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The Client

Summary

DXB Entertainments is a leisure and entertainment company that owns the Dubai Parks and Resorts destination consisting of theme parks and water parks. DXB Entertainments aims to become a leading provider of leisure and entertainment offerings and services for customers, spreading fun and excitement throughout the region through amazing family experiences. DoTrips is another product line of DXB Entertainments which aims to provide digital products.

TO THE NEW developed an intuitive, multi-lingual ecommerce website and mobile applications. We handled end-to-end design and development of the three frontend and backend applications & four microservices including the design discovery, architecture, development, integration, and testing. We also automated their delivery pipeline and managed the overall infrastructure with our DevOps services. TO THE NEW also provided consultancy for solution architecture and workflow of the product.

DoTripsOnline travel ecommerce website for DXB Entertainments, owner

of Dubai Parks and Resorts with focus on user experience

#ProductEngineering #UserExperience #Mobility

Highlights

Engaging and Interactive UI & Usability Testing

Content & Product Moderation

Full Text Search, Auto-linking, De-duplication from multiple suppliers

Easy to use and fully capable Backend Applications / Managers

Reduced page load time, optimized performance and scalability

Dashboard to provide in-depth business critical insights and analytics

The client engaged TO THE NEW for end-to-end product engineering:

The Goal

Building a responsive website and mobile apps for both Android and iOS to sell experiences, destinations, hotels and packages to customers.Backend application(s) or managers for managing data, customers, sales, business rules, integrations and packagingAn internal extranet for experiences & hotels.An exclusive customized Trip Planner for Web and Mobile Apps to facilitate customers to create their trips on own across destinations.A complete travel platform to enable multiple distribution channels for travel products like iFrames, B2B APIs, Whitelabel solutions.

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Development of Web, Android & iOS Mobile Applications for Customers with multi-lingual (English and Arabic) and multi-currency supportDevelopment of Hotel & Experience Extranets (In-house product repository and Booking Management System for direct contracting)Development of backend application – DoTrips Master Console (DTMC) to include Product Managers, CMS, Setup, Configurations, SEO management, Discounts, Promotions, Coupons, Integration with Payment Gateways, ERP and CRMFocus on Conversion Rate Optimization and integration of GA, GTM and other tools and libraries for analytics and digital marketing supportProvided UI/UX, Solution Consultancy, Business Analysis, Development, QA, DevOps & Project Management services for entire engagementAdmin console for Administration, Product and Content Management SystemInformation & Reconciliation System - Reports and DashboardsExperience Extranet & Experience ManagerHotel Extranet & Hotel Manager to enable users to find and compare the best interest rates prevailing in the marketIntegration with Supplier APIs for Hotels and ExperiencesPackaging of Hotels and Experiences

Micro-services architecture with isolation of responsibilities within mutually interactive and individually scalable microservicesPolyglot DB architecture with RDBMS - MySQL as primary data store and Elasticsearch No SQL layer for searching & fast retrieval of dataApache Camel used as Enterprise Service Bus (ESB) for API routing, rules and interaction. Redis used as caching layer and Rabbit MQ as messaging queue requirementsDeveloped a highly functional application using Angular 1.5.9 for frontend and Grails 3.10 for backendFollowed agile development model - Scrums to facilitate shortest turnaround time and end to end UAT being practiced as KanbanUsed Slack for internal real-time messaging and communication to get regular updates on the developmentJenkins for used for continuous build integration, Spock for Unit TestingAutomation testing using Selenium, API automation with SOAP UISecurity testing using ZAP, Performance testing using JMeterSwagger for all API documentation and API analysisKONG being used as API GatewayDockers being used for building and shipping distributed applicationsKubernetes being used for automatic deployment, scaling & management of containersAll scrum ceremonies including Stand Ups, Demo, retrospective, pre-planning and planningKanban methodology was followed for End to End UAT

Key Features

Technical Excellence

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Data Handling& Search

Continuous Build Integration

Unit Testing Framework

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Technology Stack

Backend

Frontend

Enterprise Services Bus

Static CodeAnalysis

Log Management

Other Tools & Technologies

CloudInfrastructure