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NFC Antenna Solutions SAN DIEGO: 619 674 8100 VANCOUVER USA: 800 ANTENNA EUROPE: 49 7032 7806 0 ASIA: 86 512 6807 9998 WEB: http/www.pulseelectronics.com LS111.A (09/12) / Drivers The global Near Field Communications (NFC) market is growing rapidly. In fact, in 2011 alone, 30 million NFC-equipped handsets shipped worldwide. Championed by mobile phone handset manufactures, the integration of NFC into phones allows for many new, exciting applications. These applications include using a mobile phone to make payments at the cash register and wirelessly transfering paperless receipts to your phone after a purchase. Not limited to phones, NFC technology is being integrated in security access and control systems, used for peer-to-peer file sharing applications, transit transportation payment systems, point of sale terminals and credential storage and exchange (such as electronics business cards). NFC versus RFID A key difference is transmit and receive distance. Radio Frequency Identification (RFID) can be viewed as a product or item using advanced barcode labels to enable rapid accountability of items. An RFID system can use both active (pow- ered) and passive (non-powered) tags and is read by a central “reader” – the primary device tasked with scanning the tagged products. RFID systems are capable of transmitting and recording energy over a distance of a few meters! This transmission distance is problematic when the information is sensitive, such as personal account information, and must be kept closer than RFID allots. NFC defines the intended link budget between the two NFC designed antennas as being able to communicate up to a distance of 4” (100mm). Challenges One of the major challenges of integrating NFC into a product’s system is having confidence the antenna will meet the requirements of the NFC standard required. As an antenna supplier, it is critical to understand these standards. When integrating an antenna, size, shape, and material selection is critical to the design-in process. Pulse offers experience in understanding these requirements and testing to the standards to ensure compliance.

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Page 1: Drivers NFC versus RFID

NFC Antenna Solutions

SAN DIEGO: 619 674 8100 VANCOUVER USA: 800 ANTENNA EUROPE: 49 7032 7806 0 ASIA: 86 512 6807 9998 WEB: http/www.pulseelectronics.com

LS111.A (09/12)

/

Drivers

The global Near Field Communications (NFC) market is growing rapidly. In fact, in 2011 alone, 30 million NFC-equipped handsets shipped worldwide. Championed by mobile phone handset manufactures, the integration of NFC into phones allows for many new, exciting applications. These applications include using a mobile phone to make payments at the cash register and wirelessly transfering paperless receipts to your phone after a purchase. Not limited to phones, NFC technology is being integrated in security access and control systems, used for peer-to-peer file sharing applications, transit transportation payment systems, point of sale terminals and credential storage and exchange (such as electronics business cards).

NFC versus RFID

A key difference is transmit and receive distance. Radio Frequency Identification (RFID) can be viewed as a product or item using advanced barcode labels to enable rapid accountability of items. An RFID system can use both active (pow-ered) and passive (non-powered) tags and is read by a central “reader” – the primary device tasked with scanning the tagged products. RFID systems are capable of transmitting and recording energy over a distance of a few meters! This transmission distance is problematic when the information is sensitive, such as personal account information, and must be kept closer than RFID allots. NFC defines the intended link budget between the two NFC designed antennas as being able to communicate up to a distance of 4” (100mm).

Challenges

One of the major challenges of integrating NFC into a product’s system is having confidence the antenna will meet the requirements of the NFC standard required. As an antenna supplier, it is critical to understand these standards. When integrating an antenna, size, shape, and material selection is critical to the design-in process. Pulse offers experience in understanding these requirements and testing to the standards to ensure compliance.

Page 2: Drivers NFC versus RFID

NFC Antenna Solutions /

Worldwide Headquarters12220 World Trade DriveSan Diego, CA 92128USATel 858 674 8100Fax 858 674 8262

Larsen Brand Antennas3611 NE 112th AvenueVancouver, WA 98682USATel 360 944 7551 800-268 3662 (USA)Fax 360 891-0057 800 525 6749 (USA)

European Headquarters Pulse GmbH & Co. KGZeppelinstrasse 15HerrenbergGermanyTel +49 7032 7806 0Fax +49 7032 7806 12

Asian HeadquartersB402, Shenzhen Academy of Aerospace Tech BldgTech-Innovation Internat’l10th Kejinan RoadHigh Tech ZoneNanshan District, ShenzhenPR ChinaTel 86 755 33966678Fax 86 755 33966700

Pulse North Asia3F, No. 198, Zhongyuan RdZhongli City (32068)Taoyuan HsienTaiwan (R.O.C.)Tel 886 3 4356768Fax 886 3 4356823

Pulse (Suzhou) Wireless Products Co, Ltd#99 Huo Ju Road(#29 Bldg, 4th Phase)Suzhou New DistrictScience & Tech Industrial ParkJiangsu ProvinceSuzhou 215009 PR ChinaTel 86 512 6807 9998Fax 86 512 6809 8023

Catalog Offering

In an effort to meet the growing demands for catalog NFC antenna solutions, Pulse is proud to announce the launch of four new antenna solutions. The W3579 and W3580 are ferrite-backed flex antennas designed for tight-quarter place-ment integration, for lower volume programs. These two 35x50mm antennas were optimized using the NXP NFC con-troller PN544, most commonly used for mobile phones and portable equipment. Both antennas are readily available for sampling.

Ferrite-loaded antennas are a fast solution to start proving concepts, but they are cost prohibitive for large volume pro-grams primarily due to the ferrite materials used. To address this, Pulse is launching two new antenna concepts which follow design trends of major OEM equipment manufacturers in the security, mobile, and POS terminal industries use. Both antennas are expected to launch 3Q12,

The W7001 is an NFC stamp antenna designed for cost considerations. It consists of a flexible, conformable PCB with adhesive for quick, easy mounting. If needed, a specific connector and wire/cable assembly may be added as required by the individual integration. Target applications should focus on contact and non-contact short distances (10-35mm), such as payment applications.

The W7002 is an NFC wire loop antenna optimized on a plastic carrier. The carrier is designed to allow for small indus-try-sized screws for vibration-resistant considerations. The design can also accommodate a specific connector and wire/cable assembly as required by the individual integration. Target applications should focus on non-contact mid range distances (30-100mm) such as security access applications.

If you are looking to partner with an antenna supplier to make your products compliant with NFC standards, from ISO 14443B specifications to NFC-Forum Type 4 Tag compliance, let Pulse be your first choice!