Disney Pixar 5

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Type Industry Founded

Public company Largest Media and Entertainment Conglomerate Los Angeles, California,U.S.(October 16, 1923)

Founder(s) WaltandRoy Disney Headquarters Burbank, California,U.S. Current CEO & President Robert Iger. Total assets US$ 69.206 billion


Company Divisions




Pixar Inc History


Toy Story (1995) A Bug's Life (1998) Toy Story 2 (1999)11/16/12

Early Enterprises

The creator of Mickey Mouse and founder of Disneyland and Walt Disney World was born in Chicago, Illinois, on December 5, 1901. His father, Elias Disney and his mother, Flora Call Disney.

Walt became interested in drawing at an early

age. At McKinley High School in Chicago.



Walt joined the Red Crossand was sent overseas to France, where he spent a yeardriving an ambulanceand chauffeuring Red Cross officials.

He beganproducing short animated films for local businesses, in Kansas City.

After making a success of his "Alice Comedies," Walt became a recognized Hollywood figure. On July 13, 1925, Walt married one of his first employees, Lillian Bounds, in Lewiston, Idaho.

On December 21, 1937,Snow White and the Seven Dwarfs,11/16/12

the first full-length animated musical feature, premiered at


Walt Disney took a deep interest in the establishment of California Institute of the Arts, a college level, professional school of all the creative and performing arts.


Creation of Mickey MouseIn 1928 Walt created a new animated character, Mickey Mouse. A Real Personality

In mid- thirties, Mickey had become a national symbol and as such he was expected to behave properly11/16/12


His main vision is to spread happiness in the world. Walt Disney presents his vision of a magical park. The more he dreamt of it, the more elaborate his plans became.

In 1954, the year before Disneyland opened. He completely trust his creative employees.


Leadership Style.


Walt Disney of course


was one of


192328: The Silent Era 193445: Snow White and the Seven Dwarfs and World War II


First feature-length animated film in 1934.

193445: Snow White and the Seven Dwarfs and World War II

New Release in December 1937- Snow White Snow White was released through RKO Radio Snow white made huge profitsClick to edit Master subtitle style


In the year 1939 initiated Public Offerings More succesful releases

Pinocchio(19 11/16/12 40),

Bambi (1942)

Fantasia (1940),

Dumbo (1941),


World War II Box-office profits began to dry up. Attack on Pearl Harbor, Films like-Victory Through Air Power and the Welcome Donald Duck Congo Mr Duck Der Fuehrer's Face (1943).

short Education for Death(both 1943)


194654: Post-war and television

With limited staff and little operating capital

Ended its contract with RKO in


Low budget films The Three Caballeros (1944) Melody Time (1948),

Founded Buena Vista In December 1950, shaked hand COCA COLA


Introduction of live-action films and documentaries


Biggest HIT in Box Office

11/16/12 Cinderella

Alice in Wonderland

Peter Pan (1953)

195565: Disneyland

July 18, 1955, Walt Disney opened Disneyland to the general public

November 1965, "Disney World" was announced, with plans for theme parks, hotels, and even a model city on thousands of acres of land purchased outside of Orlando



Strokes To Disney World

196671: The deaths of Walt and Roy Disney and the opening of Walt Disney World

On December 15, 1966, Walt Disney Passed away Roy Disney took over as chairman, CEO, and president of the company.

Disney World as "Walt Disney World The Jungle Book and the musical The Happiest Millionaire were the last movies of Walt


Roy Disney died of a stroke

197284: Theatrical malaise and new leadership

ed Disney CEO Ron Miller New CEO Touchstone Pictures as a brand for Disney. Touchstone's first release Splash (1984)

Return of Disney announced plans for the second Walt Disney World theme park, EPCOT Center,

Disney Productions to build the first Disney theme park outside of the United States, Tokyo Disneyland, which opened in April 1983.11/16/12

1984-2005 Michael Eisner-The Savoir

Michael Eisner was born in New York as a son of Jewish parents.

