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Art photographs in limited edition

Press release

YELLOWKORNEROR THE GALLERYFOR A NEWGENERATIONOF COLLECTORS

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A STORYOF ENCOUNTERSAlexandre de Metz is a photography and music enthusiast. Parallel to studying law he shadowed René Martin,

a great organiser of classical music concerts and creator and organiser of the ‘La Folle Journée’. He thus

accompanied him all around the world, an experience which led him to consider the affordability of art in

general : ‘How can art be made more democratic...?’ He then decided to change his professional vocation to

learn about entrepreneurship in a business school, in order to bring his own project to fruition.

Alexandre de Metz and Paul-Antoine Briat met at HEC business school. The latter has a firm foothold in

the world of finance (including working with Jean-Marie Messier in an investment bank). Born into a family

entrepreneurs, and with experience in the professional world in London and New York under his belt,

Paul-Antoine Briat always intended to develop his own concept and expand worldwide.

Meeting Alexandre de Metz and discovering their shared passion for photography led to a project which turned

into an adventure : the creation of YellowKorner in 2006.

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CONCEPTYellowKorner’s ambition is to democratise art photography and make it accessible to all. YellowKorner galleries

are sites of exchange between the public and the artists, exhibiting and commercialising the art photographs of

more than 200 artists, provided in limited editions and accompanied by a certificate of authenticity. YellowKorner

promotes the talents of yesterday, today, and tomorrow, through our network of nearly 80 galleries worldwide.

The concept is based on a very simple equation: increasing the number of copies of art photographs in order

to make them accessible to as many art lovers and collectors as possible. Therefore, instead of offering

10 prints at 5 000 euros each, YellowKorner chooses to publish 1 000 at 50 euros each.

YellowKorner is now the leading publisher of accessible art photography.

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ThE PRiNTSSilVER GElATiN PRiNTS SUPPliEd

WiTh A CERTiFiCATE OF AUThENTiCiTY

All YellowKorner photographs are silver gelatin prints

produced by a professional laboratory. Under the

artist’s control, the prints are numbered and a certificate

of authenticity is provided. In agreement with the

photographer, the same photograph can be available

in one or several formats (30x45 cm, 24x36 cm, 60x90

cm, 100x150 cm, 120x180 cm and 150x225cm).

Each format has its own specific limit (open edition,

limited edition of 150, 200 or 500 copies).

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FORMATS

ExCEPTiON150 x 150 cm // 225 x 150 cm

COllECTOR120 x 120 cm // 120 x 180 cm

GiANT100 x 100 cm // 100 x 150 cm

lARGE60 x 60 cm // 60 x 90 cm

SElECTiON30 x 30 cm // 30 x 45 cm

ClASSiC40 x 50 cm

MOUNTiNG ON AlUMiNiUM

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FiNiShESMOUNTiNGON AlUMiNiUM

ClASSiC

OPTIONS 1 :ACRYliC GlASS FiNiSh

OPTIONS 2 : ShAdOWGAP FRAME

OPTiONS :

BlACk SATiN

WAlNUT

4 diFFERENT FRAMES

BlACk OAk WhiTE SATiN

OAk

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ThE kiNG OF ThE FOREST - Evgeni dinev

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ARTiSTSYellowKorner wants to provide a place for talent from different photography trends to be expressed.

The only constant is the artistic excellence required to feature in the YellowKorner collections. Thus

contemporary artists are found alongside the greatest names in photography (Gustave le Gray, Eugène Atget,

Man Ray, Dorothea Lange, Jean Dieuzaide, Bert Stern, Matthieu Ricard, Yann Arthus-Bertrand…), as well

as period photographers (the primitive Japanese Kimbei, Nadar, Léon Gimpel…). For YellowKorner, these

esteemed photographers have accepted to exceptionally increase the print volume for some of their works to

make the prices affordable.

Yel lowKorner photographs are se lected by a commit tee composed of a dozen exper ts

under the authority of the founders. Each member of this committee is a specialist of a particular

photographic trend from 1880 to today. As talent spotters, they are also responsible for selecting

international young hopefuls in the world of art photography, from amongst the most talented of their

generation. Several of these artists, who were yesterday’s hopefuls, are included amongst today’s

most renowned photographers. YellowKorner therefore shone a light upon Léo Caillard, Laurent

Baheux, Kourtney Roy and Lee Jeffries right from the start of their career.

