Magento Go—Dramatically Increase Sales with the Power of eBay

1/25/2012

© 2012, Magento, Inc. 1

Dramatically Increase Sales with the Power of eBay

http://m2epro.com/ twitter: @ebaymagento

Webinar date: January 25, 2012

Presenters:

Alex Podopryhora

Paul Pidoprygora

Mosses Akizian twitter:@monocat

Agenda for today’s webinar

INTRODUCTION

About Magento and Magento Go

PRESENTING M2E Pro Why do businesses need this extension?

Who is this module for?

What the extension offers?

Give it a try

‘Live’ case study

Q & A : your questions answered

Magento Go—Dramatically Increase Sales with the Power of eBay

1/25/2012

© 2012, Magento, Inc. 2

Introducing Magento Go

Launched February 2011

Ready-to-use professionally

designed themes

CSS-based theming

approach

Inline and importable

translations

Drag-and-drop layout editing

Out-of-the-box payment gateway

integrations

Expand your store with Add-ons

Professional web design

services from partners

How can M2E Pro make you more money?

Situation Classical online retail model is changing

Online Store

Products

Online Store

eBay, Amazon, Facebook, etc.

Mobile Applications

Search engines Marketing

Search engines Marketing

Products

Magento Go—Dramatically Increase Sales with the Power of eBay

1/25/2012

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Why do businesses need this extension?

Problem and Business implications

More channels, more errors…

•Repetitive tasks

•Data management and updates

•Extra time and additional resources

•Price errors

•Stock management is a challenge

•Overstock / Understock

•“Cancelled orders”

•Unsound reporting / forecasting

•Customer service suffers

Bottom line : Profit & Loss gets impacted

Solution

M2E PRO* single data entry-management point.

• Full control over inventory across different channels

• Support for multiple marketplaces

• Multiple eBay accounts, multiple Magento stores

• Templates based approach

• Listing management (including those by 3rd party vendors)

• Flexible data synchronization for prices, products information, stock levels and global templates.

• Order synchronization (two way) eBay orders get imported and treated as native Magento orders

• Extensive logging system

*Magento to Amazon extension will be released in spring 2012

Why do businesses need this extension?

Magento Go—Dramatically Increase Sales with the Power of eBay

1/25/2012

© 2012, Magento, Inc. 4

Who is this extension for?

Magento Going www…

M2E Pro – Magento eBay integration ..

M2E Pro simplicity and efficiency, “designed by customers”.

Account

eBay Account – is account registered on Production (Live eBay) or Sandbox (Test eBay) environment of eBay.

eBay Store – is a Store, that is related to an eBay account.

Listings

Item – is a product that is included in the listing with the purpose of being listed on eBay.

Listing – is a group of items that share same Attribute Set properties and combined with the purpose of being listed on eBay.

eBay Listing – an item listed on eBay.

Multi Variation Listing – is an eBay Listing with multiple variations of one item.

3rd Party Listing – is an eBay Listing that was listed on eBay without using M2E Pro extension.

Orders

eBay Orders – purchase information based on eBay Transactions.

Magento Orders – orders that are created in Magento and based on eBay orders.

Basic Definitions

Magento Go—Dramatically Increase Sales with the Power of eBay

1/25/2012

© 2012, Magento, Inc. 5

Get your license

Choose desired marketplace(s)

Add eBay account(s)

Set synchronization

preferences

M2E Pro simplicity and efficiency, “designed by customers”.

Intuitive configuration wizard

Easy, no thrills installation via Magento

Connect

M2E Pro simplicity and efficiency, “designed by customers”.

Manage Listings

Sales

Communication

Templates

Activity Logs

Configuration

Help

Menu Structure

Magento Go—Dramatically Increase Sales with the Power of eBay

1/25/2012

© 2012, Magento, Inc. 6

M2E Pro simplicity and efficiency, “designed by customers”.

Flexible Configuration

• Global settings

• Individual eBay accounts settings

• Template based settings

M2E Pro simplicity and efficiency, “designed by customers”.

•Category and Store Category

•Item Specifics

•Listing Upgrades

•Shipping

•Payment

•Return Policy

•Revise Rules

•Relist Rules

•Stop Rules

•Title

•Subtitle

•Images

•Description Source

•Counter

•Price and Currency

•Listing Type

•QTY and Duration

•Best Offer

Selling Format Description

General Synchronization

Template Based Approach

Magento Go—Dramatically Increase Sales with the Power of eBay

1/25/2012

© 2012, Magento, Inc. 7

M2E Pro simplicity and efficiency, “designed by customers”.

Automated Product Data Synchronization

Revise

• On Product Change

• On Template Change

Relist

• On Condition

• On Schedule

Stop

• On Condition

Examples: o Product Price/QTY changes in Magento – eBay item gets updated accordingly o Template changes – all items associated with this template get changed o Product is Out of Stock or QTY falls bellow certain amount – eBay item gets stopped o Product became available (In Stock) – eBay listing gets Relisted

M2E Pro simplicity and efficiency, “designed by customers”.

• Templates Based Synchronization

• List, Relist, Revise, Stop

Listings

• No Synchronization (currently)

• Relist, Stop

3rd Party Listings

Listings

Magento Go—Dramatically Increase Sales with the Power of eBay

1/25/2012

© 2012, Magento, Inc. 8

M2E Pro simplicity and efficiency, “designed by customers”.

Order Fulfillment

eBay Order import / status

updates

Magento Order tracking number / status updates

• Knowledge Base • Documentation • Video tutorials • Ticket based support • Share your ideas

http://docs.m2epro.com http://support.m2epro.com

Need Support? Want more?

Help Pages

Extra Services

Professional eBay design service

• eBay Store design

• Description template for M2E Pro

http://template.m2epro.com

Magento Go—Dramatically Increase Sales with the Power of eBay

1/25/2012

© 2012, Magento, Inc. 9

Give it a try!

It’s FREE! Yes, as a part of our partnership agreement with eBay, it is currently provided free of charge. And furthermore, FREE support is also included.

It’s reliable! Both Magento and eBay have certified the extension.

It’s easy to maintain! Extensive documentation, video tutorials and knowledge base are within reach.

It’s your ideas put together! Community shares ideas and prioritization of implementation is based on number of votes those suggestions receive.

http://m2epro.com

Demonstration of M2E Pro

Installation via Magento Connect (full installation process)

Configuration Wizard (US, UK, AU marketplaces)

Creating Listings

Creating Templates

Manual Listing Management (new items, list, stop, relist, revise)

3rd Party Listing management (stop/relist)

Data Synchronization (QTY, Price, Status changes)

Order import and management (M2E pro and 3rd party)

Case Study

Magento Go—Dramatically Increase Sales with the Power of eBay

1/25/2012

© 2012, Magento, Inc. 10

Questions?

(and Answers!)

Be sure to visit go.magento.com/support

for tutorials, articles and videos to help you

get going with Magento Go!