Dominos Hr Report

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PROJECT REPORT

ON

TRAINING AND SELECTION

AT

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIRMENTBACHELOR OF BUSINESS ADMINISTRATION (CAM) 5

THSEM

OF

MAHARISHI DAYANAND UNIVERSITY, ROHTAK

SESSION : 2013-2014

UNDER THE GUIDENCE: SUBMITTED BY:

MS.PAYALSHARMACHANDAN SINGH

LECTURER IN BBA DEPT BBA(CAM)5TH

SEM

ROLL NO: 9106

D.A.V CENTENARY COLLEGE, NIT FARIDABAD


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ACKNOWLEDGEMENT

With profound sense of gratitude and regard, We express our sincere thanks to our guide and mentor for the

valuable guidance and the confidence she instilled in our, that helped our in the successful completion of this

project report. Without her help, this project would have been a distant affair. Her thorough understanding of the

subject and the professional guidance is indeed of immense help to me.

I would also like to thanks Mr. M.M. Halder, Mr. NitinAggarwal, Mr. Amar Kalra, Mr. Vijay

Nehra, Mr. Rajeev Khandelwal, Mr. Sunil Bhatia, Mr. AnupSuri, Mr.AjayWadhawan and

Mr. R.K. Kukreja and other staff members for their support and cooperation.

(CHANDAN SINGH)


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PREFACE

This project is all about the customer satisfaction towards Dominos. In this project I have

discussed about the industry overview of the dominos, problems of the company, competitors

information, and company profile. In this project we have also discussed about company s

s.w.o.t analysis and their trends. We have also discussed 4 p s of marketing mix elements

and we have done research design also and make questionnaires and found some positive and

negative aspects of the organization.

If knowledge is power, then knowledge applied is power realized. Bachelor of Business

Administration (BBA) (CAM) is a professional course, which provides the students with the

intelligence, and power they need to conquer the business world of this era.

As a part of the curriculum, the students are required to undergo a practical training in a

reputed business organization for a stipulated period from 8 weeks. This training gives a first

hand knowledge and experience to the student and helps them to know about the real

business world. It serves as a direct exposure to an organization and its ways of functioning.

(CHANDAN SINGH)


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INDEX

SE. NO. TOPIC PAGE NO.

1 CHAPTER: 1COMPANY PROFILE

2 CHAPTER:2REVIEW OF LITERATURE

3 CHAPTER: 3RESEARCH METHOLOGY

4 CHAPTER: 4DATA ANALYSIS AND INTERPRETATION

5 CHAPTER: 5CONCLUSION

6 CHAPTER: 6SUGGESTIONS AND RECOMMENDATIONS

7

CHAPTER: 7

APPENDICES

1. BIBLIOGRAPHY

2. WEBSITES

3. QUESTIONARIES


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CHAPTER- 1

COMPANY PROFILE


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INTRODUCTIONThe fast food industry is

on a high as Indians

continue to have a feast.

Fuelled by what can be

termed as a perfect

ingredient for any industry

large disposable incomes

the food sector has been

witnessing a marked

change in consumption patterns, especially in terms of food. An increasing number of

international fast food chains rushing to Indiais because all of them see tremendous potential

in for this type of business. The large upwardly mobile population in the urban areas tend to

eat out more often or business or for leisure.

The various players operating in India are the well established Indian chains like Nirulas

In addition to these, apparently some of the best known international food chains are looking

at India. Among them areSbarro, The Burger King, KFC, Dunkin Donuts, Sub

-way, etc. are some of them to name.At present all these players are fighting for a small pie,

as fast food is really not a big habit with Indians, but they see a big potential.

The players are fighting on products, pricing, positioning and trying to convert their first

trials into regular purchase by providing delightful service quality. The focus is on product

quality and standardization on taste. Consistency is the key, as its standardization in fast food

as the consumer is short on time and wants to satisfy his taste buds with a consistent taste

experience.

Beyond this each player has its own strategy to expand consumer base.

- Some feel that pricing is not the deciding factor since fast food is not price sensitive marketbecause it is not a single diet of Indians.


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- Some others are competing on positioning which is surprisingly varied, giving the small

size of the market.

- For most, targeting children seems the right strategy.

- Advertising is popular.

However, with competition hooting up most chains are increasing reach as well as working

on establishing a national presence.

DOMINOS RESTAURANTS


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DOMINO'S PIZZA

Type Public (NYSE: DPZ)

Industry Restaurants

Founded Ypsilanti, Michigan, U.S. (1960)

Headquarters Ann Arbor, Michigan, U.S.

Key people Tom Monaghan, Founder

J. Patrick Doyle, CEO

Products Pizza, sandwiches, pasta, chicken wings, dessertsRevenue increase $1.425 billion USD (2008)

Employees 145,000

Website www.dominos.com

Domino's Pizza, Inc. (NYSE: DPZ) is an international pizza delivery corporation headquartered in

Ann Arbor, Michigan, United States. Founded in 1960, Domino's is the second-largest pizza chain in

the United States and has nearly 9,000 corporate and franchised stores in 60 international markets andall 50 U.S. states. Domino's Pizza was sold to Bain Capital in 1998 and went public in 2004. The

menu features pizza, pasta, oven-baked sandwiches, wings, boneless chicken, salads, breadsticks,

cheesesticks, and a variety of dessert items.

In 1960, Tom Monaghan and his brother, James, purchased DomiNick's, a small pizza store in

Ypsilanti, Michigan. The deal was secured by a US$75 down payment and the brothers borrowed

$500 to pay for the store. Eight months later, James traded his half of the business to Tom for a used

Volkswagen Beetle. As sole owner of the company, Tom Monaghan renamed the business Domino's

Pizza, Inc. in 1965. In 1967, the first Domino's Pizza franchise store opened in Ypsilanti. The

company logo was originally planned to add a new dot with the addition of every new store, but this

idea quickly faded as Domino's experienced rapid growth. By 1978, the franchise opened its 200th

store.


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EARLY YEARS

In 1975, Domino's faced a lawsuit by Amstar Corporation, maker of Domino Sugar, alleging

trademark infringement and unfair competition. On May 2, 1980, a federal appeals court

found in favor of Domino's Pizza.

INTERNATIONAL EXPANSION

On May 12, 1983, Domino's opened its first international store, in Winnipeg, Manitoba,

Canada. That same year, Domino's opened its 1,000th store overall, and by 1995 Domino's

had 1,000 international locations. In 1997, Domino's opened its 1,500th international

location, opening seven stores in one day across five continents.

SALE OF COMPANY

In 1998, after 38 years of ownership, Domino's Pizza founder Tom Monaghan announced his

retirement and sold 93 percent of the company to Bain Capital, Inc. for about $1 billion and

ceased being involved in day-to-day operations of the company.A year later, the company

named David A. Brandon Chairman and Chief Executive Officer.

CURRENT ERA

In 2004, after 44 years as a privately held company, an employee of Domino's Pizza rang the

opening bell at the New York Stock Exchange and the company began trading common stock

on the NYSE under the ticker symbol "DPZ".

Industry trade publication Pizza Today magazine named Domino's Pizza "Chain of the Year"

in 2003 and did so again in 2010.In a simultaneous celebration in 2006, Domino's opened its

5,000th U.S. store in Huntley, Illinois, and its 3,000th international store in Panama City,

making 8,000 total stores for the system. Also that year, the Domino's Pizza store in Tallaght,

Dublin, Ireland, became the first in Domino's history to hit a turnover of $3 million (2.35

million) per year. As of September 2006, it has 8,238 stores which totaled US$1.4 billion in

gross income.