As Paramounts CEO Leaving Paramount and Joining Disney


The Eisner Era

New flagships starting from The Little Mermaid 90s era Disney domination Key feature films Lion King ,Aladdin ,Duck tales , Tales Spin and many more

Forbes's 50 best Companies Transition to live action films and cgi from cartoons Pirates of the Caribbean ,National Treasure ,The Princess Dairies ,The chronicles of Narnia, Toy story ,Wall-e ,Cars etc


Problems with Steve Jobs and Pixar


An Autocratic Leader Inability to adapt Complete control domination Egotistical Attitude

Creative Edge

Idea Generator Friction and Conflict

Critics and Media Heavy criticism

Micromanagement Frequency Obsessive Micromanagement Brain Drain


Leadership Style

Pseudo-transformational Self-consumed ,exploitive ,power oriented Negative empowerment

Transactional Extracting values from subordinates Advancing own agendas

Path-Goal Leadership style11/16/12

Positive goal establishment financially



We follow a strong tradition of innovation.

create positive and inclusive ideas about families. provide entertainment experiences for all generations to share.


high standard of excellence.


Every product tells a story.

high-quality standards across all Optimism product categories. At The Walt Disney Company,

Decency honor and respect the trust people place in us. 11/16/12

entertainment is about hope, aspiration and positive resolutions.


A Wide Range of Benefits, including Health, Dental, Life Insurance and more

Complimentary Theme Park Passports Learning and Development Opportunities The Walt Disney Company Foundation Scholarship Program Employee Stock Purchase Program Disney TEAM Discounts, including Disney products and merchandise

Service 11/16/12 Awards

Learning Program

At The Walt Disney Company, we know our employees and Cast Members make the magic happen.

Disney programs Disney Dimensions, an Executive Development Program Disney Ethics, Integrity, and Diversity Programs Professional Development Management/Leadership Development11/16/12


Disney's relationship Pixar Animation Studios, Steve Jobs and Ed Catmull,regarding possible merger.

The noteworthy results was the transition of Pixar's CEO and 50.1% shareholder, Steve Jobs, becoming Disney's largest individual shareholder at 7% and a member of Disney's Board of Directors



GROUP of 7Erica Doug / Nate


Rich / Mike




SWOT Analysis (Strengths)

Diversified product and service portfolio Portfolio of well known brands Customer penetration of cable networks Strong brand equity by parks and resortsClick to edit Master subtitle style


SWOT Analysis (Weaknesses)

Overdependence on the North American markets

Click to edit Master subtitle style


SWOT Analysis (Opportunities)

Acquisitions to strengthen the position in the entertainment industry Distribution agreement with DreamWorks Studios New franchise releases are likely to grow salesClick to edit Master subtitle style


SWOT Analysis (Threats)

Intense competition keeps market share under check Proliferation of piracy in entertainment industry Regulatory risksClick to edit Master subtitle style


Perception and Emotion During Negotiation

Disagreements between Steve Jobs and Michael Eisner

Eisner departs Disney in 2004 over Pixar relationship Negotiations resumed in 2005 following Eisner departureClick to edit Master subtitle style

Pixar thought they were not getting mutual benefits Pixar felt they did not need Disney11/16/12 Cultural


Impact to Stakeholders

Barriers reduced During the merger, stockholders received a higher share price Betterto edit Master subtitle stylemanagement Click human resource Cultural difference proved to be beneficial Share value the first 6 months of 201211/16/12


Cohen, P. (2006). Disney Buys Pixar. Macworld, 23(4), 21. Retrieved from EBSCOHOST database. Laura, P., & David, L. (n.d). Disney to ponderedit Masterthe extension of Pixar Click to today subtitle style partnership. USA Today. Retrieved from EBSCOHOST database.

The Walt Disney Company SWOT Analysis. (2012). Walt Disney Company SWOT Analysis, 1-10. Retrieved from 11/16/12


BROOKS, B. (2012, April 26). At Disney, a Splintering of Power Makes It Tough to Find a Chief. New York Tim