Eastleigh Town Centre Vision · 14 Eastleigh College 15 Lakeside 16 Co-operative Store & Katherine Court 17 Eastleigh House 18 Sirocco Park 19 Monks Brook/Cheriton Road 20 Sorting

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C:\Revit Projects\TRR\01076-AED-XX-XX-M3-AR-TRR-JEC5.rvt

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KEY VIEWS - COLES CLOSE

2012.01076.000

TWYFORD ROAD RETAIL, EASTLEIGH

CORDWELL PROPERTY GROUP

Lee ODONOGHUE

A_1501

JC

PRELIMINARY

07/04/14

Rev Description Date Dr by App by

1 AMMENDMENTS AS PER EBC EMAIL24/04/14

29/04/14 JEC JC

2 Amendments as per EBC meeting21/5/14 & 4Gp Email 5/6/14

10/06/14 JEC JC3 Drainage to cafe roof amended 11/06/14 JEC JC

4 AMMENDMENTS AS PER MTG EBC19/06/14

16/07/14 RW JC

Eastleigh Town Centre VisionDiscussion Document - 5th Revision November 2014

Preface

This document is the Eastleigh Town Centre Vision.

Subject

The document considers regeneration opportunities for Eastleigh town centre.

Objectives

The document has been prepared to be viewed by the public to promote town centre regeneration and investment and will be reviewed each year.

Consultation

This document is to be viewed by the public and comments can be sent via the ‘Contact Us’ page on the Eastleigh Borough Council website or via the email contacts overleaf.

Statement of Publication

The Ordnance Survey mapping included within this publication is provided by Eastleigh Borough Council under Licence from the Ordnance Survey in order to fulfil its public function to make available Council held public domain information. Persons viewing this mapping should contact ordnance Survey Copyright for advice where they wish to Licence Ordnance Survey mapping/map data for their on use. The OS website can be found at: www.ordsvy.gov.uk.

All mapping “© Crown copyright and database rights (2014) Ordnance Survey (LA100019622)”.

Summary

This document maps out our ‘vision’ for Eastleigh town centre which builds on its many strengths and attributes. A clear way forward is set out which builds on earlier versions of this document and takes account of the numerous recent major developments in or close to the town centre. This investment demonstrates confidence in the town's future.

In view of the dynamic nature of the town centre the ‘vision’ will be reviewed on an annual basis to determine whether a ‘refresh’ is required.

This document aims to be promotional and accessible in nature explaining key concepts and urban design objectives. It is also in line with national, sub-regional and local planning guidance which seeks to “put town centres first” as the preferred location for business and services. In addition this document is intended to overlay and feed into other documents and planning strategies to be prepared in future relating to the town centre.

If you want to invest in Eastleigh’s positive future you are welcome to contact:

Paul Ramshaw – Head of Regeneration & Planning Policy [email protected]

Dave Francis – Senior Implementation and Design Officer [email protected]

or visit the Eastleigh Town Centre Website www.eastleightc.co.uk

or in 2015 visit the *Eastleigh Town Centre Webpage http://www.eastleigh.gov.uk/eastleightown for updates on current projects and initiatives

*The Eastleigh Business Improvement District (BID) website www.visiteastleigh.co.uk provides up to date information on; marketing, promotions, events and business support.

Eastleigh Town Centre Vision

Eastleigh Town Centre Vision - November 2014

Eastleigh Town Centre Vision - November 2014 1

The Vision

• Sustainable town centre growth & regeneration, to increase the number of customers choosing to visit the town centre during the day and evening, rather than travelling further afield to other centres,

• Developing family oriented arts, entertainment, culture and heritage,

• Green connections and welcoming public spaces,

• Civic Offices in town, and

• Providing for urban living.

The Approach

To deliver the above the Council’s approach is to;

1. Promote the development of the town centre anchors north and south to strengthen the main retail circuit (including Market Street and High Street).

