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Closed Loop & Multi - Channel Marketing Solutions Re - inventing Sales 2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491 Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com .gr Wednesday, June 1, 2011

e-Detailing - CLM for Pharma Companies

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- 3D Interactive Visual Aids - Remote control using Mobile Phone - Integrated Web/Mobile Collaboration Portal for Post Detailing Information - On Device Content Annotation / Highlighting Capability - Slide Set Creator: Create subsets of existing slide decks on the fly and attach to existing contacts - Finished product, already used by hundreds of Sales Reps in the field - Open System: Easily configurable to meet your needs and your company's standard

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Page 1: e-Detailing - CLM for Pharma Companies

Closed Loop & Multi - Channel Marketing Solutions

Re - inventing Sales2as Merarchias Str., 185 35 Piraeus

T. +30 210 41 71 491 - F. +30 210 41 71 491Email: [email protected]

Blog: goveti.wordpress.com - Url: www.goveti.com.gr

Wednesday, June 1, 2011

Page 2: e-Detailing - CLM for Pharma Companies

Imagine the future sales call...Re - inventing

Sales

2011

PR

OM

OTIO

NA

L M

IX

Will you still carry paper?

Will you still have one single message for all customers?

Will you still make all your calls in person?

201...

90% face-to-face calls?

40% face-to-

face calls?

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 3: e-Detailing - CLM for Pharma Companies

Re - inventing SalesImagine IF...

2011

…your customers understood your message the first time

…you could increase face time with your customers

…all your sales reps performed as well as your best

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 4: e-Detailing - CLM for Pharma Companies

You use multimedia interactions to increase message understanding and memorization

Re - inventing Sales

Pitcher not only presents your content in a visually mesmerizing way, it also allows Sales Reps to optimize the content by arranging slides, taking notes, highlighting important parts and creating custom details per contacts.

Pitcher: the eDetailing Solution with the power of 1000 Apps, helps you encounter the challenges oftodays Pharmaceutical Companies

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 5: e-Detailing - CLM for Pharma Companies

Pitcher - iPad eDetailing & CLM PlatformRe - inventing

Sales

With Pitcher, details are no longer monologues. Health professional can directly take over the iPad and interact with the content, be it hotspots in the presentation or references in a paper or surveys. As sales rep navigates through the content with the iPhone application over bluetooth, physician can get better engaged in the content.

Interaction, insanely great interaction

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 6: e-Detailing - CLM for Pharma Companies

Re - inventing Sales

Content Creation Content Delivery Detailing & Remote

Post Detailing & Tracking

MediConnect Web & Mobile

Presentations, publications, visual aids, 3D visualizations, order forms, videos and much more. All within one application, all realtime (even offline) tracked. Device selection, content creation even the entire UI is up to you. Pitcher supports a wide range of hardware and software standards, making sure it fits perfectly to your enterprise environment seamlessly.

Pitcher - iPad eDetailing & CLM Platform

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 7: e-Detailing - CLM for Pharma Companies

The Approach in Detail

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 8: e-Detailing - CLM for Pharma Companies

Re - inventing Sales

Pitcher is built upon HTML5 technology.

Content Creation

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 9: e-Detailing - CLM for Pharma Companies

Re - inventing Sales

Once the content is ready, you can upload to your web-server, protected by your security policies (VPN etc.), and make a simple call to our web application.

This will initiate a push notification to devices, telling the Sales Reps to download new content.

Once they click 'OK', new content will be sent over the air (without the need of a computer connection) to their devices.

Content Delivery

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 10: e-Detailing - CLM for Pharma Companies

Re - inventing Sales

Once the sales rep visits the health professional, all they need is their iPad.

Using the iPad, while waiting in the lounge, they can adjust a long presentation to needs of the professional.

Once detailing starts, they can hand over the iPad to the physician and control the whole process using their iPhones.

They can connect the iPad directly to the projector/beamer/monitor or let the professional interact with it.

Within the app, there can be presentations, publications (published or not published), 3D Visualizations, videos and forms, all offline.

Detailing & Remote

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 11: e-Detailing - CLM for Pharma Companies

Re - inventing Sales

During the detail, all actions (like which content has been used, which slide has been shown for how many seconds, where/when the detailing took place, to which professional was it done, by which sales rep etc.) can be tracked for analytics reasons, even when the devices are offline.

All these can be visualized using an analytics dashboard in Medi-Connect system, or can also be synced with an existing CRM/CLM system.

Post Detailing & Tracking

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 12: e-Detailing - CLM for Pharma Companies

Re - inventing Sales

Medi-Connect is a social platform, where Life Science Industries, Sales Reps and health professionals meet.

Here each product is represented by its own group, in which physicians (invited by Sales Reps), can review the details using their computers or their mobile phones on their own time, ask questions to Sales Reps or colleagues, or get up to date information about new publications/news.

Sales Reps can join the discussions or moderate them, and the Pharmaceutical company.

MediConnect - Web & Mobile

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 13: e-Detailing - CLM for Pharma Companies

Benefits

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 14: e-Detailing - CLM for Pharma Companies

Re - inventing Sales

The digital media facilitates message delivery and expands the rep’s comfort zone

Easier to explain complex issues – easier to structure your sales

pitch

Problems

Benefits

Features Expanding discussion areas

and subjects

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 15: e-Detailing - CLM for Pharma Companies

Re - inventing Sales

The sales rep becomes a valued partner for both customer and product manager

Service Provider Providing the customer with informed and documented product and company information, engaging a valuable exchange

CUSTOMER

Market Researcher The CLM software automatically captures customer response and preferences to new marketing messages, projects and products

MARKETING

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 16: e-Detailing - CLM for Pharma Companies

Re - inventing Sales

An interactive communication ensure optimal message memorization

Passive paper-based detail

Active digital detail

Edgar Dale (April 27, 1900 – March 8, 1985) was an American educationist who developed the famous Cone of Experience. He made several contributions to audio and visual instruction, including a “methodology for analyzing the content of motion pictures”

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 17: e-Detailing - CLM for Pharma Companies

Re - inventing Sales

Effectiveness is optimized and time to prescription is minimized

Improved message memorisation

Accelerated message delivery, ie

more impact per contact

Visits

Knowledge

Shortened time to prescription

Prescription

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 18: e-Detailing - CLM for Pharma Companies

Re - inventing Sales

Marketing

Sales rep

Customers

Better material re-use

Better message compliance Optimised customer insight

A central and leveraged role Easier message delivery

Reduced reporting

Better information

Management

Better lifecycle management Higher marketing effectiveness

Increased sales, reduced cost

In summary: A closed loop marketing approach can help ensure…

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 19: e-Detailing - CLM for Pharma Companies

About GOVETI

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 20: e-Detailing - CLM for Pharma Companies

GOVETI can help ensure success in all key implementation areas

Strategic Consulting

Creative Content

Implementation Services

Data Analytics

Software Platform

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

Wednesday, June 1, 2011

Page 21: e-Detailing - CLM for Pharma Companies

Contact

2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491

Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com

George Tzingounis

T: +30 695 19 22 656 [email protected]

Harry Palevratzis

T: +30 694 46 21 494 [email protected]

Wednesday, June 1, 2011