In 2007, Domino's introduced its Veterans and Delivering the Dream franchising programs

and also rolled out its online and mobile ordering sites. In 2009, Domino's introduced the

Pizza Tracker, an online application that allows customers to view the status of their order in


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a simulated "real time" progress bar. In addition, the first Domino's with a dining room

opened in Stephenville, Texas, giving the customers the option to either eat in or take their

pizza home. Since 2005, the voice of Domino's Pizza's national phone ordering service 1-

800-DOMINOS has been Kevin Railsback.In a 2009 survey of consumer taste preferences

among national chains by Brand Keys, Domino's was last tied with Chuck E. Cheese's. In

December that year, Domino's announced plans to entirely reinvent its pizza. It began a self-

flogging ad campaign in which consumers were filmed criticizing the pizza's quality and

chefs were shown developing the new product.The new pizza was introduced that same

month, and the following year, Domino's 50th anniversary, the company acquired J. Patrick

Doyle as its new CEO experienced a historic 14.3% quarterly gain. While admitted not to

endure, the success was described by Doyle as one of the largest quarterly same-store sales

jumps ever recorded by a major fast-food chain.

PRODUCTS

The current Domino's menu features a variety of Italian-American entrees and sides. Pizza is

the primary focus, with traditional, specialty and custom pizzas available in a variety of crust

styles and toppings. Additional entrees include pasta bread bowls and oven-baked

sandwiches. The menu offers chicken side dishes, breadsticks and salads, as well as

beverages and desserts.

From its founding until the early 1990s, the menu at Domino's Pizza was kept simple relative

to other fast food restaurants, to ensure efficiency of delivery.Historically, Domino's menu

consisted solely of one pizza in two sizes (12-inch and 16-inch), 11 toppings, and Coke as the

only soft drink option.

The first menu expansion occurred in 1989, with the debut of Domino's deep dish, or pan

pizza. Its introduction followed market research showing that 40% of American pizza

customers preferred thick crusts. The new product launch cost approximately $25 million, of

which $15 million was spent on new sheet metal pans with perforated bottoms. Domino's

started testing extra-large size pizzas in early 1993, starting with the 30-slice, yard-long "The

Dominator".

Domino's tapped into a market trend toward bite-size foods with spicy Buffalo Chicken

Kickers, as an alternative to Buffalo Wings, in August 2002. The breaded, baked, white-meat


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fillets, similar to chicken tenders, are packaged in a custom-designed box with two types of

sauce to "heat up" and "cool down" the chicken.

In August 2003, Domino's announced its first new pizza since January 2000, the Philly

Cheese Steak Pizza. The product launch also marked the beginning of a partnership with the

National Cattlemen's Beef Association, whose beef Check-Off logo appeared in related


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DOMINOS NEAT AND HEALTHY KITCHEN.

Advertising Dominos continued its move toward specialty pizzas in 2006, with the

introduction of its "Brooklyn Style Pizza", featuring a thinner crust, cornmeal baked in to add

crispness, and larger slices that could be folded in the style of traditional New York-style

pizza.

In 2008, Domino's once again branched out into non-pizza fare, offering oven-baked

sandwiches in four styles, intended to compete with Subway's toasted submarine sandwiches.

Early marketing for the sandwiches made varied references to its competition, such as

offering free sandwiches to customers named "Jared," a reference to Subway's spokesman of

the same name.

The company introduced its American Legends line of specialty pizzas in 2009, featuring

40% more cheese than the company's regular pizzas, along with a greater variety of

toppings.That same year, Domino's began selling its BreadBowl Pasta entree, a lightly

seasoned bread bowl baked with pasta inside,and Lava Crunch Cake dessert, composed of a

crunchy chocolate shell filled with warm fudge. Domino's promoted the item by flying in

1,000 cakes to deliver at Hoffstadt Bluffs Visitor Center near Mount St Helens.

In 2010, the company changed its pizza recipe "from the crust up",making significant

changes in the dough, sauce and cheese used in their pizzas. Their advertising campaign

admitted to earlier problems with the public perception of Domino's product due to issues of

taste.


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CORPORATE GOVERNANCE

Domino's management is led by J. Patrick Doyle, CEO from March 2010, formerly president

of Domino's USA. Previous chief executive David Brandon, made athletic director of the

University of Michigan in January 2010, remains chairman.Among 11 executive vice

presidents are Michael Lawton, CFO; Asi Sheikh, Team USA; Scott Hinshaw, Franchise

Operations and Development; and Kenneth Rollin, General Counsel.Domino's operations are

overseen by a board of directors led by Brandon. Other members of the board are Andrew

Balson, Diana Cantor, Mark Nunnelly, Robert Rosenberg and Bud Hamilton.

CHARITABLE ACTIVITIES

In 2001, Domino's launched a two-year national partnership with the Make-A-Wish

Foundation of America. That same year, the company stores in New York City and

Washington D.C. provided more than 12,000 pizzas to relief workers following the

September 11 attacks on the World Trade Center and The Pentagon. Through a matching

funds program, the corporation donated $350,000 to the American Red Cross' disaster relief

effort.[6] In 2004, Domino's began its current partnership with St. Jude Children's Research

Hospital, participating in the hospital's "Thanks and Giving" campaign since it began in 2004,

raising more than $1.3 million in 2006.

ADVERTISING AND SPONSORSHIP

In the 1980s, Domino's Pizza was well known for its advertisements featuring The Noid. That

concept was created by Group 243 Inc. who then hired Will Vinton Studios to produce the

television commercials that they created. The catch phrase associated with the commercials

was "Avoid the Noid."

Due to a glitch on the Domino's website, the company gave away nearly 11,000 free medium

pizzas in March 2009. The company had planned the campaign for December 2008 but

dropped the idea and never promoted it. The code was never deactivated though and resulted

in the free giveaway of the pizzas across the United States after someone discovered the

promotion on the website by typing in the word "bailout" as the promotion code and then


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shared it with others on the Internet. Domino's deactivated the code on the morning of

Tuesday, March 31, 2009 and promised to reimburse store owners for the pizzas.

Domino's sponsored CART's Doug Shierson Racing, which was driven by ArieLuyendyk,

and the team won the 1990 Indianapolis 500. In 2003, Domino's teamed up with NASCAR

for a multi-year partnership to become the "Official Pizza of NASCAR."Domino's also

sponsored Michael Waltrip Racing and driver David Reutimann during the 2007 season in

the NASCAR Sprint Cup Series.

30-MINUTE GUARANTEE

Starting in 1973, Domino's Pizza had a guarantee that customers would receive their pizzaswithin 30 minutes of placing an order, or they would receive the pizzas free. The guarantee

was reduced to $3 off in the mid 1980s. In 1992, the company settled a lawsuit brought by the

family of an Indiana woman who had been killed by a Domino's delivery driver, paying the

family $2.8 million. In 1993, Domino's settled another lawsuit, this one brought by a woman

who was injured when a Domino's delivery driver ran a red light and collided with her

vehicle. The woman was paid nearly $80 million. The guarantee was dropped that same year

because of the "public perception of reckless driving and irresponsibility", according to

Monaghan.

In December 2007, Domino's introduced a new slogan, "You Got 30 Minutes", alluding to

the earlier pledge but stopping short of promising delivery in a half hour.

30 minutes guarantee for hot n delicious pizza or free.


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CHAPTER-2REVIEW OF LITERATURE


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TRAINING

Definition:

According to Michael J. Jucius, defines, The term Training is used here to

indicate only process by which the aptitudes, skills and abilities of employees to

perform specific jobs are increased.

