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THESSALONIKI, A STRATEGIC TRANSPORT HUB IN FRUITAND VEGETABLE TRANSPORT WITHIN EUROPE
WHAT DOES FRESKON MEAN FOR GREECE’SPROFILE IN THE PRODUCTION SECTOR?• Promotion of Greek fruit and vegetables within and beyond Greek borders• Greek fruit & vegetables becoming synonymous with top quality• Opening new and dynamic markets geared towards exports. • The country becoming a meeting point for international professional contacts.
SPECIAL EVENTSInternational Apricot CongressSupermarkets @ FreskonHosted buyers’ program from 50 target countriesParallel conference & other eventsA broad promotional plan in Greece and abroad
FRESKON EVENT PARTICIPANTSCompanies | Cooperatives | Producers | Fruit and Vegetable | Wholesalers | Retailers | Supermarket Chains
A unique event for the sector and a reference point for the Balkans and SE Mediterranean welcomes professionals and visitorsfrom around the world.
COMMUNICATION STRATEGY
COMMUNICATION APPROACH
PROPOSAL SEARCH + REMARKETING + PLACEMENTS (GDN)
Our audience through Google AdWords
GDN
Enterprises & Industry > Professional Services > Corporate Venues > Trade Expos
Enterprises & Industry > Professional Services > Corporate Venues
Enterprises & Industry
Enterprises & Industry > Professional Services
EXAMPLE
CPC IMPRESSION
0,30-‐0,50 10.000.000-50.000.000 500.000-1.000.000
0,30-‐0,50 50.000.000-100.000.000 500.000-1.000.000
0,30-‐0,50 5.000.000.000-10.000.000.000 50.000.000-100.000.000
0,30-‐0,50 1000.000.000-5.000.000.000 10.000.000-50.000.000
B2CBusiness To Customers
BTOC BALKAN+GREECE+RUSSIA €/DAY 2MONTHS
Search 1xSearchCampaign 33.33 2,000.00
GDN-‐BANNER BANNER 200.00 12,000.00
Remarkefng(GDN-‐TEXT) TEXT 33.33 2,000.00
Remarkefng(GDN-‐BANNER) 1xRMKT 100.00 4,000.00
Youtube TrueView 83.00 5,000.00
TOTAL 25,000.00
B2BBusiness To Business
BTOC BALKAN+GREECE+RUSSIA €/DAY 2MONTHS
Search 1xSearchCampaign 16.60 1,000.00
GDN-BANNER BANNER 66.60 4,000.00
Remarkefng(GDN-‐TEXT) TEXT 16.60 1,000.00
Remarkefng(GDN-‐BANNER) 1xRMKT 33.33 2,000.00
Youtube TrueView 33.33 2,000.00
TOTAL 10,000.00
Promotion Activities
• A newsletter for all Fruit Logistic participants and for those who register through Freskon’s website.
• An adjustment on freskon.helexpo.gr, in order to add a newsletter registration form.
• A TV spot for Greek channels to attract local visitors.
• A TV spot in English for YouTube and social media.
freskon.helexpo.gr
GOOGLE ADS
Campaign report Feb 27, 2015-Mar 5, 2015
Campaignstate
Campaign Budget Status Campaigntype
Campaignsubtype
Clicks Impressions CTR Avg. CPC Cost Avg. position
enabled 2015_GDN_Freskon_FYROM
300.00 eligible Display Only All features 1833 277069 0.66% 0.05 85.99 1.0
enabled 2015_GDN_Freskon_DE
350.00 campaignbudgetconstrained
Display Only All features 1779 1269507 0.14% 0.42 740.44 1.0
enabled 2015_GDN_Freskon_HR
300.00 eligible Display Only All features 1048 403854 0.26% 0.09 89.64 1.0
enabled 2015_GDN_Freskon_PL
490.00 campaignbudgetconstrained
Display Only All features 2002 1633104 0.12% 0.20 398.08 1.0
enabled 2015_GDN_Freskon_CZ
490.00 campaignbudgetconstrained
Display Only All features 315 210423 0.15% 0.13 42.20 1.0
enabled 2015_GDN_Freskon_RO
