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Abstract
The science fiction film Blade Runner (Deeley, de Lauzurika & Scott, 1982), and the cyber-punk aesthetic that followed in its wake, have influenced not only filmmakers, but surpris-ingly developers involved in urban revitalization projects in cities throughout the world. From plans to put digital billboards atop Los Angeles high-rises to Blade Runner themed food courts which promise the chaos of Tokyo backstreets, these plans have often been part and parcel of the process of gentrification, with both developers and new tenants lured by the vibrancy of multicultural urban meccas, yet whose impact on these neighbor-hoods has often been homogenization and the displacement of the original inhabitants. As Klein (1991) notes, the admiration and romanticization of the film’s cityscape also carries an ambivalence toward the working and urban poor, many of whom are ethnic minorities. Morley and Robins (1995) argue further that the techno-orientalist aesthetic of Blade Run-ner hides a resentment of the Other, expressing a fear of a Japanese, or East-Asian, eco-nomic ascendancy. How then should the cyberpunk narrative, whose themes of identity and displacement account for this ambivalence and its effects on urban communities? This paper takes up Jennifer Phang’s 2015 film Advantageous as an answer to how the science fiction cityscape might critique both techno-orientalism and its coopting in the process of gentrification.
Keywords: cyberpunk, gentrification, urban development, displacement, Jennifer Phang, Advantageous, techno-orientalism, Blade Runner, food
Disadvantageous: Gentrification and The Cyberpunk Aesthetic
In the spring of 2008, a series of articles appeared about a Los Angeles real estate mogul
whose revitalization project for the city held a decidedly dystopian influence. Holding up the
now iconic image of a geisha superimposed over plans for his downtown high-rises, Sonny As-
tani unveiled his ambition to turn the Tokyo-inspired setting of Blade Runner (Deeley, de
Lauzurika & Scott, 1982) into a partial reality (Cathcart, 2008). Astani’s plans attracted both
bemusement and horror from the media, with one columnist accusing the exile from Tehran
【Research Note】
Disadvantageous: Gentrification andThe Cyberpunk Aesthetic
ELLIS, Sara K
( 170 )( 171 )『明治大学国際日本学研究』第 9 巻第 1 号100
of seeing the film’s “Hobbesian vision of a future L.A.” as a pleasant contrast to the Khomeini
regime (Beiser, 2008; Rutten, 2008). The uproar, however, had less to do with aesthetics—giant
video screens in cities were certainly nothing new in 2008—than the looming 2019 date in the
film. Blade Runner’s ‘incept date’ was now a mere decade away, and while an ongoing drought
may have dispelled fears of the rainy future depicted in the film, the burst of the U.S. housing
bubble and subsequent recession were certainly powerful reminders of its poverty (California
Department of Water Resources, 2010).
Astani’s plans, in fact, were neither new nor novel. As Norman Klein recorded nearly 20
years prior, the film had already become “a paradigm for the future of cities” (1991, p. 147). At
a Los Angeles public arts lecture he attended in 1990, Klein watched an audience react with
similar dismay when three out of the five urban planners presenting “agreed that they hoped
someday L.A. would look like the [film]” (1991). Nor have such aspirations faded or remained
exclusive to the film’s setting. The celebrity chef Anthony Bourdain has more recently an-
nounced plans to create a Blade Runner themed food market “inspired by the set décor. . . and
the vibrant back alleys of Tokyo” in Manhattan’s quickly developing far West Side (Dunn,
2015; Geiger, 2015).
Techno-Orientalism and the Postmodern Appeal of Poverty
Developers cite both temporal and cultural contrasts for the film’s appeal. Astani, in an in-
terview in the New York Times, was “gripped by the notion of looming skyscrapers covered
with moving images and graphics, and the layering of old and new structures” (as cited in
Cathcart, 2008), while Bourdain is lured by the chaotic, sensory impact reminiscent of the back
alleys of Tokyo and Singapore (Kaye, 2015). Yet, as Klein notes, there is a disquieting lack of
self-awareness to this admiration and the impact of redevelopment on those already residing
in the areas for which it has been slated:
Two of the designers gave specific examples. They loved Santee alley, a bustling outdoor
market in the downtown garment center, also not far from the homeless district. Of
course, the general area is slated for urban renewal anyway, so this was a safe comment.
