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Be Your Company’s Revolutionary (and Live to Tell the Story) Jason Seiken @jseiken

DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content

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The line between traditional broadcast content and consumer-generated content is becoming blurred. Content creators on both sides have accepted this new reality as a way to spread new ideas. Now even traditional shows, like Mr. Rodgers, are being mashed up and re-consumed. Jason Seiken of PBS will discuss the challenges of creating a organizational culture that embraces risk-taking at Internet speed -- and how creating such a culture is critical to growing audience and revenue. Presenter: Jason Seiken, svp, interactive, product development & innovation, PBS @jseiken

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Page 1: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content

Be Your Company’s Revolutionary

(and Live to Tell the Story)

Jason Seiken@jseiken

Page 2: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content
Page 3: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content
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Page 5: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content

Be Your Company’s Revolutionary

(and Live to Tell the Story)

Jason Seiken@jseiken

Page 6: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content

2009: 2 million videos viewed per month2012: 156 million videos viewed in Sept.

Source: comScore, Sept. 2012

Page 7: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content

40% percent of all time spent watching video on U.S. kids sites is on PBSKIDS.org

Source: comScore, Sept. 2012

Page 8: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content

PBS is #1 in unique visitors among major networks

Source: Comscore, February 2011(comScore MediaMetrix, Sept 2012)

PBS (all sites)

NBC.com

CBS.com

PBS.org (no kids)

ABC.com

FOX.com

CWTV.com

0 2000 4000 6000 8000 10000 12000 14000

Page 9: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content
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Page 13: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content

Be Your Company’s Revolutionary

(and Live to Tell the Story)

Jason Seiken@jseiken

Page 14: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content
Page 15: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content

Be Your Company’s Revolutionary

(and Live to Tell the Story)

Jason Seiken@jseiken

Page 16: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content

1. Create amazing products that push organization outside its comfort zone

Page 17: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content

"... a new video hub that's arguably the most innovative and well designed on the market.”

Page 18: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content

"It really is quite a beautiful thing ... amazing, gorgeous.”

Page 19: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content

"Suddenly, PBS has become a totally different animal ...

It is fantastic. Easy to use. Modern. Flashy."

Page 20: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content

”PBS may be cooler than you think."

Page 21: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content
Page 22: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content

Be Your Company’s Revolutionary

(and Live to Tell the Story)

Jason Seiken@jseiken

Page 24: DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content

Be Your Company’s Revolutionary

(and Live to Tell the Story)

Jason Seiken@jseiken