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R E S E A R CH   P A P E R  S E R I E S  

http://ssrn.com/abstract=945432

 

Research Paper No. 1632

Dimensions of Brand Personality

Jennifer L. Aaker

August 1997 (Journal of Marketing Research, Vol. 34, No. 3 (August 1997), pp. 347-357)

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mensions of brand personalitynifer L Aaker R, Journal of Marketing Research; Aug 1997; 34, 3; ABI/INFORM Global347

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produced with permission of the copyright owner. Further reproduction prohibited without permission.

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