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Dulux World's Favorite Paint. ICI DULUX. Presented by: Anum Iqbal. Sadaf hameed. Gull zunaira.

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ICI DULUX.Presented by: Anum Iqbal. Sadaf hameed. Gull zunaira.Dulux World's Favorite Paint.

Mission statement.

Our ICI Paints team intends to remain market leaders in the Paints Business. We wish to be recognized for offering the best products and excellent customer service. We will run a high quality, profitable and growth oriented business in an exciting and safe environment.Dulux World's Favorite Paint.

Hisory of ICI FORMATION, 1926 British chemical subsidary 29000 employees and 4.8 billion turnover in 2006 produce sanitation products, frangance and paints five entites: national starch,chemical produces, starch products and polymers notably business development in pakistan,india and argentia

Dulux World's Favorite Paint.

60,000 employes in 80 ountries establish in 1952 in pakistan sales of 50 billion provides services to textile,glass,pharamceutical and agriculture etc five business in palistan share capital of 1.39 billon 1,244 permanent employees in 80 countries. Dulux World's Favorite Paint.

ICI IN Pakistan.

located in karachi company owned subsidary 75.81% 1294 permanent employees in pakistan

Dulux World's Favorite Paint.

Word from CEO:

People all over the world are increasingly interested in what goes on in major companies. Is the business being conducted properly? Are local laws being adhered to? Does a company comply with international regulations? At AkzoNobel we have set down exactly how we operate our values and our principles.Dulux World's Favorite Paint.

Our standard: long term for our customer sustainable profit trained employees worldwide our code of conduct: business principles and ethical standards initially set down in the ICI Pakistan Code of Conduct our people Approx 310000 employees world wide 1300permanent staff in Pakistan aim to develop strong leaderDulux World's Favorite Paint.

Portfolio:The ideally diversified business portfolio of ICI comprises of five segments namely; 1) Polyester Staple Fiber 2) Soda Ash 3) Paints 4) Chemicals and 5) Life SciencesDulux World's Favorite Paint.

Our Brands:

Dulux World's Favorite Paint.

ICI Products:

Dulux World's Favorite Paint.

Dulux World's Favorite Paint.

Branding.

The companys trade name is combined with individual name of the products e.g. Dulux Once Dulux Synthetic Enamel Dulux Pearl Glo Dulux Primer OnDulux World's Favorite Paint.

Packing.The paint is available in plastic containers: Dulux Pentalite Special Plastic Emulsion Weather shield As well as Tin containers of different sizes.

Dulux World's Favorite Paint.

Product design.

Dulux is available having perfume and fragrance.Dulux World's Favorite Paint.

Colors.

ICI Dulux offers a wild range of colors as that is the soul of the paint. Dulux Master Plate plastic Emulsion has 6134 shades.Dulux World's Favorite Paint.

Quality: About 995% of its raw material is imported and a strict check on quality is maintained. it has captured 70% of the market share in Pakistan.

Dulux World's Favorite Paint.

PRICING.

The obvious pricing objectives of ICI Dulux are: Maximization of Profits. To achieve the target return and targeted sales Maintain the Market share.

Dulux World's Favorite Paint.

PLACE/DISTRIBUTION. The distribution system of ICI Dulux is Dealer oriented. Dealers: ICI Dulux has certain requirements after these requirements are fulfilled a dealer is registered and is legally allowed to start the distribution distribution.

Dulux World's Favorite Paint.

Corporate Offices Lahore Offices: Islamabad, Peshawar, Hyderabad, Faisalabad, and Multan Regional Offices : Rahim Yar Khan, Quetta, Sahiwal and Karachi

Dulux World's Favorite Paint.

PROMOTION.Advertisement: 1960s: The Dulux icon, its Old English sheepdog, sheepdog, has been a constant and highly effective feature of advertising . 1970s the tagline Worth Worth Doing, Worth Dulux was first introduced.

Dulux World's Favorite Paint.

The recent Sorry campaign for Dulux Wash and Wear 101 has also been extremely successful. Highly effective marketing tool for the Dulux brand has been the jelly bean promotion. The annual Dulux Color Awards have also proved to be an extremely successful promotional vehicle.

Dulux World's Favorite Paint.

Television Advertisement:

They just use it to create awareness among their target market about a certain product and try to highlight its main selling features.Dulux World's Favorite Paint.

Radio Advertisement: Therefore Dulux finds it effective to communicate with its customers through radio channel FM 100.

Print Advertisement: A substantial part of Duluxs total promotional expenditure goes under this head. Approximately all the good and standard magazines carry the advertisement of ICI Dulux.

Dulux World's Favorite Paint.

Analysis of Print Advertisement: punch line stains dont stand a chance color scheme Dulux claims that stains will be even unable to spoil the beauty of light colors.Dulux World's Favorite Paint.

Five Factors Of Brand Positioning.1.Brand Attributes: What the brand delivers through features and benefits to consumers. ICI Dulux is producing both WATER WATER BASED paints as well as OIL BASED paints. paints.

Dulux World's Favorite Paint.

2. Consumer Expectations: Customer is expecting from the Dulux is cheap and good quality paint. Trade paint is often an inferior quality its for those who want to do the job quickly and cheaply. For your own home, I highly recommend deluxe. Ricky September 11, 2009.

Dulux World's Favorite Paint.

3.Competitor attributes:

Dulux did the job in single coat. Bilbo October10, 2009 2009Dulux World's Favorite Paint.

4.Price:ICI Dulux is having a wide range of products that fulfils the needs of all type of customers. customers Category A Category B Category C

Dulux World's Favorite Paint.

5. Consumer Perceptions: PerceptionsColor can fill you with joy. Im going to fan them so I can get a dose of color-happiness, too! Linda Landing March 22, 2010.

Dulux World's Favorite Paint.

Competitor Analysis.paint industry

Organized sector

MUSHROOM SECTOR

Dulux World's Favorite Paint.

ICI DULUXTHE MARKET LEADERS

Dulux World's Favorite Paint.

Dulux World's Favorite Paint.

Dulux World's Favorite Paint.

Dulux World's Favorite Paint.

Dulux World's Favorite Paint.

ICIs Marketing Strategies.Existing Strategies

Corporate Level Strategies

Business Level Strategies

Operations Level Strategy

Societal Level Strategies

Dulux World's Favorite Paint.

Corporate Level Strategies

HORIZONTAL DIVERSIFICATION

Dulux World's Favorite Paint.

Business Level Strategies

Differentiation

Dulux World's Favorite Paint.

Operations Level Strategy

Total quality management (TQM)

Dulux World's Favorite Paint.

Societal Level Strategies

Dulux World's Favorite Paint.

Future Strategies.

Future Strategies

Forward integration

Backward integration

Acquisition

. Combination:

Dulux World's Favorite Paint.

Implementation Plan. Employees Market expansion More production

Dulux World's Favorite Paint.

Dulux World's Favorite Paint.