According to Edwin B. Flippo defines, Training is an act of increasing the

knowledge and skills of an employ for performing a particular job.

Training enables an employ to do his present job more efficiently and

prepare himself for higher level job.

The major outcome of Training is learning.

A Trainee learns new habits, refined skills and useful knowledge during

the Training that helps to improve the performance.

Training is practice based and company specific.

Training objectives should be set in terms of changes needed in behaviour

and performance.


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HOW TRAINING HELPFUL

Increase knowledge and skills for doing a particular job.

Focuses attention on the current job.

Concentrates on individual employees, changing what employees

know- how they work, their attitude towards their work on their

interaction with their co- workers.

Tends to be more narrowly focused and oriented towards short term

performance concerns.

Training is job oriented.

Training is one shot deal.

Training seeks to meet the current requirements of the job and the

individual.

Training is mostly the result of initiatives taken by management.


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NEEDS FOR TRAINING

Newly recruited employees require Training so as to perform their task

effectively.

Training is necessary to prepare existing employees for higher level

jobs (promotion).

Training is necessary when a person moves from one job to another

(transfer).

Training is necessary to make employees mobile and versatile.

Training is needed to make employees more productive and useful in

the long- run.

Training is necessary for solving operational problem.


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MAJOR VALUES OF TRAINING-

Increase in productivity.

Better and economically use of resources.

Reduced Supervision.

Fill manpower needs.

Increasing organizational stability and flexibility.

Better management.

Reduced learning time.

Better industrial relation.

Reduced accidents.

Heightened morale.

Versatility & adaptability.


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TYPES OF TRAINING-

SKILLS TRAINING

This type of Training is most common in organization. The process here is

fairly simple. Specific Training objectives are set and Training content is

developed to meet those objectives. Several methods are available.

These Basic skills in modern organization (such as lectures, apprenticeship,

On the job, coaching etc.).

REFRESHER TRAINING

Rapid changes in technology may force companies to go in for this kind of

Training. By organizing short term courses which incorporate the latest

developments in a particular field, the company may keeps its employees up-

to- date and ready to take on emerging challenges.


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CROSS FUNCTIONAL TRAINING

It involves Training employees to perform operations in areas other than their

assigned jobs. Job rotation can be used to provide a manager in one functional

area with broader perspective then he would otherwise have departments can

exchange personnel for a certain period so that each employee understanding

how other departments are functioning. Following benefits of cross functional

Training are:

Workers gain rich experience in handling diverse jobs.

They can better engineer their own career paths.

They become more adaptable and versatile.

Helpful in reduces the need of supervision.

TEAM TRAINING:

Team Training generally covers two areas:

Content task and Group processes.

Content task specify the team goals such as cost control and

problem solving.

Group process reflect the way members function as a team- how

they interact with each other, how they sort out their differences,

how they participate etc.


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CREATIVITY TRAINING:

Big companies encourage their employees to think unconventionally, break the

rules, take risks, go out of the box and devise unexpected solutions.

HOW TO BE CREATIVE?

Postpone judgments: Dont reject any idea

Create alternative frames of references

Break the boundary of thinking

Examine the different aspect of the problem

Specify that resources and environment

Make a with- list of solutions

Borrow ideas from other fields

Look for the processes to change or eliminate

Think up alternative methods

Adopt another persons perspective

Question all assumptions


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SAFETY TRAINING

Training provided to minimize accidents and damage to machinery is known as

safety Training. It involves instruction in the use of safety devices and in safety

consciousness.

DIVERSITY TRAINING

Diversity Training consider all the diverse dimensions in the work place- race,

gender, age, disabilities, lifestyles, culture, education, ideas and backgrounds

while designing a Trainingprogramme.

PROMOTIONAL TRAINING

It involves Training of existing employees to enable them to perform higher level

jobs. Employees with potential are selected and they are given Training before their

promotion.


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OBJECTIVE

INNOVATIVE PROBLEM

SOLVING

REGULAR

* Anticipating

problems

before they occur.

* Training clerk

to reduce

complaints.

* Orientation.

* Team building

sessions with the

departments.

* Training

supervisors

in

communications

to

reduce

grievances.

* Recurring

Training of

interviewers.

* Refresher

courses on

safety procedure.


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METHODS OF TRAINING

1.ON THE JOB TRAINING METHOD

(i) Job Instruction Training: In this method trainee received an

overview of the job. Its purpose and its desired outcomes.

(ii) Coaching: Coaching is a kind of daily Training and feedback given

to employees by immediate supervision. It is a process of learning by

doing.

(iii) Mentoring: In this method an experiences employee offering

guidance and support to a junior employee so that the latter learns

and advances in the organization.

(iv) Job Rotation: It involves the movement of trainee from one job to

another so as to provide cross Training.

(v) Apprenticeship Training: A Training method that puts trainee

under the guidance of a master worker, typically for 2- 5 years.


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2. OFF THE JOB TRAINING METHOD

(i) Vestibule Training: A Training method involving the creation of

Training facilities separate from the regular production area but

with the same equipment.

(ii) Role Playing:A development technique require the trainee to

assume a role in a given situation and act out behaviors associated

with that role.

(iii) Lecture Method: It is a traditional and direct method of

instruction. The instructor organizes the material and gives to a

group of trainees in the form of talk.

(iv) Conference Approach: It refers to a group meeting according to

organized plan. Members participate in oral description.

(v) Programmed Instruction: An approach that puts material to be

learned into highly organized, logical sequences that requires the

trainee to respond.


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TRAINING USEFUL TO AN ORGANIZATION

USES IN REGARD WITH BUSINESS:

A. Trained workers can work more efficiently.

B. They use machines, tools, materials in proper way. Wastage is

thus eliminated to a large extent.

C. There will be fewer accidents.

D. Trained workers can show superior performance.

E. Training makes employees more loyal to an organization.

USES IN REGARD WITH EMPLOYEES:

A. Trainingmake an employee more useful to a firm.

B. Training makes employees more efficient and effective.

C. Training enables employees to secure promotions easily.

D. Training helps the employee to more from one organization to

another easily.

E. Training can enable employees to cope with organization, social

and technological change.


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AREAS OF TRAINING-

A. Knowledge: Here the trainee learns about a set of rules and regulations about

the job, the staff and the products or services offered by the company. The aim is

to make the new employee fully aware of what goes on inside and outside the

company.

B. Technical Skills: The employee is taught a specific skill (eg., operating a

machine, handling computer etc.) so that he can acquire that skill and contribute

meaningfully.

C. Social Skills: The employee is learning about himself and others, and to

develop a right mental attitude towards the job, colleagues and the company. The

principal focus is on teaching the employee how to be a team member and get

ahead.

D. Techniques: This involves the application of knowledge and skill to various

on the job situations.

E. Motivation: Higher degree of employee participation and involvement

motivates them more towards achieving the individual short term goals and the

long terms goals of the organization.

F. Perception: Unless a person perceives his task clearly he can not perform to

satisfaction.


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IMPROVING EFFECTIVENESS OF TRAINING

A. Training Objectives: There should be specific Training objectives which

helps in deciding about the type of Training required. The performance

standard of employees should be decided and Training should be directed

to achieve them.

B. Motivation To Trainees:Training should be properly explained

toemployees. Training helps the employeesin increasing there

performance. This will bring them more financial benefits and create

greater avenues for promotion. Employees should be motivated to

participate whole heartily in Training programmers.

