DIGITIZATION AND INDUSTRIAL INNOVATION ... DIGITIZATION AND INDUSTRIAL INNOVATION Howard Heppelmann

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  • DIGITIZATION AND INDUSTRIAL INNOVATION

    Howard Heppelmann PTC

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    PTC IS A GLOBAL SOFTWARE TECHNOLOGY COMPANY

    NEW HQ: BOSTON SEAPORT REVENUE BY VERTICAL

    FAST FACTS

    GEOGRAPHIC COVERAGE

    Life Sciences 5%

    Industrial Products

    31%

    Federal, Aerospac & Defense

    16%

    Electronics & High Tech

    18%

    Automotive 14%

    Retail & Consumer

    7%

    Other 9%

    BRANDS

    Americas 42%

    Europe 37% Asia Pacific

    21%

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    CONVERGENCE OF PHYSICAL AND DIGITAL

    Smart Product

    Smart, Connected Product

    Automation System

    Connected System

    Smart Factory

    Supply Chain System

    Manufacturing Execution

    System

    Distribution System

    System Of SystemsProduct

    CAD/3DP/PLM ALM SLM IOT AR/VR I4.0

  • 4CONFIDENTIAL – NOT FOR DISTRIBUTION - COPYRIGHT 2017 © MICHAEL E. PORTER AND JIM HEPPELMANN

    WAVES OF IT-DRIVEN COMPETITION

    1800s 1960s 1990s 2010s

    Mechanical Products & Manual Processes

    Value Chain Automation

    Value Chain Dispersion and Integration

    Smart, Connected Products (IoT)

    IT automates processes and

    information collection of

    activities in the value chain

    The internet enables coordination and integration across the value-chain,

    across geography, and with customers

    and business partners

    IT is embedded in products themselves, expanding the way

    products create value and shifting the nature of competition

    Products are mechanical/ electrical and information processing is performed manually

    Digital information is delivered to people in 3D and in context,

    changing how humans interact with smart products and

    environments

    Augmented Reality (AR)

    November 2014 October 2015 November 2017

    2015s

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    TECHNOLOGY - FROM A PLACE TO A PACE

    How we live How we work How we get around How we buy

    How we innovate How we produce How we operate How we service The definition of “Value ChainHow we generate and consume information

    Everything Is Changing - At an Exponential Rate

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    OPERATIONS TECHNOLOGY - FROM A PLACE TO A PACE Individually impactful, collectively & synergistically disruptive

    IOT (IT / OT Connectivity)

    Digital Technology Platforms

    Machine Learning / AI

    Additive Manufacturing

    Augmented Reality

    Robotics

    Digital Twin

    Everything is Changing … at an exponential rate

    Agile Methodologies

    How we design for manufacturability

    How we train the workforce

    How we capture, analyze & use data

    How we ensure quality

    How we automate

    How we continuously improve

    How we deliver work instructions …

    1

    2

    3

    4

    5

    .

    .

    .

  • Current

    L3 Production Execution(MES / MOM)

    L2 Process Monitoring(HMI-SCADA)

    L1 Process Sensing,

    Manipulating (PLC)

    L4/ L5

    Business Systems (ERP, SCM, PLM)

    Governance & planning

    ISA-95

    SUPPLIERS ENVIRONMENTALLOGISTICS IOT GATEWAY

    %

    • Disparate equipment & data

    • Unique structures of data

    • Production sensitive networks

    • Rigid systems - costly to evolve

    • Rip and Replace Innovation

  • Current

    L3 Production Execution(MES / MOM)

    L2 Process Monitoring(HMI-SCADA)

    L1 Process Sensing,

    Manipulating (PLC)

    L4/ L5

    Business Systems (ERP, SCM, PLM)

    Governance & planning

    ISA-95

    Break-Thru Solutions

    PLANT & CORP. MANAGEMENT MAINTENANCE QUALITY OPERATORS

    • Connected

    • Real-time

    • Role-based

    • Predictive / Prescriptive

    • Mobile & augmented

    • Wrap and extend Innovation

    Industrial Innovation Platform

    Innovation Platform

    Source

    SUPPLIERS ENVIRONMENTALLOGISTICS IOT GATEWAY

    %

    1 – DIGITAL TECHNOLGOY PLATFORMS (INDUSRTRIAL INNOVATION PLATFORM)

