E-Summit: Writing C-Level Executive Resumes

Brought to You by

The Resume Writing Academy www.resumewritingacademy.com

Wendy Enelow &

Louise Kursmark

E-Summit Update 2013 Since we first introduced this E-Summit in 2008, resume trends have evolved. The advice, keywords, and industry information provided remain accurate and up to date, and the resumes themselves remain excellent examples that illustrate the key strategies we share in this training program. However, as you view the samples, keep in mind the following guidelines that apply for resumes today and may be slightly different from the examples:

• Resumes are getting shorter, and it is seldom that we write longer than a 2-page resume. Today’s Advice: Write tight, lean, and clean!

• Content must be presented in smaller “bites.” Paragraphs should be no more than 3–4 lines in length, and bullet lists should contain no more than 4–5 items, as a general guideline. Today’s Advice: Tell the whole career story in half the words!

We have updated the dates on the sample resumes, but we have not altered the content or style to avoid any confusion with the audio presentation. If you are interested in learning more about today’s trends in career communications, check out our most recent E-Summits:

• Modernize Your Resumes • Today's Modern Cover Letter: The E-Note • Writing LinkedIn Profiles • 6-Step Process for Writing Extraordinary Resumes

Details and registration: http://www.resumewritingacademy.com/esummit.php

All contents of this E-Summit training program are copyright 2008, 2013 Louise Kursmark & Wendy Enelow. All rights reserved – material may not be reproduced or transmitted in any way whatsoever including

photocopying, recording, or transmitting electronically, without express written permission of the authors.

Matthew J. Taylor 617-449-1291 925 Beacon Street, Boston, MA 02116 mjtaylor@gmail.com

Senior Executive: CEO / President / COO Growth Catalyst | Turnaround Architect | Value Creator

Built the #1 brand at retail. | Grew revenues 350% in 2.5 years. | Created 100%–800% investor value.

Versatile, high-energy executive who leads companies through change and challenge to profitable growth. Strategic problem-solver who envisions smart solutions and executes with urgency across all areas of the organization. Hands-on leader able to keep teams focused and productive during the inevitable ups and downs of growth cycles. CPA with strong financial background and broad leadership experience in sales, product development, and operations in diverse industries (consumer goods and services, medical devices, financial and technology services, software).

Executive Performance KwikTest Diagnostics, Inc. Waltham, MA, 2010–2013 CEO Value Creation | Product Innovation | Sales & Marketing Leadership | P&L

Drove explosive growth to #1 brand in its category. Purchased business from Global Medical Products and led pioneering product development and aggressive sales and marketing to lift company to position of market dominance. Managed all facets of the business in hands-on leadership role and built a high-performance culture company-wide.

• Delivered 350%+ revenue growth in 30 months.

• Identified market niches, overhauled product line and packaging, and led re-launch that established KwikTest as the leading brand at retail.

• Significantly expanded placements, adding 50,000+ shelf facings at major retailers (CVS Pharmacy, Wal-Mart, Rite-Aid, other mass merchandisers). Negotiated exclusive agreements that ousted competitive brand.

• Persistently pursued regulatory (FDA) clearance for a first-of-its-kind product that created an entirely new category, with KwikTest as the market leader.

• Targeted likely candidates to acquire the company and negotiated sale to a key supplier at 8X ROI.

Global Medical Products, Inc. Woburn, MA, 2008–2010 PRESIDENT, 2009–2010 COO AND CFO, 2008–2009 Restructuring & Turnaround | Profit Creation | Supplier & Vendor Relationships

Led company out of bankruptcy to financial solvency and sale at nearly 2X investor dollars. On board first as consultant to struggling public company, quickly recruited by primary lender to take on COO/CFO role to gain better visibility into company operations, activities, and options. Identified serious financial issues, developed turnaround plan, and shepherded company through significant challenges to stable profitability.

• Built exceptional team morale while leading through bankruptcy and conversion from public to private corporation.

• Met with all major customers and suppliers to generate support for turnaround plan. Restructured all agreements with win-win strategy that benefited all as sales grew.

• Stabilized operations and generated profit for the first time in company history.

• Orchestrated purchase of company at fair market value, delivering 95% return on lender’s 21-month investment.

617-449-1291 Matthew J. Taylor mjtaylor@gmail.com

Hub Software, Inc. Boston, MA, 2006–2008 CHIEF FINANCIAL OFFICER M&A | Technology Implementation | Financial Turnaround

Headed Finance and M&A due diligence for rapidly growing software company with 3 subsidiaries and international operations. Also managed HR Administration and Investor Relations.

• Completed successful implementation of new accounting package.

• Cut labor costs 75% in Finance and Administration.

• Tightened the company’s internal controls.

• Assumed lead role in cost-containment efforts that put the company on the path to positive cash flow.

Acme Corporation Burlington, MA, 2002–2006 CONTROLLER, SERVICE DIVISION, 2005–2006 Financial Reporting | Operational Efficiency

Promoted to financial leadership role for wholly owned $150M subsidiary, a nationwide service company. Managed general accounting, billing, payroll, and credit, leading a team of 30 and directing all internal and external reporting for 80 profit centers.

• Reduced monthly closing process by 100 man-hours.