C. Use of Previous Training: The previous experiences or education

acquired by the employees should also be made use of while planning their

Training. The previous background also be used as a foundation for new

development.

D. Suitable Organizational Condition: The condition prevailing in the

organization should be conductive to the Trainingprogramme. The

condition should rather encourage employees to learn more and more. The

persons learning better techniques of doing the things should be suitably

rewarded.

E. Involvement Of Trainees: To make Training an effective tool of learning,

trainees should also be involved in these programmers. They should be

provided with opportunity to practice the newly needed behaviors norms.


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PURPOSES OF TRAINING EVALUATION

The five main purposes of Training evaluation are:

1. Feedback: It helps in giving feedback to the candidates by defining the

objectives and linking it to learning outcomes.

2. Research: It helps in ascertaining the relationship between acquired

knowledge, transfer of knowledge at the work place, and Training.

3. Control: It helps in controlling the Training program because if the Training is

not effective, then it can be dealt with accordingly.

4. Power Games: At times, the top management (higher authoritative employee)

uses the evaluative data to manipulate it for their own benefits.

5. Intervention: It helps in determining that whether the actual outcomes are

aligned with expected outcomes.


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EVALUATION OF TRAINING PROGRAMME

Evaluation helps in controlling and correcting the Trainingprogramme:

A. Reactions: Trainees reactions to overall usefulness of Training including

the coverage of the topics, method of presentation, and the techniques to

clarify things, often throw light on the effectiveness of the programme.

B. Learning:Trainingprogramme, trainers ability and trainees ability are

evaluated on the basis of quantity of content learned and time in which it is

learned and learners ability to use or apply the content learned.

C. Job Behavior: This evaluation includes the manner and extent to which

the trainee has applied his learning to his job.

D. Organization: This evaluation measures the use of Training, learning and

change in the job behaviour of the department / organization in the form of

productivity, quality, morale, sales turnover and the like.

E. Ultimate Value: It is the measurement of ultimate results of the

contribution of the Trainingprogramme to the company goals like survival,

growth, profitability, etc. and individual goals like development of

personality and social goals like maximizing social benefits.


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ABOUT DEVELOPMENT

Definition:

In the works of Michael J. Jucius, Executive development is the

programme by which executive capacities to achieve the desired objectives are

increased.

Mr. Jucius has written that Programme must be related to the

development of various interrelated matters, factors and needs. Executive

capacities involve different individual abilities of present and prospective

managers at different levels of management.

In the words of Koontz and ODonnel, Developing a manager is a

progressive process in the same sense that educating a person is neither

development nor education should be thought of as something that can never

be completed, for there are no known limits to the degree to which one may be

developed or educated.

Executive development is a planned systematic and continuous process of

learning and growth by which managers develop their conceptual and

analytical abilities to manage.

Development is concerned with overall personality of the candidate.

Development improves performance of the mangers by giving them

opportunity for growth and development.


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OBJECTIVES OF DEVELOPMENT

Development is continuous ongoing activity.

Development aims at improving total personality of an executive.

Development aims at meeting future needs.

Development helps the manager to acquire knowledge, skills and

abilities.

Executives can show superior performance on the job.

Development efforts help executives to realize their own career, goals

and aspirations in a planned way.


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METHODS OF DEVELOPING MANAGERS

1. Decision Making Skills In basket

Business Game

Case Study

2. Interpersonal Skills Role Play

Sensitivity Training

Behavior

3. Job Knowledge On the job experience

Coaching

Understudy

4. Organizational Knowledge Job Rotation

Multiple Management

5. General Knowledge Special Courses

Special Meetings

Special Meetings


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1. DECISION MAKING SKILLS

(i)

In Basket: A method where the trainee is required to examine a basket

full of papers and files relating to his are and recommendations on

problems contained therein.

(ii) Business Game: A method to develop smart thinking, quick reactions,

initiative, organizing and leadership skills

(iii) Case Study: A method to develop analytical, reasoning and problem

solving skills.

2. INTERPERSONAL SKILLS

(i) Role Playing: A method to translate theoretical knowledge into

actions plans and to promote good human relations skills among

trainees.

(ii) Sensitivity Training: A method to promote self awareness and its

impact on others.

(iii) Behavior Modeling: A method to teach interpersonal and cognitive

skills.


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3. JOB KNOWLEDGE

(vi) On the Job Experience: Any Training technique that involves

allowing the person to learn the job by actually performing it on

the job.

(vii) Case Study: An in depth description of a particular situation an

employee might encounter on the job

(viii) Understudy: A method to aid succession planning by developing

the skills of juniors to a preset plan.

4. ORGANIZATIONAL KNOWLEDGE

(ix) Job Rotation: A method to develop diversified skills and

broadens the outlook of an executive.

(x) Multiple Management: A method to assist managers in

expending their outlook and knowledge in various functional

areas.

5. GENERAL KNOWLEDGE

(xi) Special Courses: Like; the workshops or executive development

programmes organized by institutes, universities and colleges

help the trainees to acquire general knowledge.

(xii) Special Meetings: Special meetings organized in consumers

forums, voluntary organizations, etc. to help the trainees in

developing their knowledge.


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(xiii) Specific Meetings: Specific meetings published by various

journals, specific portions of important books are provided to the

trainees to improve their general knowledge.

GLOBAL TRAINING STANDARDS OF -

All associates are certified in basic job skills prior to assuming jobs.

Performance analysis is used to determine Training needs.

Organization has functioning Training committee.

Each associate has an individual annual Training plan.

Job experts are trained as trainees.

Training is performance based.

Organization has an overall Training plan which supports the business

plan.

Learning guides exist for all key jobs.

Success of transfer of Training into workplace is measured through

recertification / performance appraisal.

Accountability for Training is a performance standard of each manager.


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CHAPTER-3

RESEARCH METHOLOGY


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INTRODUCTION

TRENDS IN THE FAST FOOD INDUSTRYThe industry is estimated to grow at 9-12 per cent, on the basis of an estimated GDP growth

rate of 6-8 per cent, during the Tenth Five year plan period. Value addition of food is

expected to increase from the current 8 per cent to 35 per cent by the end of 2025. Fruit and

vegetable processing, which is currently around 2 per cent of total production will increase to

10 per cent by 2010 and to 25 per cent by 2025.The popularity of food and agro products is not surprising when the sector is now offering a

growth of more than 150 per cent in sales. While US brands such as McDonalds, Pizza hutand Kentucky Fried Chicken have become household names, more are on their way.

THE MARKET SCENARIO

India among top 10 market for weekly fast food consumption, an online survey has found.

Most of the countries are from the Asia-pacific region, with the US being the exemption.

According to an A C Neilson study of 28 markets across the US, Europe and the Asia-Pacific,

carried out through the internet in interviews with more than 14000 consumers, Asians are

the worlds greatest fast food fans.

Percentage of adult population eating at takeaway restaurants at least once every week:

Hong Kong 61 %

Malaysia 59 %

Philippines 54 %

Singapore 50 %

Thailand 44 %

China 41 %

India 37 %

Europe 11 %


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Among the international fast food chains and local operators, Dominos emerges as the most

popular of all takeaway options with 54% of Americans, 75% of Europeans and 64% of

Asians. Dominos is most visited in Australia (84%)KFC is most visited in China (42%)Pizza

hut is most visited in India (22%)A typical fast food meal in the India & other Multinational

companies consists of fries and a burger (or other main item).

