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Lisa Morrissey & Reiko Beach The Non-Profit Toolbox Tuesday, February 23, 2010

Don\'t Be Left Out. . .Get LinkedIn

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Page 1: Don\'t Be Left Out. . .Get LinkedIn

Lisa Morrissey & Reiko BeachThe Non-Profit Toolbox

Tuesday, February 23, 2010

Page 2: Don\'t Be Left Out. . .Get LinkedIn

1. Social Media 101

2. Overview of LinkedIn

3. Best Practices/Hints & Tips:

Profile - Applications - Contacts

4. Review

5. Q & A

So...what are we going to cover?

Tuesday, February 23, 2010

Page 3: Don\'t Be Left Out. . .Get LinkedIn

What is Social Media?

Talking

Participating

Networking

Sharing

Tuesday, February 23, 2010

Page 4: Don\'t Be Left Out. . .Get LinkedIn

Social Media

A Marathon not a Sprint

A Process not an Event

Tuesday, February 23, 2010

Page 5: Don\'t Be Left Out. . .Get LinkedIn

Social Media Revolution

Tuesday, February 23, 2010

Page 6: Don\'t Be Left Out. . .Get LinkedIn

Social Media

Can be a powerful tool to add to your marketing mix

Tools to reach out and connect with clients/potential clients

Your SM message comes before your Audience

Tuesday, February 23, 2010

Page 7: Don\'t Be Left Out. . .Get LinkedIn

Social Media

* builds slowly * provide content

Tuesday, February 23, 2010

Page 8: Don\'t Be Left Out. . .Get LinkedIn

Tuesday, February 23, 2010

Page 9: Don\'t Be Left Out. . .Get LinkedIn

LinkedIn

• Allows you to connect TO people

• And WITH people, as long as you turn your connections into conversations.

Tuesday, February 23, 2010

Page 10: Don\'t Be Left Out. . .Get LinkedIn

LI Overview

Tuesday, February 23, 2010

Page 11: Don\'t Be Left Out. . .Get LinkedIn

LI Overview

Tuesday, February 23, 2010

Page 12: Don\'t Be Left Out. . .Get LinkedIn

profile

Tuesday, February 23, 2010

Page 13: Don\'t Be Left Out. . .Get LinkedIn

profile

Tuesday, February 23, 2010

Page 14: Don\'t Be Left Out. . .Get LinkedIn

profile

Tuesday, February 23, 2010

Page 15: Don\'t Be Left Out. . .Get LinkedIn

Public Profile

Tuesday, February 23, 2010

Page 16: Don\'t Be Left Out. . .Get LinkedIn

Public Profile

Tuesday, February 23, 2010

Page 17: Don\'t Be Left Out. . .Get LinkedIn

Tuesday, February 23, 2010

Page 18: Don\'t Be Left Out. . .Get LinkedIn

Tuesday, February 23, 2010

Page 19: Don\'t Be Left Out. . .Get LinkedIn

Optimize Your Profile

• Use keywords

• Up-to-date

• Summarize – brief but effective.

Tuesday, February 23, 2010

Page 20: Don\'t Be Left Out. . .Get LinkedIn

Optimize Your Profile

• Use keywords

• Up-to-date

• Summarize – brief but effective.

vv

Tuesday, February 23, 2010

Page 21: Don\'t Be Left Out. . .Get LinkedIn

Optimize Your Profile

• Status Updates – Once a week.

• Your Websites: Rename – ‘Market them!”

• Blog sites

• Twitter Account

• Public Profile

Tuesday, February 23, 2010

Page 22: Don\'t Be Left Out. . .Get LinkedIn

Optimize Your Profile

• Status Updates – Once a week.

• Your Websites: Rename – ‘Market them!”

• Blog sites

• Twitter Account

• Public Profile

Tuesday, February 23, 2010

Page 23: Don\'t Be Left Out. . .Get LinkedIn

Optimize Your Profile

• Status Updates – Once a week.

• Your Websites: Rename – ‘Market them!”

• Blog sites

• Twitter Account

• Public Profile

Tuesday, February 23, 2010

Page 24: Don\'t Be Left Out. . .Get LinkedIn

Optimize Your Profile

• Status Updates – Once a week.

• Your Websites: Rename – ‘Market them!”

• Blog sites

• Twitter Account

• Public Profile

Tuesday, February 23, 2010

Page 25: Don\'t Be Left Out. . .Get LinkedIn

Optimize Your Profile

• Status Updates – Once a week.

• Your Websites: Rename – ‘Market them!”