• Slashed processing time for monthly reports by 90%. DIRECTOR OF INTERNAL AUDIT, 2002–2005 Auditing & SEC Reporting | Cost Control | M&A | Best Practices

Directed value-adding financial, operational, and compliance audits for multi-location $700M publicly traded company. Provided final review for all SEC reporting.

• Spearheaded corporate-wide cost-saving drive that achieved 5% annual cost reduction.

• Led due diligence and financial modeling for 4 acquisitions and 2 divestitures.

• Created newsletter sharing innovative business practices and cost-saving strategies among all the Acme companies. Prior professional experience includes 5 years as Senior Accountant with Ernst & Young, serving as lead auditor on numerous engagements for publicly traded clients in multiple industry sectors.

Education and Certification BS in Accounting, 1995 – Boston University

Certified Public Accountant, 1999

MARTIN R. LASLER Chairman, CEO, President, Executive Consultant

mrlasler@worldnet.att.net 27 Long Meadow Circle Phone: 555.555.5555 Cary, NC 23938 Cell: 555.555.5555

VISIONARY PIONEER WHO REVOLUTIONIZED AN INDUSTRY WITH INNOVATIVE NEW PRODUCTS,

NEW MARKETING STRATEGIES & NEW DISTRIBUTION CHANNELS.

Negotiated joint ventures, partnerships, alliances and other business-building transactions throughout the US, Europe, Latin America and the Pacific Rim.

Keen ability to forecast industry trends, capture opportunities and catapult new ventures.

Equal blend of business strategist and hands-on operations leader.

Exceptionally creative and intelligent with outstanding problem-solving skills. Intense work ethic and drive.

PROFESSIONAL EXPERIENCE:

Founder & CEO 2010 to Present PRECIOUS MINERALS, INC., Ithaca, NY Opportunity: Drive new product development and repositioning in response to changing market demands. Action: Approached by colleague from $300 million Starboard Cruise Services (division of

multinational LVMH of France and a major supplier to cruise lines worldwide) to identify alternative sources for product design and manufacture. Traveled to Istanbul, China and India to negotiate partnerships, created alternative product lines, and added new options and line extensions. Won approval and exclusive contract to supply new product lines.

Scope: Full responsibility for identifying, negotiating and managing relationships with more than 10

suppliers throughout Europe and the Pacific Rim to design and manufacture specialty product lines. Complete P&L, strategy, marketing and operating control.

Financial & Operating Results: • Built new venture from start-up to $10 million in annual revenue within three years. • Increased Starboard’s annual sales by 30%. Achieved and maintained double-digit profitability. • Replaced Starboard’s previous lines with new products at same quality and price points, but at 40%

lower cost. • Raised $150 million from VC community to acquire multinational firm, but company declined offer. Co-Founder & CEO 2008 to 2010 JOHNSON A., INC., New York, NY Opportunity: Identified market void and emerging demand for new leading-edge consumer product line. Action: Traveled to Hong Kong, negotiated exclusive joint venture with High Fashion (on the HK

Exchange), and created new fabric and full product line. Negotiated 45% ownership of company with no initial financial investment. Established vertical market position to compete and outpace major retailers offering their own private labels.

Scope: Built new company from concept to 65 employees, a design and manufacturing partner in

Hong Kong, a showroom on Seventh Avenue in New York City and a 50,000 sq. ft. distribution facility. Full P&L, strategy, marketing, operating and HR responsibility.

MARTIN R. LASLER

Chairman, CEO, Executive Consultant mrlasler@worldnet.att.net Cell: 555.555.5555

Financial & Operating Results: • Transitioned new company from concept through start-up to $10 million in 1st year sales and $70 million

by end of year four. Achieved and maintained double-digit profitability all four years. • Added 20% annual volume increase to High Fashion’s $200 million global sales revenues. • Negotiated profitable sale of ownership to joint venture partner in 2010. Co-Founder & CEO 1997 to 2008 ARGENTI, INC., New York, NY Opportunity: Identified market void for the sale of specialty clothing into the better women’s category. Action: Attracted partners to fund initial investment, traveled to the Orient, sourced products and

manufacturers, created “magical price points” theory (point at which price triggers sale) and developed first collection. Propelled $80,000 investment into $8 million in revenues in first year, $20 million in second year and then bought partners out. Created new “Argenti” label, leased showroom on Seventh Avenue, and dedicated the next eight years to building a company well-respected throughout the industry for innovation in product development, pricing and trend forecasting. Very profitably sold company to Merrill Lynch.

Scope: Grew company to 120 employees, 10 retail outlet stores throughout the US, a 50,000 sq. ft.

distribution center, 20 manufacturing partners in China and Hong Kong, a product development team throughout Europe, and regional sales offices in Dallas, Chicago and Los Angeles. Full P&L, strategy, marketing, domestic and international banking, contracts, sales, operating, administrative, technology and HR responsibility.

Financial & Operating Results: • Built company to $120 million in annual US sales and an additional $20+ million in international sales. • Delivered 600% ROI to original investors and 37% EBITDA. Profitable for all 11 years. • Placed product with 500+ retailers throughout the US (Saks, Bloomingdale’s, Lord & Taylor, Marshall

Fields) and in some of the most upscale international stores in London (Harrod’s), Paris (Gallerie Lafayette) and Vancouver (Hudson Bay).