2. Facilitate regeneration with development partners through land assembly and use of property assets.

3. Encourage market led regeneration in the older shopping streets to provide some larger modern town centre units.

4. Strengthen walking and cycling links with the local catchment and through the train station to Barton Park, east of the railway.

5. Co-ordinate initiatives and promote mixed land use approaches.

6. Develop and resource a programme of public realm improvements.


Eastleigh Town Centre Vision - November 2014


Core Retail Catchment Area, Eastleigh Town Centre

The South Hampshire Strategy published by the Partnership for Urban South Hampshire in 2012 identifies Eastleigh as a `large town centre’. It states that South Hampshire towns should provide for new employment, housing, retail and leisure development in order to meet the needs of their own populations and to make a contribution to the regeneration of South Hampshire. www.push.gov.uk/south_hampshire_strategy

This reflects the National Planning Policy Framework (NPPF-DCLG 2012) which sets out to ensure the vitality of town centres. This Government document states that policies should be positive, promote competitive town centre environments and set out policies for the management and growth of centres (paragraph 23 NPPF).

In addition, the Eastleigh Town Centre 'Vision' forms part of the evidence base for the submitted Eastleigh Local Plan 2011-2029 http://www.eastleigh.gov.uk/localplan. Policy E6 in particular provides a strong link between this document and the Borough's emerging local plan.

EASTLEIGH

SOUTHAMPTON

Chandler’s Ford

Hedge End

Burseldon

Southampton Water

FAREHAM

WINCHESTER

© Crown copyright and database rights (2014) Ordnance Survey (LA100019622)

City/Town Centres

Out of Town RetailMotorwayRailway

Core Retail Catchment Area Eastleigh Town Centre

Eastleigh Borough boundary

Figure 1. Retail Catchment Area, Eastleigh (derived from DTZ study for South Hampshire town centres)


Location Context and Catchment Area


Barton Park

Eastleigh River SidePotential Development Area

Eastleigh Town Centre

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M27

M27

M27

M3

J14

J4 J5

J7

J8

J13

J12Motorway

Major road

Railway

Railway StationAirportAirport Public SafetyZone

Borough boundaryKey:

To Winchester & London

To Southampton

To Bournemouth

To Portsmouth

© Crown copyright and database rights (2014) Ordnance Survey (LA100019622)

Figure 2. Town Centre Context Map


Town Centre Context Map


Airport/Southampton

To London

Itchen Valley

Industry

TownCentre

Most recent developmentsEarlier developmentsProposed developments

Figure 3. Map of Major Developments in Town Centre

Key:1 Twyford Square2 Causton Gardens3 Energy Youth Facility4 The Point Phase 35 The Bridge Education Centre6 Travelodge Hotel & Retail Units7 Church of the Resurrection8 Herbert Collins House9 Park 21 (Pirelli)10 Swan Centre Leisure Scheme inc. Vue Cinema11 Unity Court12 The Gardens13 Barton Peveril FE College14 Eastleigh College15 Lakeside16 Co-operative Store & Katherine Court17 Eastleigh House18 Sirocco Park19 Monks Brook/Cheriton Road20 Sorting Office21 Marks & Spencer Food Store22 Market Place23 Railway Station Forecourt24 Former Premier Foods site25 Former Travis Perkins site26 Russell House

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Areas of Recent Major Development


Figure 4 shows the primary pedestrian and vehicle connections in and around the town centre, the main points of arrival, key buildings, the Recreation Ground, main built frontages, the location of the Rail Station, the Bus Station and the existing edges of the town centre to the north and east. The existing weak frontages on the Barton Park industrial estate are also identified.

