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Group Members Amreen Rehman Shweta Mallapur Niksha Katkar Jiten Valmiki

Duran Duran

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Duran Duran..

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Group MembersAmreen RehmanShweta Mallapur

Niksha KatkarJiten Valmiki

Target Audience5 Ws

Promotion plan

Suspense

ATL

BTL

PR Plan

About the band

Target Audience

•Duran Duran are an English rock band, formed in Birmingham in 1978.

•The group was formed by Nick Rhodes and John Taylor, with the later addition of Roger Taylor.

•Since the 1980s, they have placed 14 singles in the Top 10 of the UK Singles Chart and 21 in the Billboard Hot 100.

•They have sold more than 100 million records.

•The band has won a number of awards throughout their career, including two Grammy Awards, two Brit Awards—receiving the award for Outstanding Contribution to Music, an MTV Video Music Award—the Lifetime Achievement Award, and were awarded a star on the Hollywood Walk of Fame.

•Who – Duran Duran (English Rock Band)

•What – Live in Concert

•Where- Mumbai, Bangalore and Delhi

•Whom – Fans and Classic rock listeners

•Why – To build up a new fan base in India.

Target Audience5 Ws

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PR Plan

About the band

Target Audience

Target Audience5 Ws

Promotion plan

Suspense

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PR Plan

About the band

Target Audience

Two Age Groups:

18 – 30 years & 40 -55 years

18 – 30 years :

•College going students who like classic rock.•Young professionals and executives.•Open to any genre of music.•Classic Rock listeners.•Musicians and singers.

40 – 50 years :

•Working individuals who still listen to rock.•Old fans.•Music professionals.•Singers,

Target Audience5 Ws

Promotion plan

Suspense

ATL

btl

PR Plan

About the band

Target Audience

MerchandiseTV showsRadioNight clubsOOHMerchandise

Teaser Campaign

•Print ads in DNA (3 cities), Bombay Times, Delhi Times, Bangalore Times, Mumbai Mirror, Bangalore Mirror and Delhi Mirror for 2 weekends, starting from 8th oct, 2013.

•Respective Partners will also share this suspense on their facebook page and twitter handle.

•Official announcement will be done after 2 weeks i.e on 22nd oct, 2013 across all mediums.

•Announcement of the arrival of one of the best rock band from the United Kingdom and keeping the band name a suspense.

Partners

Media Channel

Radio Merchandise

Club

Instruments Beverage OOH Online Tickets

Unavailing their arrival in

Target Audience5 Ws

BTL

PR Plan

About the band

Target Audience

Merchandise

Promotion plan

Suspense

A T L

•Ads on channels like Mtv, Vh1, Bindass and •channel V

•Print ads in DNA (3 cities)Bombay Times, Delhi Times and Bangalore Times etc.

•Back to back songs for 15 minutes with 4 ads of the concert one month before the concert.

•15 minutes with Duran Duran on Radio One 94.3 fm with RJ mentions.

•Contest on Radio One, 1 pass to be won everyday for 15 days.

•Posters in Café coffee day and Ads on the screens in Mumbai, Delhi and Bangalore.

Online marketing on:

•Official concert page will be created.

•Events page will be created.

•Partners will share the page and info on their fb page and twitter account.

•Online Contest: Design a T-shirt and win 4 passes + meet the band. T-shirt to be a part of official merchandise.

OOH campaign for 15 days:

•Mumbai :– 4 hoardings – 2 in bandra, 1 in marine drive, 1 in juhu.•Delhi :- 1 in Cannaught place and 1 near India Gate.•Bangalore:- 1 in MG road and 1 in Residency road.

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About the band

Target Audience

Merchandise

Promotion plan

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B T L

Target Audience

Blue Frog:•Tribute to Duran Duran event in Mumbai and Delhi.

•Local Bands performing Duran Duran’s best songs.

•Official merchandise on sale.

•Will take place twice, once in october and once in early December.

Social Media:

•Videos from Blue frog will be uploaded on YouTube channel

•Videos will be shared on official Facedbook page of Duran Duran, Blue frog, Concert page and bajaao.com page.

•Tweets regarding the concert will be done regularly.

•Members of the band will also tweet aboutthe concert.

Articles and Interview of the Band in following Newspapers

5 Ws

About the band

Target Audience

Merchandise

Promotion plan

Suspense

ATL

btl

P R Plan

Target Audience5 Ws

About the band

Target Audience

Promotion plan

Suspense

ATL

btl

Merchndise

PR Plan