• Forecasted tremendous changes in the retail industry including the development of discount stores and malls. Responded by opening 10 retail stores throughout the US to leverage new concept and captured an additional $10 million in annual sales at an average 44% profit margin.

• First in the industry to launch nationwide print ad campaigns (Harper’s Bazaar, Vogue, Glamour) targeting middle market consumers.

• Established impeccable banking relationships with major lenders and investors worldwide. Negotiated millions in letters of credit, loans and other transactions to fund company’s accelerated growth.

• Featured in The New York Times Magazine and Women’s Wear Daily. Sales Associate/Sales Manager (1995 to 1997) – Jarrell (Dallas) and International Boutique (Chicago) NYSE Trader (1992 to 1995) – First Manhattan Company and Weiss, Peck & Greer

BOARD AFFILIATIONS: Chairman of the Board – Silver Miracle, Inc. – 2011 to Present Board Member – Conyers Farm Association – 2008 to 2011 Board Member – Patrick A., Inc. – 2007 to 2010 Board Member – Mt. Sinai Heart Research Foundation – 2006 to 2010 Chairman of the Board – Argenti, Inc. – 1997 to 2008 EDUCATION: FORDHAM UNIVERSITY – B.S., Business Management / Finance – 1992

Franklin Powers 555-555-5555 • franklin.powers@mac.com 98 Hillview Street, Wellesley, MA 01821

CFO / COO Value Created & Realized for Pharmaceuticals • Biotech • Technology-Driven Businesses

High-performance C-level executive with an unbroken record of increasing sales, profits, and shareholder value for public and private companies ranging from $100M to $1.5B in revenues.

Quick, decisive, and highly strategic in identifying, evaluating, selecting, and executing the right options to drive company valuation—whether controlling costs, invigorating product development, expanding through acquisition, or positioning for sale; involved in numerous financing, M&A, divestiture, joint venture, and IPO initiatives driven by the common theme of maximizing returns to shareholders.

Collaborative and inclusive. Cool under pressure and energized by high-risk/high-reward opportunities.

PERFORMANCE HIGHLIGHTS

• Doubled Enzyte Pharmaceuticals’ market cap in less than 12 months.

• Raised $430M in private-equity investments for Moore Pharmaceuticals in a very challenging VC environment.

• Rescued Beauty Power from attack of hostile shareholders, leading to sale to Barbie at 133% market premium.

PROFESSIONAL EXPERIENCE Enzyte Pharmaceuticals, Inc., Waltham, MA ($100+M NASADQ international specialty pharmaceutical company) Senior VP & CFO (2011–2013)

Scope: All finance functions including controllership, treasury, tax, and investor relations.

Key Initiatives and Accomplishments:

• Developed and implemented a financial reengineering strategy to unlock the value of the company’s 3 diverse businesses and drive the transition from an earnings-based to a development-stage company. Result: Market cap doubled in less than 1 year.

• Rebuilt global finance team decimated by the company’s failed 2010 merger with Andrew Pharmaceuticals. Result: New capabilities and impressive bench strength critical to achievement of ambitious growth objectives.

Moore Pharmaceuticals, Inc., Cambridge, MA ($200+M privately held specialty pharmaceutical start-up) CFO (2008–2011)

Scope: All finance and systems functions—controllership, treasury, tax, internal audit, investor relations, and information services.

Key Initiatives and Accomplishments:

• Led successful Series C and D financing rounds. Result: Top-ten ($160M) private equity investment of 2009 and the largest ($270M) in 2011.

• Prepared documentation (Form S-1) and led Sarbanes-Oxley compliance initiative. Result: Readiness for planned IPO.

• Negotiated a stock-based merger with BioPharma, a publicly traded biotech firm, valuing Moore at $1.1B. Result: Merger subsequently terminated due to acquirer’s declining stock price.

Franklin Powers 555-555-5555 • franklin.powers@mac.com

Beauty Power, Inc., Providence, RI ($1.3B NYSE-traded global consumer products company) VP Finance & CFO (2009–2011)

Scope: Management of global finance organization, including corporate controllership, treasury, tax, internal audit, and investor relations.

Key Initiatives and Accomplishments:

• Financed domestic and international expansion initiatives; improved performance of core U.S. business; developed new financial measures and incentive compensation plan leading to increased profitability. Result: Improved shareholder returns. Disarmed hostile shareholders engaging in public attacks on the company.

• Sought strategic partners and engineered acquisition interest. Result: Sale of the company to Barbie Corp. at a 133% premium above market projections.

Perry Pharmaceuticals, New Brunswick, NJ ($1.5B pharmaceutical and consumer products subsidiary of XYZ Corp.) Corporate VP Finance / Member Executive Management Committee (2004–2008) • Corporate Controller (2002–2004)

• Led a significant business turnaround in an increasingly hostile political and public policy environment.

• Developed framework for evaluating and prioritizing development opportunities for the combined product pipelines of Searle and Monsanto.

• Formulated and executed communications strategy to address proposed healthcare reforms, tax propositions, and an industry-wide commitment to voluntary price restraints.