Main Pedestrian Routes

Key:

Main TrafficRoutes

Gateways/Arrival points

Main Retail Frontages

Residential Area

Recreation Ground

MainShoppingStreets

IndustrialArea

RailwayStation

BusStation

RetailStore

ThePoint

Residential Area

Bishopstoke Road

Residential Area Retail/LeisureCentre

wea

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East

ern

Edge

Rai

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Figure 4. Town Centre Context Map


Urban Structure; Current Situation


Recreation Ground

RailwayStation

BusStation

Sainsbury's(Anchor )

ThePoint

Sout

ham

pton

Roa

d

Mar

ket S

treet

Hig

h St

reet

Leigh Road

Swan Centre(Anchor)

Romsey Road N

Main Retail Circuit and Existing Frontages

Figure 5 shows in diagrammatic form the main pedestrian circuit around the retail area and connecting the two main retail anchors (Sainsbury’s and the Swan Centre). Strengthening this circuit will encourage customer movement around the remaining shopping area. Swan Centre (core shopping area)

High Street (secondary shopping area)

Market Street (primary shopping area)

Figure 5. Main Retail Circuit Map


Main Retail Circuit


Main Pedestrian Routes

Key:

Main TrafficRoutesKey Public SpacesGateways/Arrival points

Main Retail Frontages

Residential Area

Recreation Ground

Environmental cycle & pedestrian improvements at gateways into town centre

New iconic, well designed pedestrian/cycle link between town centre and Barton Park

Environmental & pedestrian improvements at gateways into town centre

Environmental & pedestrian improvements at gateways into town centre

Potential new development

New Market Place with strong relation-ships with improved Recreation Ground

Improved store with active frontages overlooking surrounding space

ThePoint

Residential Area

Bishopstoke Road

Residential Area Retail/LeisureCentre

new

fron

tage

s fa

cing

the

twon

Rai

lway

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MainShoppingStreets

RailwayStation

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Figure 6. Proposals for Built Frontages and Public Spaces and Connections


Proposals for built frontages, public spaces and connections


Proposals for Built Frontage, Public Spaces and Connections

Figure 6, shows overall urban design principles of strengthening the frontages on the streets and relating the buildings positively to the surrounding public space. New development east of the railway station should also present a new, active frontage facing the town centre to help visually link the two separate parts of the town.

The main elements are:

• A redeveloped/improved northern anchor store should be outward looking, with a particularly strong relationship to a new market place and pedestrian precinct to the south, and an active frontage overlooking the Recreation Ground. The design should connect directly with the Recreation Ground, which in turn will relate better to the active eastern side of the extended Point arts centre.

• The entrance to the station should be re-designed as a new, pedestrian friendly plaza linking to a new high quality connection between the two parts of central Eastleigh, east and west of the railway corridor.

• The public space (Wells Place) between the main shopping streets in the town centre and the main retail/leisure mall (Swan Centre) should be redesigned as an important, pedestrian friendly area, with a stronger, redeveloped shopping frontage facing south to complement the recently extended Swan Centre.

• The gateways to the town centre at the road junctions from the north (Twyford Road), east (Bishopstoke Bridge), south (Southampton Rd) and west (Leigh Road) should be designed to create a pedestrian friendly positive sense of arrival and emphasize the distinctive character of the town.

• The arrival points to the town centre should also be emphasized with new “gateway” features and buildings when suitable sites become available.


Urban Design Principles


Recreation Ground

Regeneration of existing office to provide new bespoke council offices

Upper Market Street, mixed use redevelopment and regeneration promoted

Long term development of area in Barton Park with non-retail mixed used development

Incremental redevelop-ment of small units, with emphasis on ground floor retail and related uses promoted

Potential incremental redevelopment in part, with emphasis on ground floor cultural/leisure retail units with housing above

New youth facility 'Energy' recently completed

Swan Centre leisure development

Potential for mixed use, non-retail development

Pedestrian/cycle connection promoted

The Point; regional performance arts facility, phase 3 expansion completed

Potential for super-market to extend floorspace and support other town centre uses

Airp

ort P

ublic

Sa

fety

Zon

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Bishopstoke Road

Swan Centre core retail area

new

fron

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s fa

cing

the

twon

Sain

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y's

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treet

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h St

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Leigh Road

Romsey Road

RailwayStation

N

Figure 7. Main Areas of Potential Growth


Main Areas of Potential Growth


Proposals for Retail based Development

• Expansion of the supermarket offer in the town centre will contribute to meeting the predicted increase in convenience goods need over the next few years and help to balance the competition from other shopping centres and supermarkets.