It is easy to root for the horse once it is off to the glue factory. (1991, p.147)
A “transitional film” combining the “forties memorabilia of Lucas and Spielberg (Klein,
1991, p. 147)” and the cyberpunk aesthetic that would follow with the novels of William Gibson
and films like The Matrix (Silver & Wachowski, 1999) and Ghost in the Shell (Mizuo & Oshii,
1995), Blade Runner as Kevin McNamara writes, was itself a critique of ongoing urban devel-
( 170 )( 171 ) Disadvantageous: Gentrification and The Cyberpunk Aesthetic 101
opment, both the abandonment of progressive urbanism, resulting in a workforce comprised of
minorities and urban poor, and a crop up of new high-rises spurred on by the repeal of height
limitations (1997, p. 427).
Writing on Blade Runner and Ghost in the Shell, Wong Kin Yuen characterizes this aes-
thetic as “decadence, anarchy, and fantasy on the one hand, and a mistrusted, hyper high tech
reality” (2000, p.1). These settings emphasize the central motifs of the cyberpunk genre, which
concern themselves with the fallibility and imposition of both history and memory. Jane Chi
Hyun Park narrows these down to questions about “what makes us ‘human’ in a heavily cor-
poratized, media-saturated world. How do we differ from higher forms of artificial intelligence.
. . distinguish objects, places, and experiences from their mediated copies?” (2005, p. 61).
The cyberpunk aesthetic has also been loudly critiqued as revealing Western ambivalence
towards a technologically ascendant Japan during the 1980s. In cyberpunk representations of
Japan and the East, argue Morley and Robins, “Japan has come to exist as the figure of empty
and dehumanized technological power. It represents the alienated and dystopian image of cap-
italist progress” (1995, p. 170). Remarking on the popularity of ‘Japanimation’ and Ghost in the
Shell, Ueno Toshiya has also argued that it is indicative of a “complex about Japan, in which
Japan is the object of transference of the envy and contempt from other cultures and nations. . .
the Orient exists in so far as the West needs it, because it brings the project of the West into
focus” (“Japanimation and Techno-Orientalism,” n.d.).
A similar ambivalence is arguably present in developers, who laud “the rude aesthetics of
an immigrant market, but imagine it safely barricaded between buildings hundreds of feet
high” (Klein, 1991, p. 147). This contradiction ripples out in the appeal of such neighborhoods
for the waves of gentrifiers lured to urban areas by ‘ethnic packaging’ for an “outside commu-
nity looking for something unlike the suburbs” (Hackworth & Reckers, 2005, p. 232), but where
neighborhoods are conversely “defined as ‘good,’” writes Sarah Schulman, “because they were
moving toward homogeneity. Or ‘safe’ because they became dangerous to the original inhabi-
tants” (2012, p. 29).
Cyberpunk as Nostalgia for a Pre-Gentrified Era
Certainly, the results of urban development and gentrification in many urban centers
have by now made it glaringly clear that Blade Runner was always already a nostalgia piece.
The rise of the tech industry, which ostensibly promised this future, is now known more for
the darkened windows of Google company vans—the better to hide the homeless— and pric-
ing out working and middle class residents from New York to San Francisco (Corbyn, 2014).
The aesthetic of this real future has also been arguably less chaos and hustle than flat and
( 168 )( 169 )『明治大学国際日本学研究』第 9 巻第 1 号102
nondescript, with the ethnic restaurants and mom-and-pop businesses replaced by chain stores
and logos. As Klein presciently noted, “Blade Runner helps us remember high urban decay at
the moment before a community sank like a stone; or gentrified into something else” (1991, p.