Prior Positions VP Market Development (2000–2002) VP Business Planning & Control (1998–2000) Assistant Corporate Controller (1995–1998) Director Financial Reporting & Accounting Services (1993–1995) Manager Financial Reporting (1992–1993) • Supervisor Financial Reporting (1991–1992)

Touche Ross & Co., Chicago, IL Audit Supervisor (1989–199) • Audit Senior (1988–1989) • Staff Auditor (1987–1988)

• Managed audits and consulting assignments for significant retailers (Sears), manufacturers (Chrysler), government agencies (Illinois DoT), and large not-for-profits (Salvation Army, Archdiocese of Chicago).

EDUCATION AND PROFESSIONAL CERTIFICATION

MBA, Columbia University, 1997 BS, Accounting, University of Illinois, 1987

CPA (inactive status)

John Smith 190 South Vista St. #106 jsmith@yahoo.com 45 Washington Street #141 Dallas, TX 90046 555-555-5555 Los Angeles, CA 99387

INTERNATIONAL BUSINESS DEVELOPMENT EXECUTIVE Start-Up Enterprises / Turnarounds & Revitalizations / High-Growth Ventures

Expert Negotiator & Dealmaker

Global Business Leader successful in envisioning and swiftly executing international opportunities from concept to multi-million-dollar sales and/or operations. Created profitable new companies by capturing and closing exclusive international deals, creating and implementing unique market-entry strategies, and managing complex, multinational business relationships in North America, Europe and developing nations around the globe.

• International Market Development • Strategic Planning & Visioning • New Marketing Identification & Entry • New Venture Development & Launch • International Licensing & Negotiations • New Product & New Service Development • Multicultural Business Relationships • Global Press & Media Affairs • Multicultural Team Building & Leadership • International Protocol & Diplomacy

Fluent French & Italian. Advanced Spanish. Lived/worked in Holland, France, Italy, UK and Moldova. Available for relocation worldwide.

KEY INTERNATIONAL EXPERIENCE:

• Captured more than $6 million in revenue over the past four years through a vast array of international business and market development projects. Identified emerging opportunities, structured unique ventures and partnerships, and closed sales in markets worldwide – US, France, Germany, Italy, Switzerland, Spain, Monaco, Australia, New Zealand, Canada and Moldova.

• Structured/negotiated rights to a 25-year contract between a high-tech US company and a third-world international government with potential for over $50 million in revenue over the contract life.

• Identified emerging market opportunity and negotiated a 3-year exclusive contract with a Swedish consumer products manufacturer valued at more than $1 million.

• Negotiated with the highest level of officials from both US and foreign governments including representatives from the US State Department, US Agency for International Development (USAID), US Embassy, the government of Moldova, and numerous foreign ambassadors.

PROFESSIONAL EXPERIENCE:

President & Chief Executive Officer 2012 to Present DotMD LLC, Beverly Hills, CA / Atlanta, GA Recruited by investor group that had funded acquisition of the .md rights developed in previous position. New company faced several significant operating, contractual and financial challenges. Tasked with re-establishing communications, renegotiating and restoring confidence with senior Communist Moldovan government officials, and with leading a rapid and profitable turnaround of US operations. Within 7 months of accepting assignment: • Negotiated $200,000 DIP financing from existing VC’s, investors and creditors to resolve cash emergency

and restore short-term financial health. Generated positive cash flow within six months. • Increased sales 440% within four months through innovative and consistent marketing. • Renegotiated contracts with key partners for a $2+ million cost savings. • Reduced operating costs 91% by streamlining the organization and technology, eliminating all non-

essential projects, strengthening customer support and refocusing on profitable .md domain sales. • Restored failed relationships with high-level Moldovan government officials (e.g., Deputy Ministers,

Moldovan Ambassador to the US). Convinced officials not to pursue an existing multi-million-dollar legal action against the company and a complete cessation of questionable business practices.

John Smith

johnsmith@yahoo.com 555-555-5555

Co-Founder / Chief Executive Officer 2009 to 2011 Internet.MD Inc. / East Coast Internet Inc., Beverly Hills, CA

Founded two companies that, through an exclusive 25-year marketing and services agreement with the Republic of Moldova (former Soviet Union), introduced and marketed Moldova’s country code Top Level Domain (ccTLD) of .md to health care practitioners throughout the US, Canada, UK, Australia, New Zealand, France, Germany, Switzerland, Spain and Monaco. Technology provided .md email and website addresses. Orchestrated strategic planning, business development, marketing, advertising and press relations.

Challenged to establish awareness of, and credibility for the .md domain within the physician, medical and health care communities by gaining extensive media coverage; then, leverage this credibility to position the .md domain as the most prestigious alternative to the non-descript .com address.

Within 15 months of launch: • Built revenues to over $3.3 million with gross margins over 85%. • Delivered 1100% revenue growth from January 2010 to January 2011. • Registered 10,000+ names at $299/name, a fee 10 times higher than for .com domain names. • Won substantial media coverage in the Wall Street Journal, USA Today, Los Angeles Times, American

Medical Association (AMA News), Physicians’ Weekly, Modern Healthcare and other major publications. • Sold rights to Atlanta corporation for $10 million in less than two years. General Manager 2007 to 2009 NIZZA IMPORTS, Los Angeles, California

Founded entrepreneurial venture to import and market CandyShots, an extraordinarily popular liquid-candy beverage mixer from Sweden. Created the entire business organization. Directed sales and marketing, packaging, product import/distribution, business/channel development and customer development.

