Echo-sharing on APO Agrotourism Development and Marketing Workshop Bali Indonesia 2013

A Country Report Presented in the Workshop on the Development and Workshop on the Development and

Marketing of Agrotourism for Increasing Household IncomeBali, Indonesia

26-31 August 2013

Tourism Trend in the PhilippinesTourism Trend in the Philippines

3 292 026

3,000,000

3,500,000

2,944,135

2,819,178

3,292,026

2,000,000

2,500,000

2,696,9802,911,254

1,000,000

1,500,000

0

500,000

2007 2008 2009 2010 20112007 2008 2009 2010 2011

TourismArrivalsinthePhilippines(20072011)


104,46691,752

61,193

UNITED KINGDOM MALAYSIAGERMANY

137,802117,423112,106

SINGAPORE CANADA

HONGKONG

243,137181,738170,736

CHINA TAIWAN

AUSTRALIA

925 204

624,527375,496

KOREA USA

JAPAN

TourismArrivalbyCountryofOrigin(2011)

925,204


Average Growth Rate in Tourism Arrivals:

South Koreans dominate international South Koreans dominate international arrivals in the Philippines.

Target number of Visitors by end of Visitors by end of 2016:

Tourism as a Strategy for N ti l D l tNational Development

Average % Average % share to GDP:

Average Growth Rate (04-09):

Average Contribution to Employment (04-09):( 04 09):

Tourism as a Strategy forTourism as a Strategy for National Development

Countries 2009 2008 2007 2006 2005 2004

TouristArrivalinSoutheastAsiaNations20042009(inthousand)

Malaysia 23,646 22,052 20,973 17,547 16,431 15,703

Thailand 14,146 14,584 14,464 13,822 11,567 11,737

Singapore 7,488 7,7778 7,957 7,588 7,079 6,553SingaporeIndonesia 6,324 6,234 5,506 4,871 5,002 5,321

Vietnam 3,747 4,236 4,229 3,584 3,468 2,928

Philippines 3,017 3,139 3,092 2,843 2,623 2,291Philippines 3,017 3,139 3,092 2,843 2,623 2,291

Cambodia 2,046 2,001 1,872 1,591 1,333 987

Tourism as a Strategy for N ti l D l tNational Development

The Philippines The Philippine s competitiveness as a tourist destination is largely dependent destination is largely dependent on the availability of infrastructure.infrastructure.

} A it i h tl tt t d th tt ti f th } Agritourism has currently attracted the attention of the national government with its potential in helping to reduce poverty and promote inclusive growth especially in the countryside.y

} Government now focuses on intensified investments towards the development of tourism agriculture and towards the development of tourism, agriculture, and infrastructure sectors.

Programs in Support of AgritourismPrograms in Support of AgritourismDevelopment

Department of Agriculture} Capability building of farmers} R h d d l t} Research and development} Provision of Technical Assistance to interested

agritourism enterprises

Academe (State Universities and Colleges)} Promotion of research, innovations and best practices} Research and development


Private Sector}Promotion of agritourism as a way }Promotion of agritourism as a way

forward

}Collaboration with government g(Department of Agriculture) in supporting agritourism initiatives

d l h}E.g., Spread Organic Agriculture in the Philippines Movement

Policy Initiatives for AgritourismPolicy Initiatives for AgritourismDevelopment

3 Bills 3 Bills

(House Bill 1808, Senate Bills 367 & 493)} Promotion of agritourism as an engine for economic } Promotion of agritourism as an engine for economic

growth in the rural communities.

} Provision of measures allowing tax credits for those who would like to venture into agritourism activitieswould like to venture into agritourism activities.


}Department of Tourism} Promotion of farm sites} Establishment of Rules and Regulations on

Accreditation of Agritourism/ Farm Sites

} Provision of Technical Assistance to interested } Provision of Technical Assistance to interested agritourism operators

} Collaboration with other departments for infrastructure development and capacity building

Development of Tourism Guidebook for Local Government UnitsLocal Government Units

DOT DENR DILG DAP DAP

} Iran} India} Taiwan} Sri Lanka} Bangladesh} Nepal} Vi t} Vietnam} Malaysia} Thailand} Thailand} Philippines} Pakistan} Cambodia} South Korea} Laos} Indonesia

F k f F k f Frameworks for Frameworks for AgrotourismAgrotourism DevelopmentDevelopment

THAILAND: THAILAND: Seven Green ConceptsSeven Green Concepts

social and environmental sustainability in a broad and long-term planning of the hospitality and tourism the hospitality and tourism sector development

from social and economic development towards minimizing the ecological impact of tourism

AREA DESCRIPTIONAREA DESCRIPTIONGreen Heart urge tourists to be socially responsible and

environmentally aware;preserve the environment at all tourist attractions.