HISTORY

The concept of ready-cooked food for sale is closely connected with urban development. In

Ancient Rome cities had street stands that sold bread and wine. A fixture ofEast Asian cities

is the noodle shop. Flatbread and falafel are today ubiquitous in the Middle East. Popular

Indian fast food dishes include vadapav,panipuri and dahivada.Some trace the modernhistory of fast food in America to July 7, 1912with the opening of a fast food restaurant

called the Automatin New York. The Automat was a cafeteria with its prepared foods behind

small glass windows and coin-operated slots. Joseph Horn and Frank Hardart had already

opened the first Horn &HardartAutomat in Philadelphia in 1902, but their Automat at

Broadway and 13th Street, in New York City, created a sensation. Numerous Automat

restaurants were built around the country to deal with the demand. Automats remained

extremely popular throughout the 1920s and 1930s. The company also popularized the notion

of take-out food, with their slogan Less work for Mother. The American company

White Castle is generally credited with opening the second fast-food outlet in Wichita,

Kansasin 1921, selling hamburgers for five cents from its inception and spawned numerous

competitors.

It is arguable because most historians and Secondary School textbooks state that A&Wwas

the first fast food restaurant, which opened in 1919.After discovering that most of their

profits came from hamburgers, the brothers closed their restaurant for three months and

reopened it in 1948 as a walk-up stand offering a simple menu of hamburgers, french fries,

shakes,coffee,and Coca-Cola, served in disposable paper wrapping. As a result, they were

able to produce hamburgers and fries constantly, without waiting for customer orders, and
http://en.wikipedia.org/wiki/Ancient_Romehttp://en.wikipedia.org/wiki/East_Asiahttp://en.wikipedia.org/wiki/Noodlehttp://en.wikipedia.org/wiki/Flatbreadhttp://en.wikipedia.org/wiki/Falafelhttp://en.wikipedia.org/wiki/Middle_Easthttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Vada_pavhttp://en.wikipedia.org/wiki/Panipurihttp://en.wikipedia.org/wiki/Dahi_vadahttp://en.wikipedia.org/wiki/July_7http://en.wikipedia.org/wiki/1912http://en.wikipedia.org/wiki/1912http://en.wikipedia.org/wiki/Horn_%26_Hardarthttp://en.wikipedia.org/wiki/Horn_%26_Hardarthttp://en.wikipedia.org/wiki/Automathttp://en.wikipedia.org/wiki/Automathttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/White_Castle_(restaurant)http://en.wikipedia.org/wiki/White_Castle_(restaurant)http://en.wikipedia.org/wiki/Wichita,_Kansashttp://en.wikipedia.org/wiki/Wichita,_Kansashttp://en.wikipedia.org/wiki/Wichita,_Kansashttp://en.wikipedia.org/wiki/A%26W_Restaurantshttp://en.wikipedia.org/wiki/French_frieshttp://en.wikipedia.org/wiki/French_frieshttp://en.wikipedia.org/wiki/Milkshakehttp://en.wikipedia.org/wiki/Milkshakehttp://en.wikipedia.org/wiki/Coffeehttp://en.wikipedia.org/wiki/Coffeehttp://en.wikipedia.org/wiki/Coffeehttp://en.wikipedia.org/wiki/Coca-Colahttp://en.wikipedia.org/wiki/Coca-Colahttp://en.wikipedia.org/wiki/Coffeehttp://en.wikipedia.org/wiki/Milkshakehttp://en.wikipedia.org/wiki/French_frieshttp://en.wikipedia.org/wiki/A%26W_Restaurantshttp://en.wikipedia.org/wiki/Wichita,_Kansashttp://en.wikipedia.org/wiki/Wichita,_Kansashttp://en.wikipedia.org/wiki/White_Castle_(restaurant)http://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Automathttp://en.wikipedia.org/wiki/Horn_%26_Hardarthttp://en.wikipedia.org/wiki/1912http://en.wikipedia.org/wiki/July_7http://en.wikipedia.org/wiki/Dahi_vadahttp://en.wikipedia.org/wiki/Panipurihttp://en.wikipedia.org/wiki/Vada_pavhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Middle_Easthttp://en.wikipedia.org/wiki/Falafelhttp://en.wikipedia.org/wiki/Flatbreadhttp://en.wikipedia.org/wiki/Noodlehttp://en.wikipedia.org/wiki/East_Asiahttp://en.wikipedia.org/wiki/Ancient_Rome


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could serve them immediately; hamburgers cost 15 cents, about half the price at a typical

diner. Their streamlined production method, which they named the "Speedee Service System"

was influenced by the production line innovations ofHenry Ford.

In the cities of Roman antiquity, much of the urban population living ininsulae, multi-storey

apartment blocks, depended on food vendors for much of their meals. On New Year's Day

2008 a study was conducted worldwide counting the number of fast food restaurants per

person. The UK has claimed this title with Australia second and the United States third.

England alone accounted for 25% of all fast food

OBJECTIVES

PROBLEMS IN THE ORGANISATION

TRANS FATS CAUSE PROBLEMS FATS DOMINOS...

Trans fats are formed when liquid vegetable oils go through a chemical process called

hydrogenation. Common in a range of food products biscuits, chips, doughnuts, crackers

the hydrogenated vegetable fat is used by food processors because it is solid at room

temperature and has a longer shelf life.In September 2002, Dominos issued a statement

announcing a significant reduction of trans fats in its fried menu items french fries,

chicken McNuggets, Filet-O-Fish, Hash Browns and crispy chicken sandwiches with the

introduction of improved cooking oil in all of its 13,000 restaurants.

The change was supposed to be completed by February 2003. However,dominossencountered

operational issues and the oil was not changed. An anti-trans fatgroup claims that dominos

deliberately allowed the public to be misled. Legal action has forced Dominos to give

effective notice to the public that the oil was not changed. In Europe and the US, food makers

are under growing pressure from consumer groups to cut the trans fat content in food

products.
http://en.wikipedia.org/wiki/Dinerhttp://en.wikipedia.org/wiki/Production_linehttp://en.wikipedia.org/wiki/Henry_Fordhttp://en.wikipedia.org/wiki/Henry_Fordhttp://en.wikipedia.org/wiki/Insulaehttp://en.wikipedia.org/wiki/Insulaehttp://en.wikipedia.org/wiki/Insulaehttp://en.wikipedia.org/wiki/New_Year%27s_Dayhttp://en.wikipedia.org/wiki/Australiahttp://www.bantransfat.com/http://www.bantransfats.com/mcdonalds.htmlhttp://www.bantransfats.com/mcdonalds.htmlhttp://www.bantransfat.com/http://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/New_Year%27s_Dayhttp://en.wikipedia.org/wiki/Insulaehttp://en.wikipedia.org/wiki/Henry_Fordhttp://en.wikipedia.org/wiki/Production_linehttp://en.wikipedia.org/wiki/Diner


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COMPETITORS INFORMATION:MAJOR PLAYERS IN THIS FIELD:-

1.NIRULAS

2.PIZZA HUTS

3.HALDIRAMS

These day working executives are busy a lot they dont have the spare time to cook food due

to there high this possible income and ever increasing arperalional levels they prefer to it out

at this fast food outlets (McDonalds, Nirulas, Pizza Hut) where they find the match

according to thereasperitional level.

1. NIRULAS

Established in 1934, Nirulas today is a diversified group having a chain of elegant Business

hotels, Waiter service restaurants, Family style restaurants, Ice Cream parlours, pastry shops

and food processing plants in India.The chain with over 60 outlets operating in 5 states

successfully caters to the Indian palate of over 50000 guests every day or over 70 years.