Within 11 months of launch: • Negotiated exclusive sales and distribution rights for the entire North American continent for three years. • Participated in a major trade show within three months of start-up and established an immediate market

presence. Delivered superb results with 82% of trade show leads resulting in repeat business. • Profitably sold “turnkey” business in less than one year. English Language Instructor / Translator (French/English) 2001 to 2006 Paris, France / Amsterdam, Holland / Trieste, Italy

Developed, marketed and taught English language courses to international business executives, university personnel and government officials. Major clients included FIAT, OECD, European Space Agency, University of Amsterdam, Universita di Trieste, Societe Generale, L’Ecole Florent and many others. Inventor 2000 Los Angeles, CA

Invented, wrote patent application, developed prototype and obtained utility patent (#5,054,143) for an anti-wrinkle pillow. Negotiated and profitably licensed patent within two months of first presentation.

EDUCATION:

SOUTHERN CALIFORNIA ENTREPRENEURSHIP ACADEMY Graduate – Year-Long Certification Program Sponsored By Ernst & Young – 2008 UNIVERSITY OF CALIFORNIA AT LOS ANGELES Bachelor of Arts Degree – 2000

JANICE MYERS 555-555-5555 • jmyers@gmail.com 9090 Lakeshore Drive, Chicago, IL 60610

CEO • PRESIDENT

Track record of creating shareholder value. Accomplished senior executive, driver of turnaround, restructuring, acquisition, and growth strategies that deliver rapid results in challenging and competitive markets.

• Cozy Quarters: 500% stock value increase and sale at 37% market premium during one of the most challenging eras in hospitality-industry history.

• Stay Away: 20% annual return to majority investor Morgan Stanley and ultimate sale at $1.1B, 26% above market valuation.

Strategist with deep financial acumen, extensive operational experience, and expertise working with Board of Directors and executive team to identify, evaluate, select, and execute the right strategies and initiatives to achieve value-building goals. Leader who builds strong, dedicated teams and instills high-performance culture company-wide. EXPERIENCE AND ACHIEVEMENTS COZY QUARTERS (former NYSE – CQA) Chicago, IL, 2008–2013

With CEO, created and drove turnaround strategy for $700M hotel corporation. Spearheaded people, process, operational, and financial initiatives that transformed company to the best performer in its segment, delivering 500% equity return in less than 6 years. Executed profitable sale of the company in January 2013.

PRESIDENT AND COO (2011–2013): P&L responsibility for nearly 400 company-owned hotels, $700M revenue; selected by CEO/Board for promotion as key step in corporate succession plan. Direct reports included EVP of Operations, SVP of Human Resources, CIO, EVP of Marketing, and EVP of Corporate Administration. Reported to CEO, with dotted-line reporting to Board of Directors.

EXECUTIVE VP / CFO (2008–2011): Recruited as part of new senior management turnaround team. Managed 100-person financial organization, reporting directly to CEO and with dotted-line reporting to Board of Directors and Audit Committee on key issues.

Created substantial shareholder value. • Increased stock price nearly 5X, from $2.38 (12/08) to $11.12 (12/12). • Negotiated and executed an all-cash sale of the company for $3.4B to

Blackstone at a 37% premium to the public market price.

Delivered operational turnaround. • Instituted Topgrading process to better define performance standards,

increase number of “A Players,” and create a strong and structured managemenet development plan. Improved hiring practices and reduced GM turnover from 70% to less than 30%.

• Excelled in industry metrics: Increased revpar 9.7%, decreased cost per available room 2.1%, reduced complaints 70% to 0.4 per thousand, and significantly outperformed competitors: Marriott Starwood Hilton Cozy Quarters Stock price change 2008 to 20012 +90% +110% +180% +500%

Expanded through acquisition—led the process including target selection, due diligence, and negotiations. • Acquired the Homestay hotel business from AMB Corporation for $400M and led successful integration.

Acquisition allowed entry into new geographic market, added an additional brand, expanded fee-based income, diversified real estate ownership, and leveraged corporate overhead capacity.

• Outperformed year-2 projections in first year post-acquisition.

Steered complex retructuring to position company for growth. Improved balance sheet and controls. • Championed reform of paired-share REIT structure to C-Corporation. Overcame resistance and ultimately

earned 95% Board approval for restructuring that removed legal and tax restrictions on growth. Preserved $345M in tax-loss carry-forward during the transition. Changed bylaws, ownership structure, corporate name, and ticker symbol.

Share Price 2008–2012 S

JANICE MYERS 555-555-5555 • jmyers@gmail.com

Page 2

continued… • Led vigorous restructuring of financial operations as a key component of corporate turnaround. • Completed $10M PeopleSoft ERP implementation on time and on budget. • Led successful first-year SOX 404 compliance implementation.

