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The line between traditional broadcast content and consumer-generated content is becoming blurred. Content creators on both sides have accepted this new reality as a way to spread new ideas. Now even traditional shows, like Mr. Rodgers, are being mashed up and re-consumed. Jason Seiken of PBS will discuss the challenges of creating a organizational culture that embraces risk-taking at Internet speed -- and how creating such a culture is critical to growing audience and revenue. Presenter: Jason Seiken, svp, interactive, product development & innovation, PBS @jseiken
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Be Your Company’s Revolutionary
(and Live to Tell the Story)
Jason Seiken@jseiken
Be Your Company’s Revolutionary
(and Live to Tell the Story)
Jason Seiken@jseiken
2009: 2 million videos viewed per month2012: 156 million videos viewed in Sept.
Source: comScore, Sept. 2012
40% percent of all time spent watching video on U.S. kids sites is on PBSKIDS.org
Source: comScore, Sept. 2012
PBS is #1 in unique visitors among major networks
Source: Comscore, February 2011(comScore MediaMetrix, Sept 2012)
PBS (all sites)
NBC.com
CBS.com
PBS.org (no kids)
ABC.com
FOX.com
CWTV.com
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Be Your Company’s Revolutionary
(and Live to Tell the Story)
Jason Seiken@jseiken
Be Your Company’s Revolutionary
(and Live to Tell the Story)
Jason Seiken@jseiken
1. Create amazing products that push organization outside its comfort zone
"... a new video hub that's arguably the most innovative and well designed on the market.”
"It really is quite a beautiful thing ... amazing, gorgeous.”
"Suddenly, PBS has become a totally different animal ...
It is fantastic. Easy to use. Modern. Flashy."
”PBS may be cooler than you think."
Be Your Company’s Revolutionary
(and Live to Tell the Story)
Jason Seiken@jseiken
Be Your Company’s Revolutionary
(and Live to Tell the Story)
Jason Seiken@jseiken