Digital Textile Printing: What, Why and How Textile Printing - What...Ink & Fabric Type Placements in the forecast are accounted for by their predominant ink usage. This categorization

© Keypoint Intelligence 1|© Keypoint Intelligence

Digital Textile Printing: What, Why and How

Ron GilboaGroup Director

October 2019

The Growing Opportunity in Digital Textile Printing & Decoration

Seminar

Sponsored by:

© Keypoint Intelligence 2|

◆


Agenda

1:00-1:30 Introduction - Digitally Printed Textiles

Ron Gilboa, Keypoint Intelligence

1:30-2:00 Opportunities and Experiences in Soft Signage

Mike Wozny, EFI

2:00-2:30 Opportunities and Experiences in Short-Run Apparel

Lily Hunter, Roland DGA

2:30-2:45 Break and Refreshments

2:45-3:15 Adventures in Production Apparel and Décor

Mark Sawchak, Expand Systems/PreMex

3:15-3:45 Digital Textile Disruption and Sustainability

Debbie McKeegan, TexIntel

3:45-4:30 Conclusions and Audience Discussion


The Case For

Digital Printing


Production Efficiency

Make-ready reduction›Tooling

›Cylinders & screens

›Color kitchen

Load balancing and simplified job changeovers ›Less process steps (Pretreatment, Steam & Wash*)

Just in time manufacturing›Short run on demand printing

›Reduced inventory

›Quick changeover

›Automation

Waste reduction

Source: Miroglio Textile, Real THread* Some digital output may still require steam fixation


Supply Chain Optimization

Streamline design process and creation of strike-offs

Support demand for inventory management› Just In time Manufacturing

Grow omni channel support for brick and mortar as well as online outlets

Diversify online channels› T-Mall, Jingdong

› WeChat

Adopt cloud computing

Source: JNBY, China


Open to Endless Creativity

High-definition graphics and color gamut › Even photorealistic imagery

Unlimited designs and repeats

Customization › One of a kind or limited run production

premium products

Wide range of materials › Natural

› ManmadeSource: Printhead Studio

Source: SpoonFlower


Support New Business Opportunities

Purchase Activated Manufacturing

›Fast execution

›Design to market in a short time

›No order is too small

Enable budding designers

Create ‘fast fashion’ options

Expand local reach

Quancious.com India


Positive Environmental Impact

>90% reduction in water consumption, from 43 liters per M2 to 3 liter per M2

35% reduction in energy consumption, due to reduced evaporation and drying times

25% reduction in CO2 emissions

Positive impact on balance sheet and production cost

New Regulations establish baseline for environmental compliance

Source: Miroglio Textile, Kornit

Source: Miroglio Textile


Digital Textile Printing Landscape

Apparel

FashionFast Fashion

CoutureSportswear

Accessories:Scarves

Ties

FootwearBagsBelts

Décor

UpholsteryLinens

DraperyWallcoveringsaccessories

Industrial

Transportation:AutomotiveAerospace

Marine

MilitaryMedical

Carpets

Direct-To-Garment

T-Shirt PrintingCut garment Accessories

Graphics Communications

Signs/PostersBanners

Flags


Textiles Diverse Material Chemistry

Ink & Fabric Type

Placements in the forecast are accounted for by their predominant ink usage. This categorization is carried through

the forecast categories, such as installed base and ink consumption as well as print value. For each ink, we

calculate its m² coverage as well as price and application.

Ink Type Primary Materials Characteristics Pre-Treatment Post-Treatment

ReactiveCotton, viscose,

acetate, other natural fibres

Light fastness, vibrant colors, water fastness

YesSteaming &

Washing

Acid Silk, nylon, woolStrongest light fastness &

vibrancy color, water fastness Yes

Steaming & Washing

Direct Disperse Polyester, (synthetics)Light fastness, vibrant colors,

water fastnessYes

Steaming & Washing

Sublimation Polyester, polyblendGood light fastness; not as vibrant as steam fixation

Yes Heat

PigmentWide variety of

materials

Good light fastness; water fastness depends on color

vibrancyOptional Optional/Heat


Digital Fabric Printing

Turnowsky


2018 Digital Textile Placements by Environment

34%

Garment &

Sportswear

51%

Décor 14%

Industrial 1%

66%

Graphic

ArtsFabric

Production

Total 2018 Units: 13,504

Excluding DTG (Direct to Garment) units

Source: Keypoint Intelligence 2018-2023 Digital Textile Printing Industry Forecast

◆ Fabric production is the focus of the Textile Forecast; some overlap occurs.

