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Digital Transformation
——— Hoe internet ook Zorg en
Welzijn gaat verstoren ———
November 2014
[email protected] / @jcaudron / +32 475 43 80 98
Out Now!
• www.digitaltransformationbook.com
• Available in Dutch and English
@jcaudron
Smile, you’re in a crisis ;-)
The future is about permanently dealing with change and going in and out of moments of crisis.
Are you ready to deal with this in your business context?
Digital Transformation
@jcaudron@jcaudron
Do you accept...?How big should CHANGE be?
In order to change the world?
Waves of Digital Disruption
1995+ Music Photography Video Rental …
2010+ Print Media TV Travel HR …
2015+ Banking Healthcare Automotive Retail Education Telco …
2020+ All Safe havens will be subject to digital disruption …
@jcaudron
Disruption is real, deal with it!
Disruption
Modeling
Transformation
7 metaphors to understand
the impact of change
TransparencyAccountability
ProximityResponsivenessBi-directionalHumanizationAuthenticity
The Glass House
Relationship
Monolithic vs. atomic
APPificationLong Tail
PersonalizedExperience
SpeedPrice
(Self-)serviceScalability
The Package
Product, Service & Packaging
BypassingVirtualization
Fragmentation of touchpoints
The Frog
Position in the value
chain
New gatekeepersRecommendations
"Good is good enough"
Ambassadorship
The Gatekeeper
Opinion making
The Traveller
PlaceUtility
Empowered selfDelivery fulfillment
New way of working
Contextual awarenessReal-time
Location & Place
The Participant
CommunityGamificationCollaboration
The power of the crowd
Community
The Cyborg
Internet of thingsWearables
Quantified selfRobotics
DataMonitoring
Progressive Technology
We have to prepare for a digital future, with new rules and new relationships
Patients reporting live from their hospital bed
Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity
The Glass House
Monolithic vs. atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package Apps taking over functions of doctors
Bypassing
Virtualization
Fragmentation of touchpoints
The Frog Doctors get bypassed or disappear behind new gatekeepers
New gatekeepers
Recommendations
“Good is good enough”
Ambassadorship
The GatekeeperWho will tell you what is wrong? Who to believe?
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
Real-time
Seeing a doctor any place, any time
The Participant
Community
Gamification
Collaboration
The power of the crowd
Sharing economy
Communities where patients discuss
The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
“Mobile healthcare will reduce the number of expensive hospital visits, help citizens to take charge of their own health and wellbeing and encourage an approach to health that focuses on prevention rather than treatment,” ~Neelie Kroes, Vice-President of the European Commission.
So how do you get going?
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5
So how do you get going?
8080
Impact
Insights
Scenarios
Business Cases
Trendwatching
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5
So how do you get going?
“If you can't understand the new world of digital, fire yourself.
Build an executive team that is digital-first (when problems arise, the first solution is always digital). Make sure there is a techie on the
board of directors. If the board has a low digital IQ, the company
will have a low digital IQ”
George ColonyCEO Forrester Research
So, where are you? How digital is your
company?
Digital Leadership Assessment
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5
So how do you get going?
Different types of innovation
The Factory The Guesthouse The Garage
Incremental innovation• Development of ‘need to have’
digitals projects and technology
• Working on the existing foundation of the company
• Follows general procedures and regulations
• Slow
Change projects• Small and dedicated project-teams, focused
on in-house innovation
• Limited independency: they are an (internal) supplier of the factory
• Focus on strategically important new-style projects or add-ons that will be rolled-out within the existing company architecture
Breakthrough innovation• Small dedicated teams focused on innovation
• Autonomous operations and decisions
• Possibly separate entities
• Focused on agile and rapid development and roll-out of ideas in a stand-alone model
•These can be grass-root internal initiatives or acquisition of interesting targets
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5
So how do you get going?
@jcaudronDigital Transformation
From ... ... toFrom ...
The Factory
The Guesthouse
The Garage
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5
So how do you get going?
@jcaudron
Never, ever, disrespect new or small players
The customer always decides
All things you do must start from a superior experienceFrom now on, you are an agile and flexible company
You live in a world of uncertainty
Always play on the offense instead of the defense
Don’t be afraid to cannibalize your own business
How far away is this from YOUR business reality?
Things to take away … Key Insights
@jcaudron
Disruption is real, deal with it!
Disruption
Modeling
Transformation
1. Disruption is happening anyway, often without
your knowing…
@jcaudron
Disruption is real, deal with it!
Disruption
Modeling
Transformation
2. There are methods to understand the
impact and plan for the future
@jcaudron
Disruption is real, deal with it!
Disruption
Modeling
Transformation
3. You can take transformation in your own hands, but you will have to start NOW, in order to stay in the drivers seat!
@jcaudron
4. You’ll need digital leadership throughout the entire
organization
@jcaudron
6. You will need to embrace new culture, policies, rules, methodologies, technology,
processes, attitude, …
@jcaudron
7. You’re no longer too big to fail …
Start now. Model your own future.
Play on the offense instead of on the
defense!
Read the book!
Let us help you transform your company
Digital Strategy and Transformation
Jo Caudron [email protected] - 0475/43.80.98
AllDigitalNow
• we are a digital consulting company
• founded in 2009
• we work for large European clients
• we have a strong vision on the impact of digital and act accordingly
• we are advisors, writers, coaches and entrepreneurs
Jo Caudron CEO
Dado Van Peteghem Managing Partner
Ilse Bollen Consultant
Florence Pérès Consultant
Helena Van Eykeren Consultant
Sam Wouters Consultant
AllDigitalNow
AllDigitalNow
Our Vision: AllDigitalNow
All businesses will have to do things in
a digital way because that’s what their
clients want.
Even non-digital companies will see
their business be impacted by those
who are digital (clients, competitors,
partners, digital challengers, …).
There is no way around this, the time
of not believing is over.
AllDigitalNow
We make companies understand the long
term impact of digital on their business, what
this means for their future and how they can
take digital transformation in their own
hands.
We create business strategy, concepts and
plans for online, mobile, social, …
We are advisors. We do our job in a
bootstrapped way, mixing high-end strategic
thinking with pragmatic implementation,
through thought leadership and
entrepreneurship.
“AllDigitalNow”1
2
3
Digital Transformation
Long Term Business Strategy
Digital Strategy & Concept
Development
1 2
3
Digital Transformation
——— Hoe internet ook Zorg en
Welzijn gaat verstoren ———
November 2014
[email protected] / @jcaudron / +32 475 43 80 98