DIRECT MAGAZINE 11/06/2007 PAGE 1 M089680

47,784 Total Subscribers $150/M 45,753 Telemarketing +$60 $150/M ----------- DATE ----------- Reuse or Mailing W/ -$5/M 04/02/07 UPDATED Phone Follow-Up 05/17/07 CONFIRMED ------- UNIT OF SALE ------- N/C Published by Penton Media Inc. ---------- MEDIA ----------- DIRECT delivers analysis and strategic advice CONTROLLED CIRCULATION on direct marketing issues, technologies, and the winning strategies that help marketers -------- ADDRESSING -------- build campaigns with impact. The target 4-UP CHESHIRE OR MAG TAPE audience is senior-level consumer and B2B direct marketing executives across a variety -------- SELECTIONS -------- of industries and direct marketing agencies. $20.00 Ethnic/Ethnicity $15.00 SIC/NAICS Code $15.00 Job Title Additional Selections: $10.00 SCF Media @ $15/M $10.00 State Purchasing Role @ $15/M $10.00 Zip $3.00 Keying Zip $75 Min. $35.00 Mag Tape (flat fee) $10.00 P/S Labels Industry: $15.00 Run Charges Advertising/Sales Promotion/Direct 7,611 $60.00 Telemarketing Select Marketing $75.00 Email Delivery (flat Manufacturer 8,362 $75.00 Diskette (flat fee) Retailer 4,148 $20.00 Religion/Religious Wholesale/Distributor 3,196 Publisher 3,834 ------ MINIMUM ORDER ------- Assoc/Fundraising/Non-Profit 970 7,500 Organization Hospital/Health Care 566 Education/Seminars/Trade Shows 735 Social Services 119 Public Administration/Government 305 Communication/Transportation/Utility 737 Banking/Insurance/Real Estate/ 8,418 Financial Entertainment/Hospitality/Travel 1,334 High Tech 2,107 Retailer- Instore 1,050 Mail Order 1,231 Instore and Mail Order 989 Electronic 470

All counts and pricing subject to change by list owner. No warranty is implied nor are results guaranteed from rental or use of this mailing list.

CLEVELAND INDIANAPOLIS LOUISVILLE PHOENIX www.hippodirect.com

DIRECT MAGAZINE 11/06/2007 PAGE 2 M089680

List Compiler/List Manager 387 List Broker 422 Services (other) 27

Job Title: Corporate/General Management 21,266 Sales/Marketing/Telemarketing Mgmt 20,388 Advertising/Promotion Management 2,326 Fulfillment/Data Process 469 Mailroom/Operations 547 Circulation/List/Media Management 1,170 Production/Creative Management 1,596 Other 5

Media: Solo Mailings 16,616 Catalogs/Multi-Page Mailer 12,346 Free Standing Inserts/Coupon 8,241 Card Decks 3,671 Package/Co-Ops Inserts 5,573 Publishing Media 10,358 Telemarketing 7,623 DRTV/Radio 5,330 Electronic Commerce 12,410

Involved With: Consumer Direct Marketing 5,899 B2B Marketing 3,817 Both 5,479

Annual Expenditures Direct Marketing: Under $500,000 8,137 $500,001 - $1 Million 2,965 $1 Million - $5 Million 3,023 $5 Million - $10 Million 1,659 Over $10 Million 3,598

Purchasing Role: Printing/Related Services 27,635 Paper 25,452 List/Related Services 14,951 Telemarketing Services 21,733 Letter Shops/Mailing Services 20,180 Fulfillment Services 13,808 Distribution Services 18,623 Financial Products/Services 14,534 Sales Promotion 31,327

All counts and pricing subject to change by list owner. No warranty is implied nor are results guaranteed from rental or use of this mailing list.

CLEVELAND INDIANAPOLIS LOUISVILLE PHOENIX www.hippodirect.com

DIRECT MAGAZINE 11/06/2007 PAGE 3 M089680

Desktop Publishing Systems/Services 20,882 International Direct Marketing Svcs 14,038 Database Marketing Services 29,865 Equipment 2,879 E-Commerce Services 20,215

All orders are approved on a reciprocal rental.

Orders cancelled prior to mail date are subject to a $50/F cancellation fee plus any applicable production and shipping charges. Orders cancelled after the mail date, will incur charges in full.

Updated semiannually.

All counts and pricing subject to change by list owner. No warranty is implied nor are results guaranteed from rental or use of this mailing list.

CLEVELAND INDIANAPOLIS LOUISVILLE PHOENIX www.hippodirect.com