151). How then should the science fiction film reimagine the future in light of economic reality?
How can it incorporate the collusion of techno-orientalism in repackaging urban landscapes
and the displacement of long-term residents?
Advantageous
In January, 2015, Jennifer Phang’s Advantageous (Chang, 2015) premiered at the Sundance
Film Festival to critical acclaim. Expanded from a 23-minute short subject (Thompson &
Phang, 2012), and funded through a Kickstarter campaign, the film was faulted by some critics
for being “wan-looking” and a “universe of such quietness and sterility that it’s difficult to care
about its inhabitants” (Hassenger, 2015; Semerene, 2015). Such criticism, however, overlooked
both its limited budget and the aesthetic behind its return to a more streamlined future. Rath-
er than derivative, the film’s clean lines and minimalist design work to enhance its central nar-
rative of inequality, while its visual and narrative allusions to Blade Runner and Ghost in the
Shell, act as potent metaphors for gentrification and displacement.
Director and co-writer, Phang got her inspiration for the film while living in the rapidly
gentrifying neighborhood of Washington Heights. Shuttling back and forth between her home
and the Upper West Side, Phang observed the contrast in how the poor and the privileged in-
teracted with their environment:
. . . you get a sense as to how your financial or racial status can affect how your child in-
teracts with the rest of the world. I could see kids accepting that their position in the
world was slightly less advantaged. And then there were other kids who had already as-
sumed the position of, not dominance, but advantage. They were just pouncing on knowl-
edge and opportunity, demonstrating a type of very public, active learning. . . especially
on the Upper West Side. And kids that were less like that seemed to have parents who
were just exhausted or really worried about their children’s safety and security. (Phang,
2015)
To restate, Advantageous’s narrative and central motifs bear strong similarities to both
Blade Runner and Ghost in the Shell, with regard to the rights to memory and identity, al-
though it is set in a slightly more distant future. In 2041, as opening of the short subject re-
veals, the population has reached 10.1 billion, the public school system has been dismantled
( 168 )( 169 ) Disadvantageous: Gentrification and The Cyberpunk Aesthetic 103
and unemployment is at 45 percent (Thompson & Phang, 2012). The onus and threat of unem-
ployment, however, has not fallen on cyborgs or replicants, but a more realistic and historical-
ly constant underclass: women. Gwen Koh, played by Jacqueline Kim (who co-authored the
feature film with Phang), works as the spokesperson for the Center for Advanced Health and
Living, a sinister company that peddles alternatives to ‘invasive cosmetic surgery’. A single
mother of 12-year-old Jules (Samantha Kim), Gwen struggles to eke out a middle-class exis-
tence and ensure a future for her daughter in a world where women are undervalued. She is
soon informed by her employer, however, that she will be replaced by a younger, ‘more uni-
versal’ type, just as Jules is rejected by the magnet school, a remnant of the public school sys-
tem. To pay for Jules’ education at an expensive private alternative, Gwen volunteers to be-
come the new ‘face’ of the center, a combination of test subject and P.R. person, by allowing
her consciousness to be transferred into a younger, more racially ambiguous body. Yet Gwen
is initially unaware that her consciousness will not be her own, but a copy or ‘twin’; her own
essence will die as it is shifted into the host body (hereafter referred to as Gwen 2.0).