The restaurants serves a wide variety of multi-cuisine foods, both western and Indian

including pizzas, burgers, chanakulcha, saag-roti and much more!

Ice cream parlours offers an extensive range of exciting and innovative ice cream flavors with

one new flavor added every month.Nirulas pastry shops are a one-stop shop for bakery and

confectionary items.


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2.PIZZA HUT

Pizza Hut is the largest pizza restaurant company in the world. It has 12700 outlets in 90

countries. Pizza Hut has an aggressive expansion plan for India. It intends to have 100 outlets

by the end of 2004. Pizza Hut will consolidate its presence in cities where it already exists as

an endeavor to create a major share of these profitable markets first before spreading to other

markets. Pizza Hut is one of the largest pizza brands. Further, all new outlets in India wouldbe franchisee owned resulting from the smooth functioning of the existing stores which are

all franchisee owned. Hence, the same arrangement will be followed in the future to ensure

growth-oriented results.The data written below represent what Pizza Hut is all about and

gives a brief profile of the company.

3.HALDIRAMS

Haldiram began in 1937as a small sweet shop in Bikaner, in Rajasthan state of India.

In 2001 the turnover of haldirams was Rs. 4 billion. The group has presence not only in

India but in several countries all over world.

Till early 1990s, Haldiram comprised of three units- Kolkata, Nagpur and New Delhi.

Haldiram has many firsts to its credit- It was first company to brand namkeens. And first

company to offer traditional Indian items like panipuri, chatpapri and so on.

The company faced tough competition not only from sweets and snack food vendors in

unorganized, domestic and international competitors but also from its own units because of

conflict between them.
http://www.haldiram.com/http://www.haldiram.com/


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At Haldirams quality is the obsession and this spirit has given its competitors a cutting edge.

Haldiram offers a very wide range of delicacies like- Namkeens, Sweets, Syrups, Papads,

North Indian dishes, South Indian dishes, Pastries.

Sweets itself has a very wide variety Bengali sweets include Sandesh and Rasgullas.

Other popular Indian sweets are:-Kheer, Halwa, Gulabjamun, Rasmalai and Kulfi.

RESEARCH DESIGN

The controlling plan for a marketing researchstudy in which the methods and

procedures for collecting and analyzing the information is to be collected is known as

Research Design or A framework or plan for a study that guides the collection

andanalysis of the data.

DESCRIPTIVE RESEARCH

A research design in which the major emphasis is on determining the frequency with

which something occurs. For example, How often usersaccess the Internet in a given

month. The focus of descriptive research is to provide an accurate description for

something that is occurring.

Data Source

In this project both primary data as well as secondary data are used.

VEGETARIAN PRODUCTS INCLUDE: NON-VEGETARIAN

PRODUCTS INCLUDE:

Veg.cheese pizza Nonveg.chicken pizza

Veg.onion pizza

BeveragesDessertsAdd-ons
http://en.mimi.hu/marketingweb/marketing_research.htmlhttp://en.mimi.hu/marketingweb/study.htmlhttp://en.mimi.hu/marketingweb/analysis.htmlhttp://en.mimi.hu/marketingweb/data.htmlhttp://en.mimi.hu/marketingweb/data.htmlhttp://en.mimi.hu/marketingweb/research_design.htmlhttp://en.mimi.hu/marketingweb/frequency.htmlhttp://en.mimi.hu/marketingweb/users.htmlhttp://en.mimi.hu/marketingweb/users.htmlhttp://en.mimi.hu/marketingweb/users.htmlhttp://en.mimi.hu/marketingweb/frequency.htmlhttp://en.mimi.hu/marketingweb/research_design.htmlhttp://en.mimi.hu/marketingweb/data.htmlhttp://en.mimi.hu/marketingweb/analysis.htmlhttp://en.mimi.hu/marketingweb/study.htmlhttp://en.mimi.hu/marketingweb/marketing_research.htmlhttp://en.mimi.hu/marketingweb/marketing_research.html


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Cold coffee Soft serve cone Ice tea

Hot serves choco lava cakeShakes

Soft drinks

All this shows the wide product range of Dominos. Besides that the quality of Dominos

according to the survey and general findings, is consistent throughout the life of the product.

NOTHING BUT THE BEST

That's how we plan our product range. Food quality is key at Dominos .That's why we take

pride in the foods we serve you and your family. We seek out fresh lettuce and tomatoes,

quality buns and potatoes, select poultry and fish and wholesome dairy products. Despite

extensive and meticulous quality tests at the supplier end, all products are once again

carefully scrutinized at the restaurant. Our immaculate standards of quality allow for nothing

but the best to reach your tray.

COLD CHAIN

The term Cold Chain describes the network for the procurement, warehousing, transportation

and retailing of food products under controlled temperatures. McDonalds restaurants store

products to be used on a daily basis, within a temperature range of 18C to 4C. About 52%

of our food products need to be stored under these conditions before they are used.

TRIKAYA AGRICULTURE - SUPPLIER OF ICEBERG LETTUCE

Implementation of advanced agricultural practices has enabled Trikaya to successfully grow

specialty crops like iceberg lettuce, special herbs and many oriental vegetables. A

specialized nursery with a team of agricultural experts.


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VISTA PROCESSED FOODS PVT. LTD. - SUPPLIER OF CHICKEN AND

VEGETABLE RANGE OF PRODUCTS

A joint venture with OSI Industries Inc., USA, and Dominos India Pvt. Ltd. Vista Processed

Foods Pvt. Ltd. produces a range of frozen chicken and vegetable foods. A Separate

processing lines for chicken and vegetable foods.

DYNAMIX DIARY - SUPPLIER OF CHEESE

Dynamix has brought immense benefits to farmers in Baramati, Maharashtra by setting up a

network of milk collection centres equipped with bulk coolers. Easy accessibility has

enabled farmers augment their income by finding a new market for surplus milk

PRODUCT STRATEGIES:

In order to achieve the desired rate of profits and growth, a firm has to continuously adjust its

products and product mix to the changing needs and targets of the market.

This matching of products to the requirements of competitionand buyers is known as product

strategy.

Some of the important product strategies, which firms adopt, are as follows:

1) LIMITED LINE STRATEGY:

This refers to the offering of one product or a small number of products to cater specific

market. The main benefit of this strategy is low cost of operations. However, it cannot meet

the requirements of different types of customers in different markets.

2) FULL LINE STRATEGY:

This ids also known as broad line strategy, it implies the offering of a large number of

products to meet the requirements of different customers in different markets.


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3) TRADING UP AND TRADING DOWN:

These are alternate or opposite strategies for expanding the product mix.

Trading up implies addition of some higher priced products to the existing product line of

lowered priced products for improving the sales of old products.

Trading down refers to the addition of lower-priced products to the existing higher priced

product to boost total sales.

PRICE MIX

Price and Pricing strategies:

Price is the key element of marketing mix because it relates directly to the generation of total

revenue. The term pricing policy refers to a systematic approach to pricing of different

products in different markets to evolve an appropriate pattern of prices in the long run. It is

the plan defining the initial price range and the planned price movements through time that

the firm will use to achieve its marketing objectives. Pricing policy includes not only the

determination of base prices but also the terms and conditions of sale.

COMPANY PRICING POLICIES:

The price must be consistent with company pricing policies. Many companies set up a pricing

department to develop policies and establish or approve decisions. The aim is to

ensure that the salespeople quote prices that are reasonable to customers and profitable to the

company.

