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DSS User Group April 2013 Creating and Managing a Review Strategy

DSS User Group April 2013 Creating and Managing a Review Strategy

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Page 1: DSS User Group April 2013 Creating and Managing a Review Strategy

DSS User GroupApril 2013

Creating and Managing a Review Strategy

Page 2: DSS User Group April 2013 Creating and Managing a Review Strategy

DSS User Group March 2013 Agenda

• Why Do Reviews Matter?• Creating and Maintaining a Review Strategy

• 10 Commandments• The Review Process on Your Website• Which Review Links?• Information for Your Review Page• Office Landing Pages• Sample Pages• Anonymous Reviews

• Open Q&A

Page 4: DSS User Group April 2013 Creating and Managing a Review Strategy

Ten Review Commandments DON’TS

Page 5: DSS User Group April 2013 Creating and Managing a Review Strategy

Ten Review Commandments DON’TS (cont’d)

Page 6: DSS User Group April 2013 Creating and Managing a Review Strategy

The Review Process Using Your Website

Page 7: DSS User Group April 2013 Creating and Managing a Review Strategy

Which Review Links?

1. Search your name, each attorney or doctor in your office and your business name – each location – and “review”

2. Google and Bing – see where you already rank3. Decide which 3-4 sites you want to include on your

review page (in addition to Google+)4. Make sure the review sites are optimized and all

information is correct

Make a spreadsheet to track which review sites rank well for each location / person. Keep an eye on them!

Page 8: DSS User Group April 2013 Creating and Managing a Review Strategy

Information for Your Review Page

1.Office Page or Review Page (Offer)• Office Page – Always Public (indexed)• Review Page – Can Be Private (no index) or Public

2.Which Review Sites (3-4) – Provide Links• Find where you rank well, always include Google+

Local and Yelp

3.Content – Page Title, Headline, Meta Description, Body Copy – keep it simple!

4.Thank You Page and Thank You Email Content

Page 9: DSS User Group April 2013 Creating and Managing a Review Strategy

Office Landing Pages

Title: <City, State> OfficeHeadline: <City, State> Office for <Law Firm Name>Meta description: Include city, state, firm name, word “directions”, word “review”.Office “blurb”: 2 to three sentences about the office, will show up on the Office Office page copy: 1. 2 to 3 sentences about the office (different from blurb above). Include targeted

keywords here (without sounding spammy), consider your “perfect client” keywords.2. Detailed directions. Provide directions from different directions – this is a great way

to include local landmarks and roads to help with local search.3. “Leave feedback for us online!” Include review icons and a brief explanation of each

review site… i.e. for Google+ Local “you need a Gmail account to log in”.4. Can submit a DSS ticket and ask us to add a short “Leave Feedback” form to the

sidebar

Set each office up on Google MyPlaces Map: http://www.google.com/maps/myplaces

Page 11: DSS User Group April 2013 Creating and Managing a Review Strategy

In a Sensitive Business? Anonymous Reviews

Page 12: DSS User Group April 2013 Creating and Managing a Review Strategy

Questions?