Ecm mythbusters the_real_story_behind_vendor_marketing

Alan Pelz-Sharpe Tony Byrne

Jarrod Gingras Analysts, Real Story Group

ECM Mythbusters!!Exposing the real weaknesses and strengths of web

and enterprise technology products

Copyright © 2011 Real Story Group www.realstorygroup.com

Real Story Group: What We Do

Analyze weaknesses and strengths of the tools....and vendors

Advise on successful technology selection


What Independence Means To Us

3


Mythbusters?

4

Source: geekologie.com


Myth

•  Myth #1:

5

We are a market leader in this space.


Do NOT assume that there is a BEST vendor/product

6

GEEKS MYSTICS

LOSERS POSERS


Myth

•  Myth #2:

7

We experienced 100% YOY growth.


Copyright © 2011 REAL STORY GROUP realstorygroup.com

Document Management

CROSS-CHECK 2011

FOCUS ON DM

VE

ND

OR

SIZ

E Microsoft

IBM

Oracle

EMC

Xerox

OpenText

Autonomy

Westbrook

Fabasoft

SpringCM KnowledgeTree

Laserfiche Xythos

DocuWare

Hyland EVER

Alfresco

Nuxeo

HP Formtek

Pitney Bowes

Objective

Saperion

FileBound

Perceptive (Lexmark)


Myth

•  Myth #3:

9

Our product is extremely flexible and highly extensible.

•  Myth #4:

That functionality is basically out of the box.


Products vs. Platforms

10

Most enterprises overbuy…

Platforms Products

More Less

Costly Functionally Rich

Complex

Time to Deploy


Myth

•  Myth #5:

11

Here’s a demo of our product that is exactly the solution you’re looking for.


Running a demo

•  Make sure your team is represented

•  Beware of the “canned” demos

•  Demo your scenarios

•  Each vendor should demo same scenarios

•  Ask the tough questions –  Especially around pricing


Myth

•  Myth #6:

13

It usually take 4-6 weeks to get you up and running.


Implementation Project Timeline/Phases

14

Project Planning

• Hardware/ Software setup •  Team formation •  Project plan and schedule

Requirement Specs & Analysis

• Requirement documentation •  Functional specifications documentation •  Test strategy definition

Design

• Component, use case, sequence diagram design • Data model, UI, custom report definition •  Identification of re-usable components

Build and Unit

Testing

• Coding • Unit testing

Integration & Systems Testing

•  Integration testing •  Systems testing

Acceptance Testing

•  Perform acceptance testing • Close reported issues


Project Timeline

15

•  Phased approach almost always better than “big-bang” •  Core services followed by strategic on-boarding of departments


Myth

•  Myth #7:

16

You won’t need a developer.


Development

Your ECM system is an application –  Configuration

•  Easiest = browser-based •  Sometimes modifying text files

–  Customization •  Usually a script interface

into an API

–  Extension •  Writing custom objects

–  Integration •  Connecting to other systems

EA

SIE

R H

AR

DE

R

“You break it, you own it”


Myth

•  Myth #8:

18

Our open source / cloud / SaaS model is dramatically cheaper than traditional licensed products.


Cheaper?

19

Comp

Company Risk

1st year license fees Implementation

Content Migration Training Hosting Recurring Upgrade

5 yr summed investment

Vendor A $120 $106 $50 $12 $27 $24 $100 $619

Vendor B $103 $86 $50 $15 $24 $103 $0 $786

Vendor C $114 $306 $50 $25 $27 $16 $100 $808

VendorPrice

Always do 5 year cost analysis Get clear agreements on support vs. customization


Myth

•  Myth #9:

20

24/7/365 global support


IBM Microsoft Oracle

Alfresco

Nuxeo

OpenText

ECM Worldwide

Xerox HP

Hyland

Infogrid

EVER Newgen

Objective

Autonomy

Fabasoft

KnowledgeTree

Saperion

SpringCM


Myth

•  Myth #10:

22

Our migration scripts will easily move all of your content to the new repository.


Do NOT assume you are JUST purchasing software

•  The real costs are in services

•  Integration and professional service needs --------------------------------------

•  Best Practice: Budget 2x to 8x for consulting, customization, integration, migration.


Thank you

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@jarrodgingras [email protected]

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Ecm mythbusters the_real_story_behind_vendor_marketing