTISING PLATFORM Founded in 2008 Partof Adconion Media Group since November 2011 24 offices in 20 countries Largestvideo advertising network in Europe LargestEuropean video publisher network Firstnetwork to offer true multiscreen approach for alldevices: Videoand brand advertising on all four screens4/24/123w w w. s m a r t c l ip. c o m 4. TV ADVERTISING WHAT HAS CHANGED? More than 50 years of TV advertising, 50 years of TV commercials24.10.12 4 w w w. s m a r t c l ip. c o m 5. ADVERTISING ON TV! 40%!OF!GLOBAL!AD!SPENDING!ON!TV!! ! 2012!GLOBAL ! !!$!188.5!BN!! MAINLY!TV!COMMERCIALS!ON!LINEAR!BROADCAST!! h4p://www.strategyanalycs.com/default.aspx?mod=pressreleaseviewer&a0=5180!24.10.125 w w w. s m a r t c l ip. c o m 6. WHO OWNS THE SCREEN?WHO CONTROLS THE CONTENT?WHO CONTROLS THE ADVERTISING? BROADCASTER! % IS%O URS! %REEN %T V %S C THE24.10.12 6w w w. s m a r t c l ip. c o m 7. CONNECTED TV TVs!that!are! connected!to!the! Internet! OTT Smart TVs Blu-Ray Players Set Top Boxes Game Consoles Offerings (Cable- Satellite and IPTVoperators)24.10.127w w w. s m a r t c l ip. c o m 8. CTV GROWTH CTVshipment up 15% in 2012 65billion total est. shipment in 2012 500million will be shipped over next five yearsSource:!NPD!DisplaySearch!on!informitv.com,!2012!24.10.12 8w w w. s m a r t c l ip. c o m 9. WHO IS IN THE GAME? BROADCASTERS! S! % N%IS %OUR CREE TV %S THE%24.10.129w w w. s m a r t c l ip. c o m 10. NEW CONTENT IS COMING TO TV BROADCASTERS! THOUSANDS!OF! LIMITED!NUMBER!URS!% APPLICATIONS!/!EEN% IS%O OF!TV!CHANNELS!E%TV %SCR CONTENTS! TH24.10.1210 w w w. s m a r t c l ip. c o m 11. THE IMPORTANCE OF CONTENT CONTROL - MANUFACTURERS VS. BROADCASTERS -24.10.12 11 w w w. s m a r t c l ip. c o m 12. SMARTCLIP RESEARCH: CONSUMER BEHAVIOUR IS CHANGING24.10.12 12w w w. s m a r t c l ip. c o m 13. CTV USERS EMBRACE ADDITIONAL OFFERS ON THEIR TVSsmartclip!2012:!How!Connected!TV!is!changing!the!television!landscape!!24.10.12 13w w w. s m a r t c l ip. c o m 14. TV COMMERCIALS ON LINEAR BROADCAST IS...14 w w w. s m a r t c l ip. c o m 15. ...JUST ONE OPTION OUT OF MANY TODAY...AND CHANGING... 15w w w. s m a r t c l ip. c o m 16. NEWFORMS OF TV ADVERTISING ARE ALREADY OUT THERE- SOME SAMPLES -24.10.1216 w w w. s m a r t c l ip. c o m 17. ADVERTISING IN VIDEO CONTENT PRE-ROLL 1 START APP CHOOSE VIDEO VIDEO-AD PLAYS GAME STARTS4/24/1217w w w. s m a r t c l ip. c o m 18. ADVERTISING IN CASUAL GAMING ON TVStart Game Choose PlayerVideo Ad Game Start24.10.12 18 w w w. s m a r t c l ip. c o m 19. SITE-TAKEOVER IN COMBINATION WITH VIDEO ADVERTISING24.10.1219w w w. s m a r t c l ip. c o m 20. BRANDING, SITE-TAKEOVER IN COMBINATION WITH VIDEO BRANDING!ON!APPTSTART!SITETTAKEOVER!24.10.1220w w w. s m a r t c l ip. c o m 21. ADVERTISING ON SMART TV PORTAL w w w. s m a r t c l ip. c o m21 22. ADVERTISING ON SMART TV PORTAL HONDA w w w. s m a r t c l ip. c o m22 23. DATA CONTROL WILL LEAD TO SMARTER ADVERTISING23 24. IN SUMMARY - THE FUTURE OF TV ADVERTISING...!!! ...WILL!BE!DELIVERED!THROUGH! ...WILL!BE!DIGITAL!ADSERVERS!IN!A!SMART!WAY!CREATING!BETTER!EFFICIENCY! FOR!ADVERTISERS! !! ...WILL!MOVE!MONEY!FROM! ...WILL!ATTRACT!NEW!PLAYERS!TRADITIONAL!TV!INTO!WITHIN!THE!ECOSYSTEM!CONNECTED!TV!24.10.12 24 w w w. s m a r t c l ip. c o m 25. THANK YOUSebastian Busse[m] +49 173 747 83 48busse@smartclip.com4/24/12 25 w w w. s m a r t c l i p. c o m