YellowKorner thus intends to be a springboard for young photographers as well as promoting internationally

renowned photographers.

TO PROMOTE ThE PhOTOGRAPhiC ART TAlENT

OF YESTERdAY, TOdAY ANd TOMORROW

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GOOd MORNiNG NEW YORk - Matthias haker

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BiBliOTEk STUTTGART WiTh WOMAN - Bernhard hartmann

Urbanattraction

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Beyondthe frames

POP CORN - ROMiNA RESSiA

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PiNk BEdROOM OdAliSqUE - Richard Tuschmann

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GAllERiESWith this persistent will to close the gap between the public and artists, YellowKorner has created unique areas

for display. Under the supervision of the famous architect and designer Gérard Barrau, Alexandre de Metz and

Paul-Antoine Briat conceive and design their exhibition venues. So, the concept of entirely black and white

galleries emerged. Like a showcase, these spaces magnify the works presented and invite all art lovers to a

luxurious, yet moderate venue.

YellowKorner owns 50 galleries worldwide. In France and in Europe, but also in the United States, Canada,

Mexico and Morocco, YellowKorner galleries offer a wide panorama of traditional and contemporary

photography. Each gallery fulfils the first requirement of the founders of YellowKorner: to makes these exhibition

sites a venue for culture and encounters between the public and chosen artists. In this vein, the galleries

organise events and previews which photographers and celebrities attend in a common spirit of sharing.

This spirit of sharing is also in evidence through the history of photography lessons offered to the public. Led

by esteemed specialists and Sorbonne professors, each conference aims to refine and develop the curiosity of

enthusiasts and collectors. This same pleasure for sharing inspires the YellowKorner teams. The impassioned

and experienced gallerists are totally at your disposition to assist and guide you with your findings.

ACTUAl ExhiBiTiON SPACES

ANd AN ONliNE GAllERY

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Paris le marais

Paris louvre

Paris st-lazare

Paris montmartre

Paris PomPidou

Paris st-germain

Paris montParnasse

Paris beaugrenelle

Paris levallois

Paris boulogne

Paris la hune new

lille

le havre

metz

nantes

rennes

orléans

clermont-ferrand

rouen

marseille

aix-en-Provence

toulouse

montPellier

nice caP 3000

bordeaux

lyon argue

lyon confluence

london santa fe

sydney

JaKarta

hong Kong homesquare

hong Kong ifc

toKyo

milan

seoul

bangKoK

st-Petersburg

dubaï new

Köln

bonn

berlin mitte

düsseldorf

munich

franKfurt

leiPzig

leuven

brussels

waterloo

woluwe

antwerP

geneva

zürich

basel

barcelona new

madrid

madrid chueca

bilbao

marbella

Palma

Porto

FRANCE UNiTEd-kiNGdOM MExiCO

AUSTRAliA

iNdONESiA

ChiNA

SOUTh kOREA

ThAilANd

NExT GAllERiES

SiNGAPORE

RUSSiA

EMiRATES

GERMANY

BElGiUM

SWiTzERlANd

SPAiN

PORTUGAl

beirut

stocKholm

amsterdam

the hague new

lEBANON

tel aviv

iSRAEl

bratislava

SlOVAkiA

SWEdEN

NEThERlANdS

los angeles

new yorK

boston

miami

chicago new

USA

toronto

montreal

CANAdA

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52GAllERiESiN EUROPE

8GAlERiES ENAMéRiqUE

3GAllERiES iNMiddlE EAST

7GAllERiESiN ASiA

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WEB GAllERYMore than ever, this allows you to be immersed in our photographers’ worlds and discover their works in the

best possible conditions, 24 hours a day, 7 days a week.

Every photograph can be visualised from every angle and presented within the context of a room. The website

adapts itself to any screen for an ideal navigation experience on your desktop computer, tablet, or cell phone.

YellowKorner galleries all provide access to a dedicated mini website and new click and collect services

enabling you to reserve a photograph in real time from the website then collect it at a gallery.