STAY AWAY, INC. (Former NYSE – SAI) Indianapolis, IN, 2005–2008

Key member of turnaround team that returned more than $300M profit to majority shareholder Morgan Stanley and negotiated billion-dollar sale of the company.

EXECUTIVE VP, CFO, AND TREASURER (2007–2008): Managed the Accounting, Internal Audit, Tax, Information Systems, Investor Relations, and Treasury departments (120 people) for $375M revenue company. Reported to CEO; worked with majority shareholder on key issues.

SENIOR VP AND TREASURER (2006–2007) / VP AND TREASURER (2006–2006): Improved internal controls; increased credit by $150M; implemented new $4M PeopleSoft accounting system.

Built shareholder value. • Delivered 20% annual return to Morgan Stanley. • Evaluated various alternatives (including LBO, leveraged recapitalization, spin-off, and sale of the company)

and made recommendations to Board of Directors. • Played a key role in corporate strategy changes to increase free cash flow from -$62M to +$50M. • Increased earnings-per-share growth, net asset value per share, and stock price with 3 stock repurchase

programs equal to 20% of the public market float. • Outperformed industry peer group during 3-year tenure; stock price soared 80%. • Negotiated, documented, and completed $1.1B all-cash sale of the company to ACME at 26% premium to

public market price.

MIDWEST REALTY CORPORATION (former NYSE – MRC) Des Moines, IA, 2004–2005

VP FINANCE: Brought public-company expertise to previously privately held firm, a $3B capitalization real estate investment company. Directed the public capital market (equity and debt), acquisitions, disposition, budgeting, forecasting, financial analysis, credit review, rating agency and investor relations, and external financial reporting. Reported to CFO.

• Consummated an $85M follow-on public equity offering to fund expanded capital program. • Structured a $700M debt-refinancing plan to increase unencumbered cash flow and earnings.

T. ROWE PRICE ASSOCIATES (NASDAQ – TROW) Baltimore, MD, 1995–2004

VP (1999–2004): Member of an investment management team for 3 mezzanine private-equity funds with $245M of capital. Team achieved a 38% annual return and raised $65M for the third fund; fund investments produced more than 30 public companies. Identified new private-equity investment candidates and conducted extensive due diligence. Completed successful turnaround and liquidated holding.

RESEARCH ANALYST (1995–1999): Recommended investments to equity, fixed income, and bankruptcy fund managers in industries that included REIT, transportation, hospitality/gaming, and business services.

EDUCATION AND PROFESSIONAL CERTIFICATION

MBA, 1995: The Amos Tuck School of Business Administration, Dartmouth College BA, Political Science, 1992: Colgate University – Dean’s List; semester in Russia CFA since 1999

LESLIE R. ARTHUR 122 Hammond Hill Lane, Newark, NJ 13235 Home 555.525.3236 … Cell 555.537.9846 … lart@gmail.com

CHIEF MARKETING OFFICER

with expertise in NEW BUSINESS DEVELOPMENT / BRAND STRATEGY / MARKET POSITIONING

Creative, innovative and forward-thinking Business Executive who solves complex business development challenges with thoughtful, elegant and clearly defined strategies that drive double-digit revenue growth in markets nationwide. Pioneer in the leadership of Internet marketing concepts, programs and opportunities that have consistently outperformed the competition and dominated key business sectors. Top-flight performance in customer insight and strategic brand planning across integrated communications platforms. Outstanding performance in new product development, new venture leadership, corporate messaging and corporate communications.

PROFESSIONAL EXPERIENCE:

Chief Marketing Officer 2012 to Present LTJ Masters Group, Newark, NJ

Interim executive position driving forward strategic marketing and business development initiatives for agency's newest venture - a shared TV advertising campaign licensed to niche clients to leverage volume buys throughout the 260 media markets nationwide. • Orchestrated successful product launch into the Baltimore, Chicago and Cleveland markets with initial revenue

projections at $5M in first year one and $20 million in second year. • Transitioned firm's traditional sales model into a more consultative, product-based approach to capture well-qualified clients. • Spearheaded conceptual redesign of corporate website, enhanced design, strengthened copy and marketing message,

and laid groundwork for a number of innovative e-commerce applications. Chief Marketing Officer 2010 to 2012 Northpoint Company, Hartford, CT

Recruited by former client from RTG Advertising to plan and direct their entire consumer marketing and communications organization. Scope of responsibility was diverse and included consumer research, communications planning, brand development and positioning, campaign development, and product positioning. Led across integrated communication platforms including ad campaign, PR, interactive marketing, direct sales, trade shows, collateral and sales channel promotion. Built and managed a staff of 10 in creative services and customer service, in addition to directing efforts of ad agency and web design/marketing firm. • Delivered 10% sales increase in first year, the first revenue growth in more than 10 years. • Restored slipping market share in core business from 80% back up to 95% of total shelf space nationwide and virtually

eliminated two major competitors. Created brand-driven merchandising schemes for Staples, Wal-Mart and others. • Identified opportunity and spearheaded complete product development, messaging, packaging and nationwide market launch

of new PaperRocks™ brand to penetrate back-to-school market. Built to $5M+ in revenue within first 10 months within a tight, competitive niche retail shelf environment. Penetrated major retailers (e.g., Office Depot, Office Max, Cosco and Target).