Privilege and the Illusion of Continuity
Gwen’s coercement into a position where she must abandon her own ethnically Korean
appearance for a younger, more homogenous look is gentrification made horrifically manifest,
a twofold allusion to both white washing in Hollywood films—notably Scarlett Johansson’s
casting as Motoko Kusanagi in the live action Ghost in the Shell (Child, 2015)—and a metaphor
for the displacement of identity and history. Her consciousness and memories, Gwen is told,
are being conserved as her shell is once again made vital. She is, in effect, a human preserva-
tion project, an embodiment of how, as Michael Herzfeld writes, gentrification often uses the
goal of historical preservation as its rationale. “Historic conservation often provides an excuse
for intervention into urban life. In a revision of high modernism’s focus on science, logic, and
efficiency, this trend invokes ‘the past.’ But which past?” (2010, p. S259). And in the case of
Gwen 2.0, whose? This question is eerily invoked in Ghost in the Shell, when a sanitation
worker, whose identity as a father and warm memories of a daughter are revealed to be im-
plants (Mizuo & Oshii, 1995). The man’s positioning as a member of the working class further
emphasizes his vulnerability to such displacement and erasure, just as Gwen’s economic plight
allows her to fall victim to the Center’s manipulation. In Advantageous, Gwen 2.0 (Freya Ad-
ams) has a similar revelation when her employer, Dave Fisher, reveals that she is merely a
copy of her predecessor’s consciousness. The memory in which Gwen learns she will not sur-
vive the transfer has been erased, Fisher says, to facilitate the transition. Thus, Gwen 2.0 has
been enjoying wealth, privilege, and the illusion of having always existed in exchange for an-
( 166 )( 167 )『明治大学国際日本学研究』第 9 巻第 1 号104
other’s erasure. As Schulman writes, the process of gentrification encourages a forgetful com-
placency: “the privileged who the entire society is constructed to propel, unlearn that those
earlier communities ever existed. They replaced the history and experience of their neighbor-
hoods’ former residents with a distorted sense of themselves as timeless” (2012, p. 26).
This illusion of continuity, of having always existed in the space of Gwen 2.0’s body, has
been purchased by the first Gwen at the price of her successor’s self-knowledge as well as the
former’s own truth. “It was intentional,” Phang said of Gwen’s collusion with the system, “I feel
that a number of people. . . take advantage of other people’s needs or desperation, feel a cer-
tain amount of desperation themselves, and use that to justify what they are doing” (Phang,
2015).
As in Blade Runner, which “projects a world in which technologies of image and memory
production render human experience and memory ultimately indistinguishable from the expe-
rience of, and the memories created for, the replicants,” (McNamara, 1997, p. 423) Advanta-
geous reveals this obfuscation in starkly capitalist terms.
Landscape and Identity
Gwen’s narrative positioning as the face of the Center is also a deft allusion to both Blade
Runner’s cityscape and Rick Deckard’s constructed selfhood. The former’s massive video
screen featuring a smiling geisha overlooking the city is arguably the film’s most iconic image,
“an enormous electronic billboard displaying a Japanese woman in stereotypical garb and
makeup repeatedly swallowing a pill and smiling,” which “both links this oriental representa-
tion to American corporate power and subordinates the latter to the former” (Yu, 2008, p. 56).
It is, writes Wong Kin Yuen, “an indispensible motif among cyberpunk films. . . the hallmark of
postmodern cities” (2000, p. 7). As the spokeswoman for the Center of Advanced Health and
Living, it is Gwen rather than the pill-swallowing geisha who beckons to the people in the city
streets below, offering relief from age and physical imperfection. This positioning works as
both a powerful critique of mostly male-centered cyberpunk narratives, wherein Jane Chi
Hyun Park, argues, “the ‘Orient’ and cyberspace function as feminized constructs to be pene-
trated and contained by the Western male subject” (2005, pp. 61–62). By centering the ‘geisha’
as protagonist, Phang and Kim artfully sidestep the dominant narrative, while critiquing her
commodification and relegation to the background. Phang and Kim have also added their own
iconography in tune with the film’s theme of loss and erasure: a skyscraper shaped like a
headless woman, a fountain of water rushing down its body as if relinquishing its identity. As
with Deckard, who takes his identity cues from Los Angeles’ noir cityscape, the Gwen who ap-
pears on the billboard is clinical and nondescript, evocative of the film’s bland, minimalist aes-
( 166 )( 167 ) Disadvantageous: Gentrification and The Cyberpunk Aesthetic 105
thetic which mimics late stage gentrification (Chayka, 2016).
