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PRESIDENT’S QUESTIONNAIRE 2010

Overview of Presentation

� Rationale and background

� Logistics

� Overall Findings

� Alumni Relations

� Alumni communications – methods

� Alumni communications – content

� Alumni engagement

� Development

Introduction to the Project

Rationale and background

� Five-yearly project

� Comparability

� Data cleaning

� Initiating contact

� Understanding alumni opinions of the University

� Gauging alumni preferences and desires to inform strategy

Logistics (1)

� Design

� Minimising free-text responses

� Pre-population

� Clarity and brevity

� Strict utility criteria for inclusion

� Distribution

� Postal and online

� Priority groups

� Approx. 200,000 individuals invited

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Logistics (2)

� Responses

� Over 35,000 responses (approx. 18% after bounces)

� The majority of responses (2/3) online

� Outputs

� Information about alumni opinions and preferences

� Clean data

Overall Findings

Attitudes to the University

The University and Me:

QuestionAgree Neutral Disagree Total

Would recommend 90.05% (27201) 8.35% (2523) 1.59% (481) 30205

Feel connected 34.16% (10248) 39.17% (11751) 26.66% (7998) 29997

Positive career impact 77.38% (23163) 17.25% (5163) 5.37% (1608) 29934

� The majority of respondents would recommend the University

� Slightly more respondents feel connected (34%) than not (27%),

but there is a high ‘neutral’ figure

� The majority of respondents believe their Manchester degree has

had a positive career impact

Attitudes to the University by age

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+

Would recommend

Feel connected

Positive career impact

Attitudes to the University up to ten years since graduation

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

I would recommend the University to others

Disagree

Neutral

Agree

Attitudes to the University up to ten years since graduation

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

My Manchester Degree has had a positive impact on my career

Disagree

Neutral

Agree

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Attitudes to the University up to ten years since graduation

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

I feel connected to the University at the present time

Disagree

Neutral

Agree

Connection to the University by country

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

UK USA China Singapore India Australia Hong Kong Rest of World

“I feel connected to the University of Manchester at the present time”

Response rates by country/region

Country Sent Responded % Responded

Australia 1,029 325 31.6%

USA 3,378 672 19.9%

Singapore 2,286 313 13.7%

UK 168,860 22,474 13.3%

India 1,574 195 12.4%

Hong Kong 2,792 301 10.8%

People's Republic of China 3,466 369 10.6%

Rest of World 32,664 5,518 16.9%

Grand Total 216,049 30,167 14.0%

Methods of Communication

Alumni Relations

Preferred communication types

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+

E-mail newsletter

Your Manchester Magazine

YMO website

Use of social networking sites

Social Networking Site Total Percentage

Facebook 14111 33.59%

Orkut 205 0.49%

YouTube 5706 13.58%

LinkedIn 6086 14.49%

Twitter 2342 5.58%

Your Manchester Online 2859 6.81%

Bebo 60 0.14%

MySpace 698 1.66%

None 8911 21.21%

Other 1027 2.44%

Total 42005

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Social Networking Sites by Age

Site Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+

Facebook 45.66% (4429) 39.77% (3085) 29.65% (1718) 23.79% (1242) 16.94% (555) 8.07% (155)

YouTube 20.35% (1974) 14.25% (1105) 12.55% (727) 9.08% (474) 6.87% (225) 3.18% (61)

LinkedIn 11.97% (1161) 18.77% (1456) 18.83% (1091) 16.05% (838) 7.84% (257) 2.29% (44)

YMO 4.60% (446) 6.02% (467) 8.04% (466) 9.54% (498) 11.17% (366) 9.48% (182)

None 3.34% (324) 9.75% (756) 21.28% (1233) 33.25% (1736) 51.31% (1681) 73.54% (1412)

Other 14.07% (1365) 11.45% (888) 9.64% (559) 8.29% (433) 5.86% (192) 3.44% (66)

Total 9699 7757 5794 5221 3276 1920

Social Networking by Country

Site UK USA China Singapore India Australia Hong Kong

Rest of

World

Facebook 33.49% (9389) 31.81% (383) 22.49% (157) 40.46% (231) 30.77% (140) 31.20% (146) 40.37% (174)

33.76%

(3216)

Orkut 0.25% (70) 0.25% (3) 0.00% (0) 0.18% (1) 15.16% (69) 0.00% (0) 0.00% (0) 0.61% (58)

YouTube 12.74% (3572) 12.46% (150) 10.03% (70) 16.81% (96) 12.31% (56) 14.10% (66) 17.40% (75)

15.96%

(1520)

LinkedIn 13.83% (3878) 26.33% (317) 10.60% (74) 16.81% (96) 17.80% (81) 16.03% (75) 10.21% (44)