• Within first 6 weeks of hire, built high-profile, high-profit alliance with Monster.com to launch co-promoted consumer campaign with value-added "Monster Inside" CD in Northpoint paper packs. Managed the entire creative development, branding and merchandising effort that generated 8000 consumer responses to online promotion in just 3 months.

• Successfully re-launched new product line of social stationery, despite previous attempts by the company. Redesigned product presentation and merchandising schemes and closed a $1.6M order with Staples in less than 6 months after hire.

• Refocused commercial marketing efforts in the profitable legal market following an extensive customer research initiative. Led design and delivery of targeted advertising and promotional campaigns to increase visibility and brand awareness.

LESLIE R. ARTHUR … Home 555.525.3236 … Cell 555.537.9846 … jlart@gmail.com Page 2

Director of Strategy & Business Development 2005 to 2010 RTG Advertising, Hartford, CT

High-profile position leading strategic planning, new business development and market positioning to capture Fortune 100 and 500 clients throughout diverse B2B and B2C markets (e.g., healthcare, technology, financial services, consumer products, aerospace), manufacturing). Led initiatives across integrated communication platforms including media ad campaigns, public relations, interactive media, direct sales, trade shows, collateral and sales channel promotion. Directed 3 account managers and intern. • Credited with revitalizing the agency following 9/11 (hired 4 days prior) and rebuilding core client base. Achieved and

maintained $3M in new annual revenue. • Captured 20 new key accounts including Mass Mutual, GE Plastics, Tyco Healthcare and Bayer Material Sciences. • Won more than 40 awards over a 3-year period for success in ad campaign design, new business pitches, exhibits, interactive

marketing and collateral design. Honored with the first-ever "Overall Creative Excellence Award." • Introduced strategic account planning model and methodology and strengthened long-term, profitable client relationships. • Led creative teams across all disciplines and orchestrated media plan development for national ad campaigns. Marketing & Business Development Strategist 2004 to 2005 Copper Design, Hartford, CT

Unique position managing sales, marketing, business development and creative services for this early-stage, web-centric visual branding studio. Challenged to build revenue streams, capture key accounts, and build sustained market presence during the Internet's initial explosion into the commercial and corporate markets. • Negotiated and closed $100K in new business within 45 days of hire. Led company through a period of accelerated growth

and expansion and captured key accounts (e.g., Smith College, MA Bar Association Insurance Agency) throughout the region. • Introduced marketing focus into the web development process to create a strategic advantage that enabled higher-margin

sales within an increasingly competitive market. • Led web page usability research to enhance design, create intuitive information architecture and improve user experience. New Business Development Specialist 2003 to 2004 Highpoint Media Associates, Northampton, MA

Recruited to develop new business for $35M regional broadcast advertising agency. In addition to sales and client management, led creative development, competitive analysis and consumer research projects. Deployed firm's first-ever account planning process. • Won 9 of 10 new business opportunities and exceeded annual sales goal within first 6 months. • Conceived, developed and launched a major PR coup for an under-funded venture in CT's energy deregulation race. Previous Experience as an Account Executive and Sales Manager in Media & Broadcasting. Notable achievements:

• Lifted one radio station's revenues from $670,000 to $1.8M annually in less than 18 months. • Streamlined operations, reduced staffing 100% and captured $200K in annual cost savings for high-growth radio station. • Designed and led a series of sales and account management training programs for junior-level sales and marketing teams.

EDUCATION:

MBA Level – American Association of Advertising Agency's Institute of Advanced Advertising Studies, New York, NY One of only 36 students accepted for elite annual program. Won team competition as first class to work with an online client. BSBA – Marketing – University of Connecticut, Hartford, CT

AMIR BANERJEE, PMP, CISM, CGEIT 555-555-5555 (c) • abanerjee@gmail.com • 555-454-4545 (h)

2945 West 93rd Street, Apt. 17J • New York, NY 10042

CHIEF INFORMATION OFFICER SECURITY | INFORMATION TECHNOLOGY | FINANCE

Delivering breakthrough results at the crossroads of technology, security, and corporate goals.

Growth driver with 22 years of leadership success in data-intensive environments. Unique combination of IT, security, and corporate finance experience. Deep knowledge of cross-cultural, cross-border relationships based on providing due diligence and IT leadership through multiple mergers and acquisitions, systems integrations, and disaster recovery/business continuity planning for companies on 6 continents. Record of initiative, results, and forward-thinking solutions in building strong and sustainable programs that enable organic and inorganic corporate growth.

Expertise: Strategic IT Planning & Leadership P&L Management Business Process & Technology System Development Change Management Best Practices Assessment & Implementation Team Building & Team Training Productivity & Efficiency Improvement / Cost Reduction Board Room Operations

EXPERIENCE & ACHIEVEMENTS

GLOBAL CONSULTING PARTNERS – New York and London (NYSE: GCP)

$700M publicly traded consulting/professional services organization with 4000 employees and a presence on 6 continents.

High-profile IT career, holding challenging leadership roles during 2 decades of frequent organizational change (9 acquisitions, 8 administrations). Consistently strengthened the business model by adapting IT strategy to corporate vision.