Green Logistics encourage more environmentally-friendly modes of transport to minimise direct and indirect environmental impactimpact

Green Destinations promote responsibly managed tourist sites that respect the environment

Green Communities support community-based tourism in both urban and rural areas that place greater importance on responsible tourism management towards conservation of the environment, local traditions and way of life

AREA DESCRIPTIONGreen Service urge all tourism-related service providers to create

positive first impressions for visitors, and to win hearts and minds by attaining higher quality assurance standards while demonstrating respect, care and concern for the environment

Green Activities promote tourism activities that suit local communities wellwell

provide visitors with engaging and culturally-enriching experiences without compromising the integrity of the environmentenvironment

Green [Plus]+: encourage Corporate Social Responsibility (CSR) among operators by encouraging them to support communities in which they operatein which they operate

Businesses should also look at energy-saving initiatives or develop renewable energy sources and environmentally friendly productsenvironmentally friendly products

TAIWAN: TAIWAN: Leisure Farm Service Quality CertificationLeisure Farm Service Quality Certification

sustainable management through a sustainable management through a systemic way to increase service quality and to build a brand for itself

Three main sectorsThree main sectors1. Farm service management

2. Food and Beverage management

3. Accommodation service management

23Photos provide by Taiwan Leisure Farms Development Association

ProcessProcess 2. Examine the li i

3-1. Expertsapplication

3 1. Experts

1. Apply PASS

FAILFAIL3-2. Mystery guests

MAKE UP

24

Process (Process (ContCont))

5. Re-exams4 Report

6. Receive 4. Report certification

PASSPASS

25

After FailAfter FailOne month only

ScoreUnder 60: resubmit after 3 months

FAILUnder 60: resubmit after 3 months60-64: Application for reconsideration within 2 weeks65-69: Application for reevaluation within 2 weeks

After Fail (Cont)

PASS

FAIL

RESUBMIT

27

Audit Management

Unscheduled audits

PASSPASS

Mystery guestsRe-exam

28

Audit Management (Cont)

PASS

FAIL

PASS

FAIL

29

Visions

Service Quality and Management Certification

Leisure farms GovernmentScholarsOther Organizations Consumer

ImQu

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eve

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BraIm

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mM

arp

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uality

crease

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30

Mark-Four Value

F fOx horn stands for agriculture productionGolden Yellow means Golden Yellow means prosperity

A Forest stands for EcologyGreen means leisure

R Farmer stands for lifeRed means passionRed means passion

M Water streams Stands for Agriculture Life

Blue means forever

Indonesia: Indonesia: Sustainable DynamicsSustainable Dynamics

Various Various AgrotourismAgrotourismVarious Various AgrotourismAgrotourismModels in AsiaModels in Asia

Taiwan: Pomelo-based Agrotourism

34

Taiwan: Tea-based Agrotourism

Tea farms not just for Tea farms not just for producing tea but for tourism also

Malaysia: Homestay Program

Laos: Coffee-based Agrotourism

Philippines: Rice-farming based Agrotourism

39

Japan: Grape-based Agrotourism

40

Japan: Grape-based Agrotourism

41

Japan: Rice-based Green Tourism

Philippines: Rice-farming based Agrotourism

Japan: Rice-farming based Agrotourism

Japan: Rice-farming based Agrotourism

47

TA VAN VILLAGEVietnam: Village life experience-based Agrotourism

Company Log

50

Logo

Vietnam: Village life experience-based Agrotourism

Tavan village

51 Company Logo


Company Log

53

Logo

Sri Lanka: Eco-village Agrotourism

Iran: Rose-based Agrotourism

Opportunities, Challenges and Opportunities, Challenges and St t i i St t i i A t iA t iStrategies in Strategies in AgrotourismAgrotourism

DevelopmentDevelopment

System infrastructure underdevelopedp

People's awareness limited

Underdeveloped

limited

Not planned &developedAgrotourism

well organized tours

Poor products and Company Log

pservices

Lack of 59

LogoLack of Marketing Methods

} The increasing numbers of tourists, commonly in Indonesia, must be followed by upgrading the quality and quantity of infrastructures and y pg g q y q yfacilities.

} Tourism sector is becoming an important part in role to helps creating clean and friendly environment to minimize the impact of climate clean and friendly environment to minimize the impact of climate change from global warming as increasing numbers use of the land, the water, and the air.

Indonesia: Tourism Goals & Strategy

Inc easing economic g o th th o gh Increasing economic growth through tourism industry and creative economy sectors

Pro GrowthPro Growth

Creating and expanding jobs creation that mainly focused to move the real sectors in creating job fields to determined national unemployed level

Pro JobsPro Jobslevel.

Determine the national poverty level by increasing community households b f l d f l t i Pro PoorPro Poor by formal and nonformal tourism sector

Pro PoorPro Poor

Development efforts by using Development efforts by using possible renewable resources and developing environment-friendly product creations.

Pro Environment

Pro Environment

CULTURE LANDSCAPE OF BALI PROVINCE: The Subak System as an Manifestation of the Tri Hita Karana

} Scarce and competition irrigation water} Scarce and competition irrigation water}Water and land pollution } Agricultural land loss due to rice field conversiong}High tax on land and low agricultural income}Marginalization of farmers

SUSTAINABILITYSUSTAINABILITY

Documents

Echo-sharing on APO Agrotourism Development and Marketing Workshop Bali Indonesia 2013