Exterior shots are mostly lit by bright sunlight, leaving the sparse collection of people on
the streets exposed to windows and floating surveillance cameras, capable of eavesdropping
on conversations. As in Blade Runner, hovercraft float over the city, shining invasive search-
lights through windows. The poor we see are not hustling, but exposed and vulnerable. In
fact, the cityscape in Advantageous makes those of Blade Runner and Ghost in the Shell seem
increasingly like bohemian hovels where denizens can at least dare to make a living and even
enjoy themselves, however illicitly. The film’s opening shot, a deceptively sanguine image of
three racially diverse schoolgirls walking blithely home from school through a clean urban
street, brings to mind the comforting diverse lite messages of ad copy, yet their play soon re-
veals a divide when Jules is pitted by a wealthy girl against a mutual friend. “You need to
play more games Jules,” the wealthy girl says. “Only one of you can be the winner” (Advanta-
geous, 2015). Even when they witness a terrorist’s bomb explode in the distance, they react as
if it is mere inconvenience. For these girls, test scores and loss of social status pose a far stron-
ger threat.
Food and Gentrification
In science fiction film, writes Laurel Forster, food may “allude to dystopian lifestyles in
general; or more specifically, it may metonymically stand for cultural difference and otherness
or a shift in consciousness” (2004, p. 263). Forster takes up a scene in Blade Runner, in which
Rick Deckard haggles with the owner of a food stall that resembles a Tokyo ramen cart, and
unable to make himself understood, points to the noodle dish he wants. Forster reads the
botched communication between the two, and the eventually discarded carton of noodles as
“compounding the sense of waste and decay” (2004, p. 260). Nevertheless, as Klein can attest,
this was not the way that audiences read the scene. “Interestingly enough,” he writes, “audi-
ences in L.A. often remember this scene fondly—Harrison Ford at lunch—at a farmers’ mar-
ket outdoor eatery that might have possibilities. Indeed, there is nothing of the shopping mall
bistro here. It looks random, alive” (1991, p. 150). Anthony Bourdain’s plans for his ‘Blade Run-
ner’ market seem to bear out Klein’s remarks. While an “Asian themed beer garden” has been
touted in press release, both Bourdain and his business partner, Steven Werther, have mostly
emphasized tonier Western fare, such as “tapas and oyster bars” (Kaye, 2015).
The city in Advantageous also seems devoid of culinary diversity or vibrancy. There are
no food stalls, nor even many restaurants, and food is barely visible when Gwen, and later
Gwen 2.0, attend ostensibly opulent luncheons with the mothers of Jules’ classmates. When
Gwen attempts to take Jules to a casual Italian eatery they seem to have frequented in the
( 164 )( 165 )『明治大学国際日本学研究』第 9 巻第 1 号106
past, they find it closed: A brief shot of the owner, an older woman, sitting inside and disap-
pointedly counting a wad of bills, indicates yet another female economic casualty, while a sign
near the door, confirming the restaurant’s ‘Level 2’ status, also hints of the type of regulatory
crackdowns on local business that accompany a surge of wealthier residents. As Schulman
notes, “Permits are suddenly required for performing, for demonstrating, for dancing in bars,
for playing musical instruments, for selling food. . .” (2012, p. 28). That the film’s final scene fea-
tures the sharing of a meal near what seems to be the city’s lone street performer is also one
of the film’s few optimistic notes. This restaurant imagery is later repeated when Gwen, now
privy to the truth about the body transfer, makes one last desperate attempt to escape her
fate. Here, she asks her estranged cousin (Jennifer Ikeda) and husband (Ken Jeong) for enough
money to make do until she can find a job. The restaurant, dark and empty of customers, fur-
ther emphasizes her isolation from her family, alluding to an earlier, happier scene in which
Gwen, makes a dessert for Jules from that same cousin’s recipe.