◆ Fabric production continues to grow share whilst graphics side sees a slowdown.


Atexco Teckwin EFI - Reggiani

Up to 80 m2/hr

Over 80 m2 /hr

Single pass

Single Pass Hybrid

Aleph

RolandMTEXEPSON

Technology in Printing

Dover - MS

Textile Printers

MimakiD-Gen

Kornit Konica Minolta EPSON - Robustelli EFI - Reggiani Dover - MS

Konica Minolta SPG Prints

DURST

Flora Hope Tech

Color Jet

Ichinose


Sublimation Soft Signage

Boneida Print


Wide Format Printing Drives Business

Photo: Hypsos


0%

10%

20%

30%

40%

50%

60%

70%

Commercial

Printing &

Reprographics

Digital Printing

Specialist

Graphics Arts &

Creative

Packaging Screen Printer Sign & Display

% o

f To

tal R

ev

en

ue

s

Today

in 24 Months

Business Attributed to Wide Format Printing

By Industry Segment - Expected to Grow 9% in 24 Months

N = 1,405

Source: 2018 FESPA Print Census

Q: What percentage of your business/revenue is from digital wide format printing today? In 2 years?

Mean44%53%

Almost

50%of All Print Business is

Wide Format


Worldwide Wide Format Print Volume

by Application 2017 & 2022

0

100

200

300

400

500

600

2017

2022

Millions M²

4.3%

3.8%

3.4%6.0%

4.5%

-4.5%0.9% 1.5% 4.0%

7.5%

3.5% 5.2%13.3%

8.3%

3.8% 3.5%

9.7%4.4% 9.1%

Can Be Produced with Sublimation


2018-2023 Worldwide Wide Format Print

Sublimation for Graphics Print Volume M (M2)

7% CAGR

Source: Keypoint Intelligence 2016-2021 Wide Format Forecast

0

50

100

150

200

250

300

350

400

450

500

2018 2019 2020 2021 2022 2023

DyeSub-

Transfer

DyeSub-

Direct

CAGR -5%

CAGR 27%


Sublimation Ink for Soft Signage

Photo Credit: Volloy Inc.


Photo: Alaskan Brewing Co.

Photo: Volloy

Photo: Roland DG

Photo: Tihong Textile

Sublimation Ink for Multiple Applications


Apparel & Decor

EFI Reggiani


Winds Of Change


The Dynamics of Apparel Industry

Evolving Asia segments

Fast fashion growing

Retailers competition

Direct consumer online

selling

Reshoring impact

Industry 4.0

Environmental responsibility Source: FLICKR USER TOFUPROD


Retail Apparel Market: 6% Growth Through 2020

$1.2 Trillion world wide

(Retail Selling Price)

5.7% Growth CAGR ’15-’20

53% Womenswear

31% Menswear

16% Childrenswear

Source Marketline 2016

Image Source: Shutterstock


Global Home Textile Sees 3.5% Annual Growth to 2020

$131bn by 2020 CAGR 3.5%

› 8% growth in India- set to become

largest supplier

• Biggest supplier of towels and

bed linen globally

Trends

›Home renovations increasing

› Linking fashion to home textiles-

customisation

›Growth in online market

Digital driven by growth in

online and customisation

Polyester gaining ground

› Strong in contract printing

Source: Business Vibes

Image: Sutlej Textiles


Per Capita Apparel Spending Continues to Grow,

Driving Opportunities

Source: 2016 Wazir

0

200

400

600

800

1000

1200

United

States

Japan Canada EU-28 China Brazil Russia India

USD2015 2025


Online Shopping - Clothing Tops The Chart

13%

17%

18%

18%

19%

27%

28%

29%

32%

36%

40%

47%

57%

0% 20% 40% 60% 80% 100%

DIY, garden & pets

Stationary & hobby supplies

Sports & outdoor

Toys & baby products

Furniture & household goods

Household appliances

Food & drinks

Bags & accessories

Cosmetics & body care

Books, movies, music &…

Consumer electronics

Shoes

Clothing

Mass Customization› 43% of purchases are

influenced by personalized recommendations or promotions

› 75% of consumers prefer brands to personalize messaging, offers, and experiences

› 94% of companies see personalization as critical to current and future success

Share of internet users who have purchased selected products online in the past 12 months as of 2018

Source: We Are Social 2018 Source: Nosto, Growing Your Online Funnel


Textiles And The Environment:

Challenges Are Ongoing!