Repeatedly asked to take on complex issues—creating a business continuity/disaster recovery system, resolving IT issues during business reviews with clients, upgrading internal systems to handle rapid worldwide expansion—and repeatedly delivered stellar results. Member, Worldwide Executive Management Team. Career highlights include:

! Played key role in company growth from a small consultancy to an expansive worldwide enterprise. ! Led organizational change under 8 CEOs during periods of both extreme downsizing and rapid growth. ! Controlled technology costs to average 4% of revenue (2% below average) while company grew globally. ! Gained extensive international experience conducting special assignments for clients and subsidiaries in Europe,

Asia, the Pacific Rim, Africa, and South America. ! Implemented 2 ERP systems that translated numbers-reporting from all over the globe into a universal language. ! Designed CRM system and telemarketing structure that drives 70% of corporate sales.

Chief Security Officer / Executive Vice President of Global Initiatives (2011–Present)

Hand-picked by CEO to design, launch, and manage an enterprise-wide security organization as the company’s first CSO. Acted quickly to bring security protocols from zero to prevailing US and global standards, a process complicated by the company’s aggressive acquisition schedule and resulting threat exposures as well as compliance requirements for each global location. Annual budget: $2M.

! Solicited and won overwhelming support of senior decision-makers for a global security awareness program. ! Conducted a comprehensive evaluation and risk analysis to identify most critical vulnerabilities. ! Rolled out vulnerability/intrusion prevention applications and global security policies/procedures.

Chief Information Officer (CIO) / Executive Vice President, Information Technology (1991–2011)

Provided strategic and tactical IT leadership as company evolved, grew, and expanded across the globe. Pioneered state-of-the-art technologies and processes to build a flexible, secure, reliable information systems environment fully compliant with 24x7 global demands and regulatory requirements (including Sarbanes-Oxley and UK Data Protection Act). Led culturally diverse international IT teams across multiple technology and functional areas in both line and project modes. Managed business and IT project portfolios, balancing resources, demand, opportunity, ROI, and risk. Consistently earned excellent internal and external IT audit reports.

AMIR BANERJEE, PMP, CISM, CGEIT

555-555-5555 (c) • abanerjee@gmail.com • 555-454-4545 (h)

Project and Performance Highlights:

Integration of Numerous Companies into one Global IT Operation (2004–2011) ! Flawlessly integrated diverse business acquisitions throughout Europe, Australia, Asia, and the US to reduce IT

expenditures and operational inefficiencies while improving overall communication systems. ! Met the unique challenges of each acquisition—gaining fluency in company culture, industry, national laws, and

management styles—to create a winning scenario for each company’s integration.

Design and Implementation of Global ERP Systems (1991–2011) ! Transformed a COBOL development team into a first-class Oracle development organization through

comprehensive training and support. ! Executed Oracle Suite implementation in 2004 and update in 2010 across the global enterprise. ! Enabled end-of-month closings within 3 days, consolidating data from 18 countries for immediate use in

executive management decision-making.

State-of-the-Art Global Communications System (2009) ! Instituted cost-saving global communications structure following the acquisitions of companies throughout

South Africa, North America, Europe, and the Pacific Rim. ! Combined data and VoIP to create a new flexible network linking all offices via the Internet, achieving

breakthrough results and annual savings of $3.5M.

Disaster Recovery and Business Continuity Planning (2008–2009) ! Implemented multi-site DR/BCP systems that prevented major losses of $12M+ to operations and sales. ! Withstood deadly hurricanes affecting Florida base with no loss of IT operations for 2 consecutive years. ! Acted quickly to achieve foolproof interim recovery when hurricanes hit before completion of the permanent data

synchronization plan. Avoided millions of dollars in lost revenue and recovery costs.

Aggressive Contract Negotiation and Vendor Management—$975K Savings (2006–2007) ! Captured $700K through ERP contract negotiation. ! Saved $175K in CRM development and implementation contracts. ! Negotiated an additional free $100K in associated benefits with Microsoft contract.

Cost-Saving Proprietary IT Business Analysis Tool (2003) ! Designed application that reduced time needed for a business review by 50% and provided a remarkably accurate

preliminary analysis of client problems, for a $20K to $430K savings in labor cost per review.

Prior Experience: Chie f Financ ia l Of f i c e r/Chie f In format ion Of f i c e r , Synto Corp., Newark, NJ CFO/IT Dire c tor , Northeast Manufacturing, Inc., New Haven, CT

PROFILE

EDUCATION BS in Finance & BS in Computer Sciences – New York University, New York, NY Six Sigma – TQM – Oracle Masters, Oracle Applications, Oracle SQL/PLSQL, Novell CNE

Information Technology Infrastructure Library (ITIL) Trained

CERTIFICATIONS Certified Information Security Manager Certification in Governance of Enterprise IT Project Management Professional Certified Information Systems Security Professional

AFFILIATIONS National Computing Centre (NCC), UK (network for CIOs, CTOs, IT Directors) Information Systems Security Association (ISSA) Information Systems Audit and Control Association (ISACA) American Society of Information Science (ASIS) Project Management Institute (PMI) Society for Information Management (SIM)

WRITING/SPEAKING Speaker at semiannual GCP conferences on the State of the Global Business—IT Systems & Security