• Such a development could also increase the comparison goods offer in the town centre as supermarket operators also tend to provide an element of comparison goods floorspace.

• Increased footfall in the town will benefit shopping in the Market St / High St/ Leigh Road and Wells Place.

• Further re-enforcement of the retail circuit will be encouraged through the gradual redevelopment of older shop units, creating a number of larger, modern retail spaces, whilst respecting the fine grain of the town and retaining the variety and interest associated with a high proportion of independent shops & complimentary town centre uses.

• There is some potential for related development as close as possible to the town centre on the broadly triangular area heavily constrained by the rail sidings and the Airport Public Safety Zone (on the eastern side of the railway). Development in this location could comprise a mix of uses which could include offices, an hotel, and possible residential use, possibly with a few retail kiosks integrated with the station access. (Retail provision should be very limited east of the railway to avoid prejudicing the regeneration of the town centre).


Main Areas of Potential Growth


Leisure, Culture & Entertainment Anchors

Key:

Cultural Quarter FrontagesOther potential locations within retail dominated

Recreation Ground

BartonPark

Regeneration of existing office to new bespoke council offices

Future pedestrian link. Employment, B1 research & development and other related uses including conference facilities

Cinema, bowling, other uses (leisure / entertainment anchor/ restaurants/ cafe & bars)

Employment, research & development, conference facilities and leisure uses integrated into Barton Park development area

Mixed use ground floors, including cultural uses/bars/restaurants and retail

New youth facility 'Energy' recently completed

Sorting Office - hub for creative industries

New pedestrian/cycle link proposed

The Point(arts, culture & leisure anchor)

Investigate cafe/restaurant uses integrated into main retail frontages

RailwayStation

Airp

ort P

ublic

Sa

fety

Zon

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Bishopstoke Road

Swan Centre main retail anchor

existing housing

Rai

lway

Lan

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Sain

sbur

y's

Sout

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pton

Roa

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ket S

treet

Hig

h St

reet

Leigh Road

Romsey Road

N

Figure 8. Leisure, Culture & Entertainment Map


Leisure Culture & Entertainment


Figure 8; Illustrates the principle of extending the retail circuit and connections by encouraging the development of leisure and cultural activities in complementary locations; improving the integration between the Point and the Recreation Ground, with continued and increasing provision for a wide range of community based events/ performances, which provide a balance with the attractions being established to the south within the extended Swan Centre.

Opportunities may also be taken to;

• Encourage related uses in buildings overlooking the Recreation Ground.

• Identify space for the temporary and permanent display of art material.

• Possible relocation of the existing museum to free up space in the town for other uses.

• To make the town more family friendly.

• Initiatives to encourage cafes, bars and restaurants, together with a range of positive measures to attract a wide section of the population to the town during the day and evening.

The Point theatre and dance studios Eastleigh Railway Works Centenary Community event on the Recreation Ground

Public art - Eastleigh Recreation Ground


Family Friendly Entertainment, Arts, Leisure and Heritage


Main Pedestrian Link

Key:

Secondary Pedestrian LinkPublic Place ImprovementsPublic Transport HubNew/Proposed Pedestrian/Cycle Links

BusStation

ThePoint R

ailw

ay S

idin

gs

Recreation Ground

New Pedestrian/cycle connection link across railway

RailwayStation

Airp

ort P

ublic

Sa

fety

Zon

e

Bishopstoke Road

Swan Centre

Rai

lway

Lan

d

Sain

sbur

y's

Lidl

cycle link into town centre

Sout

ham

pton

Roa

d

Mar

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treet

Hig

h St

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Leigh Road

Wells Place

Romsey Road

existing housing

Future pedestrian link "River Side"

