Do’s and Don’ts of Social MediaPresented by Tracy Santoria Exelon Recruiter

Social Media: Your Personal Brand• Social Networking sites are an increasingly important part

of our everyday lives. Understanding the impact Social Media has on your Personal Brand is therefore increasing critical.

• Personal branding is the process of managing and optimizing the way that you are presented to others. Social media is one of the keys (if not the biggest key) to managing your personal brand online.

• Understanding the Dos and Don’ts of Using Social Media will help ensure you have a strong social personal brand!

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Importance of Building a Strong Self BrandDeveloping a strong personal brand can help you:

• Find a new job

• Connect with a larger group of contacts and/or clients

• Grow your professional network

• Join and build online communities

• Increase mindshare and join important conversations

• Increase your credibility

• Connect with family, friends, and professional contacts virtually 3

Understanding the Differences in Social Platforms • The social media recruitment landscape is constantly and

rapidly evolving, with new channels emerging and user demographics shifting quickly over time.

• It is important to understand the differences in social media platforms and to play to the strengths of each network.

• Today, we will focus on LinkedIn, Facebook, Twitter, and Instagram. We will discuss:

o Social Media Demographic Trendso Definitions of each platformo Understanding the different audiences targeted

through each platformo Do’s and Don’ts for each platform

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Social Media Demographic Trends

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Channel Usage Demographic Trends

LinkedIn

28% of online U.S adults use LinkedIn

LinkedIn is more popular than Twitter among U.S. adults. Linked in’s core demographic are those aged between 30-49 and has a pronounced skew toward well-educated users. For the first time in 2014, the share of internet users with college educations using LinkedIn reached 50%

Twitter 23% of online

U.S. adults use Twitter

Twitter has begun to lean toward male users. Demographics will shift over time, with emerging nations making up a larger share of the tweeting population.

Facebook 71% of online U.S. adults use Facebook

While Facebook remains the most prominent and popular channel, its overall growth has slowed. In the last year, the most notable trend is a severe decline in use among teens.

Instagram

26% of online U.S. adults use Instagram

Instagram appeals to a primarily young audience, and it’s growing. For the first time, in 2014, more than half (53%) of internet-using young adults ages 18-29 use Instagram. More than 90% of Instagram users are under the age of 35. The platform’s also picking up Facebook defectors. U.S. teens now describe Instagram as “most important” while Facebook and Twitter have lost ground in this measure.

Understand the different audiences you are targeting through different social channels.

LinkedIn Etiquette

• Have a profile picture• Give sufficient detail • Proofread your profile• Personalize connection requests• Keep it professional. AT ALL TIMES!• Respond promptly to messages

• Ask people you don’t know for recommendations• Criticize or comment negatively• Send messages with “I see you viewed my profile”

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LinkedIn DefinedLinkedIn is a social networking website designed for business professionals. It allows you to share

work-related information with other users and keep an online list of professional contacts.

Key Content Focus Use to highlight profile and engage followers

with posts and shared content. Focus on recent news, jobs, company information, professional

development, and professional networking.

Do’s

Don’ts

Who Has Viewed your Profile

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Facebook Etiquette

• Have a profile picture• Message private matters instead of posting to a wall• Be mindful of what you post• Reply to comments, especially questions• Avoid posting comments on every post• Join groups that related to your interests

• Make friend requests to strangers• Tag your friends in insensitive pictures• Over share • Vent about your work• Flame others

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Facebook DefinedFacebook is a popular social networking website

that allows registered users to create profiles, upload photos and video, send messages and

keep in touch with friends, family and colleagues.

Key Content Focus Use to post photos and updates. Comment and ‘like’ other users content. Utilize facebook ‘Wall’ as a virtual bulletin board. Use status updates to

broadcast short announcements. Focus is on informal connections with ‘friends’ – or contacts.

Do’s

Don’ts

Twitter Etiquette

• Be easy to find• Describe yourself clearly in your bio• Find a balance • Tag users in photos and tweets

• Shout or be aggressive• Over tweet• Over hashtag (tweets with 1 – 2 hashtags receive 21% higher

engagement than those with 3 or more hashtags) • Post while impaired

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Twitter DefinedTwitter is a social networking microblogging service that allows registered members to

broadcast short posts called tweets

Key Content Focus Use for real-time engagement with followers. Share latest news and information in a quick snapshot messages and encourage and join

conversations. Use hashtags to link tweets into a greater conversation or general topic.

Do’s

Don’ts

Instagram Etiquette

• Keep your Instagram and Twitter names in sync• Use popular filters• Use hashtags wisely• Use interesting captions for each post• Tag users and locations

• Beg for followers• Go on a liking spree• Overdo content on your feed• Take horizontal photos

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Instagram DefinedInstagram is a mobile photo and video sharing social networking site that enables its users to take pictures and videos, and share them via

Instagram and on a variety of social networking platforms.

Key Content Focus Use to upload, edit and share photos with other

members. Like and comment on other users photos. Search for user accounts to follow or

find user photos by following hashtags. Incorporate hashtags to increase exposure and

join a general conversation.

Do’s

Don’ts

Increasing Engagement – Timing Matters!Facebook:

• 86% of posts are published during the work week. The highest engagement occurs on Thursday and Friday.

• Best time to post is in the early afternoon

Twitter• Engagement and click through rates are highest on the weekends and

on Wednesdays • 5:00 pm is the best time for retweets. 12pm and 6pm are the best times

for click through rates

LinkedIn • Engagement is highest Tuesday – Thursday • Best time to post is during work hours

Instagram • Instagram engagement is consistent throughout the week, with slight

spikes on Mondays and a slight dip on Sundays. • Best time to post is after or before work hours

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THINK BEFORE YOU POST

T - Is it True?

H – Is it helpful?

I – Is it Inspiring?

N – Is it Necessary?

K – Is it Kind?

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Do’s and Don’ts of Social Media Wrap UpDo’s

• Always be professional• Be conversational• Have a complete profile• Be consistent

Don’ts

• Take lack of likes as a failure• Over market• Forget to spell check!• Over hashtag #nothing #is #more #annoying

• https://www.youtube.com/watch?v=57dzaMaouXA

Questions?

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