Textile industry is one of the top 3

water consuming industries

5,000 gallons of water = a T-shirt & a

pair of jeans

About 15% of fabric intended for

clothing ends up on the cutting room

floor

Each year, Americans throw away

approximately 80 pounds of used

clothing per person Image Source: EDGE

© Keypoint Intelligence 30|HP


Reactive and Sublimation Inks Dominate Textile VolumeIndustry adoption will shift ink mix to sublimation and pigment inks

0.0

1000.0

2000.0

3000.0

4000.0

5000.0

6000.0

2018 2023

Reactive

Pigment

DyeSub

Direct Disperse

Acid

Digital fabric printing

represents about 5.3 Billion M2

in 2023

36% CAGR of pigment ink uses

is fueled by improvements in

pre-treatment & integrated

manufacturing processes

Sublimation and Disperse ins

continue to grow at 18% and

12% respectively fueled by synthetic fabric use

Source: InfoTrends 2016-2021 Digital Textile Printing Industry Forecast

CAGR 15%

2.6 B/M2 5.3 B/M2


Technology in Mass Customization

Mass customization

› Its real, here, & now!

› Purchase activated manufacturing a classic example

PLM

› Tool set for collaborative management of product life cycle from concept, design, development, manufacturing, and end of life

Computer Aided Design

› Digital collections 3D avatar visualization

› 2D Mark optimization

› Print ready patterns

Haerae Textile , Korea

Wujiang Do Textile Co. Ltd, China

Gerber


13%

11%

13%

21%

23%

28%

33%

36%

36%

37%

38%

64%

69%

78%

0% 20% 40% 60% 80%

Other

Flooring

Health

Leather goods

Intimates

Swimwear

Accessories

Textiles for decor – white goods

Textiles for decor – home design

High fashion/couture

Industrial applications

Fast fashion

Sports apparel

Textiles for garments

33

Top Print Application SegmentsQ97: Which of the following segments do you regularly produce textiles for?

N = 195 respondents in Fabric Printing

Multiple Responses Permitted

Source:2018 FESPA Print Census


Ongoing Technology Developments

Higher speed production printing

› Growing Single pass offerings

› Higher end multi-pass system at ranging speeds and capabilities

› Direct and paper sublimation improvements

More inline- pretreat/ fixation

Improved color consistency in

manufacturing process

› Custom RIP profiles for specific fabrics and ink type

› Increase in quality assurance developments

Ink developments

› Pigment ink & binders

› Dual Ink Systems

› VAT dyes

› Recirculating heads

› Ink concentration

Adoption of Industry 4.0

› Quality control and real time maintenance

› Increased digital integration of workflow

› Signs of automation of complete system-design-print-finish-sew


Streamline the Process of Digitally Designed Fabrics

Alliance between

Adobe, CSI,

DataColor

› Adobe Textile Designer

› ColorWall

› ColorReaderPRO


Color Matching / Quality Assurance

Inline colorimetric

measurement

Closed loop

calibration

Defect detection

Across devices and

locations

HP

Dover MS


Pigment Transfer Paper – New Frontier

Neenah Coldenhove › Pigment transfer paper for

home textile printing.

› The new 110gsm Texcol Digital Transfer Paper

› Image can achieve an ISO standard:– Light fastness of 7– Wash fastness of 4– Dry rub fastness of 5

The lowest grammage transfer paper › 18gsm - Aleph Laforte 100

› 20 GSM – HP Stitch 300/500

Neenah Coldenhove


An Ongoing Challenge: The Impact of Automation

Hangzhou China


In Conclusion

Digital fabric printing is a dynamic market with many

opportunities for growth in multiple segments

› Careful consideration for specific segment needs and supply

chain are key for effective forward strategy

Change of supply chain is possible with focus on:

Operations, Environment, Technology, Workflow

Selecting suppliers that can help implement your

strategy, understand your business, and support your

operation is critical for success

39

© Keypoint Intelligence

WEYMOUTH

97 Libbey Industrial Parkway

Suite 300

Weymouth, MA 02189

781.616.2100

[email protected]

HEADQUARTERS

80 Little Falls Road

Fairfield, NJ 07004

973.797.2100

[email protected]

Thank You

© Keypoint Intelligence

WEYMOUTH

97 Libbey Industrial Parkway

Suite 300

Weymouth, MA 02189

781.616.2100

[email protected]

HEADQUARTERS

80 Little Falls Road

Fairfield, NJ 07004

973.797.2100

[email protected]

[email protected]

@Gilboar

Documents

Digital Textile Printing: What, Why and How Textile Printing - What...Ink & Fabric Type Placements in the forecast are accounted for by their predominant ink usage. This categorization