YEllOWkORNER hAS ENTiRElY

REdESiGNEd iTS WEBSiTE

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liVRES

The FamIly album OF WIld aFrIca

26.5 x 37.5 CM - BOOk 480 PAGES

FRENCh - ENGliSh - GERMAN

ThE FiRST 600 COPiES SOld BY YEllOWkORNER

ARE NUMBEREd ANd SiGNEd BY ThE ARTiST

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These luxurious volumes are veritable collectors’ items and objects of contemplation. They are published in limited editions, numbered and signed by the artist.

C O L L E C T O R B O O K S

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ARTWORkEach box set contains 20 photographic prints from our key artists

in a 8.4 x 10 cm format.

RETURN TO ThE SOURCE

OF ARTiSTiC CREATiON

14 AVAilABlE

PhOTOGRAPhERS

1 // Laurent Baheux - AFRICA

2 // Laurent Baheux - AMERICAN WEST

3 // Laurent Dequick - VIBRATING MANHATTAN

4 // Aurélien Villette - SPIRIT OF PLACE

5 // Serge Ramelli - PARIS CINEMA

6 // Serge Ramelli - NEW YORK NEW YORK

7 // Bernhard Hartmann - ON STAGE

8 // Lee Jeffries - LOST ANGELS

9 // François Fontaine - SILENZIO!

10 // Formento & Formento - JAPAN DIARIES

11 // Alastair Magnaldo - Childhood Fantasy

12 // Olivier Lavielle - PLANES REMAINS

13 // Matthieu Ricard - AN ODE TO BEAUTY

14 // YOKOHAMA SASHIN

VIeW

The WhOle cOllecTION

OF arTWOrK SeTS

ON yellOWKOrNer.cOm

arTWOrK20 photographic prints per box setEach Artwork measures 10 x 8.4 cm

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FRAMEYOUR ARTWORkS

arTWOrK Frame15 x 15 cm

Discover the Essentials: small-format framesthat adapt to all the Artwork prints.

Available in black & white

arTWOrK PaSSe-ParTOuTartwork Passe-Partout cadre 40 x 50 cm

Compose your mosaic Artworkwith the 9-window passe-partout.4 colours of frames available

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Founded in 1949 in the heart of Saint-Germain-des-Prés, the bookshop-gallery La Hune is a symbol

of the cultural life of the neighbourhood. In October 2015 La Hune reinvented itself with contemporary

renovations, becoming a site entirely dedicated to photography and a unique place for encounters

between the public and artists, with a dynamic events programme.

Arranged in three complementary spaces, on the ground floor it accommodates a revisited

YellowKorner gallery containing a large selection of numbered prints available in various formats,

and a teNeues bookshop presenting an exclusive selection of photography books, including some

very beautiful limited-edition art books. The gallery on the first floor unveils monographic exhibitions

of rare prints, dedicated to internationally renowned photographers.

lA hUNE, SAiNT-GERMAiN-dES-PRéS

BOOkShOP-GAllERY SiNCE 1949

aucTION Sale

lee jeffries, Pierre cornette de st cyr, isabelle nantyMARCh 2014 - POMPidOU GAllERY

EVENTS

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All OF ThE PROCEEdS GO TO ThE ASSOCiATiON “l’UN EST l’AUTRE”,

SPONSOREd BY ThE ACTRESS iSABEllE NANTY.

isabelle Nanty

lee Jeffries

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jacqueS TaTI eVeNINg - macha maKeïeFF & jérôme deSchamPSJUNE 2014 - lE MARAiS PARiS GAllERY

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Agnès Varda

Jérôme deschamps and Macha Makeïeff

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blue NOTe eVeNINggregOry POrTer, marcuS mIller & mIchael cuScuNaNOVEMBER 2014 - POMPidOU GAllERY

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press releaseGregory Porter

Gregory Porter, Michael Cuscuna, Marcus Miller, Nicolas Pflüg& Alexandre de Metz

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yaNN arThuS-berTraNd eVeNINgSEPTEMBER 2015 - POMPidOU GAllERY

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press releaseYann Arthus-Bertrand

la huNe OPeNINg - ellIOTT erWITTNOVEMBER 2015 - lA hUNE

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Elliott Erwitt

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Les Parisiennes - Sarah LévyChargé de projet - Christophe Contentin+33(0) 1 40 41 04 27 christophe@lesparisiennes.frsarah@lesparisiennes.fr

YellowKorner8 rue des Francs-Bourgeois75003 Le Marais Pariswww.YellowKorner.com