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Digital Signage Solutionsincluding
Intel® AIM Suite
Online Sales CenterOctober 13, 2011
Digital Signage Solutionsincluding
Intel® AIM Suite
Online Sales CenterOctober 13, 2011
Legal Disclaimer
INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL’S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL® PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. INTEL PRODUCTS ARE NOT INTENDED FOR USE IN MEDICAL, LIFE SAVING, OR LIFE SUSTAINING APPLICATIONS. Intel may make changes to specifications and product descriptions at any time, without notice.All products, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice.Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request.Any code names featured are used internally within Intel to identify products that are in development and not yet publicly announced for release. Customers, licensees and other third parties are not authorized by Intel to use code names in advertising, promotion or marketing of any product or services and any such use of Intel's internal code names is at the sole risk of the user.Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Intel, Intel Inside, the Intel logo, Centrino, Centrino Inside, Intel Core, Intel Atom and Pentium are trademarks of Intel Corporation in the United States and other countries. Material in this presentation is intended as product positioning and not approved end user messaging. This document contains information on products in the design phase of development. *Other names and brands may be claimed as the property of others.Copyright © 2010 Intel Corporation.
Agenda
• The value of digital signage• Target markets in which digital signage can be used effectively
• Intel’s hardware solutions• Introducing the Intel Audience Impression Metric Suite
• Call to Action
Digital Signage
Retail
Subway/Railway Station
Gas Station
Elevator Corner
Hospitals
Fast Food Restaurant
Office BuildingAnonymous
Video Analytics
Airports
BanksTicket Corner
Information Center
OutdoorAdvertisement
Hotels Information
Vending Machine
Definition= An interactive computer display for advertising, information sharing , and customer
engagement
Networked Digital Signage
• Dynamic Content • Centralized Management• Schedule Power on/off
Simple Digital Signage
• Stand alone• Potential for
Stagnant Content
Smart Digital Signage
•Audience Measurement•Superior Remote Manageability•Rich interactivity features
Digital Signage Vision / EvolutionDigital Signage Vision / EvolutionEvolution
Single-player per screen (12”-56”) Single-source video advertisement content Limited content blending between Flash, 3D,
Video, RSS, web-access
Basic Signage Examples
Digital Media Players
Video
Flash Animation
Advertising
Graphics
RSS
Content & Admin Server
Networks:3G/4G
LAN/WAN Satellite
Video Wall
LCD/LED Screens
Tablets and Handheld Devices
Interactive Screens
The Network of Digital SignageThe Network of Digital Signage
Content CreationVideo, Ads, Web, Flash graphics, etc.
Content DeliveryWAN, LAN, 3G / 4G, Satellite
ServicesMaintenance., Net. Mgmt, Audience Metrics
Advantech AOpenArrowAvalueAvnetAxiomtekCompuLab
CongatecDFI-ITOXDT ResearchEmerson HPiBaseIEI
KontronLannerLGENCRNexcomNECPortwell
SeeyooSharpShuttleVsyncWinmate
Media/Content ManagementArrow AvnetLG ElectronicsNEC Display SolutionsPhillipsSharpViewsonic
Media/Content Display
Ad CentricityNEC Digital Solutions
RvueSeeSaw Networks
Ad Agencies/ Ad Aggregators
AT&TCompuComSprintStratacacheJCDecaux
CBSOuternetNeoTrafficVision ChinaReflect Sys
Network Operators
BroadSign ScalaC-Nario YCD MultimediaFourWinds INDSHaiVision OmnivexRyarc
SW Vendors/ Content Mgmt*
Harris UCViewNEC Digital SolutionsSeeyoo WandStratacache VSync
System Integrators
Digital Signage EcosystemDigital Signage Ecosystem
Improve Network Security with vPro Security Technology• Provides infrastructure for existing management software can perform its
job, such as updating the latest virus signatures • Quarantines infected devices to prevent viruses from spreading
Lower Operational Costs with Intel AMT*• Avoids expensive on-site service calls while getting systems online faster• Routinely shutdowns system during off hours
Keep Systems Online and Functioning with Intel AMT* • Remotely monitors and repairs/upgrades media players even if powered off• Controls multiple players from one terminal; KVM * for proof of play capability• Provides status updates confirming if the media player is running
*AMT = active management technology
*KVM = keyboard, video, mouse
Intel® vPro Makes Digital Signage Networks Simplerand Less Expensive to Operate and Maintain
Remote Manageability with vProRemote Manageability with vPro
BusinessInterruption
Travel / Delay Cost
Support Cost
Time Cost
High
High
High
High
High
High
Servicing Remote Digital SignageServicing Remote Digital Signage
Without Intel vProWithout Intel vPro
BusinessInterruption
Travel / Delay Cost
Support Cost
Time Cost
Lower
Lower
Lower
Lower
Lower
Lower
Servicing Remote Digital SignageServicing Remote Digital Signage
With Intel vProWith Intel vPro
Media Player Market Requirements
High End Digital Signage• Extremely Interactive• Walls of Displays / Video Walls
Basic Digital Signage• Single Player & Lowest Power• Limited Interactivity• Limited Content Blending
Mainstream Digital Signage• Energy Efficient • Remote Managed • Rich Interactivity• Anonymous Video Analytics
Intel’s Solutions
www.intel.com/go/digitalsignage
Virtual Footwear Wall
Digital Endcap
Meal Planning Kiosk
Kiosk Ordering andDigital Menu BoardInteractive Fashion
Experience
Anonymous Video Analytics (AVA):“What you can measure, you can manage”
Intel® AIM Suite(Audience Impression Metric)
Intel® AIM Suite(Audience Impression Metric)
What does Intel AIM Suite do?
Measures Return on Objectives (ROO) and Return on Investment (ROI) for marketing campaigns
Transforms digital signage to smart signage
How does Intel AIM Suite work?
Anonymous Video Analytics (AVA) - face detection technology which is used to display targeted dynamic content
Designed to completely respect privacy. No personally identifiable information is collected*
*No images/videos recorded or stored
Intel® AIM Suite: Face Detection
2 viewers detected
Demographics analyzed:• Gender: Males
• Age bracket: Adults
Show targeted content
Viewing Information Collected:• Person 1: 10 seconds
• Person 2: 8 seconds
Accuracy Levels:• Face detection: ~98%• Gender: ~86%• Age: ~70% to 80% depending on life stage bracket
(child, young adult, adult, senior citizen)• Distance: Up to 15 ft. or 35ft. depending on sensor
resolution
Intel® AIM Suite-enabled Digital Sign
Intel® AIM Analytics: Sample Report
Viewership Comparisons
Average Viewing Time
Age Bracket Dispersion
Gender Dispersion
Impressions by Display
Gender by Display
Intel® AIM Suite Summary(www.intel.com/go/aimsuite)
Intel® AIM Suite Summary(www.intel.com/go/aimsuite)
Key Features Viewer Counts, Viewing Time, Demographics
Enable real-time content triggering
Viewership patterns by time of day
Advertising campaign analytics
Benefits Increase advertising revenue
Maximize screen placement effectiveness
Optimzie ROI & ROO (Return on Objective)
Improve relevancy of advertising by targeting content.
*No images/videos recorded or stored
Call to Action
Start designing or developing your digital signage today…
Contact your Authorized Intel Representative or distributor
Digital Signage website:intel.com/go/digitalsignage
AIM Suite website:intel.com/go/aimsuite*
*This presentation will be downloadable from this URL
www.intel.com/go/digitalsignagewww.intel.com/go/aimsuite