15.14%

(1442)

Twitter 5.76% (1614) 6.40% (77) 4.01% (28) 4.73% (27) 7.25% (33) 2.78% (13) 4.18% (18) 5.07% (483)

YMO 4.49% (1259) 7.23% (87) 18.05% (126) 9.28% (53) 7.91% (36) 10.26% (48) 11.14% (48)

12.20%

(1162)

Bebo 0.14% (39) 0.25% (3) 0.00% (0) 0.00% (0) 0.00% (0) 0.00% (0) 0.00% (0) 0.18% (17)

MySpace 1.53% (429) 1.66% (20) 13.61% (95) 1.23% (7) 0.66% (3) 0.85% (4) 1.39% (6) 1.27% (121)

None 26.13% (7325) 12.13% (146) 6.88% (48) 8.58% (49) 7.03% (32) 21.79% (102) 9.74% (42)

11.81%

(1125)

Other 1.63% (458) 1.50% (18) 14.33% (100) 1.93% (11) 1.10% (5) 2.99% (14) 5.57% (24) 4.01% (382)

Total 28033 1204 698 571 455 468 431 9526

Social networking

Social Network Users only

Agree 33.65% (8475)

Neutral 29.35% (7392)

Disagree 36.99% (9316)

Total 25183

“Social Networking Sites are a good way for me to engage with the University/other alumni”

Social networking – a good way to

engage?

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+

Topics of Communication

Alumni Relations

What do our alumni want to hear about?

� University Developments

� Fellow Alumni

� Current Students

� Groundbreaking Research

� Alumni events

� Alumni Membership benefits

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Preferred content by country

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

University developments

Fellow alumni Current students Groundbreaking research

Alumni events Alumni membership benefits

UK

China

“I am interested in hearing about…”

Preferred content by age

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+

University Developments

Fellow Alumni

Groundbreaking Research

Preferred content by age

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+

University Developments

Fellow Alumni

Current Students

Groundbreaking Research

Preferred content by age

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+

University Developments

Fellow Alumni

Current Students

Groundbreaking Research

Alumni Events

Alumni Membership Benefits

Types of engagement

Alumni Relations

Alumni Engagement

� Linking to current students through the careers service

� Attending events for alumni

� Attending reunions

� Attending networking events

� Obtaining alumni discounts

� Accessing alumni facilities

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Alumni Engagement

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+

Linking to current students through the Careers Service

Attending events for alumni

Attending reunions

Attending networking events

Obtaining alumni discounts

Accessing University facilities (e.g. Library, Sports Facilities, Careers Service)

Content/engagement

Attending events for alumni

Attending reunions

Attending networking events

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+

Alumni Events

Event attendance by country

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

UK USA China Singapore India Australia Hong Kong Rest of World

“I would be interested in attending events for alumni”

Events (networking)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Charitable Corporate None disclosed

Disagree

Neutral

Agree

“I would be interested in attending networking events”

Directorships/Trusteeships

Development Issues

Volunteering and giving

Volunteering and Donation Status

Donation status

Charity Volunteer?

Yes No

Donors 425 742

Other 5,916 23,253

Grand Total 6,341 23,995

% donors 6.7% 3.1%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Yes No

Other

Donor

Current Volunteer?

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Directorships and giving

Directorships/Trusteeships and donation status

Donation statusCorporate

DirectorshipsCharitable

TrusteeshipsNumber of donors 85 126Total respondents 2,123 1,821% donors 4.0% 6.9%

Recommendation and giving

Donors, 1,1394%

Others, 28,22396%

Of those who responded to the statement: "I would recommend the University of Manchester to others"

Stongly agree

67%

Agree

28%

Neutral

5%

Disagree

0%

Strongly

Disagree

0%

Donors

Stongly agree

58%

Agree

32%

Neutral

8%

Disagree

1%

Strongly Disagree

1%

Non-Donors:

Career impact and giving

Donors11474%

Other 28,35896%

Of those who responded to the statement: "My Manchester Degree has had a positive impact on my career"

Stongly agree

41%

Agree

36%

Neutral

17%

Disagree

4%

Strongly

Disagree

2%

Non-Donors

Stongly agree

51%

Agree

34%

Neutral

13%

Disagree

2%

Strongly Disagree

0%

Donors

Connectedness and giving

Donors, 11404%

Others, 28,41996%

Stongly agree20%

Agree36%

Neutral35%

Disagree8%

Strongly Disagree1%

Donors

Stongly agree13%

Agree21%

Neutral39%

Disagree19%

Strongly Disagree

8%

Non-donors

Of those who responded to the statement:

“I feel connected to the University of Manchester at the present time”