Now a days most companies follows buyer based pricing. They are basing their prices on the

products perceived value. They see buyers perception of value, not the sellers cost, as the

key to pricing.The company using perceived-value pricing must establish the value in the

buyers mind concerning different competitive offers.

Dominos began with skimming prices, i.e. setting a very high price for a new product initially

and to reduce the price gradually as competitors enter the market.

The initial high price serves to skim the cream of the market, that is , relatively insensitive to

price. This approach to pricing is, in effect, an experimental search for the right price and


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itmay result in a market-determined price. This method starts with a high price and moves the

price downward by steps until the right price is reached.

Initially Dominos charged high price than what is being charged now.But now it introduces

new schemes for value of money.

PLACE MIX(DISTRIBUTION)

This element of marketing mix involves a choice of the place where the products are to be

displayed and made available to the customers. It is concerned with decisions relating to the

wholesale and retail outlets or channels of distribution. The objective of selecting and

managing trade channels is to provide the products to the right customer at the right time and

place on a continuing basis.

Dominos distribution centres are wide, located in every area of India.

Dominos has Dine-in restaurant, Drive-Thru..

Dominos has 122 restaurants in India of which 72 are in north & east India and 50 in west &

south India.

72 restaurants in North & East India: with

32 in Delhi

20 in Uttar PradeshNoida (4), Ghaziabad (4), Mathura (1) (Highway and Drive Thru),

Kanpur (2), Meerut (1), Lucknow (4), Agra (1), Allahabad (1), Varanasi (2)

10 in Haryana - Faridabad (3), Manesar (1) (Highway and Drive - Thru), Gurgaon (4),

Karnal (1) (Highway and Drive - Thru), Panipat (1)

5 in Punjab - Chandigarh (1), Ludhiana (1), Doraha (1) (Highway and Drive - Thru),

Jalandhar (1), Patarsi (1) (Highway and Drive - Thru)

2 in Rajasthan - Jaipur (2)

1 in Uttaranchal - Dehradun (1) 1 in West BengalKolkata (1)

50 restaurants in West & South India:

30 in MaharashtraMumbai (22), Pune (7), Nasik (1)

7 in GujaratAhmedabad (4), Vadodara (2), Surat (1)

6 in KarnatakaBangalore(6)

4 in Andhra PradeshHyderabad (4)


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3 in Madhya PradeshIndore (3)

For the Big Mac, the current calendar year will be the biggest in terms of restaurant openings,

and by year-end, 16 new restaurants would be in place, informs VikramBakshi, Managing

Director, dominosIndia.

The new outlets will be a combination of highway restaurants, outlets at railway stations, at

shopping malls and cineplexes, besides at residential areas with significant footfalls. India

recently won the tender for setting up an outlet each at railway stations in Mumbai and

Jaipur. In Delhi, the chain will mark its presence through an outlet at the ambitious Delhi

Metro Rail Corporation project, expected to be operational by year-end. And if all goes

according to plan, another dominos outlet could come up at Delhi's Nizammuddin railwaystation.

The fourth Dominos highway outlet on the Delhi-Jaipur highway is expected to begin

operating shortly. The chain's other three highway restaurants are located on the Delhi-Agra

highway, the Delhi-Ludhiana highway and the Mumbai-Pune highway.

PROMOTION MIX

Promotion is a process of communication with the potential buyers involving information,

persuasion and influence. It includes all types of personal or impersonal communication with

customers and intermediaries.

Promotion mix refers to the combination o various promotional tools usd by a business firm

to create, maintain and increase demand. It involves an appropriate integration of advertising,

personal selling, sales promotion and publicity


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METHORDS OF DATA COLLECTION

PRIMARY DATA

Primary data used in this project is collected through three methods, namely,

QUESTIONNAIRE METHOD and DIRECT PERSONAL INTERVIEW METHOD,

OBSERVATION METHOD. ALL these methods proved to be great help in getting the

required information.

SECONDARY DATA

It is not possible to collect first hand information for each &every thing so, secondary

data from various sources like Internet, A. C Neilsons report on Jan, 2007, Information

from television channels like CNBC, Z Business, NDTV Profit etc. and Indian Infoline

Website.

LIMITATIONS OF THE STUDY:

Since the road to improvement is never ending, so this study also suffers from certain

limitations. Some of them are as follows:

Scope of project is limitedin the sense that only Dominos has been taken for consumer

research.

The extent of the survey was New Delhi only. So the suggestions or arguments given in

the report may not hold true for other locations in India.

Questionnaire method involves some uncertainty of response. Co-operation on the part

of informants, in some cases, was difficult to presume.

Because of time constraints and reserve constraints, a mix of convenient sampling and

Judgement (Probability & Random) sampling was used.


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Also because of above mentioned constraints, the sample size chosen for the survey

was 100 people.

It is possible that the information supplied by the informants may be incorrect.


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CHAPTER-4

DATA ANALYSIS

AND

INTERPRETATION


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DATA ANALYSIS

Q1. Do you love Outdoor eating?

Yes No

INTERPRETATION

Out of the Sample of 100, following results were obtained:

80% of the people agreed that they love Outdoor eating a lot.

20% of the people said that they dont like Outdoor eating.

20%

80%

20% NO

80% YES


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Q2. How frequently do you visit Dominos ?

Once a week More than once a week Once a fortnight

Once a month Less than once a month

INTERPRETATION

Out of the sample of 100, following results were obtained:

25 informants said that they visit Dominos once in a fortnight. This section of people is

50% of the total sample.

8 informants said that they visit more than once in a week i.e. 16% of the people

surveyed.

7 said that they visit once in a month. They are 14% of the people surveyed.

5 persons each said that they visit once a week and less than once a month respectively.

They are 20% of the people surveye

Population

0

5

10

15

20

25

30

Once aWeek

More thanOnce aWeek

Once aFortnight

Once aMonth

Less thanOnce aMonth

Population

58

25

75


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Q3. Restaurants preferred by customers

Restaurant

preferred

No. of persons

Dominos 17

Pizza hut 15

McDonalds 10

KFC 3

Nirulas 5

INTERPRETATION

17 out of 100 persons surveyed preferred Dominos over any other restaurant, i.e. 34%.

15 persons preferred Pizza hut, i.e. 30%.

10 persons preferred McDonaldss, i.e. 20%

3 persons preferred KFC, i.e. 6%

5 persons preferred Nirulas, i.e. 10%

This survey conveys that there is a tough competition between Dominos, Pizza hut and

McDonalds, kfc and burger king.

17

15

10

3

5

0 5 10 15 20

Dominos

Pizza hut

Mcdonald

KFC

NirulasRestaurants preferred

no. of persons


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Q4. Rate Dominos on the following Attribute Scale:

Attribute V-Good Good Above Avg. Average Poor

Taste of food 30 12 5 2 1

Variety of food 20 25 3 1 1

General hygiene 25 19 4 2 0

Ambience/Dcor 9 12 21 5 3

Value for money 6 24 15 4 1

Friendliness of peers 9 20 15 4 2

Promptness of delivery 15 20 10 2 3

0

5

10

15

20

2530

35

Tasteoffood

Varietyoffood

Generalh

ygiene

Ambience/Dcor

Valueformoney

Friendlinessofpeers

Promptnessofdelivery

V-GoodGood

Above Avg.

Average

Poor


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Out of 100 Persons being surveyed, out of 30 Rating has been done.

INTERPRETATION

On the Rating Scale 30 is the highest Attribute rating for taste of food which is found to

be V. Good.

And 25 is the highest Attribute rating which found the Variety of food to be Good.