• Blog sites

• Twitter Account

• Public Profile

Tuesday, February 23, 2010

Page 26: Don\'t Be Left Out. . .Get LinkedIn

Your professional reputation and relationships matter

• Extends far beyond your profile

• LinkedIn Recommendations bring liquidity and transparency

Tuesday, February 23, 2010

Page 27: Don\'t Be Left Out. . .Get LinkedIn

Your professional reputation and relationships matter

• Extends far beyond your profile

• LinkedIn Recommendations bring liquidity and transparency

Tuesday, February 23, 2010

Page 28: Don\'t Be Left Out. . .Get LinkedIn

Your professional reputation and relationships matter

• Extends far beyond your profile

• LinkedIn Recommendations bring liquidity and transparency

Tuesday, February 23, 2010

Page 29: Don\'t Be Left Out. . .Get LinkedIn

Recommendations

• Reputation matters

• Transparency matters

• Content matters

• Recommendations are often mutual

• Requesting recommendations is normal

Tuesday, February 23, 2010

Page 30: Don\'t Be Left Out. . .Get LinkedIn

Applications

Tuesday, February 23, 2010

Page 31: Don\'t Be Left Out. . .Get LinkedIn

Applications

Tuesday, February 23, 2010

Page 32: Don\'t Be Left Out. . .Get LinkedIn

Reading

Tuesday, February 23, 2010

Page 33: Don\'t Be Left Out. . .Get LinkedIn

Add Links to other Web Content:

Your wordpress blog

With SlideShare share a presentation you did, or a slide show - portfolio of your work

Events you will attend

Poll your network for free

Twitter - Link your Twitter account

Tuesday, February 23, 2010

Page 34: Don\'t Be Left Out. . .Get LinkedIn

Add Links to other Web Content:

Your wordpress blog

With SlideShare share a presentation you did, or a slide show - portfolio of your work

Events you will attend

Poll your network for free

Twitter - Link your Twitter account

Tuesday, February 23, 2010

Page 35: Don\'t Be Left Out. . .Get LinkedIn

Connect, Connect, CONNECT!

• LinkedIn strengthens and extends your existing network of trusted contacts.

• Discover inside connections

• Connect to as many connections as you can

find photo maybe li blog site

Tuesday, February 23, 2010

Page 36: Don\'t Be Left Out. . .Get LinkedIn

Connect, Connect, CONNECT!

• Participate in groups

• Add LI connections –

• Webmail Contacts Importer

• Colleagues and Classmates

• Open Networkers

Tuesday, February 23, 2010

Page 37: Don\'t Be Left Out. . .Get LinkedIn

• Join Groups

• search by keywords, interest

• Create your own group

Groups

Tuesday, February 23, 2010

Page 38: Don\'t Be Left Out. . .Get LinkedIn

• Ask a question or answer some questions

• Become an “Expert”

Answers

Tuesday, February 23, 2010

Page 39: Don\'t Be Left Out. . .Get LinkedIn

Tools

• Tweet deck #in

• Ping.fm

• Mobile

Tuesday, February 23, 2010

Page 40: Don\'t Be Left Out. . .Get LinkedIn

Tools

• Tweet deck #in

• Ping.fm

• Mobile

Tuesday, February 23, 2010

Page 41: Don\'t Be Left Out. . .Get LinkedIn

Tools

• Tweet deck #in

• Ping.fm

• Mobile

Tuesday, February 23, 2010

Page 42: Don\'t Be Left Out. . .Get LinkedIn

Tools

• Tweet deck #in

• Ping.fm

• Mobile

Tuesday, February 23, 2010

Page 43: Don\'t Be Left Out. . .Get LinkedIn

Review: LinkedIn is not just a resume, website, online business card

•Stay informed about your contact and industry

•Find people & knowledge you need to achieve your goals

•Control your professional identity online

•Create & Collaborate on projects, gather data, share files solve problems

Tuesday, February 23, 2010

Page 44: Don\'t Be Left Out. . .Get LinkedIn

Review: LinkedIn is not just a resume, website, online business card

•Be found for business opportunities & find potential partners

•Gain insights from discussions with professionals

•Discover connections for jobs and to close deals

•Post and distribute jobs, find best talent for your company

Tuesday, February 23, 2010

Page 45: Don\'t Be Left Out. . .Get LinkedIn

Come to our next event:March 16: James Library, Norwell 9am-12n 3-hour hands-on workshop on Linkedin, Facebook & Twitter: promo code: adclub $49

Tuesday, February 23, 2010

Page 46: Don\'t Be Left Out. . .Get LinkedIn

Q & AConnect with us:

Lisa Morrissey:Lidocg.comLinkedIn: Lisa MorrisseyTwitter: @Lidocgemail: [email protected]

Reiko Beach:TRBDesigns.comLinkedIn:ReikoBeachTwitter: @reikobemail: [email protected]

The Non-Profit Toolbox:TheNon-ProfitToolbox.com

LinkedIn Groups: The Non-Profit Toobox Twitter: @nptoolbox

BLOG: TheNon-ProfitToolbox.com/Blog

Tuesday, February 23, 2010