Digital Value Chain

Computer Aided Applications

CAD – Computer Aided DraftingCAD – Computer Aided DesignCAID – Computer Aided Industrial DesignCAE – Computer Aided EngineeringCAM – Computer Aided Manufacturing

Product Innovation Process

Ideation Development Prototyping Tooling Production

Design Realisation Technologies

Ideation Development Prototyping Tooling Production

3DScanning

FreeformDigital

Sculpting

RapidPrototyping

CNCMachining,

RapidTooling

InjectionMoulding,Casting,Forming

Haptic Digital Sculpting

Sculpts and tugs naturally

Precise control provided by force feedback

Voxel representation internally

Supports colour STL definition

www.sensable.com

Rapid Prototyping

Convert CAD model into layers of constant thickness

Create the physical prototype layer by layer beginning from the bottom

CNC Machining

CAM applications generates machine control codes

Codes feed into on-board computer and drive servo motors

Available for almost all types of machine

Rapid Tooling

Laser sintering of metal powders using no binder

The pressed powder particles fuse together, forming metallurgical bonds

Uses for parts as well as injection moulds

Design Implication

Digital technologies have accelerated product design

New tools expand the application of digital technologies

Consolidation of platforms and the emergence of polygon based tools break down the digital barrier

More than one data path available Data is valuable resources

Producer and Consumer of Data

Identify the data producer and consumer in your trade

Characters originated from toys, film characters, game characters, etc. and propagate to other trades

Independent characters (avators) are over the horizon

Exponential growth in number of 3D artists

Design as Data Stream

Identify the value of your data Increase form authenticity

Surface geometry preserved

Maintain design quality Not subjected to individuals interpretation

Speed increase Workload can be divided Time to re-built model minimized Prototyping at any point on the development time-line

Flow of Data

Birth and Death of Data

Identify break points in your data

Integrate with e-Commerce solution Generate 3D model for

web store directly Marketing and promotion

before tooling completed ‘Design your own toy’

solution End-user configurable

toys ‘One of a kind’

collectables 3D Portrait

The emergence of polygon

Identify the most natural representation for your design STL becomes the de

facto standard for on-line 3D collaboration

Native polygon model editor more powerful

10 out of 12 new tools relate to polygon-based design

Multi-media friendly AI application friendly

Data structure

Identify structures in your data Data structure varies between

applications Small textures represented by

mapping animation Polygon sub-division in rendering Definition of surface normals Feature scaling control in RP Motion specific requirements for

product design Definition of colour across

platforms

Conclusion

Where is the bulk of your data?Where is it from?Where will it go to?Are you ‘data efficient’?Is it possible to achieve Source Data

Automation?