Dolby Laboratories Partners with Wanying Cinema Line to ... Dolby Laboratories Partners with Wanying
Dolby Laboratories Partners with Wanying Cinema Line to ... Dolby Laboratories Partners with Wanying
Dolby Laboratories Partners with Wanying Cinema Line to ... Dolby Laboratories Partners with Wanying
Dolby Laboratories Partners with Wanying Cinema Line to ... Dolby Laboratories Partners with Wanying
Dolby Laboratories Partners with Wanying Cinema Line to ... Dolby Laboratories Partners with Wanying

Dolby Laboratories Partners with Wanying Cinema Line to ... Dolby Laboratories Partners with Wanying

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  • 20 August 2018, 04:30 (PDT)

    Dolby Laboratories Partners with Wanying Cinema Line to Extend the Spectacular Dolby Cinema Experience in China Plan to extend Dolby Cinema footprints in Southeast China with first location to be opened in Shenzhen

    SAN FRANCISCO and SHENZHEN, Aug. 20, 2018 (GLOBE NEWSWIRE) -- Dolby

    Laboratories, Inc. (NYSE: DLB) and Wanying Cinema Line (Shenzhen) Company Limited, the

    high-end cinema exhibitor wholly owned by China Resources Land Limited with the brand

    MIXCINE, today announced a partnership to extend the spectacular Dolby

    Cinema® experience to more moviegoers in China. With the partnership, the first location is

    expected to be open at Wanying’s flagship site in Shenzhen with more locations to come in

    Southeast China in the following two years.

  • “Since we opened our first site in China two years ago, we have witnessed moviegoers’ growing

    passion for the dramatic and immersive Dolby Cinema experience,” said Doug Darrow,

    Senior Vice President, Cinema Business Group, Dolby Laboratories. “The

    partnership with Wanying Cinema Line will allow us to bring the highly acclaimed Dolby

    Cinema experience to even more cities across China.”

    “It is our goal to offer the best-in-class moviegoing experience to our patrons, and total

    premium cinema experience offered by Dolby Cinema is exactly what we need to achieve that

    goal,” said Hua Chen, General Manager, Wanying Cinema Line. “We are confident the

    unforgettable Dolby Cinema experience will attract our patrons to come back again and again

    and find themselves fully immersed in the world of the movie.”

    As Dolby’s most advanced cinema offering, Dolby Cinema enables richer and more action-

    packed storytelling through Dolby Vision and Dolby Atmos. The combination of Dolby

    technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to

    the onscreen action than ever before.

  • The Dolby Vision laser projection system, which uses state-of-the-art optics and image

    processing, delivers high dynamic range with enhanced color technology and a contrast ratio

    that far exceeds that of any other laser image technology on the market today. The result is a

    dramatically different viewing experience that presents strikingly vivid and realistic images,

    making viewers feel like they are inside the movie's world. The Dolby Atmos immersive audio

    technology moves sound around the audience, placing the movie-goers deeper inside the film's

    setting and creating a powerfully moving experience.

    About Wanying Cinema Line and the MIXCINE Wanying Cinema Line (Shenzhen) Co., Ltd. was established in February, 2018. It is wholly

    owned by China Resources Land, a leading commercial real estate company in China. It

    specializes in cinema investment and other businesses, and establishes the self-operated cinema

    brand the “MIXCINE”.

    Relying on the good location conditions, operation level and expansion pace of China Resources

    Land’s Investment Property, Wanying Cinema Line has set up two ‘MIXCINE’ product lines,

    which match with the positioning of China Resources Land’s Commercial Property the ‘MIXC’

    and the ‘MIXC ONE’.

    Wanying Cinema Line shoulders the responsibility of spreading and building a new era of

    people's cinemas; combing with artistic principles to create a platform for local high-quality

    film screening; forming an industry scale and establishing professional influence; developing

    diversified businesses to enhance profitability.

    The MIXCINE is a domestic high-end film center invested, constructed and operated by

    Wanying Cinema Line. With the "Efficient Use of Optics and Acoustics" as the core element of

    the building, and "All for the film-watching service" as the main service principle, it will create a

    high-end movie theater with excellent experience for film fans.

    Photos accompanying this release are available at:

    http://www.globenewswire.com/NewsRoom/AttachmentNg/b39eedcd-6e46-427a-9d03-

    30249cc85e61

    http://www.globenewswire.com/NewsRoom/AttachmentNg/11e45646-381d-4d5b-a4d7-

    fad0071ae705

    https://www.globenewswire.com/Tracker?data=uGoxNJCVAVuddOP4kz0rpodZDxmA6Ow64GIOF-jkMppnzdhZYExDAOAN8DrArhc6gf_LLXDqxb-LMgkEq53occbovy6uyK9MTAOeeYwsIUDoGchF91knCwh6eHLKXvNkTeDQlMijDJTQYCCD1wWjdpKOTkRzOSbYhn7kCJm7vx81BQ1jOeNEFyYh58F0hPY7YtrEDVm2nfaJSbcrPAwZnTTUHyk1liGZFaLGA_n3X8Gvlary2AGD_vInqBI09mqHt6-oqr1TIIc6ElBNEHt0eA==

  • ABOUT DOLBY

    Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – with Dolby Cinema, Dolby Vision, Dolby Atmos, Dolby Voice, Dolby Dimension, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

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    038fd390d902

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