25 is the highest Attribute rating which found the General Hygiene to be V. Good.

21 is the highest Attribute rating which found the Ambience/Dcor to be Above Average.

24 is the highest Attribute rating which found theValue for Money to beGood.

20 is the highest Attribute rating which found the Friendliness of Peers to beGood.

20 is the highest Attribute rating which found the Promptness of Delivery to be Good.


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Q5. Is Dominos ambience comfortable and well provided?

INTERPRETATION

Regarding the Comfortabilityof Dominos,

38 persons out of 100 surveyed agreed that its ambience is comfortable i.e. 60%

7 persons neither agree nor disagree i.e. 20%

3 persons strongly agreed i.e. 15%

1 person each disagreed i.e. 5%

Views No. of persons

Strongly Disagree 1

Disagree 1

Neither agree 7

Agree 38

Strongly Agree 3

No. of persons

05

101520253035

4045

StronglyDisagree

Disagree NeitherAgree

Agree StronglyAgree

No. ofPersons


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Q6. Does Dominosmaintains consistency in its taste and quality?


Yes 43

No 7

This question shows whether Dominos maintains consistency in taste and quality of its food

products.

86% of the persons surveyed agreed that Dominos maintains consistency in its taste and

quality while 14% disagreed.

No. of persons

Yes

86%

No

14%


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Q7. Are you satisfied with the prices charged by Dominos?


Very satisfied 9

Satisfied 35

Not satisfied 6

This question deals with the pricing of Dominos food products.

INTERPRETATION

Out of 100 persons surveyed.

35 are satisfied with the prices charged i.e. 55%

9 are very satisfied i.e. 30% and

6 are not satisfied i.e. 15%

0009

35

6

1

2

3


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Q8. Do you find the promotional measures adopted by Dominos effective?


Very effective 7

effective 27

Not effective 16

This question deals with whether the promotional measures adopted by Dominos are effective

or not.

INTERPRETATION

Out of 100 persons being surveyed:

7 persons find it very effective i.e. 10%

27 persons found it effective i.e. 50% while

16 persons doesnt find it effective i.e. 40%

No. of persons

05

10

15

20

25

30

Very effective Effective Not effective

No. of persons


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Q9. What recommendations do you wish to suggest to Dominos?

Recommendations No. of persons

Include more variety 32

Reduce prices 6

Better advertising and promotion 5

Improve quality 7

This question gives out the suggestions to increase the sales.

INTERPRETATION

Out of 100 persons surveyed:

32 persons suggested that Dominos must include more variety i.e. 52%

6 persons suggested to reduce prices i.e. 12%

5 suggested to adopt better advertising and promotion measures i.e. 10% and,

7 suggested to improve quality i.e. 26%

0000

326

5

7

1

2

3

4


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Q10. How would you describe your eating experience at Dominos?

Experience No. of Persons

Excellent 4

Very Good 17

Good 25

Poor 4

This question describes the eating experience at Dominos.

INTERPRETATION

Out of 100 persons being surveyed:

4 describe their eating experience as excellent i.e. 15%

17 as very good i.e.20%

25 as good i.e. 50% and

4 as poor i.e. 15%

0

5

10

15

20

25

Excellent Very good Poor Good

No. of persons

No. of persons


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Q11. Are you satisfied with the varieties of Dominos?

Very satisfied Satisfied Not Satisfied

INTERPRETATION

Out of the Sample of 100, Following results were Obtained:

70% of the people said that they were Very much satisfied with the Varieties of Dominos.

15% of the people said that they were only satisfied with the varieties of McDonlads.

15% of the people said that they were not at all satisfied with the varieties provided by

Narulas.

70%

15%

15%0%

VERY SATISFIED

SATISFIED

NOT SATISFIED


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Q12. Are you aware of the Charity services of Dominos?

Yes No

INTERPRETATION

From the following pie chart, following information has been obtained:

60% of the people say that they are Aware of the Charity Services provided by Dominos

and,

40% of the people say that they are not Aware of the Charity Services Provided by

Dominos.

60%

40%40% NO

60% YES


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CHAPTER- 5

CONCLUSION


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Conclusion

Going through the analysis of response from the survey conducted, it is concluded that

Dominos is able to be and retain at top among all the fast food chains like Nirulas, Subway

and Burger King,Sbarro.

Dominos is also preferred over Pizza hut, McDonalds and KFC.

Dominos is providing its customers good quality food products.

Though not wide but its product line is quite impressive. It includes meals for both

Vegetarian and Non-Vegetarian and satisfies both section of customers.

Dominos is also providing its customers a well provided and comfortable ambience.

It has been rated as very good by its customers in terms of Taste and Variety of food and

promptness of delivery.

Dominos maintains its consistency in taste and quality.

Customers are also satisfied with its prices and promotional and advertising activities.

Prices are affordable by all and Dominos also satisfies its customers by continuously

introducing value for money offers

Summarising all points we conclude that Dominos is growingfastly by satisfying its

customers by providing quality and maintaining consistency and also has an impressive

strategy of marketing the products in the form of Marketing Mix Elements.


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CHAPTER- 6

SUGGESTIONS


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Recommendations

The Recommendations to Dominos is to:

1. Maintain consistency in the taste and quality of products.

2. Include more items in its product line like burgers.

3. Include more promotional and advertising measures to increase its sales or to increase its

market share.

4. They Should also freeze their Ice Creams at higher Temperature so that it does not get

melted so early.

5. The most important thing is that they should also sell pizzas without cheese because

todays generation is more Diet Conscious and each andevery pizza of Dominos is more

or less of cheese so they should make pizzas without cheese.

6. One Thing more Dominos should start is giving Customized waiter Services instead of

Self Services.

7. The Soft Drinks provided in Dominos is more of Ice and less of Cold Drink.


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CHAPTER- 7

APENDIX


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Books referred:

Kotler P. (2004) Marketing Management: Analysis, Planning, Implementation & Control,

Prentice Hall of India, New Delhi

Christopher G and Harold W Bukman,

Marketing management C.B.Gupta

Articles referred:

Dominos : Think global, act global the marketing mix

Websites referred:

www.wikipedia.com

www.dominos.com

www.dominossindia.com

www.emeraldlibrary.com

www.google.com

Websites of different fast food restaurants.
http://www.wikipedia.com/http://www.dominos.com/http://www.dominossindia.com/http://www.emeraldlibrary.com/fthttp://www.emeraldlibrary.com/fthttp://www.dominossindia.com/http://www.dominos.com/http://www.wikipedia.com/


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QUESTIONARIES

Name: Age:

Marital Status: Occupation:

No. Of Children: Income:

Q1. Do you love Outdoor eating?

Yes No

Q2. How frequently do you visit Dominos?

Once a week More than once a week Once a fortnight

Once a month Less than once a month

Q3. Is Dominos ambience comfortable and well maintained?

Strongly disagree n

Disagree

Neither agree

Agree

Q4. Does Dominosmaintains consistency in its taste and quality?

Yes

No

Q5. Are you satisfied with the prices charged by Dominos?

Yes

NO


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Q6. How would you describe your eating experience at Dominos?

Good Poor Excellent

Q7.Is dominos food hygienic?

Yes No

Q8.Are you satisfied with services provided by Dominos?

Yes No

Q9.Which option you prefer in dominos?

Dine in take away home delivery

Q10.Do you go to any other outlet also?

Yes No

Q11.If yes,then which one?

Pizza hut Subway McDonalds Others

Q12.Have you ever called for home delivery of products from dominos?

Yes No

Documents

Dominos Hr Report