Rare scenes in which food is eaten are some of the few threads of intimacy and kindness
in the film. In one, Gwen provides a fast food meal for a homeless woman who sleeps in a
hedge that fronts her building. In another, Gwen packs sliced fruit in Jules’ lunch, food that
will be seen once more when Jules, now apprised of Gwen 2.0’s real identity, feeds it to the ail-
ing stranger who holds her mother’s memories.
Makeshift Family and Conservative Backlash
This scene of ‘mother’ daughter reciprocation is also evocative of the makeshift families
that formed during the early years of the AIDS epidemic, which swept through the gay mec-
cas of New York and San Francisco, displacing thousands of residents and accelerating the
rise in rents. If Blade Runner’s incept dates and predestined early deaths—the makeshift fam-
ily of replicants in the house of J.F. Sebastian, his own infirmities making him an outcast—now
seem prescient of the AIDS era, Advantageous is a dystopia that could easily be extrapolated
from the same period. An oppressive atmosphere of patriarchy and compulsive heterosexuali-
ty pervades this future, recalling the backlash against second wave feminism and the rise of
the Moral Majority, which threatened to turn back progress for women and sexual minorities
in the 1980s (Miller, 2014). Jules is tutored by a ‘holoprof’ who gives lessons on the ‘neo tradi-
tionalist movement’ and teaches her that “women are going forward, going backward,” while
her employer at the Center, Dave Fisher informs her that employment recruiters are discrimi-
nating against women in order to protect them (Chang & Phang, 2015).
Gwen is not only othered by being female and of a less ‘universal’ racial makeup, but faces
further marginalization for her status as a single mother. In one scene, she appears at a lun-
( 164 )( 165 ) Disadvantageous: Gentrification and The Cyberpunk Aesthetic 107
cheon to meet the wealthy mothers of Jules’ schoolmates, who praise her moxie in being a ca-
reer woman, yet balk that Jules’ father will not be a part of her life. When Gwen calls her es-
tranged, religious mother for help, she is prayed for and admonished for having a child out of
wedlock. One particularly pointed shot shows Gwen’s perspective as she looks on at a man
and woman embracing on the street, reflecting less her loneliness than a need for protection
in a patriarchal society where a social safety net is longer there to protect her.
A similarly oppressive sense of mourning and loss also saturates the homelessness and
displacement in the film, reflective of the emptying out of urban neighborhoods that occurred
during the epidemic. As Schulman remembers of those dying in her New York neighborhood,
“Sometimes they were too sick to live alone or to pay their rent and left their apartments to
die on friend’s couches or in hospital corridors. Many died in their apartments. It was normal
to hear that someone we knew had died and that their belongings were thrown out on the
street” (2012, p. 37). In one particularly mordant scene, Gwen and Jules hear someone weeping
through the walls of their apartment, and Jules presses her ear to the floor and then climbs up
on her bed to listen through the ceiling. “Upstairs woman or downstairs woman?” asks Gwen
casually, as if this is a dour game they play to pass the time. Jules turns to her mother and
says, “Both” (Chang & Phang, 2015).
If any hope exists in the film, it thus resides in the makeshift family formed in the after-
math of loss, and the defiance of conservative social norms. Gwen 2.0, having confessed the
truth to Jules and her cousin, gathers the family together, helping them establish the bond
that Gwen has lost and that Jules has been denied her entire life. More than a family, howev-
er, Jules is being provided with a record, a history of her mother, first suppressed and then
erased in trade for economic privilege.
“Gentrified happiness,” writes Schulman, “is often available to us in return for collusion
with injustice. We go along with it, usually, because of the privilege of dominance, which is the
privilege not to notice how our way of living affects less powerful people” (2012, p. 166). Gwen
2.0’s choice in the closing moments of the film to acknowledge that the consciousness her new
body enjoys came at the expense of a less powerful individual is the hope that such erasure
can be stopped.
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