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  • Digital & Social Media Marketing and Analytics

    02 05 August 2017

    Executive Education Programmes, Indian Institute of Management Bangalore

    Programme Director: Kumar, Dinesh Venue: M-24

    Day & Date Session - 1 Session 2 Session 3 Session 4 Session - 5

    09.00-10.15 10.30-11.30 12.00-13.15 14.30-15.45 16.00-17.15

    Wednesday 02 August 2017

    Introduction to Digital

    Marketing and Social Media

    Analytics (Kumar, Dinesh

    & Shah, Ami)

    Digital marketing Setting objective,

    defining metrics and measuring results

    (Shah, Ami)

    Overview on Search Engine Optimization (SEO)

    Google Search Console Google SERP and Google Trends

    (Shah, Ami)

    Scraping Social Media Data (Pradhan,

    Manaranjan)

    Thursday 03 August 2017

    Overview on Search Engine Marketing (SEM)

    Google Keyword Planner and Google AdWords.

    (Shah, Ami)

    SEM Assignment (Shah, Ami)

    Social media marketing: Best practices and examples for key social media platforms Microsites, Facebook, Twitter, LinkedIn, Communities.

    (Shah, Ami)

    Friday 04 August 2017

    Big Data Analytics (Pradhan,

    Manaranjan)

    Predictive Analytics (Kumar, Dinesh)

    Influencer Marketing Online Reputation Management

    Mobile Marketing (Shah, Ami)

    Saturday 05 August 2017

    Analysis of unstructured

    Data (Kumar, Dinesh)

    Content Marketing Firm Generated Content & User

    Generated Content (Shah, Ami)

    Social listening: How to use social platforms to gain insights?

    Social Listening Assignment. (Shah, Ami)

    Wrap-up (Kumar, Dinesh &

    Shah, Ami)

    Note:

    Session Breaks: 10.15-10.30, 11.45-12.00, 15.45-16.00 Lunch: 13.15-14.30

    Programme Administrator: Mr. Rex Wilson (Contact No: 080 26993053) Email: rex.wilson@iimb.ac.in