490.00 campaignbudgetconstrained
Display Only All features 9550 4258677 0.22% 0.12 1,177.37 1.0
enabled 2015_GDN_Freskon_AL
300.00 eligible Display Only All features 227 58843 0.39% 0.10 22.71 1.0
enabled 2015_GDN_Freskon_HU
490.00 campaignbudgetconstrained
Display Only All features 3468 1556655 0.22% 0.14 483.82 1.0
enabled 2015_GDN_Freskon_RU
350.00 campaignbudgetconstrained
Display Only All features 15366 7927000 0.19% 0.10 1,611.84 1.0
enabled 2015_GDN_Freskon_RS
300.00 eligible Display Only All features 3394 1646793 0.21% 0.06 200.61 1.0
enabled 2015_GDN_Freskon_BG
490.00 campaignbudgetconstrained
Display Only All features 8772 3811894 0.23% 0.10 877.95 1.0
enabled 2015_GDN_Freskon_EGY
300.00 eligible Display Only All features 599 487784 0.12% 0.08 46.98 1.0
Total - all butremovedcampaigns
-- -- -- -- -- 48353 23541603 0.21% 0.12 5,777.63 1.0
Total - Search -- -- -- -- -- 0 0 0.00% 0.00 0.00 0.0Total - DisplayNetwork
-- -- -- -- -- 48353 23541603 0.21% 0.12 5,777.63 1.0
Total -- 1,140.00 -- -- -- 48353 23541603 0.21% 0.12 5,777.63 1.0
CAMPAIGN REPORT FEBRUARY 27 - MARCH 5, 2015
Campaign report Apr 1, 2015-Apr 27, 2015
Campaignstate
Campaign Budget Status Campaigntype
Campaignsubtype
Clicks Impressions CTR Avg. CPC Cost Avg. position
paused 2015_GDN_Freskon_DE
350.00 campaignpaused
Display Only All features 0 33 0.00% 0.00 0.00 1.0
enabled 2015_GDN_Freskon_HR
83.33 campaignended
Display Only All features 780 315080 0.25% 0.09 70.61 1.0
enabled 2015_GDN_Freskon_GR
200.00 eligible Display Only All features 13337 8034695 0.17% 0.16 2,089.92 1.0
enabled 2015_GDN_Freskon_CY
83.33 campaignended
Display Only All features 1244 516140 0.24% 0.09 113.62 1.0
enabled 2015_GDN_Freskon_MONT
83.33 campaignended
Display Only All features 593 255868 0.23% 0.06 36.89 1.0
paused 2015_GDN_Freskon_CZ
100.00 campaignpaused
Display Only All features 0 14 0.00% 0.00 0.00 1.0
enabled 2015_GDN_Freskon_RS
83.33 campaignended
Display Only All features 4862 1954687 0.25% 0.07 341.62 1.0
paused 2015_GDN_Freskon_PL
100.00 campaignpaused
Display Only All features 0 159 0.00% 0.00 0.00 1.0
paused 2015_GDN_Freskon_HU
100.00 campaignpaused
Display Only All features 0 6 0.00% 0.00 0.00 1.0
paused 2015_GDN_Freskon_RU
350.00 campaignpaused
Display Only All features 5 850 0.59% 0.06 0.30 1.0
enabled 2015_GDN_Freskon_AL
83.33 campaignended
Display Only All features 7210 904999 0.80% 0.06 453.25 1.0
enabled 2015_GDN_Freskon_FYROM
83.33 campaignended
Display Only All features 1584 432205 0.37% 0.07 110.69 1.0
enabled 2015_GDN_Freskon_RO
83.33 campaignended
Display Only All features 3697 2132230 0.17% 0.14 504.02 1.0
enabled 2015_GDN_Freskon_BG
180.00 campaignended
Display Only All features 9461 4594209 0.21% 0.10 985.67 1.0
paused 2015_GDN_Freskon_EGY
100.00 campaignpaused
Display Only All features 0 35 0.00% 0.00 0.00 1.0
Total - all butremovedcampaigns
-- -- -- -- -- 42773 19141210 0.22% 0.11 4,706.59 1.0
Total - Search -- -- -- -- -- 0 0 0.00% 0.00 0.00 0.0Total - DisplayNetwork
-- -- -- -- -- 42773 19141210 0.22% 0.11 4,706.59 1.0
Total -- 1,513.31 -- -- -- 42773 19141210 0.22% 0.11 4,706.59 1.0
CAMPAIGN REPORT APRIL 1 - APRIL 27, 2015
FRESKON IN NUMBERS
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