    Contextualize

    Synthesize

    Orchestrate

    Engage

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    FLOWSERVE VIDEO

    1 – DIGITAL TECHNOLOGY PLATFORM

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    1 - ANSYS SIMULATION

  • SOURCE CONTEXTUALIZE SYNTHESIZE ORCHESTRATE ENGAGE

    1 - DIGITAL TECHNOLOGY PLATFORM IN ACTION

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    2 - MACHINE LEARNING/AI TO REDUCE UNPLANNED DOWNTIME

    Predicting alarms 24 hours in advance, with a 91% accuracy

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    3 - IOT MEETS ADDITIVE MANUFACTURING AT e.GO MOBILE AG

    :24

    2:04

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    Product Development

    Manufacturing Operations Logistics

    Marketing & Sales Service

    Human Resources

    N = 107. Average of 2.3 functional areas chosen per respondent.

    18%17% 17% 14% 19% 13%

    Collaborative Design Review

    Digital Design Review

    Maintenance Work Instructions

    Operator & Assembly Work

    Instructions

    Virtual Product Companions

    Augmented Brand Experience

    Augmented Operator Manual

    Head-up Display

    Service Manual Instructions

    Service Inspection & Verification

    Job Specific Training

    Safety & Security Training

    Retail Space Optimization

    Augmented Interface

    Remote Expertise

    Expert Coaching

    4 - AUGMENTED REALITY – INDUSTRIAL APPLICATIONS

  • DATA GROWTH* (ZETTABYTES)

    * IDC's Digital Universe study, 2014

    2013 4.4

    2015 8.5

    2017 16.4

    2020 44.0

    4 - THE DELUGE OF DATA

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    4 - SEPARATE PHYSICAL DIGITAL EXPERIENCE

    Separated Physical & Digital Worlds

    Mentally understanding GPS images and then transposing them onto the road ahead is demanding and prone to

    errors.

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    4 - CONVERGED PHYSICAL DIGITAL EXPERIENCE FOR HUMANS

    Converged Worlds

    AR speeds humans ability to absorb and act on digital information by putting it in

    context of the physical world.

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    4 - WHY EVERY ORGANIZATION NEEDS AN AUGMENTED REALITY STRATEGY

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    4 - MACHINE LEARNING MEETS AR TO REDUCE DOWNTIME AND IMPROVE WORKFORCE EFFICIENCY

    “Large German automotive manufacturer reduces downtime loss by over 40K euros per minute, upon implementing predictive maintenance and augmented reality”.

  • 21CONFIDENTIAL – NOT FOR DISTRIBUTION - COPYRIGHT 2017 © MICHAEL E. PORTER AND JIM HEPPELMANN

    LOGISTICS

    DHL is using AR to track pick lists and guide workers through the warehouse

    to the location of each product to be packed.

    Value Metrics • Reduced errors

    • More engaged workers • Productivity improved by 25%

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    Enabling Timely Data Driven Decisions Agile in the Factory: Time to value with short innovation sprints

    5 - AGILE METHODOLOGIES

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    Digital Manufacturing A Journey of Transformation

    Continuously assess how today’s technology forces unlock innovation to optimize agility, cost, quality and workforce safety and efficiency

    Digital Thread

    Predictive Analytics

    UNDERSTAND

    ADVANCE

    OUTPERFORM Performance

    Benchmarking Synchronized Operations

    Agile Innovation

    AR Enabled Operations

    TODAY

    Unified Connectivity

    Operational Intelligence

    Real-Time Issue Identification

    Supply Chain Visibility

    Prescriptive Analytics

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    CLOSING THOUGHTS

    What if….? …we had unified real-time visibility to factory operations?

    …we knew the health status of every asset enabling our operations and how much time we had to fix it?

    …we could predict quality issues before they appeared?

    …we could deliver information to our workforce in a way that makes them more flexible, more productive, yields dramatic quality improvements while reducing training costs?

    …we had the capability to efficiently create and deploy digitally enabled processes linking humans, production machinery, robots and business systems?

    …we could deliver a continuous stream of operational innovation with minimal risk to production in cycles measured in weeks?

  • PHYSICAL WORLD

    DIGITAL WORLD

  • DIGITIZATION AND INDUSTRIAL INNOVATION

    Howard Heppelmann PTC