BartonPark

N

1 23

4

5

10

6

7

8

9

Figure 9. Public Places and Green Links Map


Improved Green Links and Public Places


Figure 9; shows in more detail the location of important and potential green connections;

• Extending and enhancing the main east-west and north-south pedestrian & cycle connections through the town centre and linking the town centre to Barton Park with a new crossing of the railway,

• Improving the quality, safety and attractiveness of links from car parks to town centre facilities,

• Improving the quality, safety and attractiveness of pedestrian/cycle links alongside the major traffic routes.

Gateways and arrival points influence first impressions and have potential to create a distinctive character for the town centre as identified in figure 6 and 9, together with other public spaces.

In particular the following opportunities have been identified in more detail:

1. Gateway at the junction of Romsey Rd/ Leigh Rd, improve quality of space for pedestrians.

2. Recreation Ground, improve quality of space for a range of activities.

3. Precinct, improve quality of space for activities including a ”market place”,and a café sitting area.

4. Upper Market Street, create more pedestrian friendly space, improve linkage to Eastleigh House/Wessex House and accommodating the requirements of buses and other vehicles as well.

5. Twyford Road Gateway, improve appearance of the junction, enable improved pedestrian access to the town centre.

6. Railway Station forecourt, improve appearance and the function of forecourt including public highway crossing.

7. Bishopstoke Bridge gateway, improve appearance and access to the town centre, particularly for pedestrians and cyclists from River Side to Eastleigh Railway Station.


Green Connections & Welcoming Public Spaces


8. Regal Walk, improved pedestrian link from multistorey car park to town centre.

9. Wells Place, improve the main east-west pedestrian link from residential areas to

Swan Centre/Leisure Facilities via an attrative space suitable for events and sitting out.

10. Pedestrian/cycle link between Eastleigh railway station and Twyford Road.

Within the broad area indicated, provide for attractive, efficient and accessible facilities, integrated into town centre redevelopment proposals.


Green Connections & Welcoming Public Spaces


The Civic Offices have relocated to the town centre to provide an improved level of access for the public (including those travelling by public transport, walking and cycling) . This will contribute to the town centre customer base and support the regeneration of the town centre with the development of a fit for purpose, low energy exemplar building.

Eastleigh House - before redevelopment Eastleigh House - new civic offices for Eastleigh Borough Council


Relocation of The Civic Offices to a Sustainable Building


The provision of new housing in the town centre in combination with other uses will support the strategy of providing housing within sustainable communities and reinforce a sense of community in the town centre.

The provision of additional housing units is a major componant of the 'Vision' for the town centre and will contibute to the councils overall housing delivery. It is envisaged that the Borough Council will play an active enabling role in housing provison because;

• New housing in the town centre above shops and other uses, will help new town centre development which might not otherwise be viable on its own,

• Housing in the town centre could reduce the need to travel to employment and local facilities, and

• More town centre residents will increase the customer base for shops and other facilities.

It will be important to provide a range of attractive accommodation for different sectors of the population, which could include students studying at local universities, the elderly, single people and couples.

Housing Developments in Eastleigh Town Centre

Park View Fairholme Court Re-development of the former Mija P.H. Unity Court


Providing for Town Centre Living


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ibreEastleigh Borough Council

Eastleigh House, Upper Market Street Eastleigh HampshireSO50 9YN

Tel: 023 8068 8000Email: [email protected] Web: www.eastleigh.gov.uk

The information can be provided in alternative formats including large print, audiotape, Braille and some other languages by calling 023 8068 8000, emailing [email protected] or texting 07797 87001

Documents

Eastleigh Town Centre Vision · 14 Eastleigh College 15 Lakeside 16 Co-operative Store & Katherine Court 17 Eastleigh House 18 Sirocco Park 19 Monks Brook/Cheriton Road 20 Sorting